體驗(yàn)商務(wù)綜合英語4 Unit 4 Success

體驗(yàn)商務(wù)綜合英語4Unit4Success體驗(yàn)商務(wù)綜合英語4Unit4Success體驗(yàn)商務(wù)綜合英語4Unit4Success資料僅供參考文件編號：2022年4月體驗(yàn)商務(wù)綜合英語4Unit4Success版本號：A修改號：1頁次：1.0審核：批準(zhǔn):發(fā)布日期：商務(wù)綜合英語課程教案授課時間第周星期第節(jié)課次授課方式（請打√）理論課√討論課□實(shí)驗(yàn)課□習(xí)題課□其他□課時安排6授課題目（教學(xué)章、節(jié)或主題）：Unit4SuccessTeachingobjectivesandrequirements(教學(xué)目的、要求):Studentsarerequiredto1．Mastereconomicvocabularyinsuccessfulbusinesscompaniesandpeople;2．Befamiliarwithbusinessnegotiatingskills；3．Gettoknowtheelementsofbusinesspeopleandcompanies.4.LearntheskillsofbusinessnegotiatingTeachinghighlightsanddifficulties(教學(xué)重點(diǎn)及難點(diǎn))：Highlights:graspthenecessaryelementsofhowacompanyoranindividualgetsuccessinbusiness.mastereconomicvocabularyinsuccessfulbusinesscompaniesandpeopleDifficulties:understandthevariousmethodstonegotiateinbusinesssuccessfully;2.expressthemselvesmorefreelyonthethemeafterdoingaseriesoftheme-relatedreading,listening,speakingandwritingactivities;Timeallotment(教學(xué)時數(shù))：6PeriodsTeachingmethod(教學(xué)方法)：GroupDiscussionExemplificationanddemonstration；Task-basedteachingTeams-basedCooperativeLearningReferences(參考書目)：科頓，法爾維等編，體驗(yàn)商務(wù)英語綜合教程4，《體驗(yàn)商務(wù)英語》改編組改編，高等教育出版社，2012.6馬斯庫爾，海特勒著，體驗(yàn)商務(wù)英語教師用書4，《體驗(yàn)商務(wù)英語》改編組改編，高等教育出版社，2012.8蔣景東著，常用商務(wù)英語詞典，浙江大學(xué)出版社，2012,5.（英）帕金森

編著，牛津英漢雙解商務(wù)英語詞典，華夏出版社，2011教學(xué)基本內(nèi)容方法及手段IITeachingprocedureStep1Startingup:(20minutes)1)1)Namethemostsuccessfulbusinessperson/peopleinourcountryand/orinothercountries.2)discussthefollowingquestions.Whatmakepeoplesuccessful

Addmorewordstothelist.Thenchoosethefivemostimportant.

3)B.Talkaboutapersonyouknowwhoissuccessful.Whyaretheysuccessful?

4)C.Whatarethebestindicatorsofone’ssuccess?Step2Listening:ASuccessfulbusiness(50)notesadvent英['?dv?nt]美['?dv?nt]n.到來；出現(xiàn)；基督降臨；基督降臨節(jié)quartz英[kw??ts]美[kw?rts]n.石英phenomenalgrowthpotential非凡的增長潛力 gimmick英[‘g?m?k]美[’ɡ?m?k]n.暗機(jī)關(guān)；騙人的玩意；花招vt.使暗機(jī)關(guān)；搞騙人的玩意4.1Listenanddecidewhetherthestatementsaretrueorfalse.1.F2.T3.T4.F5.F6.T4.1(I=Interviewer,CN=CatherineNg)IWhatfactorshavemadeyourbusinesssuccessful?

CNFirstofall,theadventofLCDwatchtechnologyinthe1970screatedavastopportunityforus.YouseealthoughtheSwisswerethefirsttodevelopaquartzwatch,thesupportoftheSwissmanufacturerswasnotstrongastheyoverlookedthephenomenalgrowthpotentialofthemarket.Theybelievedtheirmechanicalexcellencewouldkeepthemleadersoftheindustryandthatthequartzwatchwasonlyagimmick（花招）andthatitwouldsoonfadeout.Infactthispoorjudgementeventuallyledtothedownfallofsomecompanies.Asdemandwasgreaterthanthesupply,thereforeitwasn’tdifficultformetogetentrytothismarketwhenIfirstsetupmycompany.Attheendofthefirstyearthenumberofemployeesincreasedto20andwemovedfromofficepremisestoafactory.Ourfloorspaceincreasedfromtheoriginal600sqftto2,000sqftbytheendofthefirstyear,andthecompanygrewmorethantenfoldinthenextfiveyears.Audiolingualandcommunicativemethod課程教案（續(xù)）教學(xué)基本內(nèi)容方法及手段Andthenafewyearslater,pricesstartedtobecomeverycompetitiveastheretailmarketbecamesaturated.SoIhadtothinkaboutcertainstrategiestotacklethisproblem,Ihadtothinkupashort-termstrategyanddevelopsomelong-termplanning.Likeallourcompetitors,wedevelopednewproductssuchasgiftware（精品，禮品）andluxuryitems.Forexample,wedesignedproductswithatimedeviceinthemandcustomerscouldprinttheirlogoontheproductforpromotionalpurposes.Howevercompetitionbecamereallysevere.Itreachedapointthatanyproductwhichhadatimemoduleinitbecamelessvaluable.Intheshortterm,wehadtocutourcosts.Howeverforcertaincustomerswhoarelesspriceconscious,Iwasabletoupgradethequalityofourproducts,forexample,byofferingbetterbatteries,alongerwarranty,etc.Wedidnotwantourcustomerstothinkwewererippingthemoffofcourseifwechargedahigherprice.Forcustomerswhowerelessfocusedonquality,wehadofcoursetoreduceourprices.Intheend,ourcustomersallthoughtthatourcompanyofferedqualityproducts,whichwerevalueformoneywhilemostofourcompetitorsstruggledforsurvivalandcutpricesinaverycompetitivemarket.Somewereevenforcedoutofthemarket.Ontheotherhand,wealsoswitchedourcapacitytoproducingclocks,cuttingourwatchproductionlineandtrainingourworkerstoassembleclockproducts.Watchproductionwasbasedonanassemblyline.Wellweboughtcomponentsfromsuppliersandassembledthewatches.Clockproductsinvolvedmorecomponents,wehadtomaketheminhouseandthecompanystartedtoinstallmachinery,hiredesignersandtheworkflowbecamemoresophisticatedandtoday,wehavebecomeoneofthebestknownmanufacturersintheworld,withISO9001certification.Listening:B4.2Listenandanswer1.WhatarethemainfactorsofCatherineNg’ssuccess?Visionandstrategicplanning;useofmanagementtoolssuchasSWOTanalysis;useoftheInternetformarketingdevelopmentofacustomerrelationshipmanagementsystem.2.Whatadvicedoesshegivepeoplelookingforsuccess?Bewellprepared;seizeopportunitieswhicharisestayopen-minded.4.2(I=Interviewer,CN=CatherineNg)I Whatarethecriticalfactorsbehindyoursuccess?CNThecriticalfactorsofoursuccess,Iwouldsay,wereourvisionandourstrategicplanning.Fromtimetotime,weutilisemanagementtoolssuchasSWOTanalysistoreviewoursituationandmakenecessaryadjustments.Furthermore,wehavemadeuseoftheInternettopromoteourproducts,forexample,weusedane-cataloguetostartwith,andlatelywehavedevelopedacustomerrelationshipmanagementsystem.IfIwasaskedwhatadviceIwouldgivetopeoplelookingforsuccessinbusiness...erm...WellIwouldsaytopeople:Bewellprepared.Seizeanopportunityonceitemerges.Andfinally,stayopen-minded,asbusinesscanbedevelopedbyindividuals,alliances,partnershipsandjointventures.Step3Discussion:SoleBrothers(30minutes)Similarities

BothcompanieswerefoundedbymembersoftheDasslerfamily.

Bothcompaniesaresuccessfulproducersofsportsshoes.

BothcompaniesarelistedontheFrankfurtstockexchange.

Bothcompanieshavehadtheirproductswornandendorsedbyfamoussportsstars.

BothcompanieshavehadsuccesswithprovidingshoesfortheOlympicGames.

BothcompaniesfoundsuccessandachangeofdirectionafternewCEOswereappointed.

Bothcompaniesareexpandingworldwide.

Bothcompanieshavekeptsportsshoesastheircoreproductbuthaveexpandedintoclothingandfashiongoods.

Bothcompanieshavehadproblems:AdidasintheearlydaysandPumaafteritwentpublic.Differences

AdidasislistedontheParisstockexchange,whereasPumaislistedontheMunichstockexchange.

Adidashasmadeanacquisition(Saloman)andchangedits

name.Pumahasnot.

Pumahasremainedamanufacturingandsalescompany

butAdidashaschangedintoamarketingcompanyandlicensesproductsundertheAdidasname.

Pumahashadsuccessbyusingawebsitetosellitsproducts.

Pumahasexploitedlinkswithafashiondesignertodevelopitsrangeofproducts.

PumahasusedproductplacementinHollywoodmoviesas

amarketingtool.Step4Reading:SteveJobs(50minutes)A.Beforeyoureadthearticlesaywhatyouknowaboutthefollowing1.BillGates2.SteveJobs3.TimBerners-LeeHereissomeinformationaboutthethreemen.1.BillGatesChairmanandChiefSoftwareArchitectofMicrosoftCorporation,theworldwideleaderinsoftware.BornOctober281955.GrewupinSeattle,wherehisfatherisalawyer.Beganprogrammingcomputersattheageof13.WenttoHarvardUniversity,butleftbeforegraduatinginordertodevotehistimetoMicrosoft,acompanyhebeganin1975withhisfriendPaulAllen.MarriedMelindaFrenchGatesln1994andhasthreechildren.GivesgenerouslytocharitythroughtheBillandMelindaGatesFoundation.2SteveJobsCo-founderofApple.NowCEOofbothAppleComputersandPixarAnimationStudios,famousforcomputeranimatedfilmssuchasToyStoryandFindingNemo.BornFebruary241955inWisconsin.AdoptedsoonafterbirthbyPaulandClaraJobsandraisedInSantaClara,California.HelpedpopularisetheconceptofthehomecomputerwiththeAppleII.FiredfromApplebyJohnSculleybutlaterrejoinedthecompanyandturneditsfortunesaroundwiththeIPod.MarriedLaurenePowellin1991andhasthreechildrenwithher.AlsohasadaughterwithChristineBrennan.3TimBerners-LeeInventoroftheWorldWideWebandDirectoroftheWorldWideWebConsortium,whichoverseesitscontinueddevelopment.BornInLondonJune81955.ParentsbothmathematicianswhoworkedontheManchesterMarkI,oneoftheearliestcomputers,GraduatedfromOxfordUniversityin1976,CreatedtheWorldWideWebIn1991andbuiltthefirstserverandwebbrowser.CurrentlyChairofComputerScienceatSouthamptonUniversity,Marriedwithtwochildren.B.Wordsandexpressions:marketleader市場上的主導(dǎo)公司motivatedworkforce激勵員工aloyalcustomerbase一個忠誠的客戶群issueshares發(fā)行股票gopublic上市；公開宣布；把秘密公開launchaproduct產(chǎn)品投放市場推出產(chǎn)品placeproductsinmovies投放產(chǎn)品在電影peopleoriented以人為本rolloutn.首次展示；[航]滑跑（飛機(jī)著陸時在跑道上滑跑減速的階段）conceptstore(s)概念店并積極發(fā)展品牌觀點(diǎn)店undersellvt.拋售；以低于市價售出piraten.海盜；盜版；侵犯專利權(quán)者vt.掠奪；翻?。回飧`vi.做海盜；從事劫掠CupertinoinnorthernCalifornia,北加利福尼亞州庫比蒂諾ReedCollegeinPortland,Oregon俄勒岡州波特蘭市的瑞德學(xué)院droppedout輟學(xué)HomebrewComputerClub家釀計算機(jī)俱樂部hisownvisionsofthefuture有著自己獨(dú)特的未來展望SteveWozniak.斯蒂夫?沃茲尼亞克StarWars《星球大戰(zhàn)》Fortunemagazine《財富》雜志CReadthearticleanddiscussthefollowingquestions:1.whywerethefollowingdatesimportant?

a)1976b)1985C)1977

2.WhatwasJobs’firstsuccess?

3.Whatmadehim:a)amillionaire

b)abillionaire?

4.WhydidheleaveApple?

5.Whydidhecomeback?

6.HowlongdidittaketoturnAppleround?

7.WhydoesJobsthinkhislatestventurewillbeaturningpointforthemusicindustry?

8.WhydoyouthinkSteveJobsissuccessful?

answers:1a)theyearJobsandWozniakstartedAppleb)theyearlobswasfiredfromApplebyJohnSculley.c)theyearjobsrejoinedApple2ThecomputerAppleI.3a)ThesuccessofthecomputersAppleIandAppleII.b)ThesuccessofPixar.4HewasfiredbyJohnSculley.5WhenApplewasfailing,hewasinvitedbackbythecompany.6Oneyear.7.Itwillchangethewaypeoplebuymusicandwillcombatthepiratingofmusicwhichisdamagingthemusicindustry.8Answersmightincludehisgenius,vision,determinationandconfidenceinhisownabilityandinhisproducts.D.Languagereview:PresentandPasttenses1.presentsimple2.pastsimple3presentcontinuous4presentperfectA:DiscusstheruleswiththewholeclassandgetSstocompletethestatements.1pastsimple,becausethesearecompletedactionswhichtookplaceataparticulartimeinthepast.2.hascomplained,hasbeen,havefollowed,haveseen,haswalkedoutBecausethesearepresentresultsofpastactions.3is,doesnotbelieve,isThepresentsimplelsusedbecausethesearesituationswhicharegenerallytrue.ThecompanyTOYS“R”USisoneoftheworld'slargesttoyretailers.Itsellsitsmerchandisethroughmorethan1,5oooutlets,with685toystoresintheUS,afurther605toystoresoverseasand216BABIES“R”USstores.HowthecompanystartedIn1948CharlesLazarusbeganabusinessforchildrenonlyandhesetuphisfirstbabyfurniturestoreinWashington,DC.Lazarusopenedhisfirsttoysupermarketin1957andin1978TOYS"R"USbecameapubliccompany.RecenteventsIn2001TOYS"R"USopeneditsTimesSquareflagshipstoreinNewYorkCityAlthoughithasrecentlylostitsnumberonepositionintheUStoWalmart,ithassignificantlyexpandeditsvideomerchandisinginitsUSstoresandhasevolvedintoan11-billion-dollarbusiness.WhatItlsdoingnowTOYS"R”USiscurrentlytryingtoregainitsnumberonepositionfromWalmart.Lazarusisnowfocusingonanewventure,BABIES“R”US,andisworkinghardtomakeitthenumberonebabyproductspecialistchainstoreintheworld.Step5Skills:Negotiating(30minutes)Thelanguageofsignaling,checkingunderstandingandsummarisingiscovered.Ssanalyzehowitoccursinanegotiatingsituationanduseitthemselvestoroleplayasituation.AGothroughtheUsefullanguageboxwiththewholeclass.GetindividualSstoreadtheexpressions,workingonintonation.Explainbrieflytheroleandimportanceoftheseexpressionsinstructuringnegotiations.BGetSstoreadtheconversationaloudinpairs,andidentifysignaling,checkingunderstandingandsummarizingexpressions.Askdifferentpairsfortheirfindingsanddiscussthemwiththewholeclass.SpecialrequirementsWhatdoyoumeanexactly(Checkingunderstanding)Mmm,OK...(Signalling)OK,soyou'resayingyouwillmodifythecarifweaskyouto

(Checkingunderstanding)Rightthen,let’sseewhatwe’vegot.(summarizing)That’sit.OK,let’stalkaboutdeliverynow.(Signalling)yougoWhyyoudeliverofMay?(C)aWhydon’tyoufirmdeliverus?(SIG)wantbeourcompany–greenblack.(NOT)notIfollowDoyouwantgreenblack?(C)gotayouyoupayment(SIG)OK,agreebegreenblackbutonlyyou’lluspay(SUM)youoneof(C)giveyouafiveyearyouwant,butyou’llpayaStep6Casestudy(50minutes)1)SSstudyinforBackground:CamdenFCRecentperformanceinfootballverysuccessfulinUKandEuropeRecentperformanceinbusinessCommerciallyverysuccessfulFootballingsuccessduetoCristosSroda,Manager,andhisstrategyofpromotingyoungerplayersandbuyingsomeinternationalones