模塊四 Unit+1 Advertising復(fù)習(xí)課件

Ⅰ.核心單詞1．_____(vt.&vi.)做廣告→____(n.)做廣告→_____(n.)廣告2．________(adj.)滿意的→_____(adj.)令人愉快的→____(n.)快樂，樂事3．_____(vt.&n．)愚弄；傻瓜→______(adj.)愚蠢的4．________(vt.)說服，勸說；使信服advertise；advertising，advertisementpleased；pleasant；pleasure

fool；foolishpersuade5．________(adj.)清白的，純真的→________(n.)清白，無罪6．________(vt.&vi.)使受益；得益于；(n.)益處；救濟(jì)金；獎(jiǎng)金→________(adj.)有益的，有幫助的7．________(vt.)推廣，宣傳；促銷；促進(jìn)，推動(dòng)→________(n.)促進(jìn)，提升，推銷5.innocent；innocence6.benefit；mote；promotion8．________(n.)智力，才智；情報(bào)→______(adj.)聰明的9．________(vt.&n．)設(shè)計(jì)→________ (n.)設(shè)計(jì)者，設(shè)計(jì)師10．________(vt.)確定，查明；決定；裁決→________(adj.)堅(jiān)決的，果斷的，有決心的→________(n.)決心，果斷11．________(n.)分析，分析結(jié)果→________(vt.)分析8.intelligence；intelligent9．design；designer10.determine；determined；determination11.analysis；analyze12．________(vi.)做出反應(yīng)，回應(yīng)→______(n.)反應(yīng)；感應(yīng)13．________(n.)便宜貨；(v.)討價(jià)還價(jià)14．________(vt.)購(gòu)買，采購(gòu)；(n.)采購(gòu)→______(n.)購(gòu)買者15．________(adj.)各種各樣的→______(n.)各樣，不同12.react；reaction13．bargain14.purchase；purchaser15．various；varietyⅡ.重點(diǎn)短語1．doresearchon____________2．warnagainst____________3．have...inmind____________4．figureout____________5．inadvance____________對(duì)……進(jìn)行探索警告……不要，提醒……不要記住，記牢弄清楚提前Ⅱ.重點(diǎn)短語6．beconcernedwith____________7．discourage...fromdoingsth____________8．旨在；目的是____________9．欺騙某人做某事____________

6.涉及7．勸阻某人不做某事8.bemeantto9.fool/trick/cheatsbintodoingsth10．捉弄____________11．涉及，處理，應(yīng)付____________12．上……的當(dāng)，受……的騙____________13．吸引；呼吁____________14．將……表達(dá)清楚____________10.playtrickson11.dealwith12.fallfor13.appealto14.getacrossⅣ.必背語法——直接引語和間接引語1．Youcan'timagine________whentheyreceivedthenicegift. A．howtheywereexcitedB．howexcitedtheywere C．howexcitedweretheyD．theywerehowexcited2．Myfathersaidhe________anewcomputernextweek. A．willbuy B．havebought C．wouldbuy D．buys3．We'dliketotellyouthatyou________theexam. A．havepassed B．hadpassed C．pass D．willpass4．Oursportsmeetingdependson________theweatherisfine. A．which B．whether C．If D．that5．—Doyouknow________Mr.Black'saddressis? —HemayliveatNo.18orNo.19ofBridgeStreet.I'mnotsureof________. A．where；which B．where；what C．what；which D．what；where[詞匯精解]persuadevt.說服，勸說；使信服 (教材原句)Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice，ortobelieveinanidea.廣告使用文字和圖片來說服人們購(gòu)買一種產(chǎn)品或服務(wù)，或者接受某種觀念。④She________________herbrothertogiveupsmoking，butfailed. 她試圖勸說她弟弟戒煙，但是沒有成功。答案④triedtopersuade【拓展延伸】persuade與advise在用法上有什么區(qū)別？persuadesbtodosth表示說服某人做某事；若表示試圖說服某人做某事而未涉及結(jié)果，則用trytopersuadesbtodosth或advisesbtodosth。

curevt.治愈；治療；改正，糾正(壞習(xí)慣)； n．治療；療程；療法 (教材原句)Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath，yetitdoesnotsaythat！這個(gè)聲明試圖欺騙你，使你認(rèn)為這種牙膏可治愈口臭；然而它并不是所說的那樣。(1)curesbof＋疾病名稱治愈某人的疾病 curesbof＋不良行為矯正某人的不良行為(2)acureforsth治療……的方法 ①Thefreshairandexercisecuredhimofhissleeplessness.新鮮空氣和鍛煉治好了他的失眠。 ②Theshockoflosingmypursecuredmeofmyformerabsent-mindedness.丟錢包給我的打擊使我把以前心不在焉的毛病改掉了。 ③Scientistshavesofarfailedtofindacureforcancer. 迄今為止科學(xué)家們尚未找到一種治愈癌癥的療法。aim

vt.&vi.以……為目標(biāo)；瞄準(zhǔn) n．[C]目的，目標(biāo)[U]瞄準(zhǔn) (教材原句)PSAsaimtoteachusandhelpusleadbetterlives. 公益廣告旨在教育我們，并幫助我們過更好的生活。(1)aim(sth)at... (把……)瞄準(zhǔn)……/對(duì)準(zhǔn)…… aimtodosth/atdoingsth力求達(dá)到，力爭(zhēng)做到 beaimedat 目的是，旨在；針對(duì)(2)achieveone'saims 實(shí)現(xiàn)某人的目標(biāo) takeaimat 把目標(biāo)對(duì)準(zhǔn)……①Heaimed(hisgun)atthebird，butdidnotfire. 他(用槍a)瞄準(zhǔn)鳥，但沒開槍。②Thisactivityisaimedatimprovingthestudents'abilityoflisteningandspeaking. 這項(xiàng)活動(dòng)的目的是提高學(xué)生的聽說能力。③They________________unemploymentby50%，andthey________________atlast.他們力求使失業(yè)人數(shù)減少50%，最后終于實(shí)現(xiàn)了他們的目標(biāo)。④Hetookanaimatthetarget.(改錯(cuò))答案③aimedtoreduce/aimedatreducing；achievedtheiraim④去掉an[aim表示“瞄準(zhǔn)”，是不可數(shù)名詞；表示“目的”或“目標(biāo)”時(shí)，是可數(shù)名詞。]recommendvt.推薦；建議，勸告=suggestadvise；介紹 (教材原句)YesterdayIcameacrossaninterestingnewbook，whichIwouldliketorecommendhere. 昨天我無意中看到一本有趣的新書，在此我很愿意推薦給大家。(1)recommendsthfor 推薦某物作某種用途 recommendsbas... 推薦某人作為…… recommendsthtosb＝recommendsbsth 向某人推薦某物(2)recommenddoingsth 建議做某事 recommendsbtodosth 建議某人做某事 recommendthatsb(should)dosth 建議某人做某事 Itisrecommendedthatsb(should)do... 有人建議……

①Ourteacherrecommendedsomenewbookstousonthissubject. 老師向我們推薦了有關(guān)這個(gè)學(xué)科的一些新書。②Itisoftenrecommendedthatone(should)loseweighttoreducecancerrisk. 有人經(jīng)常建議人們減肥來減小患癌癥的風(fēng)險(xiǎn)。③Thedoctor________________alongholiday. ＝Thedoctorrecommendedthathetakealongholiday.醫(yī)生建議他休長(zhǎng)假。③recommendedhimtotake④Teachersrecommendparents________theirchildrenunder12toridebicyclestoschoolforsafety.A．notallow B．donotallowC．mustn'tallow D．couldn'tallow答案④A點(diǎn)津recommend后跟賓語從句時(shí)，從句的謂語動(dòng)詞用虛擬語氣，即“should＋動(dòng)詞原形”，should可以省略。appeal

vi.有吸引力；呼吁，懇請(qǐng)；n.吸引力；呼吁，懇求 (教材原句)Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.為了讓觀眾作出預(yù)期的反應(yīng)，努力去吸引他們是很重要的。(1)appealtosb吸引某人；向某人呼吁 appeal(tosb)forsth為某事(向某人)呼吁 appealtosbtodosth呼吁/懇請(qǐng)某人做某事 appealagainststh不服某事而上訴(2)makeanappealtosb向某人提出呼吁，引起某人的興趣bemeantto旨在，目的是 (教材原句)PSAsareoftenrunforfree，andaremeanttoeducatepeopleabouthealth，safety，oranyotherproblemthataffectspublicwelfare. 公益廣告往往是免費(fèi)投放的，旨在就健康、安全或其他影響公共福利的問題教育公眾。fallfor上……的當(dāng)，受……的騙；迷戀，愛慕=fallinlovewith (教材原句)Wemustnotfallforthiskindoftrick! 我們一定不上這種把戲的當(dāng)?、貲on'tfallforthesweetwordsofthedoor-to-doorbusinessmen. 不要相信那些走家串戶的生意人的花言巧語。②I________________HaiYan'sworks，becausetheyarepleasingtomytaste. 我非常喜歡海巖的作品，因?yàn)樗鼈兒衔业目谖丁４鸢涪趂allforget(sth)across(tosb)把某事(向某人)表達(dá)清楚；把某事傳達(dá)(給某人)；使某事被(某人所)理解=understand (教材原句)Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.當(dāng)你組織一項(xiàng)廣告活動(dòng)時(shí)，有許多不同的方法能傳達(dá)你的信息。①Thisisacleverwayofgettinghismeaningacross. 這個(gè)辦法很巧妙，能夠讓人理解他的意思。②Didyourspeechgetacrosstothecrowd? 你的演講聽眾理解了嗎？③Iamalwaystryingto________________toyouhowknowledgewillchangeyourlife. 我總是設(shè)法讓你理解知識(shí)將會(huì)怎樣改變你的生活。答案③getitacross1.Comeandseemewhenever_________.A.youareconvenient B.youwillbeconvenientC.itisconvenienttoyou D.itwillbeconvenienttoyou2.Thechildrenshouldbe_____nottoplaytricks______thedisabled.A.educated;on B.trained;toC.educated;with D.trained;on3.Whenshe_____atalldarkfigurewatchingher,sheranintothehouseimmediately.A.wasawarefrom B.wasawareof C.isawareof D.isawarefrom4.Whiledoingshopping,peoplesometimescan’thelp________intobuyingsomethingtheydon’trallywant.

A.persuadeB.persuadingC.beingpersuadedD.tobepersuaded5.―Thisideaofstudyingabroadreally_____me.―ButIdon’tthinkso.A.appealsto B.appealsagainstC.appealfor D.appealto6.―Howshallwegotothatairport?―Well,Irecommend_____ataxi.A.totake B.takingC.totaking D.take7.Weshouldnotsacrificeenvironmentalprotectionto________economicgrowth.A．concentrateB．promoteC．a(chǎn)ssociateD．Accumulate8.Hehasmadealotofmistakesinthepaper，thoughhedidnot________.A．a(chǎn)ttendtoB．meantoC．intendforD．intendmaking9.Parentstryto________theirchildrenoftheirbadhabits.cureB．treatC．recoverD．Heal10.---Tomsaid，“Couldyouhelpmewithmymaths，Mum？”---TomaskedMum________.A．thatshecouldhelphimwithhismathsB．tohelphimwithhismathsC．ifshecouldhelphimwithhermathsD．whetherhecouldhelpherwithhermaths例題1.Manyofthemturnedadeafeartohisadvice，________theyknewittobevaluable.(07·浙江8)A．a(chǎn)sifB．nowthatC．eventhough