深圳市福田區(qū)經(jīng)濟(jì)數(shù)據(jù)(深圳市統(tǒng)計(jì)局)

Source:ShenzhenStatisticalBulletin其中,第三產(chǎn)業(yè)實(shí)現(xiàn)增加值1,423.28億元,增長14.2%,第三產(chǎn)業(yè)比重達(dá)87.69%,其中以金融業(yè)、房地產(chǎn)業(yè)和批零住餐業(yè)發(fā)展最快速,成為推動(dòng)經(jīng)濟(jì)發(fā)展的主要產(chǎn)業(yè)。福田區(qū)政府大力推進(jìn)CBD及環(huán)CBD高端產(chǎn)業(yè)帶發(fā)展,實(shí)現(xiàn)增加值1,030億元,占地區(qū)生產(chǎn)總值比重的63.5%?？偟膩砜?福田區(qū)經(jīng)濟(jì)發(fā)展勢頭強(qiáng)勁,第三產(chǎn)業(yè)發(fā)展前景廣闊,結(jié)合CBD重點(diǎn)打造區(qū)域的契機(jī),為高端市場的發(fā)展提供良好的經(jīng)濟(jì)基礎(chǔ)和發(fā)展機(jī)遇。Teritaryindustry,especiallytheFinance,RealEstate,WholesaleandRetailSalessector,isthepropellingpowerofFutianeconomy,accountedfor87.7%ofGDP.reachingRMB142billionandincreasedby14.2%y-o-yin2009.BackedbythesupportsofSZgovernment,GDPofFutianCBDareareachedRMB103billion,accountingfor63.5%ofthewholeFutianDistrict.Thisrapidandstronggrowthlaysthefoundationstoneofthedevelopmentofhigh-endretailmarket.年深圳特區(qū)內(nèi)各區(qū)三次產(chǎn)業(yè)比例圖22009年深圳特區(qū)內(nèi)各區(qū)三次產(chǎn)業(yè)比例Chart2ComparisonofEconomyStructureinShenzhenDistrictsSource:ShenzhenStatisticalBulletin2009年福田區(qū)金融業(yè)占本區(qū)生產(chǎn)總值比重為35.9%,是全區(qū)經(jīng)濟(jì)中比重最大、貢獻(xiàn)最大的行業(yè)?？偛拷?jīng)濟(jì)已成為福田產(chǎn)業(yè)升級(jí)的“雙輪驅(qū)動(dòng)”之一,截至2008年,共有182家企業(yè)總部落戶福田區(qū)。金融業(yè)支撐總部企業(yè)發(fā)展,福田區(qū)共有各類金融機(jī)構(gòu)總部110家,占全市的57%,包括深圳證券交易所營運(yùn)中心、招商銀行總部大廈、招商證券大廈、國信證券大廈、太平金融大廈、東亞銀行、平安保險(xiǎn)總部等?？偛拷?jīng)濟(jì)以及金融企業(yè)落戶福田,給福田區(qū)帶來潛在的高端消費(fèi)人群,支撐高端消費(fèi)市場。FinanceisthemostimportantsectorinFutianeconomy,taking35.9%ofGDPinthewholeFutiandistrict.Ontheotherhand,withtheclusterof182headquarteroffices,HeadquarterEconomybecomeoneofthemajorpowerdrivingupFutian’seconomy.Over110financecompanieshavesetuptheirheadquarterinFutian,accountingfor57%ofthewholecity,includingShenzhenStockExchange,ChinaMerchantsBank,ChinaMerchantsSecurities,GuosenSecurities,BankofEastAsia,PinganGroupetc..圖3福田區(qū)第三產(chǎn)業(yè)發(fā)展情況福田區(qū)第三產(chǎn)業(yè)發(fā)展情況((2009年圖4福田區(qū)總部經(jīng)濟(jì)發(fā)展情況福田區(qū)總部經(jīng)濟(jì)發(fā)展情況((2009年指標(biāo)指標(biāo)單位數(shù)增加值增加值((億營業(yè)收入營業(yè)收入((億元億元(家元地區(qū)型總部企業(yè)14278.0%474.3882.8%1522.1264.0%跨國公司總部企業(yè)3217.6%75.2313.1%685.1628.8%中國公司總部企業(yè)84.4%23.564.1%169.867.2%資料來源:福田統(tǒng)計(jì)局Chart3StructureofTeritaryIndustryinFutian(2009Chart4HeadquarterofficeinFutian(2009TermTermNum.ofHeadquarterOfficeOfficeValueAdded(RMBbillionRMBbillionRevenueRevenue(RMBbillionRMBbillionHeadquarterofSouthChina14278.0%47.43882.8%152.21264.0%HeadquarterofMNC3217.6%7.52313.1%68.51628.8%HeadquarterofGreaterChina84.4%2.3564.1%16.9867.2%Source:FutianStatisticalBulletin福田區(qū)現(xiàn)有世界500強(qiáng)企業(yè)104家，其中金融類企業(yè)占26%，專業(yè)服務(wù)類企業(yè)占27%，貿(mào)易類企業(yè)占20%。金融、專業(yè)服務(wù)類員工收入處于中高水平，具有較強(qiáng)消費(fèi)能力，為區(qū)內(nèi)高端零售市場發(fā)展提供市場支持。104companiesofFortune500havesetupofficesinFutian,amongwhichFinancecompaniesaccounted26%,ProfessionalandBusinessServicestook27%,TradingandLogisticstook20%.Salaryofthesefinanceandprofessionalservicescompaniesisatamid-to-highlevel,comparingwithotherindustries.Withagreatlotofheadquartersandfinancecompanies,upscaleconsumersclusterinFutianDistrict,bringinglargedemandtohigh-endretailmarket.圖5福田區(qū)甲級(jí)寫字樓租戶租戶?????????美國塔吉特ICGCOMMERCE環(huán)球資源美國家得寶高科美亞達(dá)科Ramtron甫瀚華信惠悅20%26%??????恒生銀行摩根士丹利三菱東京UFJ銀行花旗銀行東亞銀行UBS瑞銀?默克27%1%7%14%5%0%?????蘋果電腦穆迪軟件微軟戴爾思科銀行、保險(xiǎn)等金融業(yè)快速消費(fèi)品政府機(jī)構(gòu)藥業(yè)及制造業(yè)信息技術(shù)及電信通訊專業(yè)服務(wù)業(yè)貿(mào)易及物流其他資料來源：仲量聯(lián)行Page6of19Chart5ProportionofFutianGradeAOfficeTenantsBanking,Finance&InsuranceConsumerProducts20%26%Government&InstitutionsIndustrial&petrochemicalIT/Telecom27%1%7%14%5%0%OthersProfessional&BusinessServicesTrading&LogisticsSource:JonesLangLaSalle福田區(qū)是深圳中央商務(wù)區(qū)（CBD）所在地，甲級(jí)寫字樓聚集，辦公人口數(shù)量龐大，尤其集中在中心區(qū)內(nèi)。據(jù)統(tǒng)計(jì)，本項(xiàng)目1公里半徑范圍內(nèi)分布了24座甲、乙級(jí)寫字樓，寫字樓內(nèi)工作人口約8.2萬人。FutianDistrictistheCentralBusinessDistrict(CBDofShenzhen,theclusterofGradeAoffices.Thenumberofofficestaffislarge,especiallycentralizinginCBD.Thereare24GradeA/Bofficebuildings,totally82,000officestaffinaradiusof1kmaroundIAMall.圖6中心區(qū)辦公人口統(tǒng)計(jì)（中心區(qū)辦公人口統(tǒng)計(jì)（截至2010年6月）Page7of1922141112109131716624321458715路田益中心二路福華一路1819232120福華路目項(xiàng)本濱海大道福華三路序號(hào)123456789101112131415161718項(xiàng)目名稱榮超國際商會(huì)中心卓越時(shí)代廣場信息樞紐大廈豐立大廈嘉里建設(shè)廣場免稅商務(wù)大樓時(shí)代金融中心中國聯(lián)通中心商務(wù)大廈國際商會(huì)大廈A座國際商會(huì)大廈B座卓越大廈新華保險(xiǎn)大廈航天大廈興業(yè)銀行華融大廈投資大廈大中華國際交易廣場級(jí)別甲級(jí)甲級(jí)乙級(jí)乙級(jí)甲級(jí)甲級(jí)甲級(jí)乙級(jí)甲級(jí)乙級(jí)乙級(jí)乙級(jí)乙級(jí)乙級(jí)乙級(jí)乙級(jí)乙級(jí)甲級(jí)辦公面積(辦公面積(平方米平方米98,45582,69119,50018,84575,00062,12951,57135,00033,34236,00030,00043,40041,00037,93930,00050,00040,000110,000出租率92%90%100%100%80%90%95%95%95%95%95%95%95%95%90%90%98%80%辦公人數(shù)估算6,9675,7251,5001,4504,6154,3013,7692,5582,4372,6312,1923,1722,9962,7722,0773,4623,0156,769Page8of19192021222324金中環(huán)財(cái)富大廈現(xiàn)代商務(wù)大廈深圳廣播電影電視集團(tuán)星河發(fā)展中心港中旅大廈甲級(jí)甲級(jí)甲級(jí)乙級(jí)甲級(jí)甲級(jí)38,36265,26771,91545,50042,50050,00090%80%90%100%100%85%2,6564,0164,9791,7003,2693,26982,297辦公人數(shù)合計(jì)注：按照人均平均辦公面積15平方米計(jì)算資料來與：仲量聯(lián)行Chart6StatisticsofOfficeStaffinCBD(June201022141112109131716624321458715antiiYNo.1.Rd.2NoingxnoZh.RdFuhuaFuhua19Rd.23Rd.2118eatlThMjecIAPro20lNo.3AvenueBinhaiFuhuaRd.No.ProjectNameLevelOfficespace(sqmOccupancyRateEstimatednumberofofficestaff6,9675,72512RongchaoInternationalChamberofCommerceTowerExcellenceTimesSquareGradeAGradeA98,45582,69192%90%Page9of19345678910InformationCoreMansionFengLiBuildingKerryPlazaDutyFreeBusinessBuildingTimesFinancialCentreChinaUnicomBuildingCentralBusinessBuildingInternationalChamberofCommerceBuilding,TowerAInternationalChamberofCommerceBuilding,TowerBExcellenceBuildingNewChinaLifeInsuranceBuildingAerospaceSkyscraperBuildingIndustrialBankBuildingHuaRongBuildingInvestmentBuildingGreaterChinaInt'lSquareGoldenCentralTowerFortuneBuildingModernCommercialBuildingShenzhenRadio,FilmandTelevisionGroupGalaxyDevelopmentCenterChinaCTSPlazaGradeBGradeBGradeAGradeAGradeAGradeBGradeAGradeB19,50018,84575,00062,12951,57135,00033,34236,000100%100%80%90%95%95%95%95%1,5001,4504,6154,3013,7692,5582,4372,6311112131415161718192021222324GradeBGradeBGradeBGradeBGradeBGradeBGradeBGradeAGradeAGradeAGradeAGradeBGradeAGradeA30,00043,40041,00037,93930,00050,00040,000110,00038,36265,26771,91545,50042,50050,00095%95%95%95%90%90%98%80%90%80%90%100%100%85%2,1923,1722,9962,7722,0773,4623,0156,7692,6564,0164,9791,7003,2693,26982,297TotalnumberofofficestaffP.S.:Calculatedasaverage15sqmperpersonSource:JonesLangLaSalle甲級(jí)寫字樓租戶以金融、專業(yè)服務(wù)、工業(yè)及石油化工、貿(mào)易物流和IT電信業(yè)為主，聚集了一大批跨國公司、企業(yè)總部，雇員以高學(xué)歷和港澳外籍人士居多，收入和消費(fèi)水平較高，是本項(xiàng)目的核心消費(fèi)群體之一。TheindustryofGradeAofficetenantsmainlyincludesFinancialIndustry,ProfessionalServices,Industrial&Petrochemical,Trading&LogisticsandIT&Telecommunications,Page10of19whichhasgatheredalargenumberofMNCsandheadquarters.StaffworkingintheGradeAoffices,whoarehighlyeducatedorexpatriatesfromHongKongorMacauwithrelativelyhigherincomeandconsumptionlevel,wouldbeoneofthecoreconsumergroupsofIAMall.根據(jù)福田區(qū)統(tǒng)計(jì)數(shù)據(jù),金融業(yè)員工工資水平最高,年均13萬元,尤其是港澳及外籍人士,年薪超過100萬元,IT和商務(wù)服務(wù)業(yè)員工年均工資亦在5.5萬以上,高于全區(qū)平均水平,顯示中心區(qū)以中高收入人口為主,消費(fèi)能力較強(qiáng),為本項(xiàng)目提供有力的市場需求支持。AccordingtothestatisticsofFutianStatisticalBulletin,employeesoffinancialindustryhaveachievedthehighestincomelevel,withaverageannualsalaryofRMB130,000yuanpercapita.Asfortheexpatriates,theaverageannualsalarywouldbemorethanRMB1millionyuanpercapita.RegardingtotheITandBusinessServiceindustry,theannualsalarywouldbeaboveRMB55,000yuanpercapita,whichishigherthantheaveragerateinFutianDistrict.It’sshownthatthehigherincomeofficestaffwouldbringstrongerspendingpowerinFutianCBD,whichwoulddefinitelyprovidegreatmarketsupportforIAMall.圖7福田區(qū)部分行業(yè)從業(yè)人員工資情況福田區(qū)部分行業(yè)從業(yè)人員工資情況((2009年行業(yè)行業(yè)從業(yè)人員平均工資從業(yè)人員平均工資(元/人年人年港澳臺(tái)和外籍人士平均工資港澳臺(tái)和外籍人士平均工資(元/人年人年全區(qū)平均53,185326,459信息傳輸、計(jì)算器服務(wù)和軟件業(yè)79,748183,292租賃和商務(wù)服務(wù)業(yè)56,994278,140金融業(yè)130,4431,093,000資料來源:福田統(tǒng)計(jì)局Chart7EmployeeSalaryofsomeindustryinFutian(2009IndustryAverageSalaryofemployee(yuan/person/yearAverageSalaryofexpatriates(yuan/person/yearAverageofthedistrict53,185326,459IT,ComputerServiceandSoftwareIndustry79,748183,292Leasing&BusinessServices56,994278,140FinancialIndustry130,4431,093,000Source:FutianStatisticalBulletin福田區(qū)2009年居民人均可支配收入以及消費(fèi)性支出均位列深圳市首位,同時(shí),居民人均消費(fèi)性支出增長勢頭強(qiáng)勁,高達(dá)18.3%,該區(qū)域?qū)⒅鸩匠蔀樯钲谑兄攸c(diǎn)消費(fèi)市場。高收入、高消費(fèi)人群的集聚誘發(fā)高端消費(fèi)市場的需求,同時(shí)也支撐高端消費(fèi)市場的發(fā)展。In2009,DisposableincomeofresidentsandConsumptionexpenditurepercapitaofFutianDistrictrankedNo.1ofShenzhen.Meanwhile,thegrowthrateofConsumptionexpenditurepercapitaofFutianDistrictkeptincreasingfast,risingto18.3%in2009.Hence,it’sforecastedthatFutianDistrictwouldbethecoreconsumermarketinShenzhen.Notonlystrongerspendingpowerofconsumergroupscanspurthehigh-endretailmarketdemand,butitalsocansupportthedevelopmentofhigh-endretailmarket.資料來源:各區(qū)統(tǒng)計(jì)局Source:ShenzhenStatisticalBulletin2008年福田區(qū)居民人均消費(fèi)性支出為1997.49元/年。隨著食品價(jià)格的不斷上升,逐漸向食品消費(fèi)傾斜,2008年占總消費(fèi)34%,較去年增長3個(gè)百分點(diǎn)。在外飲食消費(fèi)金額同步上升,由07年的141元上漲至209元,漲幅近50%;08年較07年上升4個(gè)百分點(diǎn)。衣著類支出為147元,增長25.5%。近年新興的服飾訂制行業(yè)漸成時(shí)尚,致使衣著加工服務(wù)費(fèi)增長高達(dá)81%,同時(shí),文化娛樂服務(wù)消費(fèi)快速上揚(yáng),08年增長率達(dá)62%。In2008,ConsumptionexpenditurepercapitaofFutianDistrictwasRMB1,997.49yuan.Asforthepriceoffoodcontinuedgrowing,thepercentageoffoodexpenditureincreasedto34%oftotalconsumption,rising3percentagepoints.ThisalsoaffectedtheOilandFatexpenditure,whichwasfromRMB141yuanin2007toRMB209yuanin2008,withnearly50%growthrateandoverallproportionrising4percentagepoints.ClothingexpenditurewasRMB147yuan,withgrowthrateof25.5%.Thanksfortheemergingfashionofcustomclothing,thegrowthrareofcustomclothingservicesfeewasupto81%.Inthemeanwhile,RecreationandEntertainmentServicesexpenditureraisedquicklyby62%in2008.隨著居民對(duì)餐飲、服飾、娛樂消費(fèi)能力和要求不斷提高,高檔餐飲、高檔時(shí)尚服飾及多樣化的娛樂逐漸成為新的消費(fèi)增長點(diǎn),為本項(xiàng)目中高端定位提供有力的市場需求支撐。Backedbytheincreasingspendingpoweranddemandoffood,clothingandentertainment,high-endrestaurants,internationalfashionretailanddiversifiedentertainmentserviceshavebecomethenewgrowthaspectsfortheexpenditure,whichwouldbethestrongmarketssupportsforthemid-to-high-endpositioningofIAMall.(2009年福田區(qū)居民消費(fèi)支出結(jié)構(gòu)(圖9福田區(qū)居民消費(fèi)支出結(jié)構(gòu)(2007~2008年圖10福田居民消費(fèi)支出變化情況福田居民消費(fèi)支出變化情況(1002003004005006007008001.食品支出在外餐飲2.衣著3.教育文化娛樂服務(wù)文化娛樂服務(wù)4.家庭設(shè)備用品及服務(wù)5.醫(yī)療保健6.交通和通訊7.居住8.雜項(xiàng)商品和服務(wù)單位:元2007200828.6%48.3%25.5%38.5%62%32.3%98.3%1.6%-25.8%5.2%資料來源:福田統(tǒng)計(jì)局Chart10ComparisonofConsumptionExpenditureofFutian(2007-200848.3%25.5%98.3%010020030040050060020072008Source:FutianStatisticalBulletin高收入人群的聚集帶動(dòng)了區(qū)內(nèi)高檔住宅的快速發(fā)展。福田區(qū)，尤其在香蜜湖和中心區(qū)，已成為深圳知名的高檔住宅區(qū)聚集，住宅售價(jià)攀升，二手房均價(jià)已超過25,000元/平方米，高于深圳全市均價(jià)2~3倍。Theclusterofhigh-incomepeoplestimulatedthefastdevelopmentofhigh-endresidential.FutianDistrict,especiallyXiangmihuandFutianCBD,hasbecomethefamoushigh-endresidentialarea.ThepriceofresidentialinFutianDistrictkeptincreasing.Thepriceofsecond-handresidentialwasoverRMB25,000yuanpersqm,whichwastwiceor3timesastheaverageresidentialpriceofShenzhen.圖11福田中心區(qū)住宅售價(jià)（福田中心區(qū)住宅售價(jià)（截至2010年9月）資料來源：仲量聯(lián)行Chart11ResidentialPriceofFutianCBD(September2010232224￥25,00025,000-40,000XiangmihuDistrict182019￥20,00020,000,000-22,0002125￥23,00023,000-28,0006915Above￥35,000262716￥60,000以上,000以上172823Above￥35,0004151213￥35,000以上5,000以上14PrThojeect￥20,000~20,000~30,000~30,000/sq30,000/sqm￥25,000~40,000/sqmAbove￥35,000/sqm11109￥20,00020,000,000-25,000876NP.S.:Second-handResidentialPriceSource:JonesLangLaSallePage16of19另一方面，福田區(qū)會(huì)展經(jīng)濟(jì)發(fā)達(dá)。深圳國際會(huì)展中心年均展覽天數(shù)達(dá)200日，接待觀眾超過2,000萬/人次，是國內(nèi)展期最密集的會(huì)展中心之一。Ontheotherhand,exhibitioneconomywaswell-developedinFutianDistrict.ExhibitiondaysintheShenzhenInternationalConvention&ExhibitionCenterwereupto200daysperyear,over200millionvisitorsannually,whichhasbecomeoneofthemostbusyExhibitionCentresinChina.深圳國際會(huì)展中心與本項(xiàng)目一路之隔,且項(xiàng)目周邊五星級(jí)酒店密集，商旅人口多，但客流流動(dòng)性強(qiáng)，非區(qū)內(nèi)零售項(xiàng)目核心消費(fèi)群，因此該消費(fèi)群可作為本項(xiàng)目的補(bǔ)充客流。ShenzhenInternationalConvention&ExhibitionCentreisontheothersideofShen’nanAvenue,oppositetoIAMall.Withthegreatdevelopmentofexhibitioneconomy,therearelotsof5-starhotelsaroundIAMall,whichhaveattractedmanybusinesstravellerscometothedistrict.Butduetothehighfluidityofbusiness-traveller,thisgroupofconsumerisonlythesupplementaryofconsumergroupforIAMall,notthecoregroup.圖12深圳國際會(huì)展中心概括總建筑面積開業(yè)時(shí)間年均展覽場次年均會(huì)議場次年均展覽天數(shù)年均接待觀眾人數(shù)280,000平方米2004年75場55場200日2,000多萬圖13深圳國際會(huì)展中心2010年展覽場次及展期一覽月份1345678展覽場次（場）28898611展期（展期（天數(shù)）天數(shù)）14181719121118Page17of199101112合計(jì)資料來源：仲量聯(lián)行98768220161621184Chart12ShenzhenInternationalConvention&ExhibitionCenterOverviewTotalGFA