牛津高中英語模塊四Unit 1英文說課稿

xxx公司文件編號(hào)：文件日期：修訂次數(shù)：第1.0次更改批準(zhǔn)審核制定方案設(shè)計(jì)，管理制度Unit1advertisement(welcometotheunit)Hello,everyone.IamXXXfromXXXcollege.TodayIampleasedtohaveanopportunitytotalkaboutsomeofmyteachingideas.MytopiciswelcometotheunittakenfromUnit1,AdvertisementModule4.Myteachingplanwillincludethreeparts.Theyareanalysisoftheteachingmaterial,teachingmethodsandteachingprocedures.Part1.Analysisioftheteachingmaterial1.statusandfunctionAdvertisingisthethemeofthisunit.Inwelcometotheunitnotonlyprovidesachanceforstudentstogetanideaofadvertisementintheirdailylife,andthenaskSsidentifythedifferencesbetweenthesetwotypesofadvertisements,butalsopracticeSs’soralEnglishthroughthistopic.2.TeachingaimsanddemandsBasedontheanalysisoftheteachingmaterial,Ihavechosenthefollowingastheteachingaims.1.Tomakestudentsawareoftheroleofadvertisinginourdailylife2.Totalkaboutthesixadsandputthemintwogroups.Finallyencouragethemtotellthedifferencebetweenthem3.Todiscussthelastthreequestionstoimprovetheirspeakingability4.Bycompletingthislesson,sswillgainsomeknowledgeaboutadvertisements,thesocialeffectssofadvertisement,andsscoulddistinguishtheadvertisementtrueornotinourdailylife.3.Teachingimportantanddifficultpoints1.TohelpSsunderstandtheroleofads2.HowtodevelopSs’speakingabilitybyexpressingtheiropinionsinthediscussionPartIITheteachingmethodsDiscussinpairsoringroupsCommunicativeteachingmethodAudio-visualteachingmethod“Task-based”teachingmethodPartIIITeachingproceduresIhavedesignedthefollowingstepsStep1GreetingBeforetalkingaboutadvertisement,askonestudenttosingasongoranythinghe/shedoisrelationtoEnglish.ThepurposeofWhatIdesignisSswillbehappyandhaveaverygoodmoodtogoonwiththislesson.Step2Lead-inWiththehappyatmosphereinclass,Iwillstartmytopicbytheway.Askthem3questionstodiscuss,theyare:Doyoulikereadingorwatchingadvertisements?WhatkindofadsdoyoulikebestAndwhy

Wherecanyoufindadvertisements?IwillgivetheSsenoughtimetodiscussthequestionsinpairsorgroups.Anyrelatedanswersareacceptable.Thisstepisjusttoarousetheirinterstinthetopic.Step3SpeakingIaskSstoopentheirbookstoPage1,letSsobservethesesixpictures,anddiscussthemingroupsoffourandtrytoanswerthefollowingquestions:1)

Whatcanyouseeinthepicture?2)Whatcanyoureadonit?3)Whatdoesitpersuadeustodoorwhatdoesittrytotellus?Throughdiscussingingroups,myturntoconcludethisstep,Itellthemthatyoucanseethatadvertisementsareagoodwaytosellproductsorservices.Theyarealsoagoodwaytomakepeopleawareoftheneedsofothersandthedangersaroundthem.Nextpleaselookatthetablebelowandthengothroughthesixpicturesagain.Lateronputeachoftheminthecorrectgroup.Whichone’sfunctionistosellaproductorserviceAndwhichone’sfunctioniseducateaboutpeopleLetSsrealizethedifferencebetweenthetwo.

TosellaproductorserviceEducateaboutpeopleComputerSoftware(2)OxlinAirlines(3)ShineShampoo(6)ProjectHope(1)EarthDay(4)Anti-drugs(5)Step4DiscussionInthisstep,Iset4questionstodiscuss.ThepurposeisencourageSstoexpresstheiropinionsandpracticetheiroralEnglish.Thequestionsare:1)Haveyoueverboughtaproductorserviceafterreadingorwatchinganad?2)WhatwasitNowdoyoubelievethatadvertisementstellthecompletetruth

3)Whatis/areyourfavoriteadvertisement(s)makingyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelpWhy

4)Whatdoyouthinkmakesagoodadvertisement?FromtheabovewhatI’vedrilledinclass,IthinkthatmostofSshaveknowedwhatanadvertisementisandrealizetheroleoftheminourlives.Step5Homework1.AskstudentstoreadthepassageinPartBonpage95inworkbookastheirhomework.Teacherscanchecktheanswersinorafterclass2.

Letthempreviewthenextperiod,especiallythenewwordsintheinstructionsorrequirementsbutnotincludedinthewordlist.Unit1advertisement(reading)Hello,everyone.IamXXXfromXXXcollege.TodayIampleasedtohaveanopportunitytotalkaboutsomeofmyteachingideas.MytopicisadvertisementtakenfromUnit1,Module3.Myteachingplanwillincludethreeparts.Theyareanalysisoftheteachingmaterial,teachingmethodsandteachingprocedures.Part1.Analysisioftheteachingmaterial1.statusandfunctionThisisthesecondperiodofthisunit.Thetopicofthisunitisadvertisement.Inthisperiod,studentsaredemandedtolearnmoreaboutadvertisements,needidentifythedifferencesbetweencommercialadvertisementsandpublicserviceadvertisements.Becausethisarticleisanexpositorywriting,lettheSstolearnhowtoreadanexpositorywriting.2.TeachingaimsanddemandsBasedontheanalysisoftheteachingmaterial,Ihavechosenthefollowingastheteachingaims.1).Tolearnmoreaboutadvertisements2).Tolearnhowtoreadaexpositorywriting3).ToreadthepassageAdvertisementsandcompleterelatedanswers4).Toimprovetheirreadingcomprehensionskillbyfullyparticipatinginallactivities3.Teachingimportantanddifficultpoints1)Howtoimprovetheirreadingabilitythroughteachingactivities2)Howtoletthemgainsomeinsightintoadvertisementsandhelpthemdealwithadvertisementsintheirdailylife

3)Theusagesofsomekeywords4.TeachingAidsAcomputerandoverheadprojectorAblackboardandsomechalkPart2TeachingMethodsDiscussinpairsoringroupsCommunicativemethodAudio-visualteachingmethod“Task-based”teachingmethodPartIIITeachingproceduresandpurposeofmydesigningIhavedesignedthefollowingstepstotraintheirabilityofreading.Step1GreetingBeforetalkingaboutadvertisement,askonestudenttosingasongoranythinghe/shedoisrelatedtoEnglish.ThepurposeofWhatIdesignisunderthishomorousatmosphereSswillbehappyandhaveaverygoodmoodtogoonwiththislesson.Step2Lead-inAsktheSstoreviewwhatwediscussedsixadvertisementsinthelastlessonandtalkedabouttheireffectsonus.ItstimulatestheSs’interestanddrawtheirattentionattheverybeginningofthelesson.SoIcallSs’memorytoshowsomeadvertisementsfromthenetIfoundandleadinnewlesson.Step3FastreadingThisstepisthemostimportantpartofthislesson,becausethestudentsaregoingtodothereading.Andthewholereadingisconductedwiththestrategiesinstructedfirst.Andthey,then,theywillputthestrategiesintopractice.Iwouldtellthestudentsthatusuallyitisnotnecessarytoreadanarticlewordbywordorsentencebysentencetogetsomeinformation,thenshowthemoneofreadingstrategys——skimming.AsktheSstoreadthetextquicklyandanswerthethreequestioninPartA,thenchecktheanswerstheyfind.Step4DeepreadingIwillgive3minutestoSstoreadthe“readingstrategy”,letSsknowwhatanexpositorywritingandwhattheexpositoryarticlebasicformatis.ThistimeIwillletSsreadagainwhileIplaytherecording.whatIdesignisfollowingtherecordingtoread,andtrainningtheirlisteningatthesametime.Thenletthestudentsworkinpairs,onestudentreadsthequestionandtheotheranswersit.Ifitisfalse,lethimorhercorrectit.Withthetasksinstep3andstep4,thestudentscangraspthereadingskillseasily.Step5Post-readingLetthestudentsdiscussingroupsandaskthemtoscanthetextandfindouthowmanypartsthetextcanbedividedintoandgetthemainideaforeachpart.Thenencouragethestudentstolearntocomparethedifferencesbetweencommercialadsandpublicserviceads.Step6Homeworktocompletetheremainingexercisesonpage4and5.todopartsA1andA2onpage90inworkbookPartIVBlackboardDesignUnit1advertisement(wordpower)Goodafternoon,ladiesandgentlemen!IamXXXfromXXXcollege.TodayI’mverydelightedtohavetheopportunitytosharemyideasabouthowtoteachWordpower.Myteachingplanincludes4parts.Theyare:MyunderstandingtothislessonTeachingMethodsTeachingproceduresandBlackboardDesignPart1.MyunderstandingtothislessonA.StatusandFunctionThisisthefourthperiodofthisunit.Thetopicofthisunitisadvertisement.Inthisperiod,studentsaredemandedtolearnhowtocreateadjectivesbyaddingsuffixestonounsorverbsandalsotalksaboutvocabularythatisusedinsalesandmarketing.B.Teachingaimsanddemands(1)Toreviewthewordformationandlearnmorecommonsuffixes(2)Toexpandtheirvocabularyaboutsalesandmarketing(3)Tocompletetheexercisesdesignedtoreinforcethewordstobelearntinthewordpowder(4)TohelpthemgrasptherulesofwordformationandlearnhowtoapplytheminEnglishlearningC.Teachingimportantanddifficultpoints(1)Howtomakeuseofwordformationtoenlargetheirvocabularyandimprovetheirreadingability(2)Howtomakethestudentstorealizetherulesofwordformationanduseittounderstandandremembernewwords(3)TheusageofsomewordsD.TeachingAids:AcomputerandoverheadprojectorAblackboardandsomechalkPartII.TeachingMethodsDiscussinpairsoringroupsCommunicativemethodAudio-visualteachingmethod“Task-based”teachingmethodPartIII.TeachingproceduresandpurposeofmydesigningStep1Lead-inGreetingsAskthestudentstohaveadiscussionwiththeirpartnersaboutthetopicinPartE.Asksomepairstoactouttheirdialogue.Purpose:Itisveryimportanttostimulatethestudents’interestanddrawtheirattentionattheverybeginningofthelesson.SoIcreatethediscussioninpairstoreviewandleadintothenewlesson.Step2VocabularylearningI’llarrangethreeactivitiesinthisstep.Activity1:discussionFirstI’llaskthestudentssomequestionsaboutadvertisement.ThenIshowsomewordsonthescreen,letSstonoticewhetherthesewordsaresimilarwith.Examplesare:happyhappily,happinesscarecareful,carelessItrytoletthessgivememoreexamples,makethestudentstorealizetherulesofwordformationbytheirownfirst.Activity2:UsingsuffixesFromtheabovediscussionwe’vediscussed,Iputafollowingtableonthescreen,theyaresomeotherwaystoformadjectivesfromnounsandverbs.Noun+y+ly+ic+al+ous+fullhealthhealthyweekweeklyheroheroicoriginoriginaldangerdangeroushelphelpfulVerb+ed+ing+iveamazeamazingexciteexcitingattractattractiveAfterreadingtable,I’llletthesstopayattentiontothetipontherightside.Makethemunderstood,sometimesneedtoremovethefinalletter(s)ofawordbeforeaddingasuffix.Usuallywecangetthemeaningofthewordcreatedbyaddingsuffixes.Activity3PracticingI’llaskthesstoreadtheadvertisementandfillintheblankswiththeadjectivesbyaddingthecorrectsuffixestothewordsinbrackets.Finallychecktheanswersasawhole.Purposehereis,bycompletingtheexercisesdesignedistoreinforcetherulesofwordformationhavebeenlearntinthewordpowder.StepThree:VocabularyExtensionContinuingthelastlessonwelearntsomethingaboutadvertisements,thenI’llshowashorttextaboutsalesandmarketingonthescreen.Picksomewordsandphrasesinblueoutandexplaintheirsmeaning.Teachthesstoreadthewordsandphrases,givethessafewminutestolearnthembyheart.AskthestudentstodoPartBbythemselvesfirst.Thenchecktheanswers.Purpose:Inthisstep,IuseAudio-visualteachingmethodtomakeiteasyforthestudentstolearnandrememberthewords;tomeetthedemandsofdifferentstudentsandenlargetheirvocabulary.StepFour:HomeworkList10moreadjectivesbyaddingsuffixestonounsorverbs.Purpose:inthisway,thestudentscanenlargehis/hervocabulary,theothersidegrasptherulesofwordformationPartIVBlackboardDesignUnit1.GrammarandUsageTeachingAims:l

Tolearnthedirectandindirectspeechandhowtochangefromonetotheotherl

Toidentifythedifferencesbetweendirectandindirectspeechl

Tolearnhowtousereportedspeechinstatements,questions,andimperativesentencesl

Tocompletetherelevantwrittentaskstoreinforcethegrammarandusagel

Toapplywhattheylearntopracticebyfulfillingsomewrittenmistakes.TeachingKeyPoints&TeachingDifficulties:

Howtohelpthemunderstandthechangeswhenchangingdirectspeechintoindirectspeech

Theusagesofpersuadeanddiscourage

HowtoapplythegrammarrulestocompetetherelatedexercisescorrectlyTeachingProcedure:StepOne:Leading-inT:(Greettheclassasusual)Nowboysandgirls,pleaselookatthescreen.Thereisashortdialogue.Readitcarefullyandanswerthetwoquestions.‘Whatareyougoingtodothissummerholiday,’TomaskedAnn.‘IamgoingtotraveltoBeijingwithmyparents.’saidAnn.

WhatdidTomaskAnn?

(Thisstepistoattracttheirattentiontodirectspeechandindirectspeech.Latercollecttheiranswersonscreen.)T:Wonderful!Yoncannoticethatwhenyouanswermyquestionsyouhavemadesomechangestotheoriginalsentences.Infactyouranswersarewritteninreportedspeechorindirectspeechwhiletheoriginalsentencesindirectspeech.StepTwo:DirectandIndirectSpeechT:Ok.Thisiswhatwewilltalkabouttoday.Nowpleaseopenyourtextbooksatpage8.Gothroughthegroup1and2toanswerthenexttwoquestions:

Whataredirectspeechandindirectspeech?

Howcanwechangedirectspeechintoreportedspeech?

(Havestudentsanalyzethesamplesentences.Givethemsometimetodiscussthesentencesinpairsfirstandthenchecktheanswers.)

Wecandoitbychangingwhathasbeensaidtoanobjectclauseoraninfinitivephrases.(Makesuretheyunderstandwhatdirectandindirectspeechis.Helpthestudentstograspthemeaningsofthesamplesentences.Explainthemtothestudentsifnecessary.)T:Verygood!Then

Whenyouchangedirectspeechintoindirectspeech,whatelseshouldyoumakechangestobesidesthemajorchangesinsentencestructure

T:Nowpleasegothroughthegroup3carefully,especiallythetables.Youcanexchangeyourideaswithyourclassmatesaroundyouandthinkabouttheabovequestioncarefully.)Ss:Otherchangesin:

Personalpronouns

Tenses

Adverbialsoftimeandplace

OthercasesT:Good!Nextpleaseconsiderhowtochangethefollowingsentenceindirectspeechintoreportedspeech.?

‘Lighttravelsatagreatspeed,’saidtheteacher.Ss:Theteachersaidthatlighttravelsatagreatspeed.(Itdoesn’tmatterwhethertheyareabletogivecorrectanswer.Thisisjusttohelpthemtorealizesomethingdifferentwhenchangingdirectspeechintoindirectspeech.)T:Soyoucanseewemadenochangestothesentenceindirectspeech.DouyouknowwhyPleaselookatthetipontheleftandrecallwhatyouhavelearntbeforeandthemtellmethereason.Ss:…Tips:Wedonotchangethetensewhenwereportaproverborafactthatdoesn’tchangeovertime.T:Terrific!AndIcanshowyoumoreexamplesasfollows:

Myteachertoldmethatpracticemakesperfect.

Theteachersaidthatlighttravelsfasterthansound.(Askthemgothroughthecontentonpage8againanddealwithanyquestionsraisedbythestudents.Lastletthemfinishtheexerciseonpage9.Makesuretheyknowwhattodo.)StepThree:Reportingstatements,questions,andimperativesentencesT:Ok,let’sgoontolearnhowtoreportsentencesinstatements,questionsandimperativesentences.Pleaseturnyourbooktopage10.Gothroughthemonebyoneandshareyourideaswithyourpartner.Laterontellme:Howtoreportstatements,questions,andimperativesentences?(Givethemenoughtimetogothroughthemandhelpthemsummarizethefollowing:2

Statementsl

Usenounclausesintroducesbythattoreportstatementsl

Sayandtellarecommonreportingverbse.g.‘Theretwomaintypesofadvertisements,’thewritersaidtous.Thewritertoldusthattheretwomaintypesofadvertisements.2

Questionsl

Usenounclausesintroducedbywhether/iftoreportYes/Noquestionsl

UsenounclausesintroducedbyWH-wordstoreportWH-questionse.g.‘Arealladvertisementsplayingtricksonus’Iaskedher.Iaskedherwhether/ifalladvertisementsplayingtricksonus.e.g.TheteacheraskedTom‘What’sthematter’TheteacheraskedTomwhatwasthematter.2

Imperativesentencesl

Usethestructure:reportingverb+object+(not)to-infinitivetoreportimperativesentencesl

Askandtellarecommonreportingwordse.g.‘Don’ttouchanythinginthelabwithoutpermission.’saidtheteacher.Theteachertoldusnottotouchanythinginthelabwithoutpermission.e.g.‘Turndowntheradioplease,Tom.’Jensaid.JenaskedTomturndowntheradio.T:You’vedoneagoodjob.Nowyoucanoverviewwhatwehavelearntonpage10.Ifyouhaveanydifficulty,askmeforhelp.(AfterthisletthemcompletethePartAonpage11.2.

askedinwhatwayitwasdifferentfromotherEnglishlearningsoftware3.

askedhowitcouldhelphimtorememberEnglishwords4.

askedwhether/ifittaughtlisteningandspeaking5.

askedwhatthedesignerwoulddoifshewasnotsatisfiedwiththesoftware.6.

askedwhether/ifitwasuser-friendly(Afterthis,givethestudentsafewminutestoaskforhelpiftheyhaveanyquestions)StepFour:LanguagePoints1.

recommendvt.推薦；建議、忠告recommendsthtosb=recommendsbsth向某人推薦某物recommenddoingsth建議做某事recommendsbtodosht建議某人做某事recommendthat…接賓語從句用虛擬語氣“shoulddo”should可以省e.g.TheyrecommendTomtodothejob.e.g.Thedoctorrecommendthatshe(should)stayanotherweekinhospital.2.remindsbof…提醒某人某事…；使某人想起…remindsbtodosth提醒某人去做某事e.g.Thefilmremindhimofhishappychildhood.e.g.Myfatheroftenremindedmetobehavemyselfatschool.StepSix:Homework2

TodoPartC2andC2onpage922

TopreviewthetaskUnit1advertisementtaskGoodafternoon,ladiesandgentlemen!IamXXXfromXXXcollege.TodayI’mverydelightedtohavetheopportunitytosharemyideasabouthowtoteachWordpower.Myteachingplanincludes4parts.Theyare:MyunderstandingtothislessonTeachingMethodsTeachingproceduresandBlackboardDesignPart1.MyunderstandingtothislessonA.StatusandFunctionThisisthefifthperiodofthisunit.Thetopicofthisunitisadvertisement.Inthisperiod,itrequiresstudentstowriteanadvertisement.Studentswillfirstlearntolistenforstatisticsanddescriptions,thentostateopinionsandgivesupportingreasons,andfinallyusedifferentsentencetypescorrectlytodesignanadvertisement.Studentswillpractisetheskillsoflistening,speaking,readingandwriting.B.Teachingaimsanddemands1.Totrainandimprovethestudents’abilitiesoflistening,speaking,reading,andwriting2.Tolearnhowtolistenforstatisticsanddescriptions,andhowtostateopinionsandfivesupportingreasons3.ToapplywhattheyhavelearnttodesignaadvertisementforachocolatebarC.Teachingimportantanddifficultpoints1.Howtoimprovetheirintegratedskillsthroughtheseactivities2.Howtohelpthemtowriteanadvertisementforaproduct3.TheusageofsomekeywordsandstructuresD.TeachingAids:AcomputerandoverheadprojectorAblackboardandsomechalkPartII.TeachingMethodsDiscussinpairsoringroupsCommunicativemethodAudio-visualteachingmethod“Task-based”teachingmethodPartIII.TeachingproceduresandpurposeofmydesigningIhavedesignedthefollowingstepsStep1GreetingBeforetalkingaboutadvertisement,askonestudenttosingasongoranythinghe/shedoisrelationtoEnglish.ThepurposeofWhatIdesignisSswillbehappyandhaveaverygoodmoodtogoonwiththislesson.Step2lead-inFirstIwouldliketoasksomequestions.SinceyouhavestudiedEnglishforyears,1)areyouatlistening2)whatdifficultiesdoyouhaveinlistening

Itistofocusthestudents’attentiononthethymeofthispart.Encouragethemtorelateittotheirownexperiencesandspeakastheylike.Step3listeningI’llaskthesstoopentheirbookonpage12.learntogethernumbersinstatisticslikefractions,decimalsandpercentages.What’more,learnsomewordsandphrasesthatdescribeanincrease,adecrease,nochange,trends,arange,anaverageandalimit.Purpose:itiseasiertograspstatisticsanddescriptionsthanbeforelearningit.Then,thesslistenfiveshortdescriptions,andwritedownthestatisticsintheblanksonpage12.Playthetapetwiceforthemtocompletetheexercise.Ifpossible,Icanplayathirdtimeforthestudentstogetabetterunderstanding.Afterfinishingthisexecise,turntonext,listentotheannouncementandcompleteabarchartforfuturereference.Step4WritinganadvertisementGoonwiththisstep,howtowriteanadvertisementforaproductChocoLocoBarusingtheinformationwehavecollectedintheabovesteps.FirstIwillgiveyoutwopopularadvertisementstolookatforideasbutsomewordsaremissing.Pleaseusethegivenwordstocompletethem.Eachwordcanonlybeusedonce.Aftercheckingtheanswers,showthessthefollowingdemandsforchocolocoBar’sadvertisement.TryourChocoLocoBar!?

Taste/look?

Benefits?

Price/discounts?

WherepeoplecanbuytheproductAskthemtodoitingroupoffour.Remindthemtheycanaddsomethingrelated.Iftheycan’tfinish,letthemcompleteitafterclass.TheycansurftheInternettogetmorehelp.Step5homeworkTogooverthetaskTocompletetheadvertisementafterclassTopreviewtheProjectPartIVBlackboardDesignUnit1AdvertisementprojectdevelopinganadcampaignGoodafternoon,ladiesandgentlemen!IamXXXfromXXXcollege.TodayI’mverydelightedtohavetheopportunitytosharemyideasabouthowtoteachWordpower.Myteachingplanincludes4parts.Theyare:MyunderstandingtothislessonTeachingMethodsTeachingproceduresandBlackboardDesignPart1.MyunderstandingtothislessonA.StatusandFunctionThisisthesixthperiodofthisunit.Thetopicofthisunitisadvertisement.Inthisperiod,studentsareaskedtodevelopanadvertisementcampaign,whichwillpromoteanissuedealingwithpublicwelfare.B.Teachingaimsanddemands1.Tolearnaboutsomebasicinformationaboutanadcampaign2.Toapplywhattheyhavelearnttodevelopanadcampaign3.Tocatchthecorrectdirectionofthedevelopmentofthesociety,sothattheycandomoreforourcountry.C.Teachingimportantanddifficultpoints1.Howtohelpthemtodevelopanadcampaign2.TheusageofsomekeywordsD.TeachingAids:AcomputerandoverheadprojectorAblackboardandsomechalkPartII.TeachingMethodsDiscussinpairsoringroupsCommunicativemethodAudio-visualteachingmethod“Task-based”teachingmethodPartIII.TeachingproceduresandpurposeofmydesigningIhavedesignedthefollowingstepsStep1GreetingBeforetalkingaboutadvertisement,askonestudenttosingasongoranythinghe/shedoisrelationtoEnglish.ThepurposeofWhatIdesignisSswillbehappyandhaveaverygoodmoodtogoonwiththislesson.Step2RBeforereading,I’llaskthesswhatanadcampainis.Ithinkthessdon'tknowclearly,soI’llletthemopentheirtextbooksonpage18toreadthearticlesilentlyasquicklyaspossibletoanswerthefollowingquestions:Whatisanadcampaign?Whatmustyouhaveinmindwhenyoustartasuccessfuladcampaign?Whatquestionsmustyoufirstconsiderinanadcampaign?Inthisreading,themainpurposeisgettingag