2020高中英語(yǔ)M4U1Project學(xué)案牛津譯林必修4

2021高中英語(yǔ)M4U1Project教課方案牛津譯林版必修42021高中英語(yǔ)M4U1Project教課方案牛津譯林版必修42021高中英語(yǔ)M4U1Project教課方案牛津譯林版必修42021高一英語(yǔ)教課方案：M4U1Project〔牛津譯林版必修4〕課題：M4U1ProjectTeachingaims1.Gettoknowhowtocooperateanddotheprojectwithclassmates.2.Practisethefourskills,andespeciallythewritingandspeakingskillsinthecourseofdoingtheproject.3.Trytoapplytheskillslearntinthissectiontofinishthehandout.Difficultpoints：learnhowtodevelopanadcampaignTaskone翻譯下邊的單詞或許短語(yǔ)reachappealtohavesth.inmindputtogetherfigureoutcareaboutemploybeconcernedwithdeterminepersonallyinadvanceget?acrossreactdevelopanadcampaignTasktwo:answerquestionsinthefirstPartA1.Whatisanadcampaign?2.Whatmediacanyouuseinanadcampaign?3.Whatisimportantwhenyouareplanninganadcampaign?HavestuedentsreadthesecondparagraphPartBandanswerthefollowingquestions1Whatisthesubjectofthisadcampaign?2Whydotheybuildthisadcampaign?3Whoisthetargetaudienceforthisadcampaign?4Whatistheadcampaignaimtodo?Taskthree:readthefirstparagraphandfindoutmainideaofeachoneParagraph1Paragraph2Paragraph3Paragraph4Paragraph5Taskfour:fillintheblanksTobuildanadc_________StepOne*haveaclearg____andt_____audienceinmind;doalittler_______andyoucanc_____rightm______fortherightpeople.StepTwogatheri_________fromyourresearch;*Itisimportanttoalwaystrytoa_____tothewayTheaudiencewillr_____.StepThreeusedifferentm____togetyourmessagea_____*decidewhata________youwanttousetor_____youraudience課文及知識(shí)點(diǎn)的解說(shuō)1.1.1Unlikeasingleadvertisement,anadcampaignisa_______programmeofadvertisements___variouskindsofadstoreachacertainaudience.AplannedusedB.plannedusingC.planningusedD.planningusing1.2Inanadcampaignyoumay____differentkindsofmedia,_____posters,newspaper,magazines,radioandtelevision.A.needemploy,includesB.needemploy,includingC.needtoemployincludedD.needtoemployincludingaudience表示“觀(guān)眾，聽(tīng)眾〞。當(dāng)把它作為整體對(duì)待時(shí)，謂語(yǔ)動(dòng)詞用單數(shù)形式；當(dāng)把它看作很多人，重申個(gè)體時(shí)，謂語(yǔ)動(dòng)詞常用復(fù)數(shù)。近似的名詞還有：family，class，team，public等2EX.Theaudience________(be)veryexcitedwhentheysawtheirfavoritestar.3.Whenyoustartasuccessfuladcampaign,youmusthaveaclearaimandanaudienceinmind.have?inmind考慮/想到/記得?a)你想讓誰(shuí)來(lái)做這項(xiàng)工作。2.在那么短的時(shí)間內(nèi)記著全部的重生詞是很困難的。4Consider的用法與例句1.HeconsideredstudyingfurtherinBeijingUniversity.2.Heisconsideredtobethebestpersonforthejob.3.Iamconsideringgoingabroad.我正在考慮出國(guó)。4.Iconsideritagreathonor.我以為這是極大的有幸5Weconsiderthatthedriverisnottoblame.我們以為這不是司機(jī)的過(guò)失。6Weconsiderit(tobe)true.我們以為這是真切的。7Haveyouconsideredhowtosolvethisproblem?你考慮過(guò)如何解決這問(wèn)題嗎?8CharlesBabbageisgenerallyconsidered_____thefirstcomputer.A.toinventB.inventingC.tohaveinventedD.havinginvented5Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.determine的用法與例句〔決定,確立,測(cè)定,使下定信心定日期〕1Wedeterminedtogoatonce.2Herencouragementdeterminedmetocarryonwiththework.3Weshouldfirsttrytodeterminehowmuchitisgoingtocost.4Thesizeofthecropisdeterminedbytheamountoftherainfall.bedeterminedtodosthIamdeterminedtoworkhard.6Afteryouhavedecidedwhoyouraudienceis,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.1.Ifit______tomorrow,he’llcometoschoolwithanumbrella.rainB.rainsC.willrainD.hasrained2.–Howdoyouusuallygotowork?--Ifitisfine,I______onfoot.willgoB.goC.havegoneD.won’tgo3.Shewon’tleaveuntilshe____abetterjob.A.FindB.findsC.willfindD.hasfound7Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.appeal.n號(hào)召，要求，上訴，感染力，吸引力1Hisappealforforgivenesswentunanswered.2Filmsofthatsorthavelosttheirappealforme.3Thecourt(法院〕rejectedhisappeal.appealing.adj感感人心的；有吸引力的；風(fēng)趣的1Whatanappealinglittleboy!2Theideaofafreeholidayisratherappealing.3Hewasattractedbythedog’sappealingeyes.appealto：movethefeeling;attract有感染力；有吸引力Doesthesepaintingsappealtoyou?你對(duì)這些畫(huà)感興趣嗎？Brightcolorsappealtosmallchildren.嬌艷的顏色能夠吸引少兒。appealtosb.forhelp.向某人央求幫助makeanappealtosb.forsth.為某事向某人發(fā)出號(hào)召8.reactinacertainwayawaytodosthawayofdoingaway+定語(yǔ)從句〔that/inwhich/省略〕9Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith?beconcernedwith?和??相關(guān)；波及e.g.ThebookisprimarilyconcernedwithSoviet-AmericanrelationsduringtheColdWar.beconcernedabout/for?關(guān)懷/關(guān)注?concernedaboutprotectingenvironment.beconcernedtodosth以為(做某事)重要e.g.Shewasconcernedtowriteaboutsituations10Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.getacross;經(jīng)過(guò)被理解getalongwith與相處getdownto;開(kāi)始仔細(xì)做某事getthrough做完，辦完，經(jīng)過(guò)〔議案〕，度過(guò)11Thisdecisionshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatgroupbest.dependon例Whetherwe’llgocampingdependsontheweatherintheafternoon.拓展dependent.adjdependence.名Independent.adjindependence.n注意：relyon依靠；相信；主語(yǔ)常為人。12Ourmainaimistodiscourageyoungpeoplefromsmoking.Discourage為及物動(dòng)詞，意為勸止，阻截，句頂用discouragesbformdoingsth構(gòu)造表示阻截某人做某事。Idiscouragehimfromborrowingmoney.我勸止他不要借款。Discourage也表示，“使?灰心〞，此時(shí)此后以表示人的內(nèi)容做賓語(yǔ)此后不與from連用。Thehardshipsshefaceddiscouragedher.Don’tletonefailurediscouragedyou:tryagain.詞匯累積courage名詞勇氣encourage動(dòng)詞激勵(lì)discouragement名詞挫折discouraging形容詞“另人喪氣的〞discouragingly副詞“令人喪氣地〞discourager名詞“勸止者〞13wewillalsopublishanarticleintheschoolmagazineinformingstudentsaboutthedangersofsmokingInform通知，告訴，向?報(bào)告，是很正式的用語(yǔ)，文中使用了informsbaboutsth結(jié)構(gòu)，表示把“某事告訴某人〞也能夠用這類(lèi)構(gòu)造informsb