學(xué)生會內(nèi)培-策劃撰寫

管院學(xué)生會內(nèi)培——

策劃書撰寫林百威管理學(xué)院-07旅游（酒店管理）E-mail：vivilam21@目錄校園活動策劃書的分類校園活動策劃書組成部分策劃書撰寫的注意事項

注：策劃書的分類有各種商業(yè)活動策劃以及校園活動策劃等等。校園活動舉辦流程

此處為總體策劃提交上級部門審批，有可能需要修改

請嘉賓在不同的活動有不同的解釋

宣傳需創(chuàng)新以吸引參與者，但需合符規(guī)范事無巨細(xì)，必須考慮策劃書撰寫提交審批拉贊助請嘉賓宣傳推廣現(xiàn)場執(zhí)行校園活動策劃書分類Textinhere總策劃書官方策劃外聯(lián)策劃宣傳策劃總策劃書為各種策劃書的藍(lán)本官方策劃上交上級主管部門審批

拉贊助，邀請嘉賓等使用

各種宣傳方案以及宣傳方案執(zhí)行執(zhí)行策劃

就是現(xiàn)場執(zhí)行策劃總策劃書總策劃書是整個活動的總綱領(lǐng)；各個部分的工作都需要圍繞總策劃開展；總策劃書是其他各種策劃的撰寫依據(jù)，里面包括了其他策劃需要的材料內(nèi)容總策劃書是在一個活動開始之前最先完成的總策劃書組成部分活動意義、背景以及介紹活動流程宣傳方案經(jīng)費預(yù)算附錄總策劃書注：以下為總策劃書大體需要涵蓋的部分，若有特殊情況或要求可以進(jìn)行增加或刪減。官方策劃書官方策劃書是交到學(xué)校的行政機(jī)構(gòu)，例如校團(tuán)委、就業(yè)指導(dǎo)中心等，供領(lǐng)導(dǎo)老師審批策劃書；官方策劃書的言辭要求比較高，需要將活動的意義、目的等盡量寫得好一些，盡量和諧、與時俱進(jìn)；官方策劃書應(yīng)該盡量避免商業(yè)氣息過濃。官方策劃組成部分

活動意義、背景、介紹宣傳方案經(jīng)費預(yù)算附錄可行性分析突出活動的可操作性，能按照預(yù)期效果執(zhí)行在官方策劃中此處為重點部分，要求言辭嚴(yán)謹(jǐn)和諧，商業(yè)成分不能過重注：其他部分可以參照總策劃，按照具體情況作出修改現(xiàn)場執(zhí)行策劃執(zhí)行策劃是活動現(xiàn)場的執(zhí)行指南；活動現(xiàn)場能否井然有序，執(zhí)行策劃的地位舉足輕重；執(zhí)行策劃的撰寫需要非常的細(xì)致，時間上精確到分鐘，人員上精確到每個人的名字；執(zhí)行策劃一般需要負(fù)責(zé)總體策劃的兩人以上；保證活動正常地進(jìn)行。現(xiàn)場執(zhí)行策劃組成部分總策劃負(fù)責(zé)人SubDepartment分項負(fù)責(zé)人分項負(fù)責(zé)人前期準(zhǔn)備現(xiàn)場布置分項負(fù)責(zé)人現(xiàn)場執(zhí)行流程人員安排注意事項附錄現(xiàn)場執(zhí)行負(fù)責(zé)人注意意事事項項經(jīng)驗驗：：策策劃劃書書撰撰寫寫不不能能紙紙上上談?wù)劚?，，需需要要大大家家多多寫寫多多練練，，積積累累經(jīng)經(jīng)驗驗；準(zhǔn)確確理理解解活活動動精精髓髓，，清清楚楚了了解解活活動動細(xì)細(xì)節(jié)節(jié)，，才才能能寫寫出出一一份份周周全全的的策策劃劃；；細(xì)節(jié)節(jié)：：無無論論是是官官方方還還是是外外聯(lián)聯(lián)宣宣傳傳策策劃劃，，必必須須做做到到細(xì)細(xì)致致周周全全，，尤尤其其執(zhí)執(zhí)行行策策劃劃定制制化化：：不不能能墨墨守守成成規(guī)規(guī)，，根根據(jù)據(jù)不不同同的的活活動動指指定定不不同同的的策策劃劃方方案案；；ThankYou!Clicktoedittitlestyle20032004200520072003.10AddYourText2003.10AddYourText2003.10AddYourText2004.10AddYourText2004.10AddYourText2004.10AddYourText2005.10AddYourText2005.10AddYourText2005.10AddYourText2007.10AddYourText2007.10AddYourText2007.10AddYourTextClicktoedittitlestyleContentsThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.YourTextHereYourTextHereYourTextHereYourTextHereDescriptionofthecontentsClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoaddTextClicktoedittitlestyleClicktoaddTextClicktoaddTextClicktoaddTextContentsThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoedittitlestyleTextTextTextTextText4.Descriptionofthebusiness5.Descriptionofthebusiness1.Descriptionofthebusiness2.Descriptionofthebusiness3.DescriptionofthebusinessThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoedittitlestyleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontents200620072008Clicktoedittitlestyle2.DescribecontentsforaChartDescriptionofthecompany’ssubcontentsDescriptionofthecompany’ssubcontents1.DescribecontentsforaChartDescriptionofthecompany’ssubcontentsDescriptionofthecompany’ssubcontentsTitleTitleTitleTitleChartTitleinheretextinheretextinheretextinheretextinhereClicktoedittitlestyleContents01Contents02Contents03Contents04Contents05Contents060%20%40%60%80%100%18.5%17.5%8.7%23.6%63.6%84.3%ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoedittitlestyleTextinhereTextinhereTextinhereThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoedittitlestyleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.Titleinhere2.Descriptionofthecompany’ssubcontentsDescribeavisionofcompanyorstrategiccontents1.Descriptionofthecompany’ssubcontentsThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.DescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontentsClicktoedittitlestyleTitleDescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontentsTitleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoedittitlestyleLevel1Level2Level3Level4Level5DescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontentsDescriptionofthecontentsClicktoedittitlestyleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.AGroupCGroupBGroupThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.Clicktoedittitlestyle20032004200520072003.10AddYourText2003.10AddYourText2003.10AddYourText2004.10AddYourText2004.10AddYourText2004.10AddYourText2005.10AddYourText2005.10AddYourText2005.10AddYourText2007.10AddYourText2007.10AddYourText2007.10AddYourTextClicktoedittitlestyleDescribeavisionofcompanyorstrategiccontents.Describeavisionofcompanyorstrategiccontents.Describeavisionofcompanyorstrategiccontents.Describeavisionofcompanyorstrategiccontents.DescriptionoftheproductsClicktoedittitlestyleTextinhereTextinhereTextinhereTextinhereTextinhereDescriptionofthecontentsThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.Clicktoedittitlestyle50%24%10%16%ProductsDescriptionofthecompany’’sproductsServiceDescriptionofthecompany’’sserviceTechnologyDescriptionofthecompany’’stechnologyMarketDescriptionofthecompany’’smarket50%24%16%10%Clicktoedittitlestyle2006TextTextText20072008TextinhereTextinhereTextinhereTextinhereTextinhereTextinhereThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.ClicktoedittitlestyleThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.YourtextinhereYourtextinhereYourtextinhereAddyourtextinhereYourtextinhereYourtextinhereYourtextinhereAddyourtextinhereYourtextinhereYourtextinhereYourtextinhereAddyourtextinhereYourtextinhereYourtextinhereYourtextinhereClicktoedit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