劍橋商務(wù)英語詞匯1

PAGEPAGE3劍橋商務(wù)英語詞匯1Monopolise v.壟斷，獨占；專賣，專營 Sterile adj.無效果的；無結(jié)果的 Prune 修剪樹木，精簡某事物，remove Undergrowth n.灌木叢，smallbushesStreamline v.使簡化simplify Fad n.時尚，短暫的追求Guru n.專家，權(quán)威，大師aleadingauthority Charismatic adj.有魅力的，有感召Statusquo現(xiàn)狀 Fallshort 缺乏不足達不到；不符合Bogdown陷入困境，停頓Cutback修剪，縮減 Fragmentation部分，片段 Explosion爆炸Forgev.形成Bespokeadj.專做訂貨的tailor-made;made-to-orderIndispensableadj.必不可少的，必須的essentialMementon.紀念品，令人回憶的東西souvenirCrampedadj.狹窄的 Logisticaladj.后勤的，物流的 Revenuen.收入，稅收Turnovern.流通量，營業(yè)額Nibn.鋼筆尖 Technicallyadv.專門地Grovelv.卑躬屈膝，奴顏婢膝crawl Far-flung廣布的，廣泛的，蔓延的widespreadShop-floor生產(chǎn)區(qū)，車間工廠factory;plant Pressmachine壓床Realizeone’sambition固定搭配實現(xiàn)某人的抱負Dojusticetosb.發(fā)揮自己的能力，公平地對待某人Takeadvantageof 利用 Oweittooneself固定搭配認為自己有責任Traitn.特征feature Aspirationn.強烈的愿望，志向，抱負Prospectiveadj.預期的；未來的；可能的Microscopen.顯微鏡Headhuntern.獵頭Visibilityn.可見性；明顯性Ratherthan而不是Seesth./sb.As把某物、某人看做Overthepast/lastfewyears固定搭配過去、最近的幾年里，現(xiàn)在完成時Costof成本，費用，價值 Comeinto/underconsideration考慮到，顧及到Peripheraln.外圍設(shè)備，周邊設(shè)備 Specificationn.規(guī)則，規(guī)范 Smudgev.把弄臟Supersonicadj.超音速的，超聲速的Outputn.產(chǎn)量；輸出Saleup售完Takeachance抓住機會冒險Ponderv.沉思，考慮，琢Depositn.存款；定金Wholesalern.批發(fā)商margin n.差額；利潤leasen租約rentingcontract netprofit凈利潤remain/stay/maintain increase/rise ontheotherhand另一方面belikelytofluctuate可能出現(xiàn)波動itwasconcludedthatprefer..to…contributeto…notofferanyvariety沒有變化onbehalfof..代表 beawareof..知道 knowledge不可數(shù)receiveanoffer awiderangeof大量的 giveusachanceto給我們提供。的機會thewaytosolvetheproblemcanbe..能解決問題的方法是。。getthecompanyintotheblack是公司走出赤字，有盈余achievethatbreakthrough開拓新市場 liabilityn.債務(wù) callin要求支付staveoff避開，延遲 intotheblack能夠有盈余thereceivingend消費者，買家Internetbusiness=e-commerce電子商務(wù) Prospectusn.章程，簡章，簡介Adminabbr.行政管理Plumpv.有信心地選擇，投票贊成Statuten.法令，法規(guī)，章程，條例TakenasawholeDowntheroad在將來，今后（非正式）Dilutev消弱，使降低效果Replicatev.復制，重復Trawlv.用拖網(wǎng)捕魚，搜羅Copiousadj.豐富的Getoutonalimb擔風險營銷：廣告標語對推廣品牌和產(chǎn)品的重要性信息管理：告知員工公司政策和計劃的重要性采購：如何與所有供應(yīng)商建立并保持良好的關(guān)系Marketing:theimportanceofadvertisingslogansinpromotingabrandorproductInmyopinion,advertisingslogansisofgreatimportanceinpromotingabrandorproduct.First,goodadvertisingsloganscanimpresspeopledeeplyandevenpersuadecustomerstopurchasetherelevantproducts.Second.Someadvertisingslogansarerememberedasclassicsevenaftermanyyears,whichcontributealottothepromotionoftheircompanies’image.Consequently,thecompanies’brandsandproductsbenefitalotfromthepopularityoftheadvertisingslogans._whatcanbedefinedasgoodadvertisingslogans?It’shardtosay,butgoodadvertisingslogansshouldbebriefandclear,andeasytoberemembered;theycanimpresspeopledeeplyandevenpersuadecustomerstopurchasetherelevantproducts.Informationmanagement:theimportanceofkeepingstaffinformedaboutcompanypoliciesandplansIt’sveryimportanttokeepstaffinformedaboutcompanypoliciesandplans. First,thishelpsstafftoknowthegoalsoftheircompanies,so theycanharmonizetheirpersonalgoalswiththosetheircompanies.Second,theknowledgeofcompanypoliciesandplanscanhelpstaffunderstandwhyandhowtheyshoulddosomething.Third,suchinformationwillenablethestafftoknowthegoodprospectsoftheircompaniesandgetmotivated._Howtokeepstaffinformedaboutcompanypoliciesandplans?Itcanbedonebyvariousmeans.Acompanycanuseitswebsitetomakepublicannouncementofanychange.Meetingscanalsobeheldtoachievethis.Thennoticesofposterscanbeputuptoinformthestaffofanynewrulesandregulations.D. Purchasing:howtoachieveandmaintaingoodrelationswithallsuppliersInordertoachieveandmaintaingoodrelationswithallsuppliers,promptpaymentisofvitalimportanceforeveryonewhowantstocooperatewithatrustablebusinesspartner.Besides,regularcontactisalsoverynecessary.E-mailortextmessagecouldbesenttosuppliersregularly.Moreover,socialactivitiescanalsohelp,whichmayofferchancestocommunicatewithsuppliersfacetoface.know,ourcompanyisproposingtosendateamofstaffabroadforsixmonthstosetupanofficeandtrainlocalemployees.Howshouldweselectappropriatestafftomanagetheproject?First,Ithinkweshouldchooseanexperiencedmanagerwithagoodtrackrecordtoserveasagroupleader.Thepersonshouldhavesomeoverseasworkingexperience,withspecificknowledgeaboutthelocalenvironmentandcultureinparticular.Ofcourse,heorsheshouldbewilingtoworkabroad.Then,wecaninformallqualifiedstaffofthisplanandletthosewhoareinterestedapplyforthepost.Inordertoencouragetheyhavetoencouragepeopleworking abroad,Ithinkcompanyshouldoffersomespecificrewardsorbenefitsforthosewhowillbeselected,becausetheyhavetoleavetheirfamiliesforsuchaperiodoftime.areright.Ifsomerewardsorbenefitsaregranted,Ibelievetheprojectwillattractquitenumberofapplicants.Then,thecompanycanselectthebestonefromthem.Ofcourse,thegroupleadershouldhavethefinalsayastowhowillbechosen.Iagree.Thenwhatpreparationandadvicethestaffwouldneedbeforeleaving?Theyshouldmasterthelanguageusedthere,otherwise,theyshouldhavelittledifficultyincommunicatingwithlocal