《跨境電商實(shí)用英語》課件Unit 4-Chapter 2

Payment跨境電商實(shí)用英語Chapter2Unit4On-saleServicesofCross-borderE-commerce跨境電商系列教材AcquirebasicknowledgeaboutdifferentmethodsofpaymentonCross-borderE-commerceplatforms1Learntherelativewordsandexpressions2Understandthesecurityinsuranceofonlinepayment3LearningGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.Markhasneverboughtanythingfromanonlineshopbecauseheisworriedaboutthesafetyofmakingthepaymentonline.PART1Warming-upB.OneofthereasonswhypeopletendtochoosePayPalisduetoitscharacteristicsofcapitalsecurity,speed,convenienceandwidercoverage.PARTTWOPassageReadingPART2PassageReadingOrderpaymentservesastheindispensablekeypartthroughoutCross-borderE-commerce,coveringbothonlineandofflineapproach.Offlinebankapproachisessentiallythesameastheoriginalpaymentininternationaltrade,excerptthattheplatformofbusinessshiftsfromofflineexhibitionstoB2B(A,MadeinChina,Globalsourcesetc)andB2Cwebsites(AliExpress,eBay,Amazonetc).OfflinepaymentmethodsincludeCash,LetterofCredit(L/C),PaymentonDelivery,WesternUnionTransferandDocumentaryCollectionaswellasDocumentsagainstPayment(D/P),Installment,PaymentonCreditandDeferredPayment,amongwhichthefirstfouraregenerallythemainoptions.

Comparatively,onlineapproachmainlyreferstothepaymentmodelofE-accounttoE-account,touchinguponsuchmethodsasAlipay,Paypal,MoneyBookersandGooglecheckout,etc.Payment

SomebuyersthatarenewtoonlineshoppingmayturnouttobenotfamiliarwiththepaymentproceduresofCross-borderE-commerceplatforms,andthusfailtocompletetheorderafterinitiatingone.Inthiscase,sellersshouldgivein-timecommunicationandpatientexplanationtorelatedquestions.Meanwhile,suppliersshouldcontactpurchaserstofirstofallthanktheirsupport,alsotoenquireofanypossibleproblemsoccurredintheprocessofpaymentandinformthemoftheproceduresandofferhelpaccordingly,whensomeunpaidordersespeciallythoserepeatedonesfromonebuyerarespotted.PART2PassageReadingThoughmostofthebuyersareabletoseethroughthisprocess,somestillmayhavepaymentfailureaftermultipleattempts.Therefore,whenaskedforassistance,sellersshallletbuyersknowpotentialreasonsforthefailureandhelpthemthroughthepaymenttofinallywintheorderback.Additionally,somemayhavenocluetousetheshoppingcarttocombinethepurchasingandpaymentforvarioustypesofproductsinonestore,whichleadstotheinconvenienceonbothsidescausedbyredundantordersfromonebuyer.Inthissense,sellersshallguidethemtoreasonablyusethecartandtoincorporatetheorderpayments.

Somebuyersmayhesitatetomakeordersduetothedoubtsoverthesecurityofcross-borderonlinepayment.Forthose,sellersshalldispeltheirconcernandboosttheirtrustbytellingthemthesecurityinsuranceofonlinepayment.PART2PassageReadingSomebuyersmayhesitatetomakeordersduetothedoubtsoverthesecurityofcross-borderonlinepayment.Forthose,sellersshalldispeltheirconcernandboosttheirtrustbytellingthemthesecurityinsuranceofonlinepayment.

Forexample,SecurePaymentofAaimstoprovideasafepaymentserviceforallpartiesengagedininternationaltrade.Bypartneringwithanindependentonlinepaymentplatform(Alipay),SecurePaymentprovidessecuritytoonlinepaymentandtoonlinetransactionforbothbuyersandsuppliers,andalsoitensuresmoneydisputeresolution.Efficienttransactionisrealizedherebysupportingdraftingfreightorder,onlinewholesalingandtradingaswellasonlineorderingofpurchasers,withreal-timeorderprocessavailableoverplatformof.Securepaymentalsoofferdiversepaymentmethodsascreditcards,WesternUnionandbanktransferstoguaranteetheconvenientpaymentforbuyers.PART2PassageReadingAnothertypicalexampleisPaypal.EstablishedinDecember1998byPeterThielandMaxLevchin,Paypalisaninternetserviceproviderdedicatedtoenablebothindividualsandbusinessestorealizeprotected,simpleandconvenientonlinepaymentaswellascollectionviaemailaddress.TheonlineelectronicaccountlaunchedbyPaypalhasdramaticallyreducedtherateofinternetfraud,rankingitselfoneofthesafestcounterparts.Currently,Paypalhasboastedtherecognitionandtheelectronicpaymentchoiceofmorethan90%sellersandover85%buyersinvolvedintransnationaltrade.PART2PassageReadingNewWordsindispensable

[??nd??spens?bl]adj.1NewWordtooimportanttobewithout不可或缺的；必不可少的e.g.Ⅰ)Theinternethasbecomeanindispensablepartinpeople'slife.網(wǎng)絡(luò)成了人們生活中不可或缺的一部分。Ⅱ)Anintelligentcomputerwillbeanindispensablediagnostictoolfordoctors.智能計(jì)算機(jī)將成為醫(yī)生不可或缺的診斷工具。返回original

[??r?d??nl]adj.01NewWord2existingatthebeginningofaparticularperiod,processoractivity原來的；起初的；最早的e.g.Ⅰ)We'vealteredtheoriginalplantosomeextent.我們部分地改變了原計(jì)劃。Ⅱ)Iboughtthecoatasitwasconsiderablyreducedfromitsoriginalprice.這件上衣大減價(jià)，因此我就把它買下了。返回option

[??p?n]n.NewWord3somethingthatyoucanchoosetohaveordo;thefreedomtochoosewhatyoudo可選擇的事物；選擇；選擇權(quán)；選擇的自由e.g.Ⅰ)Cooperationwasmorethanjustanattractiveoption,itwasanobligation.合作不僅僅是誘人的選擇，它也是一種責(zé)任。Ⅱ)Hewasleftwithnooptionbuttoresign.他除了辭職外別無選擇。返回comparatively

[k?m?p?r?t?vli]adv.NewWord4ascomparedtosth/sbelse比較上；相對地e.g.Ⅰ)Theunitiscomparativelyeasytoinstallandcheaptooperate.這種設(shè)備比較容易安裝而且用起來便宜。Ⅱ)Weprefertoworkwithacomparativelysmallnumberofcolleagues.我們寧愿與比較少的同事一起工作。返回procedure

[pr??si:d??(r)]n.5NewWordawayofdoingsth,especiallytheusualorcorrectway（正常）程序，手續(xù)，步驟e.g.Ⅰ)Heisfamiliarwithexportprocedure.他熟悉出口手續(xù)。Ⅱ)Heminutedtheprocedureofthemeeting.他對會議議程做了記錄。返回accordingly

[??k?:d??li]adj.01NewWord6inawaythatisappropriatetowhathasbeendoneorsaidinaparticularsituation照著；相應(yīng)地e.g.Ⅰ)Itisadifficultjobandtheyshouldbepaidaccordingly.這是份棘手的工作，他們應(yīng)得到相應(yīng)的報(bào)酬。Ⅱ)Astheeconomydevelops,thelivingconditionsofthepeoplehavebeenimprovedaccordingly.經(jīng)濟(jì)發(fā)展了，人民的生活水平也隨著提高了。返回redundant[r??d?nd?nt]adj.NewWord7notneededoruseful多余的；不需要的e.g.Ⅰ)Thetypeofcomputermaybeverymarketable.這種型號的電腦可能很有銷路。Ⅱ)Youneedbothagoodplanandamarketableproduct.你需要一個(gè)良好的計(jì)劃和適銷對路的產(chǎn)品。返回incorporate

[?n?k?:p?re?t]v.NewWord8toincludesthsothatitformsapartofsth將…包含在內(nèi)；包含；吸收；使并入e.g.Ⅰ)Manyofyoursuggestionshavebeenincorporatedintheplan.你的很多建議已納入計(jì)劃中。Ⅱ)Thenewcardesignincorporatesallthelatestsafetyfeatures.新的汽車設(shè)計(jì)包括了所有最新的安全配備。返回hesitate

[?hez?te?t]v.9NewWordtobeslowtospeakoractbecauseyoufeeluncertainornervous（對某事）猶豫，遲疑不決e.g.Ⅰ)Don'thesitatetomakecommentsorsuggestionsifyouhaveany.有意見盡管提好了。Ⅱ)Donothesitatetolaughatanythingyoufindamusing.只要覺得好笑就盡管笑。返回available

[??ve?l?bl]adj.01NewWord10(ofthings)thatyoucanget,buyorfind可獲得的；可購得的；可找到的e.g.Ⅰ)Newtypesofmulti-taskingsoftwarearenowavailable.現(xiàn)在已經(jīng)有了新型的多重任務(wù)處理軟件。Ⅱ)Awiderangeofcolorsandpatternsareavailable.各種顏色和樣式都有。返回fraud

[fr?:d]n.NewWord11thecrimeofcheatingsbinordertogetmoneyorgoodsillegally欺詐罪，欺騙罪e.g.Ⅰ)Therewasevidenceofmassivefraud.有證據(jù)表明是巨額欺詐。Ⅱ)Shewaschargedwithcreditcardfraud.她被控告信用卡欺騙罪。返回ProperNames1.LetterofCredit(L/C)信用證2.PaymentonDelivery交貨付款3.WesternUnionTransfer西聯(lián)匯款4.DocumentaryCollection跟單托收5.DocumentsagainstPayment(D/P)付款交單6.Installment分期付款7.PaymentonCredit記賬付款8.DeferredPayment延期付款ProperNamesPhrases&Expressionsserveas充當(dāng)；擔(dān)任01P&Ee.g.Ⅰ)Hevolunteeredtoserveasthemanagerofourdepartmentstore.他自薦當(dāng)我們商場的經(jīng)理。Ⅱ)Theyserveasadirectbridgebetweenmanufacturesandconsumers.他們在生產(chǎn)廠商和消費(fèi)者之間架起了一個(gè)橋梁。Phrases&Expressions01P&E02intheprocessof

在…過程中e.g.Ⅰ)Thedamageishardtoavoidintheprocessoflongdistancetransport.在長途運(yùn)輸過程中，搬運(yùn)時(shí)難免有破損的事情。Ⅱ)Theyareintheprocessofresolvingalltheunsettledissues.他們正在著手解決所有懸而未決的問題。Phrases&ExpressionsP&E03engagein經(jīng)營；參加；從事；忙于e.g.Ⅰ)Theyengageinthestudyofeconomics.他們從事經(jīng)濟(jì)學(xué)研究。Ⅱ)Graduateshaveachancetoengageinstartingtheirownbusinesses.畢業(yè)生有機(jī)會參與創(chuàng)業(yè)。Phrases&Expressionsdedicatedto獻(xiàn)給04P&Ee.g.Ⅰ)Hiswholeenergiesarededicatedtoimprovethedesign.他的全部精力都放在改進(jìn)這項(xiàng)設(shè)計(jì)上了。Ⅱ)Chinawillcontinuetobededicatedtointernationalcooperationinthisarea.中國將繼續(xù)致力于加強(qiáng)在該領(lǐng)域的國際合作。Phrases&Expressions01P&E05involvein

參與；涉及；卷入e.g.Ⅰ)Myjobinvolveinthedevelopmentofsoftware.我的工作涉及軟件的開發(fā)。Ⅱ)Everyoneshouldinvolveintheprotectionofenvironment.每個(gè)人都應(yīng)參與到保護(hù)環(huán)境中去。Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1Canyoulistsometheofflinepaymentmethods?2Whatshouldsellersdoiftheyfindthatbuyercan’tusetheshoppingcarttocombinethepurchasingandpayment?3What’sthefunctionof“SecurePayment”onA?Task21.Studentshavethe________ofstudyingabroadintheirsecondyear.2.Allemployees__________sales,operations,andfinance.3.Thefamilyisthe____________partintheprocessofthedevelopmentandconstructionofhumansociety.4.Ibelievehewasanhonourableman,____________thepeopleandhiscareer.5.Whenyouhavefilledinthequestionnaire,copyitandsendthe________onetoyouremployer.6.Cheapgoodsare__________,butnotinsufficientquantitiestosatisfydemand.7.Managementofcustomerserviceisaninterestingand______________newareaofstudy.8.PoliceinsistthatMichaeldidnotfollowthecorrect___________inapplyingforavisa.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.

option

engage

in

indispensable

dedicated

to

original

available

comparatively

procedureTask31.我們在設(shè)計(jì)中納入了所有最新的安裝設(shè)置。(incorporate)_______________________________________________________________2.智能手機(jī)成了人們生活中不可或缺的一部分。(indispensable)_______________________________________________________________3.我們別無選擇，只有放棄這次會面。(option)_______________________________________________________________4.如果遇到困難，請盡管和我們的客戶服務(wù)部聯(lián)系。(hesitate)_______________________________________________________________5.我們致力于提供每個(gè)客戶“可信的產(chǎn)品和有價(jià)值的服務(wù)”。(dedicatedto)_______________________________________________________________6.我們希望制造商能注意到這些結(jié)果，并對它們的產(chǎn)品做出相應(yīng)的改進(jìn)。(accordingly)_______________________________________________________________TranslatethefollowingsentencesintoEnglish,usingtheexpressionsinbrackets.Wehaveincorporatedallthelatestsafetyfeaturesintothedesign.

Thesmartmobilephonehasbecomeanindispensablepartinpeople’slife.

We

had

no

option

but

to

abandon

the

meeting.In

the

event

of

difficulties,

please

do

not

hesitate

to

contact

our

CustomerService

Department.

We

are

dedicated

to

provide

all

of

our

customers

with

reliable

productsandvaluable

Services.We

hope

that

manufacturers

will

take

note

of

the

findings

and

improve

theirproducts

accordingly.

PARTTHERERealCaseAnalysis詢問Sample1對支付流程的詢問和回復(fù)Hi,

IaminterestedinyourhandmadevaseandIwishtobuyone.Couldyoupleaseassistmeinhowtopayformypurchase?

Thankyou!

xxx

在日常的跨境電商交易中，賣家經(jīng)常會遇到一些買家因不熟悉支付方式、不了解支付流程、甚至支付失敗而進(jìn)行咨詢。賣家應(yīng)給予其專業(yè)的回復(fù)，做到語言清晰準(zhǔn)確，及時(shí)幫助買家完成訂單支付。當(dāng)然，還有一些買家下單后又覺得產(chǎn)品價(jià)格過高、物流時(shí)間太長等原因猶豫到底要不要支付，針對這種猶豫不決的買家，賣家可以稍稍催一下，簡單概括產(chǎn)品的特點(diǎn)和優(yōu)點(diǎn)，增強(qiáng)買家對產(chǎn)品的信心，甚至可以用庫存緊張或產(chǎn)品即將失效為由，給買家留言。回復(fù)Sample1對支付流程的詢問和回復(fù)Hixxx,

Thankyouforyourinterestinourvases.Youcanselecttheorderandclickthe“PayNow”button.Chooseyourpreferredpaymentmethodonthecheckoutpage.TheplatformsupportsVisa,Mastercard,MaestroDebitCard,WesternUnion,andwritetransferviabanks.PleaseletmeknowifIcanbeoffurtherassistance.

Thanksagain.Lookingforwardtohearingfromyousoon.

Bestwishes

xxx

在以下回復(fù)函中，賣家對如何支付訂單進(jìn)行了詳細(xì)說明。買家可以在訂單列表中選中要支付的訂單，點(diǎn)擊“支付”按鍵，在跳出的頁面中選擇中意的付款方式。平臺支持Visa卡，萬事達(dá)卡，借記卡，西聯(lián)匯款和銀行匯款。詢問Sample2對合并支付的詢問和回復(fù)Hi,

Iamimpressedbythechildren’stoyssuppliedinyourstore.IwanttobuyaBarbiedoll,acontrolcarandawatergun.ButIdon’tknowhowtoplaceoneorderfortheseitems.Wouldyoupleasetellmehowtodo?回復(fù)Sample2對合并支付的詢問和回復(fù)Dearfriend,

Thankyouforyourinterestinourchildren’stoys.Ourtoysareexcellentinqualityandlowinprice.

Ifyouwouldliketoplaceoneorderformanyitems,pleasefirstclick“AddtoCart”button,then“BuyNow”button,andcheckyouraddressandorderdetailscarefullybeforeclicking“submit”button.Afterthat,pleaseinformme,andIwillcutdownthepricetoUSDXXX.Thenyoucanrefreshthepagetocontinueyourpayment.Thankyouverymuch.

BestRegards,

xxx

以上買家欲在店鋪中購買多樣兒童玩具，但不知道如何完成訂單的合并支付。在這種情況下，賣家應(yīng)引導(dǎo)買家進(jìn)行正確的操作，先把感興趣的產(chǎn)品放入購物車，點(diǎn)擊“購買”，提醒買家先不要立即付款，等待賣家更改價(jià)格，刷新頁面后繼續(xù)完成支付。詢問Sample3對支付失敗的詢問和回復(fù)Hello,

Iwanttoorder50bagsofmilkteafromyourstore.IamreadytopayandIhavetriedforseveraltimes,butitfailed.Iamreallyconfusedandneedyourhelp.回復(fù)Sample3對支付失敗的詢問和回復(fù)Dearfriend,

Thankyouforyourinterestinourproducts.Ifyourpaymentfortheorderhasfailed,pleasecheckitisnotduetothefollowingsituations:cardsecuritycodefailed;insufficientfund;exceedlimit;the3-Dsecuritycodefailed;verificationfailed.Pleasefeelfreetocontactmeifyouhaveanyfurtherquestions.

BestRegards,

xxx

賣家收到買家訂單支付失敗的求助消息后，可以列舉一些可能導(dǎo)致支付失敗的原因來幫助買家順利完成支付，爭取訂單。賣家用心的服務(wù)是打動買家并樹立良好口碑的關(guān)鍵。詢問Sample4給下單未支付客戶的留言模板Dearfriend,

Wehavegotyourorder.Butitseemsthattheorderisstillunpaid.Theitemyouchoseisofhighqualitywithcompetitiveprice.IfthereisanythingIcanhelpwiththeprice,size,shipmentetc.,pleasefeelfreetocontactus.Afterthepaymentisconfirmed,Iwillprocesstheorderandshipitoutassoonaspossible.Thankyou!

BestRegards,

xxx

針對部分已下單卻未付款的客戶，賣家應(yīng)及時(shí)跟進(jìn)并了解客戶未付款的原因。用專業(yè)的素養(yǎng)和誠懇的態(tài)度打消客戶的種種猶豫?；貜?fù)Sample4給下單未支付客戶的留言模板Dearxxx,

Thankyouforyourorder.Pleasenotethatthereareonly3dayslefttoget10%offbymakingpayment.Theearlieryoupay,thesoonerwewillshiptheproducttoyou.Besides,Iwillsendyouagifttoshowmyappreciation.

Ifyouhaveanyfurtherquestion,pleasefeelfreetocontactwithus.

BestRegards,

xxx

如果客戶是覺得價(jià)格偏高而猶豫支付時(shí)，賣家可以適當(dāng)調(diào)整價(jià)格。注意在調(diào)整價(jià)格時(shí)，賣家務(wù)必給出合適的理由，比如調(diào)價(jià)只有3天等?；貜?fù)Sample4給下單未支付客戶的留言模板Dearxxx,

Thankyouforyourorder.Wenoticedthatyouhaven’tfinishedthepaymentfortheorderyet.Youhaveselectedthebest-sellingproductinourstore.Wewouldliketoinformyouthatthisproductmanybesoldoutsoonsinceitisverypopularforitsfashionabledesignandcompetitiveprice.

Wewilldeliveryourorderwithin24hoursonceyourpaymentisconfirmed.Ifyouhaveanyquestions,pleasefeelfreetoletusknow.

BestRegards,

xxx

針對部分猶豫的買家，賣家可以以產(chǎn)品庫存不多為由，提醒買家盡快付款，否則有可能會斷貨，買不到其想買的產(chǎn)品?；貜?fù)Sample5給資金未通過風(fēng)控審核的客戶的留言模板Dearfriend,

IamsorrytotellyouthatyourorderhasbeencancelledbecauseyourcreditcardhasnotbeenapprovedbyAliexpress.Ifyoustillwanttheitem,youcanmakeaneworderandyoucanpaythroughWesternUnion,T/Torotherwaystoo.

BestRegards,

xxx

買家下單后，速賣通風(fēng)控部門會在24小時(shí)內(nèi)對買家的資金進(jìn)行審核。如果資金來源有問題，未通過風(fēng)控部門的審核，平臺會關(guān)閉交易，這時(shí)賣家需及時(shí)與買家溝通。HighlightedSentences1.Paymentmustbemadewithin14days._______________________________________________________________2.Chooseyour