管理理論與實(shí)務(wù)討論課件

管理理論與實(shí)務(wù)討論

IBM管理理論與實(shí)務(wù)討論

IBM1綱要公司簡(jiǎn)介事業(yè)體系浴火重生BusinessConsulting

IBMvsORACLE:e-Era綱要公司簡(jiǎn)介2IBM國(guó)際商業(yè)機(jī)器公司企業(yè)如果人們願(yuàn)意「思考」，世界上所有的問(wèn)題，都將迎刃而解！AlltheproblemsoftheworldcouldbesolvedeasilyifmenwereonlywillingtoThink!

~1911年12月，IBM董事長(zhǎng)ThomasJ.WatsonSeniorThink=ChangetheWorldIBM國(guó)際商業(yè)機(jī)器公司企業(yè)如果人們願(yuàn)意「思考」，世界上所有31944,開(kāi)創(chuàng)0101的電腦運(yùn)算時(shí)代1957,建立人腦與電腦的溝通橋樑1966,推動(dòng)全球電子產(chǎn)品的蓬勃發(fā)展1969,縮短人類與月球的距離1981,促成個(gè)人電腦普及化1995,改變商業(yè)世界的遊戲規(guī)則1997,展現(xiàn)「化繁為簡(jiǎn)」的運(yùn)算實(shí)力1999,挑戰(zhàn)生化科技新領(lǐng)域HistoryforIBM1944,開(kāi)創(chuàng)0101的電腦運(yùn)算時(shí)代Historyfor4全球164個(gè)國(guó)家設(shè)有分公司，全球員工約有311,566人全世界最大的資訊科技、資訊硬體、資訊服務(wù)和資訊系統(tǒng)租賃與融資公司。全球最大資訊科技研究機(jī)構(gòu)於6個(gè)國(guó)家設(shè)有8個(gè)實(shí)驗(yàn)室20所研發(fā)中心、投資總金額達(dá)60億美元。在全球已擁有超過(guò)32,000項(xiàng)專利技術(shù)。建置雪梨奧運(yùn)網(wǎng)站並創(chuàng)下每分鐘120萬(wàn)次點(diǎn)閱率。CurrentStatus全球164個(gè)國(guó)家設(shè)有分公司，全球員工約有311,566人Cu5BusinessUnit硬體(含技術(shù)、個(gè)人系統(tǒng)及伺服器)全球服務(wù)軟體全球融資及企業(yè)投資(IGF)BusinessUnit硬體(含技術(shù)、個(gè)人系統(tǒng)及伺服器)6MainProducts大型電腦、桌上/筆記電腦工作站、伺服器區(qū)域網(wǎng)路設(shè)備及配件半導(dǎo)體電腦周邊設(shè)備軟體、儲(chǔ)存媒體MainProducts大型電腦、桌上/筆記電腦7Consultant&Service提供整合的電腦資訊技術(shù)網(wǎng)路系統(tǒng)科技、企業(yè)諮詢資訊技術(shù)顧問(wèn)運(yùn)用先進(jìn)科技，提供企業(yè)解決方案Consultant&Service提供整合的電腦資訊技8TheBusinessWeekGlobal1000RankCompanyNameMarketValueBillionsofU.S.dollars1GENERALELECTRICU.S.486.672MICROSOFTU.S.369.103EXXONMOBILEU.S.306.674PFIZERU.S.270.805CITIGROUPU.S.260.806WAL-MARTSTORESU.S.231.157AOLTIMEWARNERU.S.230.488ROYALDUTCH/SHELLGROUPNeth./Britain216.509BPBritain199.7910IBMU.S.196.86TheBusinessWeekGlobal1000R9TheBestGlobalBrands

----BusinessWeek/August6,2001RANKBRAND2001BRANDVALUE($BILLIONS)1COCA-COLA68.92MICROSOFT65.13IBM52.84GE42.45NOKIA35.06INTEL34.77DISNEY32.68FORD30.19McDONALD’S25.310AT&T22.8TheBestGlobalBrands

----Bu10IBMStockTrendChartIBMStockTrendChart11IBMTurningPointin90’IBM’sProud–PCBusiness?CustomeraskedforIBMtoSaleProduct.Howtoturningdowntrend?1.Layoff.2.Re-engineering.3.HRisthebestcompanycompetition.InternalEducation.NewComeratleast6month.

Customer(IndustryKnow-How)+IBM(ITKnow-How)4.CustomerServiceOriented.NoProductConstrain.ERPCase.5.ProcessRunning.IBMTurningPointin90’IBM’s12IBMGrowthwithCustomer

以客戶為導(dǎo)向、服務(wù)至上客戶服務(wù)是一種整合客戶服務(wù)是一種專業(yè)客戶服務(wù)是一種體貼協(xié)助客戶建立競(jìng)爭(zhēng)優(yōu)勢(shì)IBMGrowthwithCustomer以客戶為導(dǎo)13IBM’sMissionLeadincreation,development,&manufacturingofthemostadvancedinformationtech.(Design)Translateadvancedtech.Intovalueforourcustomersastheworldlargestinformationservicescompany.(CustomerValue-Added)Professionalworldwideprovideexpertisewithinspecificindustries,consulting,services,systemintegration,andsolutiondevelopmentandtechnicalsupport.IBM’sMissionLeadincreation,14Consulting(1)IBMSolutionsandConsulting70,000dedicatedtosolvingbusinessproblemsandprovidingassociatedITstrategies．ManagementConsultingandBusinesssolutionsforspecificclientneeds．Portfoliosofbuildingblockscustomizedtoaclient．IndustryInfrastructures．EmbeddedSolutionsConsulting(1)IBM70,000dedica15IBMServicesConsulting(2)90,000dedicatedtobuild,install,Integrate,manageandfinancesystem．Application．Training．IntegratedsolutionsIBMConsulting(2)90,000dedica16IBMProductsandTechnologiesIBMResearchConsulting(3)80,000creating,developingandManufacturingadvancedHardwareandsoftwaretechnologies．Computers．Software-Operating,Collaborative,DB’s,SystemMgmt．Networking．Microelectronics．PrintingandStorageIBMProductsConsulting(3)80,017IBMVSORACLE:ITCOULDGETBLOODY

IBMORACLEDATABASE(MARKETSHARE)25%50%INTERNETINFRASTRUCURESOFTWARE(MARKETSHARE)30%9%ENTERPRISEAPPLICATION△

△----BusinessWeek/May28,2001IBMVSORACLE:IBMORACLEDATABAS18管理理論與實(shí)務(wù)討論

IBM管理理論與實(shí)務(wù)討論

IBM19綱要公司簡(jiǎn)介事業(yè)體系浴火重生BusinessConsulting

IBMvsORACLE:e-Era綱要公司簡(jiǎn)介20IBM國(guó)際商業(yè)機(jī)器公司企業(yè)如果人們願(yuàn)意「思考」，世界上所有的問(wèn)題，都將迎刃而解！AlltheproblemsoftheworldcouldbesolvedeasilyifmenwereonlywillingtoThink!

~1911年12月，IBM董事長(zhǎng)ThomasJ.WatsonSeniorThink=ChangetheWorldIBM國(guó)際商業(yè)機(jī)器公司企業(yè)如果人們願(yuàn)意「思考」，世界上所有211944,開(kāi)創(chuàng)0101的電腦運(yùn)算時(shí)代1957,建立人腦與電腦的溝通橋樑1966,推動(dòng)全球電子產(chǎn)品的蓬勃發(fā)展1969,縮短人類與月球的距離1981,促成個(gè)人電腦普及化1995,改變商業(yè)世界的遊戲規(guī)則1997,展現(xiàn)「化繁為簡(jiǎn)」的運(yùn)算實(shí)力1999,挑戰(zhàn)生化科技新領(lǐng)域HistoryforIBM1944,開(kāi)創(chuàng)0101的電腦運(yùn)算時(shí)代Historyfor22全球164個(gè)國(guó)家設(shè)有分公司，全球員工約有311,566人全世界最大的資訊科技、資訊硬體、資訊服務(wù)和資訊系統(tǒng)租賃與融資公司。全球最大資訊科技研究機(jī)構(gòu)於6個(gè)國(guó)家設(shè)有8個(gè)實(shí)驗(yàn)室20所研發(fā)中心、投資總金額達(dá)60億美元。在全球已擁有超過(guò)32,000項(xiàng)專利技術(shù)。建置雪梨奧運(yùn)網(wǎng)站並創(chuàng)下每分鐘120萬(wàn)次點(diǎn)閱率。CurrentStatus全球164個(gè)國(guó)家設(shè)有分公司，全球員工約有311,566人Cu23BusinessUnit硬體(含技術(shù)、個(gè)人系統(tǒng)及伺服器)全球服務(wù)軟體全球融資及企業(yè)投資(IGF)BusinessUnit硬體(含技術(shù)、個(gè)人系統(tǒng)及伺服器)24MainProducts大型電腦、桌上/筆記電腦工作站、伺服器區(qū)域網(wǎng)路設(shè)備及配件半導(dǎo)體電腦周邊設(shè)備軟體、儲(chǔ)存媒體MainProducts大型電腦、桌上/筆記電腦25Consultant&Service提供整合的電腦資訊技術(shù)網(wǎng)路系統(tǒng)科技、企業(yè)諮詢資訊技術(shù)顧問(wèn)運(yùn)用先進(jìn)科技，提供企業(yè)解決方案Consultant&Service提供整合的電腦資訊技26TheBusinessWeekGlobal1000RankCompanyNameMarketValueBillionsofU.S.dollars1GENERALELECTRICU.S.486.672MICROSOFTU.S.369.103EXXONMOBILEU.S.306.674PFIZERU.S.270.805CITIGROUPU.S.260.806WAL-MARTSTORESU.S.231.157AOLTIMEWARNERU.S.230.488ROYALDUTCH/SHELLGROUPNeth./Britain216.509BPBritain199.7910IBMU.S.196.86TheBusinessWeekGlobal1000R27TheBestGlobalBrands

----BusinessWeek/August6,2001RANKBRAND2001BRANDVALUE($BILLIONS)1COCA-COLA68.92MICROSOFT65.13IBM52.84GE42.45NOKIA35.06INTEL34.77DISNEY32.68FORD30.19McDONALD’S25.310AT&T22.8TheBestGlobalBrands

----Bu28IBMStockTrendChartIBMStockTrendChart29IBMTurningPointin90’IBM’sProud–PCBusiness?CustomeraskedforIBMtoSaleProduct.Howtoturningdowntrend?1.Layoff.2.Re-engineering.3.HRisthebestcompanycompetition.InternalEducation.NewComeratleast6month.

Customer(IndustryKnow-How)+IBM(ITKnow-How)4.CustomerServiceOriented.NoProductConstrain.ERPCase.5.ProcessRunning.IBMTurningPointin90’IBM’s30IBMGrowthwithCustomer

以客戶為導(dǎo)向、服務(wù)至上客戶服務(wù)是一種整合客戶服務(wù)是一種專業(yè)客戶服務(wù)是一種體貼協(xié)助客戶建立競(jìng)爭(zhēng)優(yōu)勢(shì)IBMGrowthwithCustomer以客戶為導(dǎo)31IBM’sMissionLeadincreation,development,&manufacturingofthemostadvancedinformationtech.(Design)Translateadvancedtech.Intovalueforourcustomersastheworldlargestinformationservicescompany.(CustomerValue-Added)Professionalworldwideprovideexpertisewithinspecificindustries,consulting,services,systemintegration,andsolutiondevelopmentandtechnicalsupport.IBM’sMissionLeadincreation,32Consulting(1)IBMSolutionsandConsulting70,000dedicatedtosolvingbusinessproblemsandprovidingassociatedITstrategies．ManagementConsultingandBusinesssolutionsforspecificclientneeds．Portfoliosofbuildingblockscustomizedtoaclient．IndustryInfrastructures．Embedded