高級商務(wù)英語1unit8CrisisManagement課件

高級商務(wù)英語1unit8CrisisManagement高級商務(wù)英語1unit8CrisisManagementUniteight

Para. MainTopicsPara.1-7 themismanagementofToyota’squalitycrisisshapedbyJapanesecorporateculturePara.8-12 thesocial,economicandpoliticalstatusofJapanrelatedtoToyota’squalitycrisisPara.13-19

suggestionsabouthowToyotashouldcopewithqualitycrisisUniteightPara. MainTopicsUniteight

1.InJapan,thereisaproverb,“Ifitstinks,putalidonit.”

(Line1,Para.1)Ifasituationoraproblemarises,seektocoveruporfudgethefacts.Uniteight1.InJapan,thereUniteight

Crisismanagementdoesnotgetanymorewoefulthanthisandthecostofthisbunglingsofar…isonlyadownpaymentonthefinaltally.(Line2,Para.2)…isonlyaninitialportionofthetotalamountintheend.UniteightCrisismanagementUniteight

loom(Para.2)v.hangover,asofsomethingthreatening,dark,ormenacingsynonyms:emerge,appearexample:

Nationalself-confidencehasbeenflaggingunderthethreatoflooming

recession.Uniteightloom(Para.2)Uniteight

companieshaveshortchangedtheircustomersbyshirkingresponsibilityuntiltheaccumulatedevidenceforcesbelateddisclosureandrecognitionofculpability.Paraphrasecompanieshavetreatedtheircustomersunfairlybyavoidingresponsibilityuntilanincreasingamountofevidenceobligesthemtomakeadelayedmoveofrevealingthetruthandconfessingtheirfault.UniteightcompanieshaveshoUniteight

thecostsofsuchnegligencearelowinJapanwherecompensationforproductliabilityclaimsismostlyderisoryornon-existent.Translation在日本，產(chǎn)品責(zé)任的賠償數(shù)額低的可憐或根本沒有賠償，因此，為這種疏忽付出的代價是很低的。UniteightthecostsofsuchUniteight

Whyisthecaseofbloodcontaminationofpharmaceuticalcompaniessaidtobe“oneglowingexceptiontothisparsimoniousrecord”?Inmostcasesofqualitycrises,Japanesecompanieshabituallythinklightlyoftheircustomersbyshirkingtheirresponsibilitiesandthecostsofsuchbelittlementandnegligencearelow.Butdrugcompanyexecutivespaiddearlyforsellingtaintedblood:arathergeneroussettlementofcompensationandanabjectapology.UniteightWhyisthecaseofUniteight

WhatculturalinclinationscanJapan’snegligenceofcrisismanagementbeascribedto?(para.6-7)First,owninguptoproductdefectsposesthreatstocorporateface,especiallyforsuchahigh-statuscompanyasToyotainanationobsessedwithcraftsmanshipandquality.Secondly,duetoacorporateculturethatvaluesteam-work,employees‘loyaltyforfirmsandconcernforcorporateimageoverridetheircompassionforconsumerinterest.Thirdly,thehierarchicalcorporatestructureandacorporatecultureofdeferencepreventthetwo-waycommunicationbetweensuperiorsandsubordinates.UniteightWhatculturalinclUniteight

penchant(Para.6)n.astrongliking（強烈的）傾向，愛好synonym:aptitudeexample:

ItisnoticedthatChinesecustomershaveapenchantforproductsprojectingnationalprideintraditionalChineseculture.Uniteightpenchant(Para.6)Uniteight

…raisethebarondisclosureandassumingresponsibility.(Para.6)Paraphraseraisespeople‘sstandardsforunderwhatcircumstancesthetruthmustberevealedandresponsibilitymustbeclaimed.Uniteight…raisethebaronUniteight

Andahigh-statuscompanylikeToyotahasmuchtolosesinceitscorporatefaceisatstake.

(Line4,Para.6)ItscorporateprestigeisatriskforToyotaenjoyingagoodmarketstanding.UniteightAndahigh-statusUniteight

deference

(Para.7)Heisdeferential

tohissuperiors.他對他的長官、上司畢恭畢敬Uniteightdeference(Para.Uniteight

thefocusonconsensusandgroupisanassetinbuildingteamwork,butalsocanmakeithardtochallengewhathasbeendecidedordesigned.

(Para.7)Translation對一致意見和團隊的重視是團隊合作的優(yōu)勢，但這也會使公司難以質(zhì)疑和挑戰(zhàn)已經(jīng)做出的決定和設(shè)計。UniteightthefocusonconseUniteight

Q1.What’sthemainideaofPartII(Para.8-12)?Thesocial,economicandpoliticalstatusofJapan,closelyrelatedtoToyota,areimpactingToyota’sreformonqualitycrisismanagement.UniteightQ1.What’sthemaiUniteightOutsidedirector/non-executivedirector/insidedirector

Anymemberofacompany's

boardofdirectors

whoisnotanemployeeor

stakeholder

inthecompany.Outsidedirectorsarepaidanannual

retainerfee

intheformofcash,benefitsand/or

stockoptions.

Corporategovernance

standardsrequire

publiccompanies

tohaveacertainnumberorpercentageofoutsidedirectorsontheirboardsastheyaremorelikelytoprovideunbiasedopinions.

UniteightOutsidedirector/UniteightOutsidedirector/non-executivedirector/insidedirectorOutsidedirectorsareadvantageoustothecompanybecausetheyhaveverylittle

conflictofinterest

andmayseethebigpicturedifferentlythan

insiders.The

downside

isthatsincetheyarelessinvolvedwiththecompaniestheyrepresent,theymayhavelessinformationuponwhichtobasetheirdecisionsandreducedincentivestoperform.

UniteightOutsidedirector/Uniteightabove-and-beyond(Para.8)adj.exceedingwhatisrequiredorexpectedexample:

Thesoldiersdemonstrateabove-and-beyondcourageindefenseoftheircountrymen.Uniteightabove-and-beyond(PUniteight…sheddingtheconstraintsofafustycorporatecultureandwowingcustomerswitharecallandaboveandbeyondaftersalesserviceandcare(Para.8)Paraphraseremovingtherestrictionsofoutdatedcorporatecultureandpleasingcustomerswitharecallandsuperbafter-salesserviceandcare.Uniteight…sheddingtheconstUniteightYetearlysignsarethatToyotaisnolongerthenimblecompanythattooktheworldbystorm.(Line9,Para.8)Toyotaisnolongeradynamiccompanywhichcansweeptheworld.UniteightYetearlysignsareUniteightWhatarethetroublesToyotafacedwith,internally(para.9)andexternally?Internally,ToyotacannoteitherresolvetheproblemofovercapacityorshakeoffitsoverrelianceonAmericanmarket.UniteightWhatarethetroublUniteightWhatarethetroublesToyotafacedwith,internally(para.9)andexternally(para.11,12)?Externally,LiberalDemocraticPartyhasgoneoutofpowerandthepublicisappealingtomoretransparencyandaccountabilityofgovernmentaswellascorporations.JapanAirlinesonthevergeofbankrupcyandasoaringdebt-to-GDPratiothreatentounderminenationalconfidence.UniteightWhatarethetroublcollusive(Para.10)adj.involvingsecretorillegalcooperation,especiallybetweencountriesororganizations共謀的；勾結(jié)的；串通的

synonym:connivingexample:Acountryshouldhavelawspenalizingcollusivebehaviorinbiddingorotherformsofbusinesspractice,alongwithacommitmentandcapacitytoenforcesuchlaws.

collusive(Para.10)UniteightTheJapaninc.model…buthasrunoutofsteam.(Para.10)Translation日本公司的業(yè)務(wù)模式體現(xiàn)在企業(yè)和政府之間相互合作、共同謀劃的關(guān)系,這種關(guān)系曾經(jīng)創(chuàng)造過日本的經(jīng)濟奇跡，但如今卻是大勢已去。UniteightTheJapaninc.modeUniteightThepowersthatbe“Thepowersthatbe”isaphraseusedtorefertothoseindividualsorgroupswhocollectivelyholdauthorityoveraparticulardomain.UniteightThepowersthatbeUniteightUniteightUniteightNationalconfidencehasbeenflaggingforsometime,butamidsttheprolongedmalaise,peoplecouldstillbaskinthesuccessofnationalchampionssuchasToyota.(Line7,Para.12)ParaphraseNationalconfidencehasbeendecliningforsometime,butamidstanenduringsenseofunease,peoplearestillderivingcontentmentfromthesuccessofnationalchampionsuchasToyota.UniteightNationalconfidenceUniteightNationalconfidencehasbeenflaggingforsometime,butamidsttheprolongedmalaise,peoplecouldstillbaskinthesuccessofnationalchampionssuchasToyota.(Line7,Para.12)民族自信心低落已經(jīng)有一段時間了，但是即使在長期萎靡不振的狀態(tài)下，人們依然能夠沉浸在像豐田公司這樣的王牌企業(yè)獲得成功的喜悅中。UniteightNationalconfidenceUniteightWhat’sthemainideaofPartIII(Para.13-19)?WithmutualinterestsofToyota,reputationofmade-in-JapanproductsandAmericaneconomy,Toyotaissuggestedofgivingupitsminimalisticapproachofcrisismanagementandhandlingtheissuesmoreactively.UniteightWhat’sthemainideUniteightconflate(Para.13)v.bringtogethersynonyms:fuse,mixexample:

TheTVdramaconflates

fictionalcharactersandrealhistoriceventsseamlesslyandingeniously.Uniteightconflate(Para.13)UniteightWhatapproachdidthemediainJapantaketothequalitycrisisofToyota?InJapan,themediahastakenasomewhatminimalistapproach,thatis,makingtheminimumresponse.UniteightWhatapproachdidtUniteightcircumspect(para.14)adj.heedfulofpotentialconsequencessynonyms:cautious,prudent,scrupulousexample:

Qualifiednegotiatorsarecircumspect

ineverymovetheyaretotake.Uniteightcircumspect(para.高級商務(wù)英語1unit8CrisisManagement高級商務(wù)英語1unit8CrisisManagementUniteight

Para. MainTopicsPara.1-7 themismanagementofToyota’squalitycrisisshapedbyJapanesecorporateculturePara.8-12 thesocial,economicandpoliticalstatusofJapanrelatedtoToyota’squalitycrisisPara.13-19

suggestionsabouthowToyotashouldcopewithqualitycrisisUniteightPara. MainTopicsUniteight

1.InJapan,thereisaproverb,“Ifitstinks,putalidonit.”

(Line1,Para.1)Ifasituationoraproblemarises,seektocoveruporfudgethefacts.Uniteight1.InJapan,thereUniteight

Crisismanagementdoesnotgetanymorewoefulthanthisandthecostofthisbunglingsofar…isonlyadownpaymentonthefinaltally.(Line2,Para.2)…isonlyaninitialportionofthetotalamountintheend.UniteightCrisismanagementUniteight

loom(Para.2)v.hangover,asofsomethingthreatening,dark,ormenacingsynonyms:emerge,appearexample:

Nationalself-confidencehasbeenflaggingunderthethreatoflooming

recession.Uniteightloom(Para.2)Uniteight

companieshaveshortchangedtheircustomersbyshirkingresponsibilityuntiltheaccumulatedevidenceforcesbelateddisclosureandrecognitionofculpability.Paraphrasecompanieshavetreatedtheircustomersunfairlybyavoidingresponsibilityuntilanincreasingamountofevidenceobligesthemtomakeadelayedmoveofrevealingthetruthandconfessingtheirfault.UniteightcompanieshaveshoUniteight

thecostsofsuchnegligencearelowinJapanwherecompensationforproductliabilityclaimsismostlyderisoryornon-existent.Translation在日本，產(chǎn)品責(zé)任的賠償數(shù)額低的可憐或根本沒有賠償，因此，為這種疏忽付出的代價是很低的。UniteightthecostsofsuchUniteight

Whyisthecaseofbloodcontaminationofpharmaceuticalcompaniessaidtobe“oneglowingexceptiontothisparsimoniousrecord”?Inmostcasesofqualitycrises,Japanesecompanieshabituallythinklightlyoftheircustomersbyshirkingtheirresponsibilitiesandthecostsofsuchbelittlementandnegligencearelow.Butdrugcompanyexecutivespaiddearlyforsellingtaintedblood:arathergeneroussettlementofcompensationandanabjectapology.UniteightWhyisthecaseofUniteight

WhatculturalinclinationscanJapan’snegligenceofcrisismanagementbeascribedto?(para.6-7)First,owninguptoproductdefectsposesthreatstocorporateface,especiallyforsuchahigh-statuscompanyasToyotainanationobsessedwithcraftsmanshipandquality.Secondly,duetoacorporateculturethatvaluesteam-work,employees‘loyaltyforfirmsandconcernforcorporateimageoverridetheircompassionforconsumerinterest.Thirdly,thehierarchicalcorporatestructureandacorporatecultureofdeferencepreventthetwo-waycommunicationbetweensuperiorsandsubordinates.UniteightWhatculturalinclUniteight

penchant(Para.6)n.astrongliking（強烈的）傾向，愛好synonym:aptitudeexample:

ItisnoticedthatChinesecustomershaveapenchantforproductsprojectingnationalprideintraditionalChineseculture.Uniteightpenchant(Para.6)Uniteight

…raisethebarondisclosureandassumingresponsibility.(Para.6)Paraphraseraisespeople‘sstandardsforunderwhatcircumstancesthetruthmustberevealedandresponsibilitymustbeclaimed.Uniteight…raisethebaronUniteight

Andahigh-statuscompanylikeToyotahasmuchtolosesinceitscorporatefaceisatstake.

(Line4,Para.6)ItscorporateprestigeisatriskforToyotaenjoyingagoodmarketstanding.UniteightAndahigh-statusUniteight

deference

(Para.7)Heisdeferential

tohissuperiors.他對他的長官、上司畢恭畢敬Uniteightdeference(Para.Uniteight

thefocusonconsensusandgroupisanassetinbuildingteamwork,butalsocanmakeithardtochallengewhathasbeendecidedordesigned.

(Para.7)Translation對一致意見和團隊的重視是團隊合作的優(yōu)勢，但這也會使公司難以質(zhì)疑和挑戰(zhàn)已經(jīng)做出的決定和設(shè)計。UniteightthefocusonconseUniteight

Q1.What’sthemainideaofPartII(Para.8-12)?Thesocial,economicandpoliticalstatusofJapan,closelyrelatedtoToyota,areimpactingToyota’sreformonqualitycrisismanagement.UniteightQ1.What’sthemaiUniteightOutsidedirector/non-executivedirector/insidedirector

Anymemberofacompany's

boardofdirectors

whoisnotanemployeeor

stakeholder

inthecompany.Outsidedirectorsarepaidanannual

retainerfee

intheformofcash,benefitsand/or

stockoptions.

Corporategovernance

standardsrequire

publiccompanies

tohaveacertainnumberorpercentageofoutsidedirectorsontheirboardsastheyaremorelikelytoprovideunbiasedopinions.

UniteightOutsidedirector/UniteightOutsidedirector/non-executivedirector/insidedirectorOutsidedirectorsareadvantageoustothecompanybecausetheyhaveverylittle

conflictofinterest

andmayseethebigpicturedifferentlythan

insiders.The

downside

isthatsincetheyarelessinvolvedwiththecompaniestheyrepresent,theymayhavelessinformationuponwhichtobasetheirdecisionsandreducedincentivestoperform.

UniteightOutsidedirector/Uniteightabove-and-beyond(Para.8)adj.exceedingwhatisrequiredorexpectedexample:

Thesoldiersdemonstrateabove-and-beyondcourageindefenseoftheircountrymen.Uniteightabove-and-beyond(PUniteight…sheddingtheconstraintsofafustycorporatecultureandwowingcustomerswitharecallandaboveandbeyondaftersalesserviceandcare(Para.8)Paraphraseremovingtherestrictionsofoutdatedcorporatecultureandpleasingcustomerswitharecallandsuperbafter-salesserviceandcare.Uniteight…sheddingtheconstUniteightYetearlysignsarethatToyotaisnolongerthenimblecompanythattooktheworldbystorm.(Line9,Para.8)Toyotaisnolongeradynamiccompanywhichcansweeptheworld.UniteightYetearlysignsareUniteightWhatarethetroublesToyotafacedwith,internally(para.9)andexternally?Internally,ToyotacannoteitherresolvetheproblemofovercapacityorshakeoffitsoverrelianceonAmericanmarket.UniteightWhatarethetroublUniteightWhatarethetroublesToyotafacedwith,internally(para.9)andexternally(para.11,12)?Externally,LiberalDemocraticPartyhasgoneoutofpowerandthepublicisappealingtomoretransparencyandaccountabilityofgovernmentaswellascorporations.JapanAirlinesonthevergeofbankrupcyandasoaringdebt-to-GDPratiothreatentounderminenationalconfidence.UniteightWhatarethetroublcollusive(Para.10)adj.involvingsecretorillegalcooperation,especiallybetweencountriesororganizations共謀的；勾結(jié)的；串通的

synonym:connivingexample:Acountryshouldhavelawspenalizingcollusivebehaviorinbiddingorotherformsofbusinesspractice,alongwithacommitmentandcapacitytoenforcesuchlaws.

collusive(Para.10)UniteightTheJapaninc.model…buthasrunoutofsteam.(Para.10)Translation日本公司的業(yè)務(wù)模式體現(xiàn)在企業(yè)和政府之間相互合作、共同謀劃的關(guān)系,這種關(guān)系曾經(jīng)創(chuàng)造過日本的經(jīng)濟奇跡，但如今卻是大勢已去。UniteightTheJapaninc.modeUniteightThepowersthatbe“Thepowersthatbe”isaphraseusedtorefertothoseindi