考研考博-英語(yǔ)-吉林工業(yè)職業(yè)技術(shù)學(xué)院考試押題三合一+答案詳解篇

書山有路勤為徑，學(xué)海無(wú)涯苦作舟！住在富人區(qū)的她考研考博-英語(yǔ)-吉林工業(yè)職業(yè)技術(shù)學(xué)院考試押題三合一+答案詳解（圖片大小可自由調(diào)整）全文為Word可編輯，若為PDF皆為盜版，請(qǐng)謹(jǐn)慎購(gòu)買！第I卷一.綜合題庫(kù)-全考點(diǎn)押密(共120題)1.翻譯題

AMessontheLadderofSuccess1.ThroughoutAmericanhistory,therehasalmostalwaysbeenatleastonecentraleconomicnarrativethatgavetheambitiousorunsatisfiedreasontopackupandseektheirfortuneelsewhere.Forthefirst300orsoyearsofEuropeansettlement,thestorywasaboutmovingoutwards:gettingimmigrantstothecontinentandthentothefrontiertocleartheprairies,drainthewetlandsandbuildnewcities.

Bytheendofthe19thcentury,asthefrontiervanished,theUShadamildpanicattack.2.whatwouldthisenergetic,enterprisingcountrybewithoutnewlandstoconquer?Somepeople,suchasTeddyRoosevelt,decidedtokeeponconquering(Cuba,thePhilippines,etc.),buteventually,inindustrialization,theUSfoundanewnarrativeofeconomicmobilityathome.Fromthe1890stothe1960s,peoplemovedfromfarmtocity,firstintheNorthandthenintheSouth.Infact,bythe1950s,therewasenoughprosperityandwhite-collarworkthatmanybegantomovetothesuburbs.Asthepopulationaged,therewasalsoashiftfromthecoldRustBelttothecomfortsoftheSunBelt.Wethinkofthisasanoldperson’smigration,butitcreatedmanyjobsfortheyounginconstructionandhealthcare,nottomentiontourism,retailandrestaurants.

Forthelast20yearsfromtheendofthecoldwarthroughtwoburstbubblesinasingledecade,theUShasbeencastingaboutforitsnexteconomicnarrative.Andnowitisexperiencinganotherperiodofpanic,whichisbadnewsformuchoftheworkforcebutparticularlyforitsyoungestmembers.

TheUShasalwaysbeenaremarkablemobilecountry,butnewdatafromtheCensusBureauindicatethatmobilityhasreacheditslowestlevelinrecordedhistory.Sure,somepeoplearestuckinhomesvaluedatlessthantheirmortgages,butmanyyoungpeoplewhodon’townhomesanddon'tyethavefamilies—arestayingput,too.Thissuggests,amongotherthings,thatpeoplearen’tpackingupforneweconomicopportunitiesthewaytheyusedto.Ratherthandividingthecountryintothe1percentersversuseveryoneelse,thesplitinoureconomyisreallybetweentwootherclasses:themobileandimmobile.

Partoftheproblemisthatcountry’slargestindustriesareindecline.Inthepast,itwasperfectlyclearwhereyoungpeopleshouldgoforwork(Chicagointhe1870s,Detroitinthe1910s,Houstoninthe1970s)and,moreorless,whatthey’dbedoingwhentheygotthere(killingcattle,buildingcars,sellingoil).3.Andtheseindustrieswerelargeenoughtoofferjobstoeachclassofworker,fromunskilledlaborertomanagerorengineer.Today,thefewbrightspotsinoureconomyarerelativelysmall(thoughsomepromisefuturegrowth)anddecentralized.TherearegreatjobsinSiliconValley,inthebiotechresearchcapitalsofBostonandRaleigh-Durhamandinadvancedmanufacturingplantsalongthesouthern1-85corridor.Thesecompaniesrecruitalloverthecountryandtheglobeforworkerswithspecificabilities.4.Youdon’tneedtobethenextMarkZuckerberg,founderofFacebook,togetajobinoneofthemicrohubs,bytheway.ButyouwillalmostcertainlyneedatleastaB.A.incomputerscienceorayearortwoatatechnicalschool.Thisnewer,selectjobmarketisnational,anditoffersmembersofthemobileclasscompetitivesalariesandhigherbargainingpower.

Manymembersoftheimmobileclass,ontheotherhand,liveintheAmericaofthegloomyheadlines.Ifyouhavenospecializedskills,there'slittlereasontouproottoanotherstateandbethelastinlineforalow-payingjobatanewautoplantoragreen-energystartup.Thesurpriseinthecensusdata,however,isthattheimmobileworkforceisnotlimitedtounskilledworkers.Infact,manyhaveacollegedegree.

Untilnow,aB.A.inanysubjectwasanear-guaranteeofatleastmiddle-classwages.Buttoday,aquarterofcollegegraduatesmakelessthanthetypicalworkswithoutabachelor’sdegree.DavidAutor,aprominentlaboreconomistatM.I.T.,recentlytoldmethatacollegedegreealoneisnolongeraguarantorofagoodjob.5.Whilegraduatesfromtopuniversitiesarestilllikelytogetagoodjobnomatterwhattheirmajoris,hesaid,graduatesfromless-famousschoolsaregoingtobejudgedonwhattheyknow.Tocompeteforjobsonanationallevel,theyshouldbearmedwiththeskillsthatemergingindustriesneed,whethertechnicalornot.

【答案】1.縱觀美國(guó)歷史，幾乎總是至少會(huì)有一個(gè)經(jīng)濟(jì)中心的故事，讓雄心勃勃或不滿足的人有理由收拾行囊，到別處去尋找機(jī)遇。在歐洲人定居的前300年左右，這種故事是關(guān)于人口向外遷移的：讓移民先到大陸，然后再到邊疆開辟草原，排干濕地，并建造新的城市。

2.如果沒(méi)有新的土地可以征服，這個(gè)精力充沛、富有進(jìn)取精神的國(guó)家將會(huì)怎樣？有些人，比如泰迪?羅斯福，決定繼續(xù)征服(古巴、菲律賓等地)，但最終，在工業(yè)化的進(jìn)程中，美國(guó)在國(guó)內(nèi)發(fā)現(xiàn)了一個(gè)新的關(guān)于經(jīng)濟(jì)流動(dòng)的故事。

3.而且這些行業(yè)的規(guī)模足夠大，可以為各個(gè)階層的工人提供工作，從非技術(shù)工人到經(jīng)理或工程師。但是今天，我們經(jīng)濟(jì)中為數(shù)不多的亮點(diǎn)相對(duì)較小(盡管一些亮點(diǎn)未來(lái)可能會(huì)增長(zhǎng))，而且是分散管理的。

4.順便說(shuō)一下，你不需要成為下一個(gè)Facebook的創(chuàng)始人馬克?扎克伯格(MarkZuckerberg)，也能在微軟中心找到一份工作。但幾乎可以肯定的是，你至少需要計(jì)算機(jī)科學(xué)學(xué)士學(xué)位或在技術(shù)學(xué)校待過(guò)一兩年。這個(gè)新興的擇業(yè)市場(chǎng)是全國(guó)性的，它為流動(dòng)階層的成員提供了有競(jìng)爭(zhēng)力的薪資和更高的議價(jià)權(quán)力。

5.他稱，盡管那些頂尖大學(xué)的畢業(yè)生不論他們學(xué)的專業(yè)是什么，都有可能找到一份好工作，但那些不知名學(xué)校的畢業(yè)生將會(huì)根據(jù)他們所學(xué)的知識(shí)來(lái)接受評(píng)判。為了在全國(guó)范圍內(nèi)競(jìng)爭(zhēng)工作崗位，他們應(yīng)該具備新興產(chǎn)業(yè)所需要的技能，無(wú)論是技術(shù)性的還是非技術(shù)性的。

2.不定項(xiàng)選擇題

Thefirstthingtonoticeisthatthemediawe’reallfamiliarwith—frombookstotelevision—areone-waypropositions:theypushtheircontentatus.TheWebistwo-way,pushandpull.Infinerpoint,itcombinestheone-wayreachofbroadcastwiththetwo-wayreciprocityofamid-cast.Indeed,itsusercanatoncebeareceiverandsenderofbroadcast—aconfusingproperty,butmind-stretching!

AsecondaspectoftheWebisthatitisthefirstmediumthathonorsthenotionofmultipleintelligences.Thispastcentury’sconceptofliteracygrewoutofourintensebeliefintext,afocusenhancedbythepowerofoneparticulartechnology—thetypewriter.Itbecameagreattoolforwritersbutaterribleoneforothercreativeactivitiessuchassketching,painting,notatingmusic,orevenmathematics.Thetypewriterprizedoneparticularkindofintelligence,butwiththeWeb,wesuddenlyhaveamediumthathonorsmultipleformsofintelligence—abstract,textual,visual,musical,social,andkinesthetic.Aseducators,wenowhaveachancetoconstructamediumthatenablesallyoungpeopletobecomeengagedintheiridealwayoflearning.TheWebaffordsthematchweneedbetweenamediumandhowaparticularpersonlearns.

AthirdandunusualaspectoftheWebisthatitleveragesthesmalleffortsofthemanywiththelargeeffortsofthefew.Forexample,researchersintheMaricopaCountyCommunityCollegesysteminPhoenixhavefoundawaytolinkasetofseniorcitizenswithpupilsintheLongviewElementarySchool,ashelper-mentors.It’swonderfultoseekidslistentothesegrandparentsbetterthantheydototheirownparents,thementoringreallyhelpstheirteachers,andtheseniorscreateasenseofmeaningforthemselves.Thus,thesmalleffortsoftheman—theseniors—complementthelargeeffortsofthefew—theteachers.ThesamethingcanbefoundinoperationatHewlett-Packard,whereengineersusetheWebtohelpkidswithscienceormathproblems.Bothoftheseexamplesbarelyscratchthesurfaceaswethinkaboutwhat’spossiblewhenwestartinterlacingresourceswithneedsacrossawholeregion.

1.Whatdoesthewordmind-stretchingimply?

A.Obtainingone’smentalpower.

B.Strengtheningone’spowerofthought.

C.Makinggreatdemandsonone’smentalpower.

D.Exertingone’smentalpowerasfaraspossible.

2.Whatisaterribletoolforactivitiessuchassketchingandpainting?

A.Technology.

B.Typewriter.

C.Text.

D.Theweb.

3.Whichgroupofpeoplemakesomeeffortstohelppupilsinelementaryschools?

A.Teachers.

B.Researchers.

C.Grandparents.

D.Seniorcitizens.

4.Thesentencetheseniorscreateasenseofmeaningforthemselvesmeanstheseniors（）.

A.acquireanewmeaningoftheirlives

B.understandthemeaningoftheweb

C.createawebsiteforthemselves

D.addanewmeaningtotheweb

5.Theexpression“scratchthesurface”mostprobablymeans（）.

A.thinkhardinapuzzledway

B.dealwithaproblemthoroughly

C.treatasubjectwithoutbeingthorough

D.workoutasolutionforaproblemeasily

問(wèn)題1選項(xiàng)

A.Obtainingone’smentalpower.

B.Strengtheningone’spowerofthought.

C.Makinggreatdemandsonone’smentalpower.

D.Exertingone’smentalpowerasfaraspossible.

問(wèn)題2選項(xiàng)

A.Technology.

B.Typewriter.

C.Text.

D.Theweb.

問(wèn)題3選項(xiàng)

A.Teachers.

B.Researchers.

C.Grandparents.

D.Seniorcitizens.

問(wèn)題4選項(xiàng)

A.acquireanewmeaningoftheirlives

B.understandthemeaningoftheweb

C.createawebsiteforthemselves

D.addanewmeaningtotheweb

問(wèn)題5選項(xiàng)

A.thinkhardinapuzzledway

B.dealwithaproblemthoroughly

C.treatasubjectwithoutbeingthorough

D.workoutasolutionforaproblemeasily

【答案】第1題:C

第2題:B

第3題:D

第4題:A

第5題:C

【解析】1.【試題答案】C

【試題解析】詞義推測(cè)題。由題干關(guān)鍵詞“mind-stretching”可以定位到文章第一段最后一句Indeed,itsusercanatoncebeareceiverandsenderofbroadcast—aconfusingproperty,butmind-stretching!（事實(shí)上，它的使用者可以同時(shí)成為廣播的接收者和發(fā)送者——這是一個(gè)令人困惑的特性，但也是精神的伸展?。?，說(shuō)明“mind-stretching”在文中是指“在使用網(wǎng)絡(luò)時(shí)需要投入更多的精神力”的意思。因此C選項(xiàng)“對(duì)一個(gè)人的精神力量有很大的要求”正確。A選項(xiàng)“獲得一個(gè)人的精神力量”，B選項(xiàng)“加強(qiáng)一個(gè)人的思想能力”，D選項(xiàng)“盡可能地發(fā)揮一個(gè)人的精神力量”均不符合題意，所以A，B，D錯(cuò)誤。

2.【試題答案】B

【試題解析】客觀細(xì)節(jié)題。由題干可以定位到文章第二段第二、三句Thispastcentury’sconceptofliteracygrewoutofourintensebeliefintext,afocusenhancedbythepowerofoneparticulartechnology—thetypewriter.Itbecameagreattoolforwritersbutaterribleoneforothercreativeactivitiessuchassketching,painting,notatingmusic,orevenmathematics.（上個(gè)世紀(jì)讀寫的概念源于我們對(duì)文字的強(qiáng)烈信仰，這種信仰因一種特殊技術(shù)——打字機(jī)的力量而得到加強(qiáng)。打字機(jī)成為作家的偉大工具，但對(duì)于其他創(chuàng)造性活動(dòng)，如素描、繪畫、音樂(lè)記錄，甚至數(shù)學(xué)，卻是一個(gè)糟糕的工具。），說(shuō)明對(duì)于素描和繪畫等活動(dòng)來(lái)說(shuō)，打字機(jī)是一個(gè)糟糕的工具。因此B選項(xiàng)“打字機(jī)”正確。A選項(xiàng)“技術(shù)”，C選項(xiàng)“文本”，D選項(xiàng)“網(wǎng)絡(luò)”均不符合原文內(nèi)容，所以A，C，D錯(cuò)誤。

3.【試題答案】D

【試題解析】客觀細(xì)節(jié)題。由題干可以定位到文章第三段第二句Forexample,researchersintheMaricopaCountyCommunityCollegesysteminPhoenixhavefoundawaytolinkasetofseniorcitizenswithpupilsintheLongviewElementarySchool,ashelper-mentors.（例如，鳳凰城馬里科帕縣社區(qū)學(xué)院系統(tǒng)的研究人員找到了一種方法，將一組老年人與朗維尤小學(xué)的學(xué)生聯(lián)系起來(lái)，作為幫助-指導(dǎo)者。），說(shuō)明幫助小學(xué)生的是老年人群。因此D選項(xiàng)“老年人”正確。A選項(xiàng)“教師”，B選項(xiàng)“研究人員”，C選項(xiàng)“祖父母”均不符合原文內(nèi)容，所以A，B，C錯(cuò)誤。

4.【試題答案】A

【試題解析】推理判斷題。由題干可以定位到文章第三段第三句It’swonderfultoseekidslistentothesegrandparentsbetterthantheydototheirownparents,thementoringreallyhelpstheirteachers,andtheseniorscreateasenseofmeaningforthemselves.（看到孩子們比起父母更聽(tīng)祖父母的話，這種指導(dǎo)真的有助于他們的老師，而且老年人為自己創(chuàng)造了一種意義，這真是太好了。），說(shuō)明老年人為自己的生活創(chuàng)造了新的意義。因此A選項(xiàng)“獲得他們生活的新意義”正確。B選項(xiàng)“了解網(wǎng)絡(luò)的意義”，C選項(xiàng)“為自己創(chuàng)建一個(gè)網(wǎng)站”，D選項(xiàng)“為網(wǎng)絡(luò)增加新的意義”在文中均沒(méi)有提及，所以B，C，D錯(cuò)誤。

5.【試題答案】C

【試題解析】語(yǔ)義推測(cè)題。由題干關(guān)鍵詞“scratchthesurface”可以定位到文章最后一段最后一句Bothoftheseexamplesbarelyscratchthesurfaceaswethinkaboutwhat’spossiblewhenwestartinterlacingresourceswithneedsacrossawholeregion.（當(dāng)我們開始考慮將資源與整個(gè)地區(qū)的需求相結(jié)合時(shí)，這兩個(gè)例子都只是皮毛。），說(shuō)明“scratchthesurface”在文中是指“只觸及到問(wèn)題的表面，沒(méi)有深入”的意思。因此C選項(xiàng)“對(duì)待一個(gè)問(wèn)題不徹底”正確。A選項(xiàng)“以一種疑惑的方式努力思考”，B選項(xiàng)“徹底處理一個(gè)問(wèn)題”，D選項(xiàng)“輕松找到解決問(wèn)題的辦法”均不符合題意，所以A，B，D錯(cuò)誤。

3.單選題

Manyrapecrisisandbatteredwomen’sprogramsalsohaveeducationalcomponentsfocusingonyouth.However,mostoftheseapproachesdependuponindividualclasspresentationswithoutensuringotheraspectsofnecessary（

）support,includingthoroughstafftraining,supportiveservicesformaleandfemalevictims,andrehabilitativeanddisciplinaryprogramsforabusers.

問(wèn)題1選項(xiàng)

A.stylized

B.dogmatized

C.formalized

D.institutionalized

【答案】D

【解析】考查形容詞辨析。A選項(xiàng)stylized“非寫實(shí)的；程式化的”；B選項(xiàng)dogmatized“武斷的”；C選項(xiàng)formalized“形式化的；正式的”；D選項(xiàng)institutionalized“約定俗成的；使成慣例的”句意：許多強(qiáng)奸危機(jī)和受虐婦女項(xiàng)目也有針對(duì)青年的教育內(nèi)容。然而，這些方法大多依賴于個(gè)別的課堂報(bào)告，而沒(méi)有確保其他方面的必要的……的支持，包括徹底的工作人員培訓(xùn)、對(duì)男女受害者的支持服務(wù)、對(duì)施虐者的康復(fù)和紀(jì)律方案。由句意判斷可知缺少制度化的支持，D選項(xiàng)符合題意。

4.單選題

1.Twelvemonthsago,LululemonAthleticawasoneofthehottestbrandsintheworld.Salesofitshigh-pricedyogagearwereexploding;thecompanywasexpandingintonewmarkets;expertswereinaweofits“cult-likefollowing.”Asoneobserverputit,“They’remorethanapparel.They’realifestyle.”Butthencustomersstartedcomplainingaboutpillingfabrics,bleedingdyesand,mostmemorably,yogapantssothinthattheyeffectivelybecametransparentwhenyoubentover.Lululemon'sfoundermadethingsworsebysuggestingthatsomewomenweretoofattowearthecompany’sclothes.AndthatwastheendofLululemon’scharmedexistence:thefoundersteppeddownfromhismanagementrole,and,afewweeksago,thecompanysaidthatithadseensales“deceleratemeaningfully.”

2.It’satruismofbusinessschoolthinkingthatacompany'sbrandisits“mostimportantasset,”morevaluablethantechnologyorpatentsormanufacturingprowess.Butbrandshaveneverbeenmorefragile.Thereasonissimple:consumersaresupremelywellinformedandfarmorelikelytoinvestigatetherealvalueofproductsthantorelyonlogos.AbsoluteValue,anewbookbyItamarSimonson,amarketingprofessoratStanford,andEmanuelRosen,aformersoftwareexecutive,showsthat,historically,theriseofbrandswasaresponsetoaninformation-poorenvironment.Whenconsumershadtorelyonadvertisementsandtheirpastexperiencewithacompany,brandsservedasproxiesforquality;ifacarwasmadebyGeneralMotors,oraketchupbyHeinz,peopleassumedthatitwasprettygood.Itwashardtofigureoutifanewproductfromanunfamiliarcompanywasreliableornot,sobrandloyaltywasawayofreducingrisk.Asrecentlyasthe1980s,nearlyfour-fifthsofAmericancarbuyersstayedloyaltoabrand.

3.Todayconsumerscanreadreamsofresearchaboutwhatevertheywanttobuy.This

startedbackwithConsumerReports,whichpublishedobjectivestudiesofproducts,andwithJDPower'squalityrankings,whichrevealedwhatordinarycustomersthoughtofthecarstheyhadbought.Butwhathasreallyweakenedthepowerofbrandsistheinternet,whichhasgivenordinaryconsumerseasyaccesstoexpertreviews,userreviewsanddetailedproductdata,inanarrayofcategories.ArecentPricewaterhouseCoopersstudyfoundthat80percentofconsumerslookatonlinereviewsbeforemakingmajorpurchases,andahostofstudieshaveloggedthestronginfluencethosereviewshaveonthedecisionspeoplemake.Theriseofsocialmediahasacceleratedthetrendtoanastonishingdegree:adudproductcanbecomealaughingstockinamatterofhours.IntheolddaysyoumightbuyaSonytelevisionsetbecauseyouhadownedonebefore,orbecauseyoutrustedthebrand.TodaysuchconsiderationsmattermuchlessthanreviewsonAmazonandEngadgetandCNET.AsSimonsontoldme,“eachproductnowhastoproveitselfonitsown.”

4.Ithasbeenarguedthatthewelterofinformationwillactuallymakebrandsmorevaluable.AstheinfluentialconsultancyInterbrandputsit,“Inaworldwhereconsumersareoftenoverwhelmedwithinformation,theroleabrandplaysinpeople’sliveshasbecomeallthemoreimportant.”Butinformationoverloadislargelyamyth.“Mostconsumerslearnveryquicklyhowtogetagreatdealofinformationefficientlyandeffectively,”Simonsonsays."Mostofusfigureouthowtofindwhatwe’relookingforwithoutspendinghugeamountsoftimeonline."Andthishasmadecustomerloyaltyprettymuchathingofthepast.Only25percentofAmericanrespondentsinarecentErnst&Youngstudysaidthatbrandloyaltyaffectedhowtheyshopped.

5.Forestablishedbrandsthisisanightmare.Youcannevercoastonpastperformance—thepercentageofbrand-loyalcarbuyershasplummetedinthepasttwentyyears—andthepricepremiumthatarecognizedbrandcanchargehasshrunk.Ifyouaremakingabetterproduct,youcanstillchargemore,but,ifyourproductismuchlikethatofyourcompetitors,yourpriceneedstobesimilartoo.Thatistheclearestindicationthattheeconomicvalueofbrands—traditionallyassessedbythepremiumacompanycouldcharge—iswaning.Thisisn’ttrueacrosstheboard:brandsretainvaluewherethebrandassociationisintegraltotheexperienceofaproduct(Coca-Cola,say),orwheretheyconferstatus,aswithluxurygoods.Butevenheretheinformationdelugeistransformative;luxurytravel,forinstance,hasbeenprofoundlyaffectedbywebsiteslikeTripAdvisor.

6.Forconsumersthisisideal:theyaremakingbetterchoices,andheightenedcompetitionhasraisedqualityandhelddownprices.Andtheyarenottheonlybeneficiaries;upstartsnowfinditeasiertocompetewiththebigboys.Ifyoubuildabettermousetrap,peoplewillsoonknowaboutit.Adecadeago,personal-computercompanieslikeAsusandAcerhadalmostnobrandidentityoutsideTaiwan.Nowtheyaremajorplayers.Roku,amakerofstreamingentertainmentdevices,hasthrivedeventhoughitsproductshavetocompetewithsimilaronesmadebyApple(whichisusuallycitedastheworld'smostvaluablebrand).AndtheKoreancarmakerHyundaihasgonefrombeingajoketosellingfourmillioncarsayear.Formuchofthe20thcentury,consumermarketswerestable.Todaytheyaretumultuous,andyouareonlyasgoodasyourlastproduct.ForbrandslikeLululemonthereisonlyoneconsolation:makesomethingreallygreatandyourpastsinswillbeforgotten.

1.AccordingtotextA,whichwaspublishedrecently,withinthepastyearLululemonAthletica（

）.

2.Thebestoppositeoftheverbtodecelerate(usedinparagraph1)isto（

）.

3.Acompany'sbrandisits“mostimportantasset”'(paragraph2).TextA（

）.

4.Americanconsumersusedtobeloyaltobrands（

）.

5.Inparagraph3,socialmediaarementioned（

）.

6.BasedontheevidencepresentedintextA,（

）

7.Tojudgefromwhathewrites,theauthoroftextA（

）.

8.TheauthorcitesHyundaiasanexampleofafirmthat（

）.

問(wèn)題1選項(xiàng)

A.hasemergedasanewreligiousgroup.

B.hassuccessfullypersuadedoverweightwomentoavoidwearingyogapants,

C.bothoftheabove.

D.neitheroftheabove.

問(wèn)題2選項(xiàng)

A.bumup.

B.speedup.

C.growup.

D.riseup.

問(wèn)題3選項(xiàng)

A.offersabundantsupportforthisview.

B.showsthatthestatementwaseventruerinthepastthanitisinthe21stcentury

C.showsthatthisviewhasalwaysbeenfalse.

D.suggeststhatthisviewisincreasinglyoutofdate.

問(wèn)題4選項(xiàng)

A.becausetheyeitherweretoobusyorlackedtheeducationtoseekreliableinformationonproductquality

B.becauseoftheimpactofadvertising,whichineffectprogrammedconsumerstorespondtothecalculatedappealofcertainbrands

C.thatexperiencehadtaughtthemtotrustinordertoreducethelikelihoodofmakingcostlymistakes

D.thattheyhadlearnedtorecognizeovertheyearsbyreadingConsumerReportsorsimilarpublications

問(wèn)題5選項(xiàng)

A.asamajorfactorintheInternet'serosionofwhatremainsofbrandloyalty.

B.asanexampleofhowconsumersgainaccesstoexpertopiniononproductquality.

C.toshowthatbrandloyaltyisgrowingastheinternethelpspeopletoavoidundesirableproductsassociatedwithquestionablebrands.

D.asanexampleofwhatadvertiserscandotostrengthentheappealofabrand.

問(wèn)題6選項(xiàng)

A.onecansafelypredictthatbrandswillsoonceasetobeafeatureofmarketing.

B.itisclearthatexpertsallagreeonhowthenewabundanceofproductinformationwillaffectconsumerchoices.

C.thereappearstobecontinuingdisagreementoverthefuturevalueofbrandsasamarketingtool.

D.itseemsthatprofessionalmarketanalystssharetheviewthatbrandloyaltywillreemergefollowingtheongoingtumult,whichistheresultofrapidtechnologicalchange.

問(wèn)題7選項(xiàng)

A.suggeststhattheriseoftheinternet,andaboveallofsocialmedia,doombrand-basedcommerce.

B.feelsthatconsumersarebeingwellservedbythevastincreaseinaccesstoproductinformationonline.

C.believesthatthetrendsheoutlineswillmakeiteasierforbigcompaniestocontinuetodominateconsumermarkets.

D.thinksthatcompanieswillbeabletousetheinternettodesignproductsthatreflectconsumerpreferencesmoreeffectively.

問(wèn)題8選項(xiàng)

A.oncehadapoorreputationbutisnowsuccessfulinitsindustry.

B.hassolveditsearlierimageproblembysellingmillionsofautomobiles.

C.offersevidenceofthegreatstabilityofconsumermarketsinthe20thcentury

D.showshowimportanthumorisinmarketingproductstotoday’sconsumers.

【答案】第1題:D

第2題:B

第3題:D

第4題:C

第5題:A

第6題:C

第7題:B

第8題:A

【解析】1.細(xì)節(jié)事實(shí)題。第一段指出:112個(gè)月前，露露檸檬公司還是世界上炙手可熱的品牌之一。它的昂貴的瑜咖裝備的銷量激增,但是之后消費(fèi)者們開始抱怨容易起球的布料，會(huì)褪色的染料，以及最顯著的瑜伽褲子實(shí)在太薄了，以至于當(dāng)你彎腰時(shí)褲子實(shí)際上就變得透明。露露檸檬公司的創(chuàng)始人的言論使得情況雪上加霜，他暗指一些女性是因?yàn)樘郑糯┎幌鹿镜囊路?。由此推測(cè)D項(xiàng)正確。

2.詞義題。第一段最后一句中的“deceleratemeaningfully.”最可能指代“公司的銷售減速”，由此它的反義詞是“加速”。

3.細(xì)節(jié)事實(shí)題。根據(jù)第二段第二句“Butbrandshaveneverbeenmorefragile.但是品牌從未像如今這般脆弱不堪”及第三句“Thereasonissimple:consumersaresupremelywellinformedandfarmorelikelytoinvestigatetherealvalueofproductsthantorelyonlogos.理由很簡(jiǎn)單：現(xiàn)在的消費(fèi)者消息非常靈通，與其依賴品牌形象，更愿意去調(diào)查產(chǎn)品的真實(shí)價(jià)值”知D項(xiàng)“暗示這種觀念正在漸漸過(guò)時(shí)"正確。

4.細(xì)節(jié)事實(shí)題。第二段:Whenconsumershadtorelyonadvertisementsandtheirpastexperiencewithacompany,brandsservedasproxiesforquality(當(dāng)消費(fèi)者不得不依賴廣告以及他們?cè)谠摴镜馁?gòu)物體驗(yàn)時(shí)，品牌起到了產(chǎn)品質(zhì)量代言人的作用),以及后面指出:...sobrandloyaltywasawayofreducingrisk.所以品牌忠誠(chéng)度是一個(gè)降低風(fēng)險(xiǎn)的方式,由此可知知C項(xiàng)“經(jīng)驗(yàn)教會(huì)他們信任品牌，以減少犯代價(jià)昂貴的錯(cuò)誤的可能性”正確。

5.細(xì)節(jié)事實(shí)題。第三段指出:Butwhathasreallyweakenedthepowerofbrandsistheinternet,whichhasgivenordinaryconsumerseasyaccesstoexpertreviews,userreviewsanddetailedproductdata,inanarrayofcategories(然而真正削弱了品牌力量的是互聯(lián)網(wǎng)，網(wǎng)絡(luò)使得普通消費(fèi)者也可以很容易地獲取分門別類的專業(yè)評(píng)價(jià)、用戶評(píng)價(jià)，以及詳細(xì)的產(chǎn)品數(shù)據(jù)),以及后面:Theriseofsocialmediahasacceleratedthetrendtoanastonishingdegree:...(社交媒體的出現(xiàn)己在一個(gè)令人驚訝的程度上假設(shè)了這種趨勢(shì)（即削弱了品牌力量的趨勢(shì))，由此可知A項(xiàng)“已成為互聯(lián)網(wǎng)削弱品牌忠誠(chéng)度的一個(gè)主要因素”正確。

6.推理判斷題。根據(jù)第四段第六句“Andthishasmadecustomerloyaltyprettymuchathingofthepast.這導(dǎo)致消費(fèi)者忠誠(chéng)度的講法成為過(guò)去”及第五段中“Thisisn'ttrueacrosstheboard:brandsretainvaluewherethebrandassociationisintegraltotheexperienceofaproduct（Coca-Cola,say）,這并非一概而論：品牌保留價(jià)值，因?yàn)槠放坡?lián)想是產(chǎn)品體驗(yàn)不可或缺的一部分(如可口可樂(lè))”知C項(xiàng)“在品牌作為營(yíng)銷工具的未來(lái)價(jià)值上貌似存在持續(xù)的爭(zhēng)議”正確。

7.推理判斷題。由第五段中“Thisisn’ttrueacrosstheboard:brandsretainvaluewherethebrandassociationisintegraltotheexperienceofaproduct（Coca-Cola,say）這并非一概而論：品牌保留價(jià)值，因?yàn)槠放坡?lián)想是產(chǎn)品體驗(yàn)不可或缺的一部分(如可口可樂(lè))”知A項(xiàng)“暗示互聯(lián)網(wǎng)的出現(xiàn)，尤其是社交媒體的出現(xiàn)使基于品牌的商業(yè)失敗”的說(shuō)法過(guò)于絕對(duì)；第五段:Forestablishedbrandsthisisanightmare.Youcannevercoastonpastperformance...(對(duì)已確定的品牌而言，這是一個(gè)噩夢(mèng)，你決不能不費(fèi)力氣或沒(méi)有麻煩地依靠你之前的功績(jī)),由此可知C項(xiàng)“認(rèn)為他例舉的趨勢(shì)將讓大企業(yè)更容易繼續(xù)去支配消費(fèi)者市場(chǎng)”不正確。D項(xiàng)“認(rèn)為企業(yè)將能利用互聯(lián)網(wǎng)去設(shè)計(jì)更能有效地反應(yīng)消費(fèi)者喜好的產(chǎn)品”在文中沒(méi)有提及。第六段:Forconsumersthisisideal:theyaremakingbetterchoices,andheightenedcompetitionhasraisedqualityandhelddownprices(對(duì)消費(fèi)者而言，他們?cè)谠谧龈玫倪x擇，提高的競(jìng)爭(zhēng)提升了產(chǎn)品的質(zhì)量且也降低了產(chǎn)品價(jià)格)?？芍狟“認(rèn)為消費(fèi)者通過(guò)大量獲取互聯(lián)網(wǎng)上的產(chǎn)品信息而正受到得到更好的服務(wù)”正確。

8.推理判斷題。根據(jù)第六段中“AndtheKoreancarmakerHyundaihasgonefrombeingajoketosellingfourmillioncarsayear.而且，韓國(guó)汽車生產(chǎn)者現(xiàn)代集團(tuán)己從一個(gè)笑話變成一個(gè)每年銷售四百萬(wàn)汽車的企業(yè)”知A項(xiàng)“曾經(jīng)聲譽(yù)不好，但現(xiàn)在在它的行業(yè)卻獲得了成功”正確。

5.單選題

WhichoftheitalicizedpartsindicatedCONTRAST?

問(wèn)題1選項(xiàng)

A.Sheopenedthedoorandquietlywentin.

B.VictorialikesmusicSamisfondofsports.

C.Thinkitoveragainyou’llgetananswer.

D.Heissomewhatarrogant,Idon’tlikethis.

【答案】B

【解析】考查連詞用法。題干：哪個(gè)斜體部分表示對(duì)比？

A選項(xiàng)表示并列；B選項(xiàng)表示對(duì)比；C選項(xiàng)表示遞進(jìn)；D選項(xiàng)表示轉(zhuǎn)折。

6.單選題

______elephantsaredifferentfromwildelephantsinmanyaspects,includingtheirtempers.

問(wèn)題1選項(xiàng)

A.Cultivated

B.Regulated

C.Civil

D.Tame

【答案】D

【解析】【選項(xiàng)釋義】

A.Cultivated用于耕作的；有教養(yǎng)的B.Regulated調(diào)節(jié)的

C.Civil國(guó)民的；平民的D.Tame養(yǎng)馴的，馴服的

【答案】D

【考查點(diǎn)】形容詞辨析。

【解題思路】按照句意“______的大象和野象在很多方面都不一樣，包括它們的脾氣”可知，野象脾氣不穩(wěn)定，而馴服的大象會(huì)更溫順，所以空格處表示“馴服的”符合句意，該題選擇D項(xiàng)。

【干擾項(xiàng)排除】A、B、C項(xiàng)不符合句意。

【句意】馴象和野象在很多方面都不一樣，包括它們的脾氣。

7.單選題

Advertisingisdistinguishedfromotherformsofcommunication（）theadvertiserpaysforthemessagetobedelivered.

問(wèn)題1選項(xiàng)

A.inwhich

B.inthisway

C.inthat

D.inorderthat

【答案】C

【解析】考查固定搭配。空格后面是一個(gè)完整的句子，不缺任何主要成分。inwhich引導(dǎo)定語(yǔ)從句，可以排除；inthisway“以······的方式”，不符合題意。inthat在句中引導(dǎo)原因狀語(yǔ)從句，符合句意：廣告與其他的交流方式不同，因?yàn)閺V告人需要為要發(fā)表的信息付費(fèi)。選項(xiàng)C符合題意。

8.單選題

Inplanningforthehealthneedsoftheseimmigrantfamilies,FrancescaWeissman,ahealthcarepractitioner,askedtwoquestions:(1)“Whatarethemosturgentneedsofthispopulation?”and(2)“Howcanthispopulationbeinducedtousethehealthservicesthatareavailable?”Insomerespects,thesecondquestionismoreimportantbecausepersuadingimmigrantfamiliestoutilizeservicesisabasicproblem.

Buildingtrustisaprimarygoal.Employingcaregiverswhocanspeaktheclients’languagewilldomuchtolowerethnicbarriersandreducesuspiciononthepartofthepotentialclients.Manytraditionalfamiliesareslowtodeveloppersonalrelationships,andthisholdstrueintheinteractionswithcaregivers.Unlessthefamiliescancommunicatewithcaregivers,theycannotbegintotrustthem.Withouttrust,theyarenotlikelytoseekorevenacceptassistance.

Communicationisatwo-waychannel.Caregivers,Francescarealized,haveanobligationtobecomeacquaintedwiththecultureofthegrowingethnicpopulations,andoftheirdiversesubgroups.Bybecominginformedandbyconveyingrespect,caregiverscanmakeinteractionswithimmigrantfamilieslessfrighteningandmoreproductive.Awarenessoftheeconomicclimateandotherconditionsintheplaceoforiginhelpscaregiversrecognizethatthesuspiciousnessofimmigrantfamiliestowardsofficials.

Afamilyapproachtohealthcareisrecommendedforimmigrantgroups.Ifthewholefamilycanbeinvolvedinthehealthcareprogram,theindividualmembersarelikelytobelessfearful.Family-orientedprogramsmaybeginwithpracticaladviceabouttheneighborhood:locationsofgrocerystores,wheretoapplyforfoodstamps,andhowtolookforwork.Anyprogramsdevelopedforimmigrantfamiliesmustbeofferedatconvenienttimesandplacesbecausetheymaynothavetheknowledgeorresourcestotravelfreelyintheirnewcommunity.

1.Thepassagebeginsbyimplyingthatimmigrantfamiliesmaynot（

）.

2.Itisdifficulttobuildtrustbetweenimmigrantclientsandcaregiversbecause（

）.

3.WhichofthefollowingcanbeinferredfromParagraph3?

4.Whichofthefollowingisimportantwhenthefamilyapproachisadopted?

5.Whatdoesthepassagemainlyfocusonintermsofservicestoimmigrantfamilies?

問(wèn)題1選項(xiàng)

A.beawareoftheirownhealthneeds

B.bewillingtousetheavailableservices

C.beentitledtothebasichealthcareservices

D.beabletoaffordservicesotherthanthemostbasic

問(wèn)題2選項(xiàng)

A.caregivershavelittleoverseasworkingexperience

B.caregiversmaynotspeaktheclients’nativelanguage

C.caregivershaveastrongsenseofculturalsuperiority

D.caregiversareaversetotheclients’ethnicbackground

問(wèn)題3選項(xiàng)

A.Understandingdifferentculturesisnecessaryinofferinggoodservices.

B.Lackofinformationandrespectisacommonproblemamongcaregivers.

C.Ethnicpopulationsaregainingsignificantinfluenceinthehealthcaresystem.

D.Itisunr