信陽(yáng)毛尖茶文化開(kāi)發(fā)問(wèn)題探究,產(chǎn)業(yè)經(jīng)濟(jì)學(xué)論文

信陽(yáng)毛尖茶文化開(kāi)發(fā)問(wèn)題探究,產(chǎn)業(yè)經(jīng)濟(jì)學(xué)論文本篇論文目錄導(dǎo)航：【題目】信陽(yáng)毛尖茶文化開(kāi)發(fā)問(wèn)題探究【第一章】【第二章】【第三章】【4.1】【4.2】【第五章】【結(jié)論/以下為參考文獻(xiàn)】中文摘要21世紀(jì)是文化經(jīng)濟(jì)的時(shí)代，文化產(chǎn)業(yè)的行業(yè)門類不斷發(fā)展壯大，正為國(guó)民經(jīng)濟(jì)建設(shè)做著突出奉獻(xiàn)，尤其是在歐美發(fā)達(dá)國(guó)家，文化產(chǎn)業(yè)已然成為國(guó)民經(jīng)濟(jì)的主導(dǎo)產(chǎn)業(yè)。隨著我們國(guó)家社會(huì)經(jīng)濟(jì)的飛速發(fā)展和文化的不斷繁榮，我們國(guó)家的文化經(jīng)濟(jì)也在持續(xù)地發(fā)展壯大，各類文化逐步產(chǎn)業(yè)化發(fā)展，我們國(guó)家的文化產(chǎn)業(yè)呈現(xiàn)快速發(fā)展趨勢(shì)。在中國(guó)傳統(tǒng)的茶業(yè)經(jīng)濟(jì)發(fā)展經(jīng)過(guò)中，這種趨勢(shì)也逐步顯現(xiàn)，茶文化與茶業(yè)經(jīng)濟(jì)的結(jié)合日益嚴(yán)密，從茶葉的生產(chǎn)、加工、銷售到茶企的經(jīng)營(yíng)等，無(wú)不具體表現(xiàn)出茶文化元素。文化元素的開(kāi)發(fā)使用，直接影響了茶業(yè)經(jīng)濟(jì)的發(fā)展效率，同時(shí)也提高了茶葉的衍生價(jià)值。在茶文化產(chǎn)業(yè)化實(shí)踐比擬成功的地區(qū)中，云南普洱茶、安溪鐵觀音等著名茶葉品牌均獲得了不俗的成果。本文意在借鑒國(guó)內(nèi)外茶文化產(chǎn)業(yè)成功經(jīng)歷體驗(yàn)和分析信陽(yáng)茶文化開(kāi)發(fā)現(xiàn)在狀況的基礎(chǔ)上，提出信陽(yáng)毛尖茶文化產(chǎn)業(yè)化開(kāi)發(fā)的對(duì)策，進(jìn)而為信陽(yáng)地區(qū)發(fā)展茶文化產(chǎn)業(yè)的詳細(xì)實(shí)踐活動(dòng)提供理論根據(jù)與方式方法指導(dǎo)。本文系統(tǒng)梳理了當(dāng)前學(xué)術(shù)界關(guān)于茶文化產(chǎn)業(yè)相關(guān)概念的描繪敘述和界定，對(duì)茶文化的定義和層次構(gòu)造、文化產(chǎn)業(yè)概念的演進(jìn)與表述、茶文化產(chǎn)業(yè)概念的界定與特征等做了扼要闡述，通過(guò)分析總結(jié)國(guó)內(nèi)外四種不同類型的茶文化產(chǎn)業(yè)的成功經(jīng)歷體驗(yàn)與缺乏，歸納出茶文化產(chǎn)業(yè)成功發(fā)展的一般規(guī)律，并期望將這些規(guī)律經(jīng)歷體驗(yàn)應(yīng)用于信陽(yáng)毛尖茶文化產(chǎn)業(yè)的開(kāi)發(fā)經(jīng)過(guò)中。然后，再通過(guò)對(duì)信陽(yáng)毛尖茶文化開(kāi)發(fā)現(xiàn)在狀況的分析和信陽(yáng)毛尖茶文化產(chǎn)業(yè)建設(shè)的可行性分析，提出開(kāi)發(fā)信陽(yáng)毛尖茶文化產(chǎn)業(yè)的對(duì)策建議。對(duì)策主要包括：重點(diǎn)打造核心茶文化品牌，以市場(chǎng)需求為導(dǎo)向?qū)π抨?yáng)茶文化產(chǎn)品進(jìn)行細(xì)分，明確信陽(yáng)茶文化的傳播理念，附加文化元素延伸產(chǎn)業(yè)鏈條，采取全媒體互動(dòng)的當(dāng)代營(yíng)銷方式，發(fā)展以休閑體驗(yàn)為主題的茶文化旅游，利用高科技手段拓展信陽(yáng)茶文化載體，引進(jìn)培養(yǎng)專業(yè)技術(shù)人才。本文希望在對(duì)國(guó)內(nèi)外茶文化產(chǎn)業(yè)案例的經(jīng)歷體驗(yàn)總結(jié)以及信陽(yáng)地區(qū)茶文化產(chǎn)業(yè)化開(kāi)發(fā)條件分析的基礎(chǔ)上，提出的信陽(yáng)毛尖茶文化產(chǎn)業(yè)化開(kāi)發(fā)對(duì)策，能夠?qū)π抨?yáng)茶文化產(chǎn)業(yè)的構(gòu)建發(fā)展有一定的現(xiàn)實(shí)參考意義。本文關(guān)鍵詞語(yǔ)：信陽(yáng)毛尖，茶文化，茶文化產(chǎn)業(yè)ABSTRACTThe21stcenturyistheeraofculturaleconomy,culturalindustrygrowingindustrycategoriesaredoingoutstandingcontributionforthenationaleconomicconstruction,especiallyinEuropeandtheUnitedStatesdevelopedcountries,theculturalindustryhasbecometheleadingindustryofthenationaleconomy.Withtherapiddevelopmentofoursocialeconomyandcultureofrisingprosperity,cultureofeconomycontinuestogrown,allkindsofculturalindustrializationdevelopedgradually,theculturalindustryhasshowedatrendofrapiddevelopmentofourcountry.ThetraditionalteaindustryintheprocessofeconomicdevelopmentinChina,thistrendalsograduallyrevealed,thecombinationofteacultureandteaeconomyincreasinglyclosing.Itembodytheteacultureelementsfromtheteaproduction,processingandmarketingtoteaenterprisemanagement.Thedevelopmentoftheculturalelements,directlyimpactonthedevelopmentofteaindustryeconomicsefficiencyandimprovethederivativevalueoftea.Intheteaculturemoresuccessfulindustrializationpracticeareas,YunnanPuertea,Anxitieguanyinteaandotherwell-knownbrandshaveachievedgoodresults.ThispaperaimstodrawlessonsfromsuccessfulexperienceofteacultureindustryathomeandabroadandanalysisthepresentsituationofxinyangteaculturedevelopmentbasedonwhichxinyangmaojianteacultureindustrializationdevelopmentcountermeasuresareputtedforwardinordertoprovideatheoreticalbasisandmethodguidanceforthepracticeofthedevelopmentofteacultureindustryinXinyangarea.Thispapersystematicallyanalyzesthepresentacademiccirclesforteacultureindustryrelevantconceptdefinitionandcategoryofteaculture,brieflydiscussingtheteacultureandthedefinitionoftheconceptoftheculturalindustrystructure,evolutionandexpression,teacultureindustryconceptandcharacteristics.Throughtheanalysisoffourdifferenttypesofteacultureindustryssuccessfulexperienceanddeficiencyathomeandabroad,summingupthegeneralrulesofsuccessfuldevelopmentofteacultureindustryandexpectingtotheselawsbeappliedinthedevelopmentprocessofxinyangmaojianteateacultureindustry.ThroughtheanalysisofthedevelopmentstatusofXinyangmaojianteacultureandthefeasibilityanalysisofXinyangmaojianteaculturalindustryconstruction，thesuggestionsofXingyangmaojianteacultureindustrydevelopmentareputtedforward.Thecountermeasuresinclude:focusonbuildingthecoreteaculturebrand,takethemarketdemandastheguidancetosubdividetheteacultureproductsofXinyang,disseminattheideasofXinyangteaculture,addculturalelementstoextendtheindustrialchain,takethewholeinteractivemediaandmodernmarketingmode,developtheleisureexperienceasthethemeoftheteaculturetourism,expandtheXinyangteaculturecarrierintheuseofhigh-techmeans,introduceandtraintheprofessionalandtechnicalpersonnel.Inthispaper,IhopethatXinyangMaojianteacultureindustrydevelopmentcountermeasuresproposedinthebaseofsummingexperiencesofteacultureindustryinthedomesticandabroadandanalysisingconditionsofdevelopingteacultureindustryinXinyanghasthecertainpracticalreferencevalueontheconstructionofXinyangteacultureindustry.KEYWORDS:Xinyangmaojiantea,teaculture,teacultureindustry目錄一、緒論〔一〕研究背景及意義1、研究背景2、研究意義〔二〕相關(guān)研究現(xiàn)在狀況1、茶文化產(chǎn)業(yè)的概念范疇研究2、區(qū)域茶文化產(chǎn)業(yè)的發(fā)展戰(zhàn)略研究3、信陽(yáng)毛尖茶的相關(guān)問(wèn)題研究4、研究的缺乏與瞻望〔三〕研究思路與方式方法1、研究思路2、研究方式方法〔四〕研究?jī)?nèi)容及創(chuàng)新點(diǎn)二、茶文化產(chǎn)業(yè)的相關(guān)概念界定〔一〕茶文化的概念與范疇1、茶文化的定義2、茶文化的構(gòu)造層次劃分〔二〕文化產(chǎn)業(yè)概念的表述與界定1、文化產(chǎn)業(yè)概念的起源與表述2、國(guó)內(nèi)學(xué)術(shù)界對(duì)文化產(chǎn)業(yè)的界定〔三〕茶文化產(chǎn)業(yè)概念的界定與特征1、國(guó)內(nèi)學(xué)術(shù)界對(duì)茶文化產(chǎn)業(yè)概念的界定2、我們國(guó)家茶文化產(chǎn)業(yè)發(fā)展的特點(diǎn)三、國(guó)內(nèi)外茶文化產(chǎn)業(yè)典型案例分析〔一〕案例分析1、云南普洱茶文化產(chǎn)業(yè)分析2、安溪鐵觀音茶文化產(chǎn)業(yè)分析3、天福茗茶文化產(chǎn)業(yè)分析4、英國(guó)立頓茶文化產(chǎn)業(yè)分析〔二〕案例總結(jié)1、成功經(jīng)歷體驗(yàn)總結(jié)2、存在的缺乏之處四、信陽(yáng)毛尖茶文化開(kāi)發(fā)大概情況及產(chǎn)業(yè)化開(kāi)發(fā)的SWOT分析〔一〕信陽(yáng)毛尖茶文化的開(kāi)發(fā)大概情況1、信陽(yáng)毛尖茶文化的概念范疇2、信陽(yáng)毛尖茶文化開(kāi)發(fā)現(xiàn)在狀況3、信陽(yáng)毛尖茶文化開(kāi)發(fā)存在的問(wèn)題〔二〕信陽(yáng)毛尖茶文化產(chǎn)業(yè)化開(kāi)發(fā)