case-study-谷歌google教學(xué)講解課件

CaseStudyGoogleCaseStudyGoogleGroupMember

Orville（馮亦梁）Zara（侯心陶）Fiona（潘嘉琪）Kyo（黃昕愷）Kathy（鮑佳雯）Kino（沈欣華）GroupMemberOrville（馮亦梁）2BackgroundBackground3Beginning:

Name“Google”:

Success:GooglebeganinJanuary1996asaresearchprojectbyLarryPage,aPh.D.studentatStanford.Originatedfromamisspellingof"googol,"whichreferstothenumberrepresentedbya1followedbyone-hundredzeros.“Google,"wasaddedtotheMerriamWebsterCollegiateDictionaryandtheOxfordEnglishDictionaryin2006.BackgroundBeginning:Name“Google”:Succ4AnalysisAnalysis5ContentsOrganizationalCultureorientationCreatinganSustainingcultureOtherOrganizationalcultureusedEmployeeslearncultureContentsOrganizationalCulture6DefinitionOrganizationalCultureAsystemofsharedmeaningheldbymembersthatdistinguishestheorganizationfromotherorganizations.Aggressive-nessAttentiontodetailOutcomeorientationTeamorientationStabilityPeopleorientationInnovationandrisktakingDefinitionOrganizationalCultu7OrganizationalCultureinGoogle

TeamorientationPeopleorientationInnovationandrisktakingTheyencouragetheiremployeestobringthosepartsoftheirlivesintotheGoogleemployeecommunity.It’sthefactthattheybuildsuchloyaltyfromtheiremployeesThereisanemphasisonteamachievementsandprideinindividualaccomplishmentsthatcontributetothecompany'soverallsuccessGooglestrivestohavethefastest,mostreliablesearchengineonthewebandinordertoaccomplishthisGooglerewardstheiremployee'shardworkwithanextremelyrelaxedworkplaceOrganizationalCultureinGoog8CreatinganSustainingcultureSelection

:ThisdesireallowstheGooglecompany'semployeestoworktowardsthesamegoalsandintensifiesthebondthattheyshare.TopManagementSocialization:TheGoogleemployeesalsohaveasenseofteaminsteadofselfsothisencouragesthemtoworktogethertoachievegoalsratherthancompeteagainstoneanother.KeepingCultureAliveCreatinganSustainingculture9ASocializationModelEventhoughGoogleworkswiththeirusersvirtually,theystillvaluethecustomerrelationship.Googleembodiestheteamorientationprimarycharacteristicoforganizationalculture.Asstatedearlier,Googleencouragesitsemployeestoworkandplaytogethersothatafamilybondisformed.Thisreallydoesreinforceateamenvironment.Everyoneisprettymuchonthesamelevelandeveryoneworkstogether.Thelimitedwallsinthebuildinghelptheemployeestofeellikeagroupratherthananoutsiderinanotherdepartment.ASocializationModelEventhou10variablesshapingCustomer-ResponsiveCulturecustomer-responsivecultureshireservice-orientedemployeeswithgoodlisteningskills..Itthenclarifiestheirroles,freesthemtomeetchangingcustomerneedsbyminimizingrulesandregulations,andprovidesthemwithawiderangeofdecisiondiscretiontodotheirjobastheyseefit.thetypesofemployees:Successful,service-orientedorganizationshireemployeeswhoareoutgoingandfriendly.lowformalization:ServiceemployeesneedtohavethefreedomtomeetchangingcustomerservicerequirementsExtension:anextensionoflowformalization—it’sthewidespreaduseofempowermentroleclarity:customer-responsivehaveemployeeswhoexhibitorganizationalcitizenshipbehaviorgoodlisteningskills:Employeesincustomer-responsiveculturehavetheabilitytolistentoandunderstandmessagessentbythecustomer..variablesshapingCustomer-Res11customer-responsivecultureinGoogleIpersonallybelieveingivingthebestserviceavailable.Itdoesnotmatterwhereyouwork,ifyouaredealingwithpeople,youshouldgivethemthebestexperiencepossible.Iconsiderthatwhenyouareserviceoriented,youmustmakesurethatyourelatetothepeopleyouencounter.IthinkthateventhoughGoogleworkswiththeirusersvirtually,theystillvaluethecustomerrelationship.Googlevaluesacommitmenttotheirusersinthattheystrivetogiveahigherlevelofservice.customer-responsiveculturein12HowEmployeesLearnCultureStoriesRitualsMaterialSymbolsLanguageHowGoogle’srulesaretoldtoemployeesaboutnextmove.WeeklymeetingsareholdtoupdatepeopleandanswerquestionsNewhireshavesometrainingincludinglisteningtotheprocessofthedevelopmentofGoogleandthestoriesaboutfounders.Theexcusivemaketheiremployeeslessstressfulandgivethemarelaxedenvironment.HowEmployeesLearnCultureSto13ConclusionConclusion14easierforemployeestofocusonthetaskathandandmakemoreprofitsitisimportantfortheemployeestobegiventhefreedomtobecreative

Googlehasmaintainedasmall-businessfeelevenasthecompanyhasgrowndramatically

Googleunderstandsthattheiremployeesarealsomothers,fathers,wives,husbands,friends,etc.

Googlearetreatedmorelikefamilythanlikeemployeesandnearlyeveryoneishappy

Thereisalsoalaundryserviceandchefsthatmakefreelunchesanddinnersfortheemployees,

Therearedoctors,dentists,andmassagetherapistson-sitetomakethelivesofemployee’seasier.Conclusion

easierforemployeestofocus15ThankYou!ThankYou!DiagramClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextDiagramClicktoaddTextClick17HotTipHowdoIincorporatemylogotoaslidethatwillapplytoalltheotherslides?Onthe[View]menu,pointto[Master],andthenclick[SlideMaster]or[NotesMaster].Changeimagestotheoneyoulike,thenitwillapplytoalltheotherslides.[Imageinformationinproduct]TitleImage-CD_businessonthego_EYEWIRE(NFINE),WiredBusiness_PHOTODISCNotetocustomers:ThisimagehasbeenlicensedtobeusedwithinthisPowerPointtemplateonly.Youmaynotextracttheimageforanyotheruse.HotTipHowdoIincorporatemy18Diagram

AddyourtextinhereYourtextinhereYourtextinhereYourtextinhereAddyourtextinhereYourtextinhereYourtextinhereYourtextinhereThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DiagramAddyourtextinhereT19ThemeGallery

isaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.Product1YoucompanyproductdescriptionProduct2YoucompanyproductdescriptionProduct3YoucompanyproductdescriptionProduct4YoucompanyproductdescriptionProduct5YoucompanyproductdescriptionThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DiagramThemeGalleryisaDesignDigi2057%DescriptionofthecontentsDescriptionofthecompany’sproductsDescriptionofthecompany’sbusinessDescriptionofthecompany’stechnologyDescriptionofthecompany’scontentsTitleinhereDescriptionofthecontentsDiagram57%Descriptionofthecontents21DiagramYourTextYourTextYourTextYourTextYourTextYourTextYourTextYourText2002200320042005DiagramYourTextYourTextYour22TitleinhereTitleinhereTitleinhereTitleinhereCurrentContentsStructure

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DescriptionofthecontentsDescriptionofthecontentsTitleinhereTitleinhereThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DiagramTitleinhereTitleinhereTitl23DiagramAGroupBGroupCGroupAddyourtextinhere-Yourtextinhere-Yourtextinhere

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-Yourtextinhere-Yourtextinhere-Yourtextinhere-YourtextinhereAddyourtextinhere-Yourtextinhere-Yourtextinhere-Yourtextinhere-YourtextinhereThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DGroupAddyourtextinhere-Yourtextinhere-Yourtextinhere-Yourtextinhere-YourtextinhereDiagramAGroupBGroupCGroupAd24Diagram70%10%5%60%25%ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.TextinhereTextinhereTextinhereTextinhereDiagram70%10%5%60%25%ThemeGall25DiagramClicktoaddTextClicktoaddTextClicktoaddTextAddYourTexthereClicktoaddTextAddyourtitleinhere-Yourtextinhere-YourtextinhereAddyourtitleinhere-Yourtextinhere-YourtextinhereAddyourtitleinhere-Yourtextinhere-YourtextinhereAddyourtitleinhere-Yourtextinhere-YourtextinhereDiagramClicktoaddTextClick26DiagramClicktoaddTitleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DiagramClicktoThemeGalleryi27DiagramTextinhere

01.TitleAddyourtextinhereAddyourtextinhereAddyourtextinhere

02.TitleAddyourtextinhereAddyourtextinhereAddyourtextinhere

03.TitleAddyourtextinhereAddyourtextinhereAddyourtextinhereThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DiagramTextinhere01.Title28Diagram50%24%10%16%50%24%16%10%ProductsDescriptionofthecompany’sproductsServiceDescriptionofthecompany’sserviceTechnologyDescriptionofthecompany’stechnologyMarketDescriptionofthecompany’smarketDiagram50%24%10%16%50%24%16%1029DiagramTitleYourTitleinhere01YourTitleinhere02YourTitleinhere02ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DiagramTitleYourTitleinhere30提問與解答環(huán)節(jié)QuestionsAndAnswers提問與解答環(huán)節(jié)31謝謝聆聽·學(xué)習(xí)就是為了達到一定目的而努力去干,是為一個目標(biāo)去戰(zhàn)勝各種困難的過程,這個過程會充滿壓力、痛苦和挫折LearningIsToAchieveACertainGoalAndWorkHard,IsAProcessToOvercomeVariousDifficultiesForAGoal謝謝聆聽LearningIsToAchieveAC32CaseStudyGoogleCaseStudyGoogleGroupMember

Orville（馮亦梁）Zara（侯心陶）Fiona（潘嘉琪）Kyo（黃昕愷）Kathy（鮑佳雯）Kino（沈欣華）GroupMemberOrville（馮亦梁）34BackgroundBackground35Beginning:

Name“Google”:

Success:GooglebeganinJanuary1996asaresearchprojectbyLarryPage,aPh.D.studentatStanford.Originatedfromamisspellingof"googol,"whichreferstothenumberrepresentedbya1followedbyone-hundredzeros.“Google,"wasaddedtotheMerriamWebsterCollegiateDictionaryandtheOxfordEnglishDictionaryin2006.BackgroundBeginning:Name“Google”:Succ36AnalysisAnalysis37ContentsOrganizationalCultureorientationCreatinganSustainingcultureOtherOrganizationalcultureusedEmployeeslearncultureContentsOrganizationalCulture38DefinitionOrganizationalCultureAsystemofsharedmeaningheldbymembersthatdistinguishestheorganizationfromotherorganizations.Aggressive-nessAttentiontodetailOutcomeorientationTeamorientationStabilityPeopleorientationInnovationandrisktakingDefinitionOrganizationalCultu39OrganizationalCultureinGoogle

TeamorientationPeopleorientationInnovationandrisktakingTheyencouragetheiremployeestobringthosepartsoftheirlivesintotheGoogleemployeecommunity.It’sthefactthattheybuildsuchloyaltyfromtheiremployeesThereisanemphasisonteamachievementsandprideinindividualaccomplishmentsthatcontributetothecompany'soverallsuccessGooglestrivestohavethefastest,mostreliablesearchengineonthewebandinordertoaccomplishthisGooglerewardstheiremployee'shardworkwithanextremelyrelaxedworkplaceOrganizationalCultureinGoog40CreatinganSustainingcultureSelection

:ThisdesireallowstheGooglecompany'semployeestoworktowardsthesamegoalsandintensifiesthebondthattheyshare.TopManagementSocialization:TheGoogleemployeesalsohaveasenseofteaminsteadofselfsothisencouragesthemtoworktogethertoachievegoalsratherthancompeteagainstoneanother.KeepingCultureAliveCreatinganSustainingculture41ASocializationModelEventhoughGoogleworkswiththeirusersvirtually,theystillvaluethecustomerrelationship.Googleembodiestheteamorientationprimarycharacteristicoforganizationalculture.Asstatedearlier,Googleencouragesitsemployeestoworkandplaytogethersothatafamilybondisformed.Thisreallydoesreinforceateamenvironment.Everyoneisprettymuchonthesamelevelandeveryoneworkstogether.Thelimitedwallsinthebuildinghelptheemployeestofeellikeagroupratherthananoutsiderinanotherdepartment.ASocializationModelEventhou42variablesshapingCustomer-ResponsiveCulturecustomer-responsivecultureshireservice-orientedemployeeswithgoodlisteningskills..Itthenclarifiestheirroles,freesthemtomeetchangingcustomerneedsbyminimizingrulesandregulations,andprovidesthemwithawiderangeofdecisiondiscretiontodotheirjobastheyseefit.thetypesofemployees:Successful,service-orientedorganizationshireemployeeswhoareoutgoingandfriendly.lowformalization:ServiceemployeesneedtohavethefreedomtomeetchangingcustomerservicerequirementsExtension:anextensionoflowformalization—it’sthewidespreaduseofempowermentroleclarity:customer-responsivehaveemployeeswhoexhibitorganizationalcitizenshipbehaviorgoodlisteningskills:Employeesincustomer-responsiveculturehavetheabilitytolistentoandunderstandmessagessentbythecustomer..variablesshapingCustomer-Res43customer-responsivecultureinGoogleIpersonallybelieveingivingthebestserviceavailable.Itdoesnotmatterwhereyouwork,ifyouaredealingwithpeople,youshouldgivethemthebestexperiencepossible.Iconsiderthatwhenyouareserviceoriented,youmustmakesurethatyourelatetothepeopleyouencounter.IthinkthateventhoughGoogleworkswiththeirusersvirtually,theystillvaluethecustomerrelationship.Googlevaluesacommitmenttotheirusersinthattheystrivetogiveahigherlevelofservice.customer-responsiveculturein44HowEmployeesLearnCultureStoriesRitualsMaterialSymbolsLanguageHowGoogle’srulesaretoldtoemployeesaboutnextmove.WeeklymeetingsareholdtoupdatepeopleandanswerquestionsNewhireshavesometrainingincludinglisteningtotheprocessofthedevelopmentofGoogleandthestoriesaboutfounders.Theexcusivemaketheiremployeeslessstressfulandgivethemarelaxedenvironment.HowEmployeesLearnCultureSto45ConclusionConclusion46easierforemployeestofocusonthetaskathandandmakemoreprofitsitisimportantfortheemployeestobegiventhefreedomtobecreative

Googlehasmaintainedasmall-businessfeelevenasthecompanyhasgrowndramatically

Googleunderstandsthattheiremployeesarealsomothers,fathers,wives,husbands,friends,etc.

Googlearetreatedmorelikefamilythanlikeemployeesandnearlyeveryoneishappy

Thereisalsoalaundryserviceandchefsthatmakefreelunchesanddinnersfortheemployees,

Therearedoctors,dentists,andmassagetherapistson-sitetomakethelivesofemployee’seasier.Conclusion

easierforemployeestofocus47ThankYou!ThankYou!DiagramClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextDiagramClicktoaddTextClick49HotTipHowdoIincorporatemylogotoaslidethatwillapplytoalltheotherslides?Onthe[View]menu,pointto[Master],andthenclick[SlideMaster]or[NotesMaster].Changeimagestotheoneyoulike,thenitwillapplytoalltheotherslides.[Imageinformationinproduct]TitleImage-CD_businessonthego_EYEWIRE(NFINE),WiredBusiness_PHOTODISCNotetocustomers:ThisimagehasbeenlicensedtobeusedwithinthisPowerPointtemplateonly.Youmaynotextracttheimageforanyotheruse.HotTipHowdoIincorporatemy50Diagram

AddyourtextinhereYourtextinhereYourtextinhereYourtextinhereAddyourtextinhereYourtextinhereYourtextinhereYourtextinhereThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DiagramAddyourtextinhereT51ThemeGallery

isaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.Product1YoucompanyproductdescriptionProduct2YoucompanyproductdescriptionProduct3YoucompanyproductdescriptionProduct4YoucompanyproductdescriptionProduct5YoucompanyproductdescriptionThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DiagramThemeGalleryisaDesignDigi5257%DescriptionofthecontentsDescriptionofthecompany’sproductsDescriptionofthecompany’sbusinessDescriptionofthecompany’stechnologyDescriptionofthecompany’scontentsTitleinhereDescriptionofthecontentsDiagram57%Descriptionofthecontents53DiagramYourTextYourTextYourTextYourTextYourTextYourTextYourTextYourText2002200320042005DiagramYourTextYourTextYour54TitleinhereTitleinhereTitleinhereTitleinhereCurrentContentsStructure

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