市場營銷英文2

Part

OneUnderstandingmarketingandthemarketingprocess

LectureThreeThemarketingEnvironmentAtaglanceDescribetheenvironmentalforcesthataffecttheeconomy’sabilitytoserveitscustomersExplainhowchangesinthedemographicandeconomicenvironmentsaffectmarketingdecisionsIdentifythemajortrendsinthefirm’snaturalandtechnologicalenvironmentsExplainthekeychangesinthepoliticalandculturalenvironmentsDiscusshowcompaniescanreacttothemarketingenvironmentsTheCompany’sMicro-environmentDirect(Micro-)Environments:internalstructuresupplierscompetitorsmarketingintermediariescustomersandgeneralpublicsTheMicroenvironmentSuppliersCustomerMarketsPublicsCompanyCompetitorsIntermediariesKeyForcesintheMicroenvironmentSuppliersIntermediariesFirmpublicsCompetitorsCustomersTheCompany’smicro-environmentInternalEnvironmentTopManagementManufacturingFinanceR&DAccountingPurchasingMarketingCustomerMarketsCompanyConsumerMarketsInternationalMarketsGovernmentMarketsBusinessMarketsResellerMarketsTypesofPublicsGovernmentInternalFinancialMediaCitizenActionLocalGeneralTheCompany’sMacro-environmentIndirect(Macro-)Environments:DemographicenvironmentEconomicenvironmentNaturalenvironmentTechnologicalenvironmentPoliticalenvironmentCulturalenvironmentTheMacro-environmentDemographicTechnologicalCulturalEconomicPoliticalNaturalKeyForcesintheMacroenvironmentDemographicenvironmentChangingagestructureofthepopulationThechangingfamilyGeographicshiftsinpopulationbetter-educatedandmorewhite-collarpopulationIncreasingethicdiversityDemographicEnvironmentGeographicShiftsEducationGrowingEthnicDiversityChangingFamilyStructureAgeStructuresKeyDemographicTrendsEconomicenvironmentChangesinincomeincomedistributionupper-classmiddle-classunder-classChangingconsumerspendingpatternsEngel’slawsEconomicEnvironmentChangesinConsumerSpendingPatternsEconomicDevelopmentChangesinIncomeKeyEconomicConcernsforMarketersNaturalenvironmentShortagesofrawmaterialsIncreasedcostofenergyIncreasedpollutionGovernmentinterventioninnaturalresourcemanagementNaturalEnvironmentKeyAreasofConcernintheNaturalEnvironmentShortageofRawMaterialsIncreasedPollutionGovernmentInterventionEnergyCostsTechnologicalenvironmentFastpaceoftechnologicalchangeHighR&DbudgetConcentrationonminorimprovementsIncreasedregulationTechnologicalEnvironmentFastPaceofChangeHighR&DBudgetsFocusonMinorImprovementsIncreasedRegulationIssuesintheTechnologicalEnvironmentPoliticalenvironmentLegislationregulatingbusinessprotectorganizationproductconsumersprotecttheinterestsofsocietyChanginggovernmentagencyenforcementIncreasedemphasisonethicsandsociallyresponsibleactionsPoliticalEnvironmentGreaterConcernforEthicsLegislationEnforcementKeyTrendsinthePoliticalEnvironmentCulturalenvironmentPersistenceofculturalvaluesCoreculturalSecondaryculturalSubculturesShiftsinsecondaryculturalvaluespeople’’sviewofthemselves,others,organizations,society,nature,universe.CulturalEnvironmentOfOrganizationsOfNatureOfOneselfOfSocietyOftheUniverseOfOthersViewsThatShowValuesMacro-environmentMicro-environmentFirm’’sinternalenvironmentThemarketingenvironmentsNextweekMarketingresearchandinformationsystemsAssignment:Reviewingthelecture3Textbook(chapter3)/P85-117Orgnizingthediscussionofthecompanycase124gettinginformationandwritingtheoutletonthemarketingresearchandinformationsystemTextbook(chapter4andappendix1)謝謝謝12月月-2208:58:1008:5808:5812月月-2212月月-2208:5808:5808:58:1012月-2212月-2208:58:102022/12/318:58:109、靜夜四無鄰鄰，荒居舊業(yè)業(yè)貧。。12月-2212月-22Saturday,December31,202210、雨中黃葉樹樹，燈下白頭頭人。。08:58:1108:58:1108:5812/31/20228:58:11AM11、以我獨(dú)獨(dú)沈久，，愧君相相見頻。。。12月-2208:58:1108:58Dec-2231-Dec-2212、故人人江海海別，，幾度度隔山山川。。。08:58:1108:58:1108:58Saturday,December31,202213、乍見翻疑疑夢，相悲悲各問年。。。12月-2212月-2208:58:1108:58:11December31,202214、他他鄉(xiāng)鄉(xiāng)生生白白發(fā)發(fā)，，舊舊國國見見青青山山。。。。31十十二二月月20228:58:11上上午午08:58:1112月月-2215、比比不不了了得得就就不不比比，，得得不不到到的的就就不不要要。。。。。十二二月月228:58上上午午12月月-2208:58December31,202216、行動出成果果，工作出財財富。。2022/12/318:58:1108:58:1131December202217、做前，能能夠環(huán)視四四周；做時時，你只能能或者最好好沿著以腳腳為起點(diǎn)的的射線向前前。。8:58:11上上午8:58上上午08:58:1112月-229、沒有有失敗敗，只只有暫暫時停停止成成功?。?。12月月-2212月月-22Saturday,December31,202210、很多多事情情努力力了未未必有有結(jié)果果，但但是不不努力力卻什什么改改變也也沒有有。。。08:58:1108:58:1108:5812/31/20228:58:11AM11、成功就就是日復(fù)復(fù)一日那那一點(diǎn)點(diǎn)點(diǎn)小小努努力的積積累。。。12月-2208:58:1108:58Dec-2231-Dec-2212、世間成成事，不不求其絕絕對圓滿滿，留一一份不足足，可得得無限完完美。。。08:58:1108:58:1108:58Saturday,December31,202213、不不知知香香積積寺寺，，數(shù)數(shù)里里入入云云峰峰。。。。12月月-2212月月-2208:58:1108:58:11December31,202214、意志志堅(jiān)強(qiáng)強(qiáng)的人人能把把世界界放在在手中中像泥泥塊一一樣任任意揉揉捏。。31十十二二月20228:58:11上上午08:58:1112月月-2215、楚塞三湘湘接，荊門門九派通。。。。十二月228:58上上午12月-2208:58December31,202216、少年十五五二十時，，步行奪得得胡馬騎。。。2022/12/318:58:1108:58:1131December202217、空山新新雨后，，天氣晚晚來秋。。。8:58:11上午午8:58上午午08:58:1112月-229、楊柳散和風(fēng)風(fēng)，青山澹吾吾慮。。12月-2212月-22Saturday,December31,202210、閱讀一切好好書如同和過過去最杰出的的人談話。08:58:1108:58:1108:5812/31/20228:58:11AM11、越是沒有有本領(lǐng)的就就越加自命命不凡。12月-2208:58:1108:58Dec-2231-Dec-2212、越越是是無無能能的的人人，，越越喜喜歡歡挑挑剔剔別別人人的的錯錯兒兒。。08:58:1108:58:1108:58