2023學年完整版Unit1AdvertisingWelcometotheunit習題

Unit1Advertising教學設計Welcometotheunit習題I.看下面的廣告，回答問題1.What’sthis?___________2.Whatareadvertisementsusedfor?__________________________Advertisementsaregoodwaytosellproductsorservices.Theyarealsoagoodwaytomakepeopleawareoftheneedsofothersanddangersaroundthem.1.Howdoyoufeelwhenyouseethechildinthebigeye?2.Whatwouldyouliketodoforthechildafterseeingthusadvertisement?3.Fromthisposter,whatdoyouthinkthepurposeofProjectHope?ProjecthopeThisposterisintendedtomakepeopleawareoftheimportanceofProjectHope.Itmakespeoplerealizethattherearestillalotofchildrendroppingoutofschoolforeconomicreasons.Itcallsuponpeopletodosomethingtohelpchildreninpoorareas1.Whatdoestheadvertisementtrytosell,aproductorservice?2.WouldyouliketoflywithOxlinAirlines?Whyorwhynot?.Question:Whatproblemisthepostertryingtohighlight?WhatdoyouthinkEarthDayisabout?EarthDayisonMarch21.Today169countriesandregionstakepartinactivitiesassociatedwiththeday.EarthDayhasbecomeaninternationalfestivalforworldpeaceandconservationoftheenvironment.theanti-drugscampaign1.Fromtheposter,doyouthinkdrugsareharmful?2.Ifsomeonetakesdrugs,whatcouldhappentohimorher?1.Whatkindofpeopledoyouthinkwillpayattentionthisadvertisement?2.Doyouthinkthisadvertisementwillsuccessfullypersuadepeopletobuythisshampoo?Why?II.把下面的廣告進行分類123456Publicserviceadvertisements_______Commercialadvertisements______III.課本討論題1.Whichadvertisementdoyoumakeyouwanttobuyaproductorservice?Why?Thethreeadsthatseparatelypromotelearningsoftware,anairlineserviceandashampoomakemewanttobuyaproductorservice.Inmyopinion,theadfortheshampooisthemostpersuasivenotonlybecauseoftheimageontheshampoobottle,butalsobecauseitsaysthatthisshampoowillkeepmyhairshinyfordays.AlthoughIdon’tbelievethatthisandtellsthecompletetruth,Iwanttotryitanyway.2.Whichadvertisementsmakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?TheotherthreeadsseparatelyforProjectHope,EarthDayandananti-drugscampaignmakemethinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.People’shealth,theenvironmentandpoorchildren’slivesarecommonsocialconcerns.Nobodycanignoretheproblemsaroundus.Inaddition,thepersuasivewordsandtheimpressiveimagesusedintheseadsstrikemealot.Ofthethreeads,theadaboutEarthDaystrikesmethemost.Theadshowsusabird’snestbuiltinthesky.Theposteristryingtoshowusthatthereisnowhereelsetoputthebird’snestbecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironmentfromnowon.3.Doyoubelievethatadvertisementstellusthecompletetruth?Whyorwhynot?No.Publicserviceadsareintendedtoeducatepeopleabouthealth,problemsinsocietyandpublicwelfare.Publicserviceadsareusuallyfreeandtheyareusuallytrue.Commercialads,ontheotherhand,areintendedtoencouragepeopletobuyaproductorservicesothatcompaniescanmakemoremoney.Thus,theytrytheirbesttomakepeoplebelievetheyaretellingthetruth,sometimesbytrickingus.Forexample,adswhichsellcosmeticsoftenusefamouspopstarswhotellushoweffectivetheproductisandhowitkeephimorheryoungandgood-looking.Itisuptous,theconsumers,todecidewhethertobelievecommercialadsornot.IV.語言聚焦1.awareadj.知道的;意識到的…beawareofbeawarethat/how…Sheispoliticallyaware.她政治意識很強。Iwasnotawareofthefire.我沒有意識到火。Areyouawarethatyouhavehurtherfeelings?Wewerequiteaware(of)howyouwouldrespondtoourterms.我們十分清楚你們對我們提出的條件肯定會有什么反應。2.specialdiscount特價折扣atadiscount減價，折價Theygive10%discountforcashpayment.現(xiàn)金付款,他們