咨詢師常用的幾個(gè)模型

機(jī)密此報(bào)告僅供客戶內(nèi)部使用。未經(jīng)麥肯錫公司的書面許可，其它任何機(jī)構(gòu)不得擅自傳閱、引用或復(fù)制。DocumentDate * 資料來源： Unitofmeasure例子HighLowü?–LegendLegendLegendTextTextTextTextTextTitlex–÷+x–÷+TextTextTextTextText1GBUTtemEXHIBITTITLE * 資料來源： 2GBUTtem * 資料來源： Unitofmeasure3GBUTtemTextTextTextTextTextTextTextTextTextText2X2CUBED * 資料來源： Unitofmeasure42X2TOWER * 資料來源： Unitofmeasure5PlacePriceProductPackagePositioningpromotionProductoffering5PsMARKETING * 資料來源： Unitofmeasure6StrategySkillsSystemsStaffSharedvaluesStructureStyle7S * 資料來源： Unitofmeasure7ARROW3D * 資料來源： Unitofmeasure8GBUTtemCUBES13D * 資料來源： Unitofmeasure9GBUTtemCUBES23D*資料來來源：：Unitofmeasure10GBUTtem*FootnoteSource:CUBES33D*資料來來源：：Unitofmeasure11GBUTtemTextTextTextTextCUTOUT3D*資料來來源：：Unitofmeasure12NewentrantSuppliersIndustry

competitorsBuyersSubstitutesFORCESATWORK*資料來源：Unitofmeasure13TextTextTextTextTextTextTextTextTextTextJOINT*資料來源：Unitofmeasure14TextTextTextTextLEVELSEPARATE4*資料來來源：：Unitofmeasure15TextTextTextLINEARA3D*資料來來源：：Unitofmeasure16TextTextTextTextLINEARB3D*資料來來源：：Unitofmeasure17TextTextTextLINEARC3D*資料來來源：：Unitofmeasure18TextTextTextLINEARD3D*資料來來源：：Unitofmeasure19TextTextTextTextLINEARE3D*資料來來源：：Unitofmeasure20TextTextTextLINEARG3D*資料來來源：：Unitofmeasure21TextTextLINEARI3D*資料來來源：：Unitofmeasure22TextTextTextTextLINEARJ3D*資料來來源：：Unitofmeasure23TextTextTextTextLINEARN3D*資料來來源：：Unitofmeasure24TextTextTextLINEARP3D*資料來來源：：Unitofmeasure25TextTextLINEARQ3D*資料來來源：：Unitofmeasure26TextTextLINEARQ3D*資料來來源：：Unitofmeasure27PlanImplementSupportLINKS3*資料來來源：：Unitofmeasure28PERSPECTIVE3D*資料來來源：：Unitofmeasure29GBUTtemTextTextTextPROPELLER3D*資料來來源：：Unitofmeasure30RINGS3D*資料來來源：：Unitofmeasure31GBUTtemTextTextSCALE*資料來來源：：Unitofmeasure32TextTextSCALES*資料來來源：：Unitofmeasure33TextTextTextTextTextTextSIZESIN*資料來來源：：Unitofmeasure34SPIRAL13D*資料來來源：：Unitofmeasure35SpiralBrakesTubeintubeSPIRAL23D*資料來來源：：Unitofmeasure36GBUTtemTextTextTextTextSPOTLIGHT*資料來來源：：Unitofmeasure37TextTextTextTextTextTextSTAIRCASE*資料來來源：：Unitofmeasure38GBUTtemStars3D*資料來來源：：Unitofmeasure39GBUTtemTextTextWIRECUBES*資料來來源：：Unitofmeasure40TextTextTextTextTextTextTextARROWS*資料來來源：：Unitofmeasure41TextLEVEL1*資料來來源：：Unitofmeasure42TextTextLEVEL2*資料來源源：Unitofmeasure43TextTextTextLEVEL3*資料來源源：Unitofmeasure44TextTextTextTextLEVEL4*資料來源源：Unitofmeasure45TextTextTextTextTextLEVEL5*資料來源源：Unitofmeasure46TextTextTextTextTextTextLEVEL6*資料來源源：Unitofmeasure47TextHeaderHeaderTextFLOW2*資料來源源：Unitofmeasure48TextTextHeaderHeaderTextFLOW2TITLE*資料來源源：Unitofmeasure49TextHeaderHeaderTextHeaderTextFLOW3*資料來源源：Unitofmeasure50TextTextHeaderHeaderTextHeaderTextFLOW3TITLE*資料來源源：Unitofmeasure51TextHeaderHeaderTextHeaderHeaderTextTextFLOW4*資料來源源：Unitofmeasure52TextTextHeaderHeaderTextHeaderHeaderTextTextFLOW4TITLE*資料來源源：Unitofmeasure53TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW5*資料來源源：Unitofmeasure54TextTextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW5TITLE*資料來源源：Unitofmeasure55TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW6*資料來源源：Unitofmeasure56TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW6TITLE*資料來源源：Unitofmeasure57TextTextTextTextBLADES*資料來源源：Unitofmeasure58TextTextTextTextBOX*資料來源源：Unitofmeasure59TextTextTextTextBOX*資料來源源：Unitofmeasure60TextTextTextCYCLE1*資料來源源：Unitofmeasure61TextTextCYCLE2*資料來源源：Unitofmeasure62TextTextTextCYCLE3*資料來源源：Unitofmeasure63TextTextTextTextCYCLE4*資料來源源：Unitofmeasure64TextTextTextTextTextCYCLE5*資料來源源：Unitofmeasure65TextTextTextTextTextTextCYCLE6*資料來源源：Unitofmeasure66TextTextTextTextTextTextTextCYCLE7*資料來源源：Unitofmeasure67TextTextTextTextTextTextTextTextCYCLE8*資料來源源：Unitofmeasure68TextTextTextTextTextTextINCOMING*資料來源源：Unitofmeasure69TextTextTextTextTextRIBBON*資料來源源：Unitofmeasure70TextTextTextTextTextRING*資料來來源：：Unitofmeasure71TextTextUPON2*資料來來源：：Unitofmeasure72TextTextTextTextTextTextTextTextCONTINUOUS*資料來來源：：Unitofmeasure73TextTextTextTextCUTOUT*資料來來源：：Unitofmeasure74TextTextTextLINEARA*資料來來源：：Unitofmeasure75TextTextTextTextLINEARB*資料來來源：：Unitofmeasure76TextTextTextLINEARC*資料來來源：：Unitofmeasure77TextTextTextLINEARD*資料來來源：：Unitofmeasure78TextTextTextTextLINEARE*資料來源：Unitofmeasure79TextTextTextLINEARF*資料來源：Unitofmeasure80TextTextTextLINEARG*資料來源：Unitofmeasure81TextTextTextTextLINEARH*資料來源：Unitofmeasure82TextTextLINEARI*資料來源：Unitofmeasure83TextTextTextTextLINEARJ*資料來源：Unitofmeasure84TextTextTextTextTextTextLINEARK*資料來源：Unitofmeasure85TextTextTextTextLINEARN*資料來源：Unitofmeasure86TextTextTextLINEARP*資料來源：Unitofmeasure87TextTextLINEARQ*資料來源：Unitofmeasure88TextTextTextPROPELLER*資料來源：Unitofmeasure89TextTextTextTextTextSTEP5*資料來源：Unitofmeasure90TextTextTextText2ON1*資料來源：Unitofmeasure91TextTextTextTextTextTextAGAINST*資料來源：Unitofmeasure92TextTextTextTextTextATWORK*資料來源：Unitofmeasure93TextTextCOUPLEDHORIZ*資料來源：Unitofmeasure94TextTextCOUPLEDVERT*資料來源：Unitofmeasure95TextTextTextTextFOCUSED*資料來源：Unitofmeasure96NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORK*資料來源：Unitofmeasure97TextTextTextPARALLEL*資料來源：Unitofmeasure98TextTextTextTextSPLIT*資料來源：Unitofmeasure99TextSURROUND*資料來源：Unitofmeasure100TextTextTWISTED*資料來源：Unitofmeasure101TextTextUP&AWAY*資料來源：Unitofmeasure102TextTextUP&DOWN*資料來源：Unitofmeasure103CustomerClientsDistributorsCompetitorsSuppliers3CsTRIANGLE*資料來源：Unitofmeasure104SkillsSharedvaluesStrategyStaffStructureSystemsStyleAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesThewaymanagerscollectivelybehavewithrespecttouseoftime,attentionandsymbolicactionsTheprocessesandproceduresthroughwhichthingsgetdonefromday-to-dayThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.Somecompaniesperformextraordinaryfeatswithordinarypeople3S-4S*資料來源：Unitofmeasure105Thewaymanagerscollectivelybehavewithrespecttouseoftime,attention,andsymbolicactionsThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersTheprocessesandproceduresthroughwhichthingsgetdonefromdaytodayAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.SomecompaniesperformextraordinaryfeatswithordinarypeopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S*資料來源：Unitofmeasure106CompetitivepositionLowMediumHighProduct/marketattractivenessLowMediumHighBUSSPORTFOLIO*資料來源：Unitofmeasure107ChangevisionChiefExecutiveLeadershipgroupsDownthelineExternalconstitutionCommitmentConvictionCourageCapabilityIndividualactivityEnablingdevicesCHANGEBOARD*資料來源：Unitofmeasure108DeltaPVisionandLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblemSolvingProcessClientmanagers(particularlymiddlemanagement)have

skilltoleadprogramimplementationChangeinactualbehaviorActionplanssufficienttoachievegoalsAgreementonobjectivesbylinemanagementManagementofhigh-involvementprocessImplementationor

nearimplementation

ofrequiredstructureandsystemsFlowof2-waycommunicationsPeople’sunderstanding,beliefandcontributiontoactonvisionandactionplansAccuratemeasurementofactionandresultsClearaccountabilitiesEarlywinsVisibledemonstration

ofnewvisionandvaluesbyclient

leadershipDELTAP*資料來源：Unitofmeasure109NaturalownerRelativeabilitytoextractvalueLowMediumValue-creationpotentialinbusinessunitHighCorporatecenterskillsBusinessunitlinkagesTaxation/valuationdifferencesIndustryattractivenessCompetitivepositionRestructuring/rationalizationopportunities“Oneofthepack””RetainandgivetoppriorityRetainandgivepriorityRetainandmanageforcodeorliquidateProbablydivestDivestDivestorliquidateMACS*資料來來源：：Unitofmeasure110BusinessStrategyManufacturingStrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURINGSTRATEGY*資料來來源：：Unitofmeasure111Restructuringframework15432PENTAGON*資料來來源：：Unitofmeasure112BenefitPriceCompetitivedisadvantageCompetitiveadvantagePRICEBENEFIT*資料來來源：：Unitofmeasure113AppraiseperformanceandprospectsDevelopstrategyRedesignpivotaljobsDesigntheskillbuildingprocessAssesschangereadinessTopdownactionprogramsBottomupactionprograms12456783SMILECHART*資料來來源：：Unitofmeasure1143.Createandpursueauniqueadvantage2.Resegmentthemarkettocreateaniche4.Exploituniqueadvantageindustrywide1.DomoreandbetterofthesameWhentocompeteSTRATGAMEBOARD*資料來來源：：Unitofmeasure115Stage1Stage2Stage3Stage4ValuesystemStrategicmanage-mentExternallyorientatedplanningForecastbasedplanningBudgetplanningMeetbudgetandschedulePredictthefutureThinkstrategicallyCreatethefutureSTRATMANAGE*資料來來源：：Unitofmeasure116SellingmarginContributionSalesSellingrateSalesAvailablesellingtimeEffectivenessContributionAvailablesellingtimeProductivityContributionTotalsellingcostsEfficiencyAvailablesellingtimeTotalsellingcostsUtilizationAvailablesellingtimeTotalsalestimeSupportintensitySupportcostsTotalsellingcostsSupportleverageTotalsalestimeSupportcostsTREEPRODUCTIVITY*資料來來源：：Unitofmeasure117MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprovecorebusinessperformanceGrowthroughacquisitionand/ormergerAdoptsoundfinancingapproachVALUECREATION*資料來來源：：Unitofmeasure118RealPerceivedClient’’srelativeabilitytoextractvalueCorporatecenterskillsLinkagesbetweenbusinessunitsFinancialownershipfitIndustryrestructureInternalcontrollerSharedresourcesTransferofcapabilityVerticalintegrationDifferencesintaxpositionExistenceofnon-casesobjectivesInefficienciesinfinancialmarketsDifferenceinvaluationtechniqueVALUESOURCES*資料來來源：：Unitofmeasure119<##><##><##><##><##><##><##><##><##><##><##>HeaderTextGANTT10*資料來來源：：Unitofmeasure120HeaderText################################GANTT15*資料來來源：：Unitofmeasure121TextTextTextTextLEFTTORIGHT*資料來來源：：Unitofmeasure122TextTextTextTextTextProcessobjectivesTextSub-objectivesSTUDYOBJECTIVE*資料來來源：：Unitofmeasure123TextTextTextTextTextTextTextTOPDOWN*資料來來源：：Unitofmeasure124TextTextTextTextTextTextTextTextTextText2X2*資料來來源：：Unitofmeasure125TextTextTextTextTextTextTextTextTextText2X2CUBED*資料來來源：：Unitofmeasure126TextTextTextTextTextTextTextTextTextTextTextText2X2EXTENDED*資料來來源：：Unitofmeasure127TextTextTextTextTextText2X2TOWER*資料來來源：：Unitofmeasure128TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3*資料來來源：：Unitofmeasure129TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3EXTENDED*資料來源：：Unitofmeasure130TextTextDIFFRACTION*資料來源：：Unitofmeasure131TextTextTextFLOWDOWN*資料來源：：Unitofmeasure132TextTextPASSTHROUGH*資料來源：：Unitofmeasure133Label1Label2Label3AREA*資料來源：：Unitofmeasure134GBUTtemLabel1Label2Label3Label4Label5BAR*資料來源：：Unitofmeasure135GBUTtemLabel1Label2Label3Label4Label5Label1Label2Label3Label4Label5TitleUnitofmeasureTitleUnitofmeasureBAR2*資料來源：：Unitofmeasure136GBUTtemLabel1Label2Label3Label4Label5BARBUTTED*資料來源：：Unitofmeasure137GBUTtemLabel1Label2Label3Label4Label5000000000000000SeriesSeriesSeriesBARSTACKED*資料來源：：Unitofmeasure138GBUTtemLabel1Label2Label3Label4Label5000000000000000100%=SeriesSeriesSeriesBARSTACKED100%*資料來源：：Unitofmeasure139GBUTtemTitleUnitofmeasureTitleUnitofmeasureLabel1Label2Label3Label4Label5Label6BUBBLE*資料來源：：Unitofmeasure140GBUTtemLabel1Label2Label3Label4Label5COLUMN*資料來源：：Unitofmeasure141GBUTtemLabel1Label2Label3Label4Label5Label1Label2Label3Label4Label5TitleUnitofmeasureTitleUnitofmeasureCOLUMN2*資料來源：：Unitofmeasure142GBUTtemLabel1Label2Label3Label4Label5COLUMNBUTTED*資料來源：：Unitofmeasure143GBUTtemLabel1Label2Label3Label4Label5SeriesSeriesSeriesSeries000000000000000COLUMNSTACKED*資料來源：：Unitofmeasure144GBUTtemLabel1Label2Label3Label4Label5SeriesSeriesSeriesSeries100%=000000000000000COLUMNSTACKED100%*資料來源：：Unitofmeasure145GBUTtemTitleUnitofmeasureLabel1Label2Label3Label4Label5TitleUnitofmeasure100%=000SeriesSeriesSeriesSeriesLabel1COMBOPIESEGMENTCOLUMN*資料來源：：Unitofmeasure146GBUTtemTitleUnitofmeasureTitleUnitofmeasureLabel1Label2Label3Label4Label5COSTCURVE*資料來源源：Unitofmeasure147GBUTtemARROWS*資料來源源：Unitofmeasure148GBUTtemThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.DISCLAIMERSCLIENT*資料來源源：Unitofmeasure149GBUTtemThisreportcontainsinformationthatisconfidentialandproprietarytoMcKinsey&CompanyandissolelyfortheuseofMcKinsey&Companypersonnel.Nopartofitmaybeused,circulated,quoted,orreproducedfordistributionoutsideMcKinsey&Company.Ifyouarenottheintendedrecipientofthisreport,youareherebynotifiedthattheuse,circulation,quoting,orreproducingofthisreportisstrictlyprohibitedandmaybeunlawful.DISCLAIMERSINTERNAL*資料來源源：Unitofmeasure150GBUTtemThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.DISCLAIMERSPRESENTATION*資料來源源：Unitofmeasure151GBUTtemLegendLegendLegendLEGENDS*資料來源源：Unitofmeasure152GBUTtemMcKINSEYLOGO*資料來源源：Unitofmeasure153GBUTtemü?–MISC*資料來源源：Unitofmeasure154GBUTtemVeryattractiveAverageVeryunattractiveVeryattractiveAverageVeryunattractiveMOONS*資料來源源：Unitofmeasure155GBUTtemILLUSTRATIVECONFIDENTIALESTIMATEEXAMPLEFORDISCUSSIONONLYFORDISCUSSIONPRELIMINARYDRAFTSTICKER*資料來源源：Unitofmeasure156GBUTtemCONFIDENTIALDISCUSSIONDRAFTDISGUISEDCLIENTEXAMPLEPRELIMINARYDRAFTPRELIMINARYESTIMATEDISCUSSIONDRAFTDISGUISEDDRAFTFORDISCUSSIONSAMPLEBACKUPHYPOTHESISSTRAWMANTOBECOMPLETEDPROPOSEDREVISEDROUGHESTIMATECONCEPTUALSTICKEROTHER*資料來源源：Unitofmeasure157GBUTtemWORLDMAP*資料來源源：Unitofmeasure158GBUTtem9、靜夜四無無鄰，荒居居舊業(yè)貧。。。12月-2212月-22Thursday,December22,202210、雨中黃葉葉樹，燈下下白頭人。。。03:09:1103:09:1103:0912/22/20223:09:11AM11、以我獨(dú)獨(dú)沈久，，愧君相相見頻。。。12月-2203:09:1103:09Dec-2222-Dec-2212、故人人江海海別，，幾度度隔山山川。。。03:09:1103:09:1103:09Thursday,December22,202213、乍見翻疑疑夢，相悲悲各問年。。。12月-2212月-2203:09:1103:09:11December22,202214、他鄉(xiāng)生白白發(fā)，舊國國見青山。。。22十二二月20223:09:11上上午03:09:1112月-2215、比不了得就就不比，得不不到的就不要要。。。十二月223:09上上午12月-2203:09December22,202216、行動(dòng)出出成果，，工作出出財(cái)富。。。2022/12/223:09:1103:09:1122December202217、做前，，能夠環(huán)環(huán)視四周周；做時(shí)時(shí)，你只只能或者者最好沿沿著以腳