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InternationalBusiness MachinesCorporation———Group3InternationalBusiness TheIBMspirit,theIBMheartandtheIBMlanguagewerethesameinalltonguesandinallcountries.——ThomasJ.Watson,Sr. TheIBMspirit,theIBMheartContentIBMhistoryofprogressTheBirthofIBMCultureStep1Themidofthe20thCenturyStep2Theendofthe20thCenturyStep3Thebeginningofthe21thCenturyCulture’powerContentIBMhistoryofprogressIBMhistoryofprogress
TheprogressofIBMlogoIBMhistoryofprogress
TheprOnJune16,2011,IBMmarksitscentennial.Overthepastdecade,IBMhasbuiltarecordofleadershipbypursuingthemosttransformationalopportunities,inventingthebreakthroughtechnologiestocapturethemandbuildinganorganizationabletodeliversuperiorresultsoverthelongterm.IBMhistoryofprogressOnJune16,2011,IBMmarksitIBMhistoryofprogress1890sto1937EarlyAmbitions1938to1951GrowingInfluence1952to1963FoundationsofModernComputingAmergerofthree19th-centurycreatestheComputing-Tabulating-RecordingCompany(CTR)onJune16,1911，theprecursortoIBM.FollowingtheSecondworldwar,thecompanyacceleratesitsinternationalgrowth,andin1949,itformstheWorldTradeCorporationtomanageitsforeignoperations.Thesetechnological,businessandsocialinnovationspropelIBMintothe1960sastheworld’sleadinghigh-technologyfirm.1964to1970The360Revolution團(tuán)隊管理溝通渠建立1890sto1937EarlyAmbitions1938to1951GrowingInfluence1952to1963FoundationsofModernComputing1993to2001TheBirthofe-business1971to1992ComputingGetsPersonalIBMhistoryofprogress1890stIBMhistoryofprogress1964to1970The360Revolution團(tuán)隊管理溝通渠建立1890sto1937EarlyAmbitions1938to1951GrowingInfluence1952to1963FoundationsofModernComputing1964to1970The360Revolution1971to1992ComputingGetsPersonal1993to2001TheBirthofe-businessIBMcreatesstandardsthatlegitimizethePC,turningitfromahobbyistdeviceintoanindispensabletoolofmodernlife—inhomes,businessesandschoolsaroundtheworld..FollowingtheSecondworldwar,thecompanyacceleratesitsinternationalgrowth,andin1949,itformstheWorldTradeCorporationtomanageitsforeignoperations.Itmovesintomajornewgrowthbusinesses,principallyservicesandsoftware,andembracesopenstandardsforcomputing.1993to2001TheBirthofe-business1971to1992ComputingGetsPersonalIBMhistoryofprogress1964toIBMSharePriceIBMhistoryofprogressWhywechoseIBM?IBMSharePriceIBMhistoryofTheBirthofIBMCultureInthe1930sand1940s,fewcompaniespaidseriousattentiontocorporateculture.ExceptThomasWatson,founderofIBM.TheBirthofIBMCultureInthe IBMchairmanhavedefinedandcommunicatedtheprinciplesbywhichIBMersshouldmangethebusiness,conductthemselves,directtheiractivities,guidetheiremployees,andworkwitheachother,theircustomersandtheircommunities.TheBirthofIBMCultureTheBirthofIBMCultureTheProgressofIBMCultureStep2Step1RespectforindividualPerfectservicetocustomExcellencemustbeawayoflifeTheendofthe20thCenturyStep3WinExecuteTeamInnovationthatmattersDedicationtoeveryclient’ssuccessTrustandpersonalresponsibilityinallrelationshipsTheProgressofIBMCultureSteStep1Respectforindividual，Perfectservicetocustom，Excellencemustbeawayoflife
CultureRespectforindividualStep1Perfect
service
to
customExcellence
mustbeawayoflifeByThomasJWatson,Jr.April1969Step1RespectforindividualRespectforindividualHelpeachemployeetodevelophispotentialandmakethebestuseofhisabilitiesPayandpromoteonmeritMaintaintwo-waycommunicationsbetweenmanagerandemployee,withopportunityforafairhearingandequitablesettlementofdisagreements.Step1Respectforindividual，Perfectservicetocustom，Excellencemustbeawayoflife
RespectforindividualHelpeacPerfectservicetocustomKnowourcustomers’needs,andhelpthemanticipatefutureneedsHelpcustomersuseourproductsandservicesinthebestpossiblewayProvidesuperiorequipmentmaintenanceandsupportingservicesStep1Respectforindividual，Perfectservicetocustom，Excellencemustbeawayoflife
PerfectservicetocustomKnowExcellencemustbeawayoflifeLeadinnewdevelopmentsBeawareofadvancesmadebyothers,betterthemwherewecan,orbewillingtoadoptthemwhenevertheyfitourneedsProducequalityproductsofthemostadvanceddesignandatthelowestpossiblecostStep1Respectforindividual，Perfectservicetocustom，Excellencemustbeawayoflife
ExcellencemustbeawayofliTheworldchanged——Step2
團(tuán)隊管理WinExecuteTeamAttheendof20th,theworldchanged.Onlybythetechnologyofproductsandthehighprofessioncouldnotgainthecustomer'sfavor.RespectforindividualPerfectservicetocustomExcellencemustbeawayoflifeWiththenewvalue,IBMgotit'srebirthafter10yearsofrescuing.ByLouisV.GerstnerTheworldchanged——Step2
團(tuán)隊管理WStep
2Win,ExecuteandTeam
ForIBM,ithasthebestpeopleintheindustry.Whatisreallyimportantisthepersonalcommitmentthateachoftheymakesabouthowmuchthey’rewillingtogive.Howmuchthey’rewillingtolearnandadapt,whattheythinkabouteverydaythatdriveswhattheydooperationally.“Win,ExecuteandTeam”arepersonalcommitments.They’renotthingsofthehead,theyarethingsoftheheartandthegut.Theyarebehavioral,notintellectual.Youdonotgetupeverymorningandsalutethem.Yougetupeverymorningandlivethem.WinandExecuteStep2Win,ExecuteandTeamStep2Win,ExecuteandTeamInateamworkenvironment,peopleunderstandandbelievethatthinking,planning,decisionsandactionsarebetterwhendonecooperatively.Peoplerecognize,andevenassimilate,thebeliefthat“noneofusisasgoodasallofus.”TeamStep2Win,ExecuteandTeamNewcenturycoming——Step3InnovationthatmattersDedicationtoeveryclient’ssuccessTrustandpersonalresponsibilityinallrelationshipsOrganizationCultureAsthenewcenturydawned,wesawchangecoming.TheITindustryandthebroadereconomywerebeingtransformedbytherisingtideofglobalintegration,byanewcomputingmodelandbynewclientneedsforintegrationandinnovation.Andthatmeantweneededtotransformourselves.Newcenturycoming——Step3InnovIBMhopestobecomeafullinnovativecompanyandthepreferredinnovationpartnerofcustomers.Step3Innovationthatmatters,Dedicationtoeveryclient'ssuccess,TrustandpersonalresponsibilityinallrelationshipsInnovationthatmattersIBMhopestobecomeafullinnThroughhardworking,it'snottheonlygoaltomakeIBMsuccess,butthemoreimportantthingistohelpcustomersuccess.Dedicationtoeveryclient’ssuccessStep3Innovationthatmatters,Dedicationtoeveryclient'ssuccess,TrustandpersonalresponsibilityinallrelationshipsThroughhardworking,it'snotNomatterinwhichcountriesandareas,IBMcanbecomethemosttrustedpartnerofthegovernmentandcustomersandapartofgovernmentassets.Trust
and
personal
responsibility
in
all
relationshipsStep3Innovationthatmatters,Dedicationtoeveryclient'ssuccess,TrustandpersonalresponsibilityinallrelationshipsNomatterinwhichcountriesaCulture’
powerAccordingtodifferentbusinesstimes,IBM'scorevalueschangedtimely.AndthenewculturecanalwaysproduceahugeboosttoIBM’sdevelopment.FromtheprogressofIBM’culture,welearnthat:
Organizationcultureisthe“personality”oftheenterprisesthemselves.Onlyasuitoneisthebestone.Thisisnotachievedovernightordreamedout.it'sobtainedafterobservingallthecorrelativeinformationsofthecompany.Don'ttotallyrelyonindividualbuttheintelligenceofthewholegroup.It’sneedtoknowhowtotakeadvantagesoftheHRandPRapartments.Culture’powerAccordingtodif
Thanks！Thanks！2022/11/26252022/11/2625InternationalBusiness MachinesCorporation———Group3InternationalBusiness TheIBMspirit,theIBMheartandtheIBMlanguagewerethesameinalltonguesandinallcountries.——ThomasJ.Watson,Sr. TheIBMspirit,theIBMheartContentIBMhistoryofprogressTheBirthofIBMCultureStep1Themidofthe20thCenturyStep2Theendofthe20thCenturyStep3Thebeginningofthe21thCenturyCulture’powerContentIBMhistoryofprogressIBMhistoryofprogress
TheprogressofIBMlogoIBMhistoryofprogress
TheprOnJune16,2011,IBMmarksitscentennial.Overthepastdecade,IBMhasbuiltarecordofleadershipbypursuingthemosttransformationalopportunities,inventingthebreakthroughtechnologiestocapturethemandbuildinganorganizationabletodeliversuperiorresultsoverthelongterm.IBMhistoryofprogressOnJune16,2011,IBMmarksitIBMhistoryofprogress1890sto1937EarlyAmbitions1938to1951GrowingInfluence1952to1963FoundationsofModernComputingAmergerofthree19th-centurycreatestheComputing-Tabulating-RecordingCompany(CTR)onJune16,1911，theprecursortoIBM.FollowingtheSecondworldwar,thecompanyacceleratesitsinternationalgrowth,andin1949,itformstheWorldTradeCorporationtomanageitsforeignoperations.Thesetechnological,businessandsocialinnovationspropelIBMintothe1960sastheworld’sleadinghigh-technologyfirm.1964to1970The360Revolution團(tuán)隊管理溝通渠建立1890sto1937EarlyAmbitions1938to1951GrowingInfluence1952to1963FoundationsofModernComputing1993to2001TheBirthofe-business1971to1992ComputingGetsPersonalIBMhistoryofprogress1890stIBMhistoryofprogress1964to1970The360Revolution團(tuán)隊管理溝通渠建立1890sto1937EarlyAmbitions1938to1951GrowingInfluence1952to1963FoundationsofModernComputing1964to1970The360Revolution1971to1992ComputingGetsPersonal1993to2001TheBirthofe-businessIBMcreatesstandardsthatlegitimizethePC,turningitfromahobbyistdeviceintoanindispensabletoolofmodernlife—inhomes,businessesandschoolsaroundtheworld..FollowingtheSecondworldwar,thecompanyacceleratesitsinternationalgrowth,andin1949,itformstheWorldTradeCorporationtomanageitsforeignoperations.Itmovesintomajornewgrowthbusinesses,principallyservicesandsoftware,andembracesopenstandardsforcomputing.1993to2001TheBirthofe-business1971to1992ComputingGetsPersonalIBMhistoryofprogress1964toIBMSharePriceIBMhistoryofprogressWhywechoseIBM?IBMSharePriceIBMhistoryofTheBirthofIBMCultureInthe1930sand1940s,fewcompaniespaidseriousattentiontocorporateculture.ExceptThomasWatson,founderofIBM.TheBirthofIBMCultureInthe IBMchairmanhavedefinedandcommunicatedtheprinciplesbywhichIBMersshouldmangethebusiness,conductthemselves,directtheiractivities,guidetheiremployees,andworkwitheachother,theircustomersandtheircommunities.TheBirthofIBMCultureTheBirthofIBMCultureTheProgressofIBMCultureStep2Step1RespectforindividualPerfectservicetocustomExcellencemustbeawayoflifeTheendofthe20thCenturyStep3WinExecuteTeamInnovationthatmattersDedicationtoeveryclient’ssuccessTrustandpersonalresponsibilityinallrelationshipsTheProgressofIBMCultureSteStep1Respectforindividual，Perfectservicetocustom，Excellencemustbeawayoflife
CultureRespectforindividualStep1Perfect
service
to
customExcellence
mustbeawayoflifeByThomasJWatson,Jr.April1969Step1RespectforindividualRespectforindividualHelpeachemployeetodevelophispotentialandmakethebestuseofhisabilitiesPayandpromoteonmeritMaintaintwo-waycommunicationsbetweenmanagerandemployee,withopportunityforafairhearingandequitablesettlementofdisagreements.Step1Respectforindividual，Perfectservicetocustom，Excellencemustbeawayoflife
RespectforindividualHelpeacPerfectservicetocustomKnowourcustomers’needs,andhelpthemanticipatefutureneedsHelpcustomersuseourproductsandservicesinthebestpossiblewayProvidesuperiorequipmentmaintenanceandsupportingservicesStep1Respectforindividual，Perfectservicetocustom，Excellencemustbeawayoflife
PerfectservicetocustomKnowExcellencemustbeawayoflifeLeadinnewdevelopmentsBeawareofadvancesmadebyothers,betterthemwherewecan,orbewillingtoadoptthemwhenevertheyfitourneedsProducequalityproductsofthemostadvanceddesignandatthelowestpossiblecostStep1Respectforindividual，Perfectservicetocustom，Excellencemustbeawayoflife
ExcellencemustbeawayofliTheworldchanged——Step2
團(tuán)隊管理WinExecuteTeamAttheendof20th,theworldchanged.Onlybythetechnologyofproductsandthehighprofessioncouldnotgainthecustomer'sfavor.RespectforindividualPerfectservicetocustomExcellencemustbeawayoflifeWiththenewvalue,IBMgotit'srebirthafter10yearsofrescuing.ByLouisV.GerstnerTheworldchanged——Step2
團(tuán)隊管理WStep
2Win,ExecuteandTeam
ForIBM,ithasthebestpeopleintheindustry.Whatisreallyimportantisthepersonalcommitmentthateachoftheymakesabouthowmuchthey’rewillingtogive.Howmuchthey’rewillingtolearnandadapt,whattheythinkabouteverydaythatdriveswhattheydooperationally.“Win,ExecuteandTeam”arepersonalcommitments.They’renotthingsofthehead,theyarethingsoftheheartandthegut.Theyarebehavioral,notintellectual.Youdonotgetupeverymorningandsalutethem.Yougetupeverymorningandlivethem.WinandExecuteStep2Win,ExecuteandTeamStep2Win,ExecuteandTeamInateamworkenvironment,peopleunderstandandbelievethatthinking,planning,decisionsandactionsarebetterwhendonecooperatively.Peoplerecognize,andevenassimilate,thebeliefthat“noneofusisasgoodasallofus.”TeamStep2Win,ExecuteandTeamNewcenturycoming——Step3InnovationthatmattersDedicationtoeveryclient’ssuccessTrustandpersonalresponsibilityinallrelationshipsOrganizationCultureAsthenewcenturydawned,wesawchangecoming.TheITindustryandthebroadereconomywerebeingtransformedbytherisingtideofglobalintegration,byanewcomputingmodelandbynewclientneedsforintegrationandinnovation.Andthatmeantweneededtotransformourselves.Newcen
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