福田汽車宣傳材料

BeiqiFotonCo.,Ltd.March2011FotonMotorContents

PartI：FotonProfilePartII：FotonDevelopmentStrategy12PartIFotonProfile1、FotonProfile——AWorldLeader,theLargestCommercialVehicleCompanyinChinaHeadquarteredinBeijing，F(xiàn)oton‘smainvehicleandpartsproductionbasescover9provincesandcities,suchasBeijing,Tianjin,Shandong,etc.FotonisChina’slargestcommercialvehicleenterprisewiththemostvarietyofproducts.rankingNo.1inChina’scommercialvehiclesfor6successiveyears,No.2inglobalmarket(rosetoNo.1in2009).

MarketLeaderEstablishedAug281996

IPOJun021998TotalAssets22billionEmployee3235414yrsSales3.6millionunits14yrsRevenue250billionBrandValue33.971billion（2009年）1,5002、FotonMotor14YearsDevelopment——ASuccessfulExampleofChineseAutoCompanytoBecomeLarge&StrongSalesVolume（Units）SalesRevenue（billion）TotalAssets（billion）199620102010199620101996260306836550.8255.30.4822Employee2010199632354440126Times67Times45Times7.3Times3、Foton2010Achievement,2011&2012Objective4.BusinessStructure&ProductPortfolio福田轎車系列AO級(jí)AOO級(jí)A級(jí)MiniSUVAumanAUVAumarkViewMidiSagaForlandCarSupOllinMP-XEngineProducts——thePowerSystemCanMeetEuroIII-EuroVIEmissionStandards,andFulfillEmissionRequirementsofAllTargetCountriesFotonenginesDiesel,gasengineDieselengineGasolineengineElectriccontrol（EuroIII,IV,V）Electriccontrol,commonrail（EuroIII,IV,V）GDI（EuroIV,V,VI）In-houseJVIn-houseIn-houseLovol

D44L101-120/130kwLovolD66L132-180/200kwISF2.8Diesel80-120kwISF3.8Diesel90-130kwMBHDTengineOM4572.0TGDI2L120-170kw1.5TGDI1.5L90-135kw2.3TGDI2.3L150-200kwDieselengine,NGengineanddieselhybridproductioncapacity:300,000unitsDieselanddieselhybridpowerBFCECproductioncapacity:400,000units,thelargestinChina,GasolineandgasolinehybridProductioncapacity:300,000unitsCitiesPlantsProductsBeijingHQofMgt/R&D/mktingMPXPlantMp-X/ViewAumanPlantAumanAumarkPlantAumark/OllinEnvironmentalEngineOllinEngineAUVBusAUVBus&CoachBFCECISF2.8L、3.8LTianjinLovolEngineLovolEngineShandongNorthEngineeringVehicleEngineeringVehicleOllinPlantOllin&ForlandMouldPlantMouldHebeiFotonHeavyMachinerySpecialVehicleHunanSouthEngineeringVehicleEngineeringVehicleHubeiHubeiFotonSpecialVehicleGuangdongSupPlantSup/SagaLiaoningFoundryPlantFoundryXinjiangXinjiangGuanghuiOff-loader,Tanker&Tractor5.DomesticPlantDistribution——ProductionCapacityis600,000UnitsVehiclesandEngines10

ThejointventurewassetupbyFotonandCumminsin2008withthetotalinvestmentofaround2.7billionYuanandtheequityshareof50：50.Themainproductsare2.8Land3.8Ldieselengines.ItistheexistinglargestenginemanufacturerinChina.6、WorldClassStrategicPartnersFOTONMedium&LowEndBrandOperationCentreDAIMLERHighEndBrandOperationCentreISF2.8LISF3.8LAM/HDTJointVenturebetweenthesetwopartieswillbesetupwithatotalinvestmentof6.35billionyuantoproduceFotonAumanM/HDTandMercedes-BenzOM457heavydutyengine.Bothpartieswillalsosetupjointventureproductionenterprisesinemergingmarket.FotonMotorhasthedominanceinthestrategyandoperationofthoseoverseasjointventures7、Foton'sKeyProjectsProductionCapability800,000UnitsInvestment21.7BillionEmployee25,600HeavyMachineryPlant(BJ)1GlobalHeadquarter

(BJ)2MiyunMPVPlant

(BJ)4NewEnginePlant

(BJ)3WeifangAutoPlant5NewEnergyBusPlant(GD)6AumanGTLPlant7PartIIFotonDevelopmentStrategy1.Foton2015---WorldLeadingPositioninCommercialVehicles&Leap-forwardGrowthinPassengerCarsSeizeopportunities,makeadjustmentandimprovement.Throughten-yeareffortstobuildFotonasaworld-classmainstreamautomanufacturerOperatingpolicyStickingtothestrategicthoughtandoperatingpolicyof“organicgrowth,structureadjustmentandglobalization”.Duringthe12thfiveyearplanperiod,continuetomakethecommercialvehiclebusinessstronger,steadilydeveloppassengervehiclebusiness,expandbusinessintolargeequipmentmanufacturingindustry,investmentbankandfinancialserviceCommercialvehicleEstablishthe“globalized”commercialvehiclebrandimage,setitsworldleadingpositionincommercialvehiclesPassengervehicleTakingthedevelopmentchanceofnewenergyvehicletorealizeleapforwardgrowthofpassengervehiclebusiness12thFive-YearPlanWorldTop500buildtheleadingstatusincommercialvehiclerealizeleap-Forwardgrowthinpassengercars3、Next10years’SalesVolume&PlanningofSalesRevenueOver1millionBy2015,theglobalsalesisupto1.8millionwithoverseas500,000unitsaccountingfor30%.By2020,overseassalesisnearly1.5million,takingupto38%.By2020,CV’sglobalsalesaretobe2.3millionwithdomestic1.5million&overseas0.8millionunits.PV’sdomesticsalesare1millionunitsand700,000unitsoverseasSalesBusinessincome——By2015itisupto200billionyuanand400billionyuanby2020,rankinginto500topsoftheworldBusinessmargin——Upto5.8%by2015RevenueBy2015，F(xiàn)otonranksIntothelistofglobaltop10automobilemanufacturers；By2020,itisoneoftheglobaltop6automobilemanufacturersKeyProductBusinessBrandTargetMarketAumark/OllinMP-X/MidiNewBusinessNewBusinessNewBusinessCarAumanLTCUV/MPVBigVANH/MDTPU201AUVEuroStandardEuro3/2●●●●●Euro4⊙⊙⊙⊙⊙Euro5★★★★★Euro6★★★★★USAEPA13★★★★★PU/SUVBig&mediumbusMedium/miniVAN

★★★★

★★

★★★★

★★

（1）ProductStrategy———ToimprovethetechnologyandaddedvalueofCV;PVrealizeleapforwardgrowthagainstthestrengthofnewenergytechnology.Toenter1sttiermarketby2013ProductPlanning●-Currentproduct⊙--Productspartiallydeveloped★-Productunderplanning2.“5+3+1””Strategy531“Realizinglocalizationin5countries:Brazil,Mexico,India,IndonesiaandRussiawhereeachplantwithannualproductioncapacityof100,000unitsshallbebuiltrespectivelyTobecomealeaderinChina'sCVmarketandadeveloperofindustrystandard.Torealizealeapfrogdevelopmentofpassengercarbusiness.TobecomeNo.1independentbrandofChinaMakingbreakthroughin3developedcountriesandregions---EU,NorthAmerica,JapanandKorea５＋３＋１(3)GlobalIndustrializationLayout———Overseasproductioncapabilityreach500,000Units,includingproductioncentreinBrazil,Mexico,India,IndonesiaandRussia,eachwith100,000unitscapability,whichinitializedFoton'sglobalproductionframework.3、Foton5StrategicPillarindustries-Toachievethetransitionofautoindustryfrommanufacturingtoinnovationandserviceindustries,fromsecondaryindustrytotertiaryindustryFollowingthetrendofnationalindustrialdevelopmentanditsstrategicdevelopment,Fotonestablishes5newindustries,fourofwhicharemajorindustriessupportedbythestateState7newstrategicindustryAutoInternetofthingHigh-endEquipmentManufacturingFoton'sfuture5newindustryNewEnergyAuto&newEnergyVehiclesFinancialServicesNaturalGasPureEVHybridRoxalifterRoxaconcretemachinerySecurityInvestmentＰＥInvestmentAutoFinancialServicePoweredCellIntelligentgridManagement,ApplicationsoftwareBatterystoredenergyMotorElectronic,Shopon-lineDataTerminal,informationservice4、FotonNewEnergyVehicleTechnicalSolutionFotonNewEnergyVehicleTechnology（broadsense））Newenergytechnology（narrowsense）AlternativeenergytechnologyHighlyefficientenergytechnologyＧＤＩCRDCNGLPGFCEVHEVEVDirectinjectiongasolineHighpressurecommonraildieselFuelCellBusElectricsanitationvehicleHybridBusCNGLPGCityBusAdvancedgasoline,diesel,NG,andbiofuelGasoline,diesel+electricityhybridPureelectricityHydrogenFuelefficiencyimprovement,andemissionreductionEnergydiversity5、FotonNewEnergyVehicleProductPlanningProductinproductionProductunderdevelopmentLovolD4GDIISF2.8ElectricBusMiniCarE-sanitationvehicleMiniTruckMidiFuelCellBusAUVBusHDTLDTMidiMP-XThanksFotonisCommittedtoBetheFirstWorld-classAutoBrandinChina9、靜夜四無無鄰，荒居居舊業(yè)貧。。。12月-2212月-22Sunday,December25,202210、雨中黃葉葉樹，燈下下白頭人。。。19:09:3019:09:3019:0912/25/20227:09:30PM11、以我獨(dú)沈沈久，愧君君相見頻。。。12月-2219:09:3019:09Dec-2225-Dec-2212、故故人人江江海海別別，，幾幾度度隔隔山山川川。。。。19:09:3019:09:3019:09Sunday,December25,202213、乍見翻疑夢夢，相悲各問問年。。12月-2212月-2219:09:3019:09:30December25,202214、他鄉(xiāng)生白發(fā)發(fā)，舊國見青青山。。25十二月月20227:09:30下午19:09:3012月-2215、比不不了得得就不不比，，得不不到的的就不不要。。。。。十二月月227:09下下午午12月月-2219:09December25,202216、行動(dòng)動(dòng)出成成果，，工作作出財(cái)財(cái)富。。。2022/12/2519:09:3019:09:3025December202217、做前前，能能夠環(huán)環(huán)視四四周；；做時(shí)時(shí)，你你只能能或者者最好好沿著著以腳腳為起起點(diǎn)的的射線線向前前。。。7:09:30下下午7:09下下午午19:09:3012月月-229、沒有失敗敗，只有暫暫時(shí)停止成成功！。12月-2212月-22Sunday,December25,202210、很多事情情努力了未未必有結(jié)果果，但是不不努力卻什什么改變也也沒有。。。19:09:3019:09:3019:0912/25/20227:09:30PM11、成功就是是日復(fù)一日日那一點(diǎn)點(diǎn)點(diǎn)小小努力力的積累。。。12月-2219:09:3019:09Dec-2225-Dec-2212、世間成成事，不不求其絕絕對圓滿滿，留一一份不足足，可得得無限完完美。。。19:09:3019:09:3019:09Sunday,December25,202213、不知香香積寺，，數(shù)里入入云峰。。。12月-2212月-2219:09:3019:09:30December25,202214、意志堅(jiān)強(qiáng)的的人能把世界界放在手中像像泥塊一樣任任意揉捏。25十二月月20227:09:30下午19:09:3012月-2215、楚塞三湘接接，荊門九派派通。。。十二月227:09下下午12月-2219:09December25,202216、少年十五五二十時(shí)，，步行奪得得胡馬騎。。。2022/12/2519:09:3019:09:3025December202217、空山新雨雨后，天氣氣晚來秋。。。7:09:30下下午7:09下下午19:09: