FUNTL-推廣策劃方案-英文版

FUNTLFUNTL-電子商務(wù)平臺推廣策劃方案FUNTL2012/1/14themandhandouteveryiternsofthedepartmentandsolvetheproblemsandfeedbacktothecompanytodiscussormakethedecision.EveryFriday,accordingtothedataofthisweek'ssupermarket,operationandpromotionfeedback,andsupplementtheoperativeplanstime1y.Andeverymembersarefamiliarwithoperativesituationofthewebsiteomaketheworkdairybeforeworking,andarrangenextweekday'swork。8.salesprocessFirst,setupourownwebsitestoconfronttoe-pals,andthecontentsofthewebsitemainlycooperatewithoutIetssa1eSoInitsearlystages,wetakeintotheprocessoftheexpensesandaccumulationoftheusersconsideration,sowedon'topenupthefunotionofnettrade.Makingtheproduction5sintroductionandpromotionalproducts,throughlinking,wecangettotheTaobaocomorotheronlineshopsinordertotradeonIine.AndeverybranchshopsinIocalBBScooperateandpromotethere1ativewebsiteSoWeusetheuserswhotheaudiencesbringintheexistingprofessiona1medias,andalsousethePVwhichthewebsitesoptimizationtechnologybring.ThemainpurposeisthattheuserscanbuythematthesitethroughQQortelephonewiththeusers.So,needtofo1lowit:salesflow：Throughthelinkphone,IM(QQ,wangwangandsooninstantmessagingtoo1s),netshopsandothercommunicationservicetogetthesourceoftheusers--se1Iandnegotiatewiththem-—attracttheclients————shopatthesitewhichweassign(mainpointsaimatpromotee-commercialp1atform)paymentincashortransferaccountsorslotcardsthroughthepaypaL3)waysofmarketingtheprofessionaIsalespersonneItakenotesoftheusersatanytime,andhelptheusersrecommendtheproductionswhichareworthbuyingsothatcanwintheusers.thehotrelativeproductionsarethemainreasonswhytheusersbuy.Becausethewebsitesexitthesituationthatoneuserisactive,andwearepassive,wemustcatchclients'eyesbymeansofamassofthehotproductsorpricesuperiority。thecontentsoftheactivityprivileges,paymeritbyinstallments,a1ipayalsobringaboutthemainmotivepowerthattheclientsarewil1ingtobuytheproducts.themostimportantiswebsites'popularity.Aprofessiona1sale'snetisaIIrighthoweveritsells。Thesameasthenetwiththelargeaccess,butthisprocessneedsalotoftimeandcapita1accumu1atedforaIongtime。ContentsTOC\o"1-5"\h\zWebsitemission3Theproblemsfaced3TeamBuilding3Independentoperationteam3\o"CurrentDocument"Objective4\o"CurrentDocument"Termination4\o"CurrentDocument"aimineveryphase4\o"CurrentDocument"planandtarget4Extensionmethodandprogram5extensionaims5promotewaysonline5\o"CurrentDocument"onlinepromotionplan6\o"CurrentDocument"promotion'swaysandmeans8\o"CurrentDocument"operatingwebsitesthinkingstyle8\o"CurrentDocument"promotionmanagementmindsofthewebsitesoperation9\o"CurrentDocument"salesprocess10WebsitemissionTOC\o"1-5"\h\zOpennetworkofsaleschannels,estab1ishthefourthsaIeschannelsoutsideoftheretaiIstores,distributionchannels,industrycustomers.SalesnetworktoreplaceormakeupthestoresalesatrophyTheproblemsfacedBecausetheearlystartslower,theremustbesometimeaccumuIationperiodIVshardtocontro1thepriceandthecustomersoThecopingmethodsasfollow：NetworksalepricehasauniformintervaI,andthecompetitioniswhoselowercost,betterqua1ityofserviceandmoresalequantityoWhatwehavetodoistoprovidequalityservice,reducethecostsandensurethesaIequantityoThesa1esstaffandmanagement,integratedqualitymustbehigh.Theyhavetobefamiliarwiththeproductandthenetwork.thetraditiona1wayisnotsuitab1etooperate□Thecopingmethodsasfollow:independentoperateteam,therelative1yindependentcostaccounting,andotherresourcessupportfromthecompany.As1ongastheseaspectscanbeguaranteed,thisproblemw川ductsandmarketinglineisnoteasytoclearbuteasytodiverge.Thecopingmethodsare：makethescientificsa1esplan。Throughtheanalysisofthemarketenvironmenttodeterminethedirectionofproductsandthemaintargetgroupsofc1ients.TearnBuiIdingIndependentoperationteamAllocationofstaff:thisistheearlystage,andwew川adjustthepIanduringtheprocess.Operationchiefforwebsite：responsibIeformanagetheteam,appraise,HR,arrangethedutyandcirculationoEditor：mainlychargethewriting,changethecontentofthewebsite.Personforart:amendthephotos,flashandweeklyactivitiesonwebsiteoMaintainerforinternet：mainresponsibilityistokeyinthedata,changethepriceandmarketingPersoninchargetheinternetforum:refreshthecontentinBBS,replythediscussionandmanagethestaffs,recruitthemembers,etc.Twopeop1eforsales：theirresponsibilityistoreplycustomers5problemsabouttheproductsandmarketing,servicebeforeoraftersaleandovera1Ithewebsite.Teamresources：mediaresources：morethantwomediasforadvertising2)supportfromproduets:productsandnecessaryservicetraditionalmediaresource:atleastonemediaresource(suchasnewspaperandmagazineaboutlife)ObjectiveTerminationCreateafuIIysaIeplatformonline.Formtheinfluenceinthenationandobtainstheprofessionalstatus。aimineveryphasegoalsinshortterm:thesa1eprofitisthepoint(achevethesaIesgoa1inthefirstquarterandthenwewillmaketheactuaIsalestargetspIanaccordingtothefirstmonthandcompetitors)Metaphasetarget：thebui1dingofnetworkchanneIsandsalesachievedinitia1results.planandtargetMonthlyplan：analysisofcustomers,inputtheinformationandpromotioninsomesmallwebsite.Analysisofusersandplacestheygooften,inviewoftheabovetwoformstoanalyzeandthenchooseasuitab1ewaytomakethepromotion.Nowthenetworksalesmarkethasmatured,onlineshoppinghasbecomeamostacceptab1e.Weneedtodoistomakethemarketingplanaccordingtoourtargetgroups.QuarterIyplan:precisionmarketing,strengthenthepromotionandtraintheusinghabit.Withthepromotionofinputsandactivitieswehavedointheprophase,wehavethefixgroups,thenwewi1IhavethesalesperformanceoAtthesametimewewillthroughTOC\o"1-5"\h\zthepromotionandreputationtoformacertainrangeofvisbility.Thenistostrengthenthepromotion,starttheprecisionmarketingandtraintheusers'habits.Whenthecustomerswanttobuyourproductscanthinkofourbusinessplatform.Throughon1ineandofflinepromoteactivities,wew川havetheopportunitiesofdevelopmentandsalesresultsoPlansandtargetinhaIfayear:afterhalfayearofpromotionandtraining,thereisacertainreputationandsalesresultsinthetargetgroups.Afterthisperiod,thee-commerceteamhassummarizetheworkingmethods,atthistime,wewil1startfromthebrandandthepub1icrelationtopromoteandmarketingwithsomemarketingactivities(onlineoroffline)inordertoachievemoreperformance.TheannuaIplanandtarget：actua1ly,theyearlytargetisbasetohalfayear.Atthisphaseweneedtothinkfromtheoveral1,raisetheactivitiesinbrand,sales,pub1icrelations,etc。butreducesomebasicpromotion.WecandosomeprospectivetargetpreparationintheannuaIp1an,thiscanbeanplanforthenextyearatleast.Inshort,thestagetargetistoreaIizetheshort-termprofitintheyear。ExtensionmethodandprogramextensionaimsIncreasethequa1ityandquantityinthesearching.Increasethebrandreputationandthevisibi1ityAttractthepotentiaIcustomerswhohavetheneedstopurchase.Tocreateaunetworkpurchasebusinessbrand”AccumulationofpotentiaIcustomers,motewaysonlineNetworkpromotionmeansthewayofshoppingontheinternet.IVscarrierisinternet,withthepromotionofnetworksimilartotheconceptofnetworkmarketing,websitepromotion,webadvertising,etc。NetworkmarketingemphasisonmarketingIevel,andpaymoreattentiontotheactualeconomicbenefitsafterthemarketing。Andnetworkpromotionfoeusonthepromotion,moreattentionispaidtothepromotiontothesitebythesitetraffic,woridranking,andregistrations.Itaimstoexpandthevisibi1ityandreputationforthenetworkpromotion.Thepromotionisaimportantpartofthemarketing.Thewebsiteisthemainbodyofthenetwork,sowebsitepromotionisthekeypointofnetworkpromotion.NetworkmarketingistheIeastinvestment,butthebestwaytoexpandvisibilityandimpact,itisoneoftheefficientwaytoguaranteetoachievethegoals。Throughtheeffectivemarketingactivities,wecanachievetheinitialexpectations:thequantityofvisitthewebsitewiIIrisesteadily,membershipregistrationnumber,reputation,members,Ioyalty,etc.Now,themainformstopromotethenetwork:1ogsearchingenginewebsitecatalogloginye1lowpagesloginonlineb1ogmarketing“Iknow”marketingInternetadvertising(includingexchangeadvertising)E-mailsitenavigationpromotionIMmeans(QQ,MSN,yahoomessenger)rankingmarketingpromotioneventmarketingpromotionfreeservicepromotionblogroIIincludingnetwork1inkingandfreelinkexchangereleaseinformationorregisterontheB2Bpub1ishwebsiteinformationinthenewsgrouporBBSsoftpromotionusesummariesofprofilesandnewssystempromotionvirustypepromotioninteractivewebsitepromotionactivitiessponsoredintegrationpromotionPromotionobject:networkobjectpointstothefamouswebsitewithcorrespondingindustry,BBS,Baidustick,Zhidao,Aiwen,summariesofprofilesandnewssystem,eliteblog,etc.53on1inepromotionplanAdoptivescheme：E-commerceplatformonlineshop:setuptheonlineshopontheE—commercewebsite,forexample,B2C>C2C.AlsoE—commercewebsiteisapublicrecordsearchengineer.E—commercewebsitehasTaobaocom,Ebay,baidu,paipai,andBG.SearchengineerforrankingandSEOmainlyaimatbaiduandgooIeandfinishthejobofSEO,specificmethodsshal1beseparate1yprovided.linkandexchangetheresourcewitha11kindsofthetargetwebsites,cooperateandinteractwithre1atedwebsites.Suchas,contentcooperation,b1ogro1I,activitycooperation,resourceexchange;mainlymoldsaresettinguptheprefectureandinformationsoftcopy.Andprovidesobvioussourcelink.Andcanattractthereaders'attention.VQwebsitespopularizeconcertlyAnnouncethere1atemissionsaboutelectricbusinessp1atformontheVQwebsites,forexampIe,coilectingtheads.Itbothgetstheexce1IentadsJlanguagesandpopu1arizesthewebsites,anditcanwinthebidding,andretrenchtheexpementthemessageseditandcommentthemessageswhichiscol1ectingtherelateinformation。Usernameis“xxxE-commerceplatform"andkeeptheURLinthestatements.BaiduBarSetupthethemebar,andtransshipthehighpopularityinvitationtotherelativebusinesssticks;genera1lyinaccordancewiththeBBScommunication°BlogsgroupSetupthehomestationblogsintheeveryBPS,andforgetheb1ogsintotheexpertsoMeanwhilesynchronousreleasethewebsites'themeactivity,extendthewebsitesusingtheinstation,groups,friendsandsharingofeveryBPS'functions.“knows5,marketingpromotionThroughBaiduknows,baiduwikipedia,sinaishare,andQQ,theanswersofthecell'sphoneknowledgethroughthebaiduproduction,andprovidestheobvioussourcelinkswhichmakestheIookers-upattracted.websites'1eadingpromotionaddtotheIeadingwebsites,1ikehao23ocom,236.com.10)IMmeans(QQ)(using:QQe—mailsingroup,QQgroupsoftheusers.)Throughthepromotiontothegroups'letters,orfriends5promotion,topromoteE-commenceplatform.ThemainpointoftheQQpromotionisthatmanagesourownusers'QQgroup,andnotadvicetouseQQgroupswithvirtua1.web2o0tools5promotionthepersonistheonethathashighincomes,higheducation,deepusersontheinternet,andhastheexperienceofshoppingontheinternet,andthepartofthemhasaninf1uenceontheirgroups.Microb1ogtype(Twitter,etc)Rss()On1inecollectors(sina'scollectors,collectors,etc)Bookmasks(yahoo'sbookmasks,goole'sbookmasks,etc)Intemetcollecting(sohu'scoIIecing)SNSextending(developAPP,developregisteredusers,namedvirtua1goods,activitiescooperation)12)e—mailpromotionrecommended:sendthepromotioncontentstotheregisteredusersregular1y；deveIopthefunctionofe-maiPssubscriptionandrecommended;notadvisetousethevirtualgroups,whichwil1destroythewebsite5sbrandimageoThemailisthequickandefficientwaysofmarketing,butshouldavoidbecomingthesendersofthejunkmaiIs,jointhebelievablemaiImarketing.Gettingtheclients,e一maiIaddressthroughregisteredusers,thecustormers,etc,sendsthemai15sadtothetargetcients,whichistheefficientpromotionwaysofthewebsites；atthesametime,thewebsitesdevelopthefunctionthatthemailleadstothecontacts,throughtheinvititationoftheregisteredusers,andleadingtothecontac11opromotethemaiTsmarketingofriendly1inkPortaltypeofwebsite;re1atedindustrywebsites；BBSpromotionAdsoftdetai1s,clients'experiencefeeback,activitytie,highpopularityofthiswebsites,consuItingreturncards,andtheBBSrelatedwiththemarriage,thefamousBBS,motion'swaysandmeanstheaimisthatintegratetherelatedsourceoftheindustryandthespecialactivityco—brandedcards,resident,cooperationbusiness,favorabIeactivity,sma1Igiftspromoted,themeactivity,festivaI,importantsocialeventwaysofmagazinesornewspaperprintthecolorfu1adoperatingwebsitesthinkingstylee—commercialgroupsmustcooperatewitheachgroupofthecompany.Executethepo1icyofthecompany,andcooperatemarketingplanningandmarketingtactics,maketheplanofthepromotion,executetheplanorderly□Atthesametime,thewebsitesmakesthemediafortheinformation,weusethepopularityandinteractiononthe1ine,andusetheentityshops,cooperativemediatoexecutethesethemes,activitiesandtopicsdownthe1ine。onlinecontents：tryourbesttocombinewiththegraphicandtheplans,especially,trynottoonlyhavethewords.Onlineinformationmustdesignthenoveltitie