《實用商務英語寫作（第二版）》課件Unit 1-Task 1

BUSINESSBUSINESSwritingPracticalLecturedby,GuangzhouOpenUniversity

Thiscourseisdesignedtohelpyoulearnandapplytheprinciplesofwrittencommunicationinbusinessandprofessionalcontexts.

YOURCAREER

Listthreecareersyoucouldseeyourselfhavinginthefuture.Foreachofthecareersyoulisted,listthewaysinwhichyouwillusewritingforthatcareer.Thinkabout:Resumes

Emails

Fax,etc.Whatdopeopleusuallydowhentheyapplyforjobs?

aletterofapplication

aresumeenclosed1雙擊輸入要點BriefingUnderstandthebasicstructureofapplicationlettersKnowhowtowriteeffectiveapplicationlettersProduceyourownapplicationlettersModule1JobApplicationTask1JobApplicationLetter1雙擊輸入要點Orcoverletters,areusedbyjobseekerstointroducethemselvesandinformanemployeroftheiravailabilityanddesiretobeemployed.Thelettershouldbesimpleandterseinstyle.WhatIsApplicationLetter

TheLayoutoftheApplicationLetter

Heading

(Applicant’scontactdetails)WangHuaNo.41WestLujingRoad/No.41LujingRd.(W)Guangzhou,P.R.China,510091(020)83481415wanghua@TheLayoutoftheApplicationLetter(cont.)

Date

5January2017

5(th)(of)January(,)2017March1,2017

March(the)1(st),2017TheLayoutoftheApplicationLetter(cont.)

EmployerContactDetails

Mr.LiMingManagerofHumanResourcesAllenInvestmentCompanyNo.169EastHuanshiRoadGuangzhou,P.R.China,510071TheLayoutoftheApplicationLetter(cont.)

Salutation

DearMr/Mrs/Miss/Ms.Lastname（知道收信人姓名及性別）

DearSir或

DearMadam（寫給有具體職銜的人，或DearHumanResourcesManager）

DearSirorMadam（寫給有具體職銜但不知其性別的人）TheLayoutoftheApplicationLetter(cont.)

Body

Complimentaryclose(Yourtruly/faithfully/sincerely/cordially)

Signature

Enclosure(s)1雙擊輸入要點Questiontoponder:Whatpointsdoweneedtoincludeinanapplicationletterforajob?YourALmaydeterminewhetherornotyouwillbeemployed,thereforeitmustbewrittentohelpyoumakethebestpossibleimpression.Theletterissuccessfulifaninterviewisgranted.QuestionsOftenAskedBytheEmployer

Anemployerwillprobablyposethesequestions:Whyistheapplicantwritingtomeofallpeople?DoIneedwhats/hehastooffer?Whatmakeshim/herstandout?

ProceduresForWritingaLetterofApplicationBegintheletterwithselectedwordstogetthereader’sattentionandnamethepositionforwhichyou’reapplyingPresenttheinformationthatqualifiesyoutodotheworkDrivefortheappropriateactioninthecloseCreative&ImaginativeOpeningIndicatethatyou’reapplyingforapositionNamethepositionforwhichyou’reapplyingTellhowyoulearnedofthepositionMiddleParagraphsInformationYouarelikelytopresentfactsfrom3backgroundareas:

Education

Experience

PersonaldetailsClose

–

DriveFortheAppropriateActionAskforaninterview,referencecheckorfurthercorrespondence.Giveyourphonenumberand/oraddress(ore-mailaddress)1雙擊輸入要點Readsample1&2anddiscussthefollowingquestionswithyourpeers:Dothelettershaveaclearintroduction,bodyandconclusion?Dothelettersprovidespecificexamples—numbersorcomments—thatbackuptheapplicants’statementsofcompetency?Dothelettersfocusonhowtheapplicants’skills/education/experience/knowledgethatcanbenefitthecompany?Focusonthesubject–seekingajobThestructure

shouldalsobeclearsothatthereadercaneasilygetyourpoint.FeaturesofApplicationLetters

4Cs

ClearnessAlltheinformationincludedshouldberelevanttothejob.Besides,usemoreshortsentencesthancompoundsentences.ConcisenessBecorrectinyourwording,andavoidspellingorpunctuationerrors.CorrectnessCourtesy

(Politeness)Writeinapropertone.Showyourrespecttothereceiver.WaysofThinking

Whyareyouwriting?Conventionalopeningstatesthepurposeoftheletter,whereandwhenyousawthevacancyadvertisedetc.2.Usefulto“setthescene”forthereader.Whoareyou?

Whata