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學(xué)校代碼：10410序號：外國語學(xué)院英漢對比語言學(xué)論文題目：目的論視角下的化妝品說明書翻譯班級英語：1103班姓名：吳穗婷學(xué)號：20233996指導(dǎo)老師：熊文光二〇一四年六月外國語學(xué)院制AStudyoftheTranslationofCosmeticInstructions——fromthePerspectiveofSkopostheorieAbstractWiththerapiddevelopmentofChineseeconomyandChina’sentryintoWTO,moreandmorecommoditiesandproductshavecomeintoourmarket,includingcosmeticsasanimportantpart.Correspondingly,thetranslationofcosmeticinstructionshasbecomeasignificantandurgenttask.However,Skopostheorieisarelativelynewmodelontranslationalstudies,andplaysanessentialroleinthefunctionalistapproach.Skopostheoriereleasestranslationfromtheshackleofsourcetext,andprovidesanewperspectivetotranslation,especiallythetranslationofpracticaltexts.ThepresentthesisconfinesthestudyonthetranslationofEnglish-Chinesecosmeticinstructions,andanalyzesthetranslationtechniquesandstrategiesundertheguidancetheguidanceofSkopostheorie,tryingtoprovethatfunctionalistapproach,especiallytheSkopostheorie,isanappropriatetheoryinguidingtranslationofcosmeticinstructions.KeyWords:Skopostheorie,translationofcosmeticinstructions,translationstrategiesSkopostheorie,whichplaysamajorroleinthefunctionalistapproachestotranslation.TheGermanschooloffunctionalisttranslationtheorycanberegardedasahistoricalbreak-throughagainstandanimportantsupplementto,thetraditionalnotionof“adequacy”or“equivalence”.Skopostheoriefocusonthepurposeofthetranslation,whichdeterminesthetranslationmethodsandstrategiesthataretobeemployedinordertoproduceafunctionallyadequateresult.SkoposisaGreekwordfor“purpose”.“AccordingtoSkopostheorie(thetheorythatappliesthenotionofSkopostotranslation),theprimeprincipledetermininganytranslationprocessisthepurpose(Skopos)oftheoveralltranslationalaction”(Nida1982:24).Generallyspeaking,cosmeticsinstructionsincludetheintroductionofmainingredients,effects,brandname,direction,warning,manufacturedate,expirationdate,netweight,manufacturer,address,etc.Comparativelyspeaking,thefirsttwopartsusuallyplaythemostimportantroles,becausetheyarethemainbodyofcosmeticsinstructions.“Withoutthefirsttwoparts,cosmeticinstructionswillbemeaningless,sincethemostimportantinformative,estheticandevocativefunctionwillbemissinginthatcase”(LiZhe2007:10).Alsothesethreefunctionsarethemainfunctionofcosmeticinstructions.Thekeypointisthatcosmeticinstructionsmustbepersuasiveenoughtoarousetheconsumers’desiretopurchase.Lookatthisexample:Sourcetext:Formulatedwithnaturaextractscanbeeffectivelymoisturizesyourskin.lightweightformulaapplieseasilyunderfoundationtocorrectatranslucent,bright,moreflawlessappearance.Targettext:含天然保濕護(hù)膚成分,有效潤澤保濕肌膚,隔離彩妝和外界污染對肌膚的傷害:修正面色,為完美底霜打下均勻透亮的基礎(chǔ)。透明色使膚色均勻透明;淺綠色修正偏紅膚色。(雅芳新炫妝前隔離霜)Thisinstructionisfromthepackageofakindofcosmetics,andthesecondoneisaninstructionsinsertedwiththeproduct.Theexampleshowthatthecosmeticinstructionsthatarepresentedonthecontainersorthepackagesarecomparativelyshortandbrief,andsometimesevenjustonesentenceorafewsentence,maybeforthesakeofspace.Yetthecosmeticinstructionsinsertedwiththeproductsarecomparativelylongerandprovideconsumerswithmoredetailedinformation.Sometimes,theywillnotonlyintroducetheproductsthemselves,butalsotheonesthatareofthesameseriesorevenofthesamebrandmaybeforthesakeof“mass-sale”.WiththeglobalizationoftheinternationaleconomyandChina’sentryintoWTO,moreandmoreforeigncosmeticshavearrivedinourmarket.Asakindof“briefadvertisements”,cosmeticinstructionsarepaidmoreandmoreattentiontonotonlybyusers,butalsobymanufacturesandbusinessmen.Sothetranslationofcosmeticinstructionsbecomesacut-throatandimportanttask.Well-translatedcosmeticinstructionscanontheonehandhelpthetargetlanguagereceptorsknowtheproductsandmakeclearthecorrectwaysofusingthem,andpromotethesaleofproducts,ontheother,becausewell-translatedcosmeticinstructionscangivethetargetreceivesconfidenceinthenewproductsandhelpthemselvesusethemproperly,andthentheymaybeinterestedintryingthenewproducts.Ontheopposite,ifinstructionsarenotwelltranslated,ortheyarenotreadableandaccessibleenough,theymaycausedifficultiesforpeopletouseorarousetheunpleasantfeeling.Evenifthecustomersbuythem,theymaygetfrustratedduetoinadequateunderstandingoftheinstructions.“Sopoorly-translatedinstructionsmayleadtounsuccessfulmarketing,whichwillbeadisasterfortheproducersorthecompanies”(17—18).InSkopostheorie,theprimaryruleforanytranslationisthe“Skoposrule”,whichholdsthatatranslationactionisdeterminedbyitsSkopos;thatis,“theendjustifiesthemeans”.VermeerexplainstheSkoposruleinthefollowingway:Eachtextisproducedforagivenpurposeandshouldserverthispurpose.Therulethusreadsasfollows:translate/interpret/speak/writeinawaythatenablesyourtext/translationtofunctioninthesituationinwhichitisusedandwiththepeoplewhowanttouseitandpreciselyinthewaytheywantittofunction(Newmark1984/85:16).Forthetranslationofcosmeticinstructions,thepurposeistostimulatetheconsumers’purchasedesirethatdrivesthemtoconsumptionoftheproducts.Toachievethispurpose,thetranslationshouldbewellexpressedandmeettheconsumers’demandsasmuchaspossible.Therefore,inmanycases,it’snecessaryandimportanttomodifythecontentandformofthesourcetext.Inotherwords,thesellingpurposedeterminesthetranslatingmethod,whichiswhat“theendjustifiesthemeans”meanshere.AccordingtoSkopostheorie,translator’schoiceoftranslationstrategiesarealwaysguidedbythepurposeofthetranslation.thetranslationofcosmeticinstructioniscomplexandmulti-disciplinary,involvingmanyfactorssuchaslanguage,culture,marketing,psychologyandlegalconsiderations.Thetarget-language-orientatedstrategiesshouldfocusonwordchoice,choicewordwithbeautifulmeaning,useChinesefourcharacterstructure,anduseofactivevoice.Thetarget-culture-orientatedstrategiesshouldfocusonmarketing,aestheticpsychology,wayofthinkingandlegalconsiderations.Lookattheexampleoffourcharacterstructure:Sourcetext:AVONEyeShadowSingleWeightless,beautifulcolorsonyoureyeswithcreamiest,silkiesttexturebyJET-MILLEDtexture.Targettext:雅芳眼影炫靚魅力色彩,粉質(zhì)微妙精細(xì),妝效服帖持久?！癈osmeticinstructionsbelongtopracticaltypeofwritingwithhighcommercialvalue,andtheultimatepurposeofcosmeticinstructionsistopromotesales”(LiZhe42).Accordingly,thetranslationofcosmeticinstructionsshouldserveandfulfillthepurposeinthetargetmarket.Therefore,word-for-wordtranslationispowerlessinthisconnection,anditisinevitableforthetranslatortomakeappropriate“adaptation”inordertomaketherenderedtextconsistentwiththecharacteristicsof