北京財(cái)富購(gòu)物中心招商手冊(cè)

北京中央商務(wù)區(qū)的中心商業(yè)

統(tǒng)一產(chǎn)權(quán)，整體運(yùn)營(yíng)UNIFORMTITLE,UNIFORMMANAGEMENT

RETAILCENTERATTHEHEARTOFBEIJINGCBD

開發(fā)項(xiàng)目名稱：北京財(cái)富中心Nameofdevelopment:BeijingFortunePlaza商業(yè)部分名稱：財(cái)富購(gòu)物中心Nameofretail:FortuneMallABOUTBEIJING財(cái)富中心項(xiàng)目位置CBDFORTUNEPLAZALOCATIONFortunePlazaliesattheheartofBeijingCBD;withconvenientaccesstotheEmbassyDistrict;LufthansaCenterandtheAirportExpresswaytotheNewCapitalAirport;Tothewest,liesGuandongdianSouthStreetandtheChaowaiArea;Tothenorth,itadjoinsNo.5CBDRoad,CBDEastandWestStreetrunsthroughFortunePlazainaneast-westdirection,providingefficientlinkswithEastThirdRingRoadandDongdaqiaoRoad.地處北京CBD核心地段；緊鄰東三環(huán)，與使館區(qū)、燕莎商圈及機(jī)場(chǎng)高速一線連接；西接關(guān)東店南街與朝外商圈相連；北靠商務(wù)中心5號(hào)路,東西街貫穿社區(qū)，有效通達(dá)東三環(huán)與東大橋路。CWTTKerryCenterJingguangNewWorldCenterCCTVHeadquartersCentralParkWFCFortunePlazaCCTV地鐵交通

MTR地鐵是北京財(cái)富購(gòu)物中心的便利通道：地鐵10號(hào)線，將帶來每天約3.6萬次的流動(dòng)客流，無論是海淀的中關(guān)村，還是奧運(yùn)會(huì)場(chǎng)，便捷的地下交通，將商業(yè)的魅力通達(dá)四方；長(zhǎng)安街、東三環(huán)路、朝陽門外大街和東大橋路，四大交通干道環(huán)繞財(cái)富購(gòu)物中心；三十余條公交線路，編織便捷的路面交通體系。FortuneMallbenefitsfromdirectaccesstoM.T.RinBeijing’sCBD.WhentheM.T.RLineNo.10opensin2008,dailypassengertripsareexpectedtoreach36,000.ThroughtheconvenientM.T.Rtransportationnetwork,thecomplexattractsvisitorsfromZhongguancunatHaidian,theOlympicGamesvenuesandallotherpartsofBeijing.FortuneMallsurroundedbyChang’anAvenue,EastThirdRingRoad,ChaoyangmenwaiAvenueandDongdaqiaoRoadinthevicinity,isbecomingthetransportationhubwithover30busroutes.BeijingSiliconValleyOlympicCatchmentFinancialStreetLufthansaCatchmentCBD財(cái)富中心整體概況PROJECTSUMMARY五棟超高層建筑矗立于9.2公頃的長(zhǎng)方形地塊上，酒店位于中間，其于4棟各占一角；總建筑面積約72萬平方米，一期24萬平方米，二期30萬平方米，三期18萬平方米；一期公寓樓已于2005年4月入住、一期寫字樓已于2005年5月入??；二期酒店計(jì)劃于2008年4月試營(yíng)業(yè)、二期公寓計(jì)劃于2008年11月完工；財(cái)富購(gòu)物中心（項(xiàng)目的西北側(cè)，二期裙房北半部分，與環(huán)球金融中心隔街相望）計(jì)劃于2009年3月底對(duì)外營(yíng)業(yè)；三期寫字樓目前處于設(shè)計(jì)階段。5superhigh-risebuildingssittingonthesiteof9.2hectare,twoofficetowersandtworesidentialtowerslocatedineachcorneroftherectangularland,witha5-starhotelinthecenter;TotalGFA720ksqm,PIGFA240k，PIIGFA300k，PIIIGFA180k;PIresidentialbuildingcompletedinApril.2005,PIofficebuildingcompletedinMay2005;PIIhotelbuildingplanstosoftopeninApril.2008,PIIresidentialbuildingplanstocompleteinNovember.2008;FortuneMall（thenorth-westsideofthedevelopment,northpartofthePIIpodiumbuilding,acrossthestreetfromWFC）planstosoftopenaroundtheendofMarch.2009;PIIIofficebuildingisinthestageofdesign.商業(yè)鳥瞰圖放大版BIRDVIEWZOOMINFortuneMall一期公寓總建筑面積為7.2萬平方米，約506套散售公寓；目前入住率為85%，租金水平為11-13美元/月/平方米；入住人群（跨國(guó)公司管理人員，高級(jí)白領(lǐng)，商業(yè)精英及專業(yè)人士)；樓高128米，共有45層；由達(dá)文物業(yè)進(jìn)行管理，仲量聯(lián)行擔(dān)當(dāng)物業(yè)顧問。TotalGFA72,000sqm,506unitssoldstrata-titled;OccupancyRateisabout85%,averagerentalisUSD11-13/month/sqm;MostresidentsareMNCmanagersandexecutives、whitecollars、businesselitesandprofessionals;Theheightofbuildingis128m,totally45floors;ManagedbyDarwinPropertyManagementcompany,JonesLangLaSalleasPMConsultant.PIRESIDENTIALTOWER一期寫字樓總建筑面積為10萬平方米，約171個(gè)單元；目前入住率為85%，租金水平為26-35美元/月/平方米；主要入住企業(yè)有普華永道、拜爾制藥、世邦魏里仕等；樓高155米，共有46層；由達(dá)文物業(yè)進(jìn)行管理，仲量聯(lián)行擔(dān)當(dāng)物業(yè)顧問。TotalGFA100,000sqm,171units;OccupancyRateisabout85%,averagerentalisUS26-35/month/sqm;Keytenantsare:Pricewatercoopers,Bayer,CBREect;Theheightofbuildingis155m,totally46floors;ManagedbyDarwinPropertyManagementcompany,JonesLangLaSalleasPMConsultant.PIOFFICETOWER二期公寓目前北京最高高的純公寓樓樓（199米米），四葉風(fēng)車型建建筑；淺鍍膜LOW-E中空玻玻璃幕墻，低、高區(qū)雙大大堂設(shè)計(jì)；30層以下（（低區(qū)）部分分設(shè)計(jì)為服務(wù)務(wù)式公寓，戶型主要集中中在一居室到到三居室，大大約330套套；30層以上（（高區(qū)）部分分設(shè)計(jì)為豪華華公寓，戶型型主要集中在在2居室到4居室,大約約180套，，精裝設(shè)計(jì)師師“梁志天””–香港；高區(qū)豪宅成交交價(jià)格達(dá)到36000元元/平方米。。PIIRESIDENTIALTOWERCurrentlythehighestpureresidentialbuildinginBJ(199M).Thekeyplanissimilartoawindmillwithfourleaves;ThetowerappliesthelowcoatingLOW-Edoubleglazedcurtainwall.Liftlobbiesaredesignedseparatelyforlow-zoneandhigh-zone;Thelow-zone(30F&below)isdesignedasservicedapartments,whichwillbeoperatedbyaninternationaloperator.Flattypevariesfrom1bedroomto3bedrooms.330units;Thehigh-zone(30Fabove)istargetedattheveryhigh-endmarketofluxuryapartments.Flattypevariesfrom2bedroomto4bedrooms.180units.InteriordesignerisSteveLeungfromHK;Theachievedaveragesalepriceofhigh-zoneluxuryapartmentsisabout36,000yuan/sqm.二期酒店P(guān)IIHOTELItisafive-starhotel,520keys,thekeyplanisButterfly-shape;Internationalbranding,“Millennium””fromSingaporeCDL;LuxuryandsumptuousclubandSPA;Mainlandscapegardenlocatedateastsideofthebuilding;Standardroomsizeis45sqm;Inbornuniquewashroomdesign(WRisclosetotheexternalwindow);LTWleadstheinteriordesign.五星級(jí)定位，520套房間間，蝶形建筑筑；“仟禧Millennium”品牌牌管理-新新加坡CDL集團(tuán)；豪華會(huì)所和SPA；東側(cè)面對(duì)項(xiàng)目目的中心綠地地；標(biāo)準(zhǔn)房間面積積45平方米米左右；靠近窗戶的洗洗手間設(shè)計(jì)；；LTW主持精精裝設(shè)計(jì)。財(cái)富商業(yè)中心心效果圖財(cái)富購(gòu)物中心心FORTUNEMALL項(xiàng)目可達(dá)性ACCESSIBILITY商業(yè)入口FMentrance酒店入口Hotelentrance公寓入口Residentialentrance市場(chǎng)定位MARKETPOSITIONING多功能集合化化的精英生活活型商業(yè)中心心以高端、時(shí)尚尚品牌購(gòu)物為為主題；同時(shí)時(shí)集休閑娛樂樂、品牌展示示、美食天地地、文化交流流等功能于一一體的全方位位的購(gòu)物中心心，主要為在在中央商務(wù)區(qū)區(qū)工作、居住住人群及到訪訪該區(qū)域人士士提供一個(gè)最最佳的消費(fèi)場(chǎng)場(chǎng)所。Amulti-brandshoppingopportunityfortheeliteFortuneMallispositionedtoofferhigh-endlifestyle,fashionablebrandsinamultifunctionalsettingforleisure,entertainment,brandsdisplay,fineandspecialtydiningandculturalexchange.ItaimstoprovidethebestshoppingenvironmentforthosewhoworkandliveintheCBDaswellasvisitorstothedistrict.L3精致餐飲—精品餐廳、保健&美容店和生活用品店FineDining&Relaxation–FineDiningRestaurants,Health&BeautySalon%LifestyleStores.L2時(shí)尚休閑—精品商場(chǎng)、飾品店、時(shí)尚店及運(yùn)動(dòng)概念店Sports&CasualFashion–BoutiqueDepartmentStore,AccessoriesStores,Sports&CasualWear.L1時(shí)尚名品—品牌時(shí)尚、精品商場(chǎng)BrandedFashion–FashionandWatch&JewelleryBrands,BoutiqueDepartmentStore.B1健康美食—熟食店、果汁/熱食/甜品售貨亭、個(gè)人護(hù)理,書店和超市HealthFoodStreet–Delicatessen,HealthFoodConcessions,Juice/Hotfood/DessertBarKiosks,PersonalCare,BookstoreandSupermarket.市場(chǎng)場(chǎng)定定位位TARGETCUSTOMER&MARKETPOSITIONING目標(biāo)市場(chǎng)TargetMarket大致規(guī)模ApproximateSize典型購(gòu)物需求TypicalPurchasesandRetailDemand1.CBD區(qū)商務(wù)人士CBDBusinessPeople135,000(常駐人口)

(Frequentstay)流行服飾，日用品，餐飲，服務(wù)類Fashion,Convenienceretail,F&B,Services2.商務(wù)精英BusinessElite5,000–10,000奢侈品，禮品，餐飲，娛樂LuxuryProducts,Gifts,F&Bandentertainment3.CBD區(qū)居民CBDResidents92,000(4x23,000)日用品，食品，餐飲，家居用品，流行服飾，服務(wù)類Convenience,Food,F&B,Home&Lifestyle,Fashion,Services4.涉外人士Foreigners30,000(全年)(Allyear)餐飲，休閑，流行服飾F&B,Leisure,Fashionproduct5.商務(wù)旅行人群BusinessTravelers17,000(每天)(Perday)餐飲，禮品和文化類產(chǎn)品F&B,GiftsandCulturalgoods6.觀光客Tourists4,000,000(北京全年)(Beijingasawholeyear)流行服飾，餐飲，禮品，文化類產(chǎn)品，當(dāng)?shù)丶o(jì)念品Fashion,F&B,GiftsandCulturalgoods,andLocalSouvenir…etc.市場(chǎng)場(chǎng)定定位位TARGETCUSTOMER&MARKETPOSITIONING核心心客客群群CoreCustomerGroup白領(lǐng)領(lǐng)，，商商務(wù)務(wù)精精英英，，公公寓寓住住戶戶，，居住住在在CBD區(qū)區(qū)的的涉涉外外人人士士White-collar,businesselite,apartmentresident,foreignerslivinginCBDareaCBD區(qū)區(qū)商商務(wù)務(wù)旅旅行行人人群群/BusinesstravelersinCBD年齡齡在在25-50歲歲之之間間，，高高消消費(fèi)費(fèi)能能力力/25-50ofage,highconsumptioncapability當(dāng)?shù)氐鼐泳用衩?Localresident國(guó)內(nèi)內(nèi)外外觀觀光光人人群群/Foreignandlocaltourist核心心客客群群CoreCustomerGroup1.白領(lǐng)領(lǐng)White-collarworkers2.商商務(wù)務(wù)精精英英Businesselite3.公公寓寓住住戶戶Apartmentresident4.居居住住在在CBD區(qū)區(qū)的的涉涉外外人人士士ForeignerslivingintheCBDarea-年年齡齡：：25-50Age:25-50-高高消消費(fèi)費(fèi)能能力力Highconsumptioncapability附屬屬客客群群SecondaryCustomerGroup5.商商務(wù)務(wù)旅旅行行人人群群，，CBD區(qū)區(qū)的的當(dāng)當(dāng)?shù)氐鼐泳用衩馚usinesstravelers,localresidentsinCBD其他他Others6.國(guó)國(guó)內(nèi)內(nèi)外外觀觀光光人人群群Foreignandlocaltourist商業(yè)業(yè)信信息息匯匯總總RETAILSUMMARY項(xiàng)目位置：Location:北京朝陽區(qū)CBD核心區(qū)域，與新的中央電視臺(tái)總部隔街相望；PrimelocationatBJCBDcorearea,acrossthe3rdringroadfromnewCCTVHQ;樓層：Floors：地上3層，地下1層； 4floorsintotal,including3floorsabovegroundand1undergroundfloor;總建筑面積TotalGFA:約38,000㎡；About38,000m2;使用率：ER:約51%；About51%;地下一層：B1:約5,300㎡；About5,300㎡;首層：F1:約9,400㎡；About9,400㎡;二層：F2:約11,100㎡；About11,100㎡;三層：F3:約11,400㎡；About11,400㎡;商業(yè)業(yè)信信息息匯匯總總RETAILSUMMARY(Cont’’d)車位數(shù)量：ParkingLots:二期項(xiàng)目總規(guī)劃數(shù)量為2,000個(gè)車位，計(jì)劃可供商業(yè)使用的數(shù)量超過500個(gè)；Totalnumberofparkingspaceforphase2isabout2000units,outofwhichover500unitsareavailableforFMtouse;電梯：Lifts:客梯4部，扶梯16部,貨梯5部；4passengerlifts,16escalators,5cargolifts;設(shè)計(jì)理念：DesignConcept:精品購(gòu)物廣場(chǎng)加酒店的感覺；Boutiquemalldesignconcept+Hospitalityfeel;計(jì)劃試營(yíng)業(yè)時(shí)間：SoftOpenDate:2009年3月底；EndofMarch2009;計(jì)劃交付日期：HandoverDate:2008年9月底；EndofSeptember2008;通達(dá)性：Connection:二期酒店和公寓有專屬通道與商業(yè)連通；ExclusiveinternalpedestrianrouteisdesignedforHotelandPhase2ResidentialtowergueststogetintoFortuneMall;地鐵：M.T.R:地鐵10號(hào)線將于2008年6月正式開通(奧運(yùn)之前)；NO.10MTRwillkick-offinJune2008(beforetheOlympic);運(yùn)營(yíng)理念：Operation:統(tǒng)一產(chǎn)權(quán)，整體運(yùn)營(yíng)。UniformTitle,UniformManagement.項(xiàng)目目?jī)?yōu)優(yōu)勢(shì)勢(shì)PROJECTFEATURES中心心廣廣場(chǎng)場(chǎng)打打造造CBD最最具具人人氣氣商商業(yè)業(yè)中中心心財(cái)富富購(gòu)購(gòu)物物中中心心環(huán)環(huán)抱抱的的近近1萬萬平平方方米米中中心心場(chǎng)場(chǎng)，，與與CCTV總總部部一一街街之之隔隔的的優(yōu)優(yōu)越越地地理理位位置置，，將將成成為為捕捕捉捉CCTV雙雙““Z””型型建建筑筑全全景景的的最最佳佳觀觀景景地地與與最最具具地地標(biāo)標(biāo)性性的的場(chǎng)場(chǎng)所所之之一一。。Thecentralplaza––auniqueshoppingexperienceintheCBDFortuneMallhasacentralopenplazaasaprimeamenityareafortherecreationandbenefitofallresidentsandvisitorscreatingauniqueretailandleisuredestinationintheCBD.The10,000㎡㎡centralplazaissuperiorlylocated,beingonlyastreet’’sawayfromtheCCTVheadquarters.Inthefuture,itwillbecomeanappealinglandmarkforperfectshotsofCCTV’’s““doubleZ””architectureaswellasanidealvenueforeventslikeproductbriefings,businesstalks,open-airconcertsandfestiveparties.中庭庭走走廊廊，，創(chuàng)創(chuàng)造造迷迷人人商商業(yè)業(yè)內(nèi)內(nèi)街街借鑒鑒國(guó)國(guó)外外大大型型商商業(yè)業(yè)超超人人氣氣設(shè)設(shè)計(jì)計(jì)經(jīng)經(jīng)驗(yàn)驗(yàn)，，通通過過采采光光中中庭庭設(shè)設(shè)計(jì)計(jì)，，為為商商家家提提供供一一個(gè)個(gè)集集中中的的活活動(dòng)動(dòng)推推廣廣場(chǎng)場(chǎng)所所集集聚聚人人氣氣，，交交錯(cuò)錯(cuò)的的中中庭庭走走廊廊規(guī)規(guī)劃劃，，創(chuàng)創(chuàng)造造了了一一個(gè)個(gè)悠悠閑閑的的商商業(yè)業(yè)內(nèi)內(nèi)街街氛氛圍圍。。AtriumcorridorsaddcharmtoindoorshoppingDrawingontheexperiencefromthepopulardesignsoflargeshoppingmallsoverseas,asunlitatriumisprovidedinsidethemall.Thisattractsmanyvisitors,makingitanidealplaceforpromotioneventsandvariousactivities.Withthelinkedwalkways,thecentralatriumcreatesanopenandleisurelysettingindoors.項(xiàng)目?jī)?yōu)勢(shì)PROJECTFEATURES“Doublefirst-floor”retailuniqueintheCBDElevatedbridges:Theenvironmentalcontrolledpedestrianlink-bridgesprovidedirectconnectionbetweentheoffices,apartmentsandMillenniumBeijingHotelatFortuneMallallowingvisitorsandresidentstogainmaximumexposuretotheshopsatlevel2optimizingthesalesvalue.Firstfloorthreemainentrances:TheFortuneMallhasthreeentrances.ThemainentrancesareflagmarkedbyglassatriumstructuresintheeastandwestfrontingtheEastThirdRingRoadandGuanDongDianSouthStreetrespectively.AthirdentranceisoffNo.5CBDRoadoppositetotheWorldFinancialCenterandJingguangCenter.項(xiàng)目?jī)?yōu)勢(shì)PROJECTFEATURES雙首層商業(yè)業(yè)，中央商商務(wù)區(qū)獨(dú)有有空中連橋：：與財(cái)富中中心寫字樓樓、財(cái)富中中心公寓、、五星級(jí)酒酒店直接連連通，在這這里辦公、、居住及到到訪人群將將有機(jī)會(huì)直直接從二層層連橋進(jìn)入入財(cái)富購(gòu)物物中心，從從而形成了了服務(wù)于項(xiàng)項(xiàng)目?jī)?nèi)部的的“第二個(gè)個(gè)”首層空空間。首層三大主主出入口：：緊鄰東三三環(huán)的財(cái)富富中心廣場(chǎng)場(chǎng)上設(shè)有東東入口，與與CCTV直接相對(duì)對(duì)；關(guān)東店店南街的西西入口，與與新城國(guó)際際、萬通中中心僅一街街之隔，商商務(wù)中心5號(hào)路上的的北入口，，與環(huán)球金金融中心、、京廣中心心相鄰。L1NNL2L2NL3NB1NL1L3B1店鋪面積匯匯總（套內(nèi)內(nèi)）SHOPSIZESUMMARY（NLA））L2謝謝！ThankYou!9、靜夜四無鄰鄰，荒居舊業(yè)業(yè)貧。。12月-2212月-22Wednesday,December21,202210、雨中黃葉樹樹，燈下白頭頭人。。00:46:3900:46:3900:4612/21/202212:46:39AM11、以我我獨(dú)沈沈久，，愧君君相見見頻。。。12月月-2200:46:3900:46Dec-2221-Dec-2212、故人人江海海別，，幾度度隔山山川。。。00:46:3900:46:3900:46Wednesday,December21,202213、乍見翻疑夢(mèng)夢(mèng)，相悲各問問年。。12月-2212月-2200:46:3900:46:39December21,202214、他鄉(xiāng)生白發(fā)發(fā)，舊國(guó)見青青山。。21十二月月202212:46:39上午午00:46:3912月-2215、比不不了得得就不不比，，得不不到的的就不不要。。。。。十二月月2212:46上上午12月月-2200:46December21,202216、行動(dòng)動(dòng)出成成果，，工作作出財(cái)財(cái)富。。。2022/12/210:46:3900:46:3921December202217、做做前前，，能能夠夠環(huán)環(huán)視視四四周周；；做做時(shí)時(shí)，，你你只只能能或或者者最最好好沿沿著著以以腳腳為為起起點(diǎn)點(diǎn)的的射射線線向向前前。。。。12:46:40上上午午12:46上上午午00:46:4012月月-229、沒有失失敗，只只有暫時(shí)時(shí)停止成成功！。。12月-2212月-22Wednesday,December21,202210、很多事事情努力力了未必必有結(jié)果果，但是是不努力力卻什么么改變也也沒有。。。00:46:4000:46:4000:4612/21/202212:46:40AM11、成功就就是日復(fù)復(fù)一日那那一點(diǎn)點(diǎn)點(diǎn)小小努努力的積積累。。。12月-2200:46:4000:46Dec-2221-Dec-2212、世間間成事事，不不求其其絕對(duì)對(duì)圓滿滿，留留一份份不足足，可可得無無限完完美。。。00:46:4000:46:4000:46Wednesday,December21,202213、不知知香積積寺，，數(shù)里里入云云峰。。。12月月-2212月月-2200:46:4000:46:40December21,202214、意志志堅(jiān)強(qiáng)強(qiáng)的人人能把