世紀商務英語函電與單證-introduction

introductionBUSINESSLETTERS

商務函電

大連理工大學電子音像出版社大連理工大學出版社introduction1Contentsandwaysofwriting(主要內(nèi)容和寫法)

2Layout(格式)3Envelope（信封）

Therearesevenpartsinanordinarybusinessletter:1—letterhead2—referencenumberanddate3—insidenameandaddress4—salutation5—message6—complimentaryclose7—signature1.Contentsandwaysofwriting(主要內(nèi)容和寫法)

Somelettersmaycontainoneormoreofthefollowing,whichdependonthedifferentsituationofeachwritingrequirement:8—referencenotation9—attentionline10—subjectline11—enclosure12—carboncopy13—postscript1)Letterhead(信頭)Theletterheadusuallyincludestheessentialinformationaboutthewriter—name,address,cableaddress,telexnumber,etc.ThewritingoftheaddressshouldbestressedasitistotallydifferentfromChineseorder.Thenumberandthestreetshouldbeputatthebeginningwhilethecityandcountrybeputattheend.Forexample,"中國廣東省廣州市天河街14號”shouldbetranslatedinto“No.14TianheStreet,Guangzhou,GuangdongProvince,China”.一般放在整封信的首頁最上面中央，有些公司為方便直接將信頭印在信箋上端。如PINGANINSURANCECOMPANYOFCHINAAdd:No.48ZhonghuaRoad,Nanning,Guangxi,ChinaTel:5899900Cableaddress:xxxFax:2438999TelexNo:這里須強調(diào)一下，國外地址寫時應注意從小寫到大，而不是中國人的習慣從大寫到小。2)Date（日期）Asforthedate,itisusuallyputoneortwolinesundertheletterheadontherightforthepurposeoffilingorchecking.Simplewaysofwriting:March4,2006March4th,20064March,2006Avoidusing“3/4/06”or“2006.3.4”.日期的表達式最簡單的主要有（英式）日期/月/年，及（美式）月/日期/年排列法，如2006年3月4日寫為：March4,2006,OrMarch4th,2006。3)InsideNameandAddress(封內(nèi)名稱和地址)Itwillbethesameasintheenvelope,whichshallbethenameandaddressofthereceiver.Butwhensomecompaniesusethenameoftheowneraspartofthecompanyname,“Messrs”willbeaddedbeforethename,forexample,“MessrsBob&MichaelTradingCo.”

此名稱和地址由于寫在信內(nèi)而被稱為封內(nèi)名稱地址，目的是為了確保信封與信件的一致性以免裝錯信封寄錯信。封內(nèi)名稱地址的寫法與信頭寫法一致。此內(nèi)容放在日期之下，齊左邊。如xxx,ChinaNationalChemicalImp.&Exp.Corp.,NanningBranch,65#Qixingroad,Nanning,Guangxi,China.姓名的寫法：1）寫給認識的男性，用Mr.加上姓名，如Mr.JohnSmith2)對認識的男性，可用頭銜或職稱代替Mr.表示尊重，如：DoctorJohnSmith,ProfessorJoyceGwillian3)對認識的男性，可以同時寫上職稱甚至工作單位，如：Mr.JohnSmith,managerCameraShop4)對數(shù)位男性，可用Messrs.,如：Messrs.ThomasWoodandJohnSmith5)寫給不知姓名的人，可寫其職務或所在機構，如：ThemanagerOrientedBank6)寫給未婚女性，用Miss,接姓名；給已婚女性，用Mrs.；給不知婚姻狀況的女性，用Ms.4)Salutation(稱呼)SalutationinbusinessletterisdifferentfromthatinChineseorordinaryEnglishletters.“Dear”isusedtoexpressrespecthere,forexample,“DearMr.Perton”.Sometimestheletterisnotad-dressedtoaspecificperson,then“Dearsir(s)”,“Gentleman(men)”areused.Thispartisplacedontheleftundertheinsidenameandaddress.稱呼放在封內(nèi)名稱地址之下，齊左邊。5)Message(正文)Messageisthepartthewriterexpresseshisideaorrequirements.Usually,itisdividedintothreeparts:opening,bodyandclosing.Openingistogivethereasonofwriting;bodyistospecifyhisrequirementsandwisheswhileclosingistoexpressthanksorhope.Thecontentsofbodywillvarywiththespecificstepofbusiness.Therearetwomainkindsoflayouthere:indentedonewiththefirstlineofeachparagraphindentedandblockedonewithalllinesontheleft.正文的內(nèi)容一般都包括開頭、正文、結束三部分。正文內(nèi)容會根據(jù)具體的交易環(huán)節(jié)而有所改變。正文格式根據(jù)信件格式不同有區(qū)別，齊頭式下正文全部齊左邊，縮進式下正文每一段首行往里縮進。6)ComplimentaryClose(結束語)Therearemanywaysofcomplementaryclosetoshowrespect.Itcarriesnospecificmeanings.Usuallywekeeptheminpacewiththesalutation.Whenthesalutationis“Dearsir(s)”,complimentaryclosewillbe“yoursfaithfully,yourssincerely”;whensalutationuses“Gentleman(men)”,complimentaryclosewillbe“yourstruly,trulyyours”,etc.此內(nèi)容根據(jù)信件格式不同位置有區(qū)別，齊頭式下結束語放在左邊，縮進式下結束語放在右邊。7)Signature(簽名)Itisusuallyprintedandwrittenonaletter,theplaceofwhichwilldependonthelayoutoftheletter.Weputsignatureunderthecomplimentaryclosewithtitleunderit.Ifthewriterrepresentscertaininstitute,thenameoftheinstitutewillbeprintedabovethesignature,forexample:Yourstruly,Yoursfaithfully,(signature)MITSUBISHICORPORATION(Miss)LucySteinbeck(signature)ThomasC.SuttonGeneralManager,SalesDepartment簽名緊跟在結束語之下，手寫表示尊敬，所以有時信函是打印的，也要在打印簽名之下手簽。簽名根據(jù)信件格式不同位置有區(qū)別，齊頭式下簽名放在左邊，縮進式下簽名放在右邊。8)ReferenceNotation(參考案號)Inbusinessletters,referenceisoftenmadetopreviousletter.Itmayincludethedateoftheletter,afilenumber,thecontr-actnumber,L/Cnumberortheinitialsofthesignerofthele-tterandtaketheformas“Ourref.”and“yourref.”有時為了歸檔、查找方便，或明確讓雙方明白此封信函的內(nèi)容與什么有關，會在信頭之下，日期之上右邊添上這一內(nèi)容，后面多跟合同號、信用證號等。9)Attention(送交)Whenthewriterwantstoaddressthelettertoaspecialpersonorcorporation,hewilladditundertheinsidenameandaddress.Itusuallytakestheformlike“Attention:TheAdvertisingManager”(由廣告經(jīng)理親閱)不論信件格式為齊頭式還是縮進式，此內(nèi)容均齊左邊。10)SubjectLine(標題)Itisusuallytheorderorcontractnumberorthenameofthegoodstoenablethereceivertobeclearofthecontentsintheletterandforthepurposeoffiling.Itisputunderthesalutationandbeforethemessage.位置根據(jù)信函格式有所不同，齊頭式下標題放在左邊，縮進式下標題放在中間。11)Enclosure(附錄)Sometimescatalogue,pricelist,order,copiesoffaxorotherrelativedocumentswillbeenclosedintheletter,thenunderthesignaturealineontheleftwillbeaddedtoremindthereceiver,forexample：enclosure:3copiesencl.asstated

一般放在簽名之下，不論信件格式如何，均齊左邊。12)CarbonCopy(副本抄送)Itistoshowtheletterhasbeensenttosomeoneinchargeofthis,forexample“c.c.Manager”.Itisplacedundertheenclosureontheleft.不論信件格式如何，齊左邊。13)Postscript(附言)Ittakestheshortformof“P.S.”withsomethingforgottenintheletter.Sometimesonemorepartwillappearintheletter,ittakestheformof“C/O:incareof”(由……轉交),forexample,Prof.HenryK.WengerC/oMr.MichaelL.Mogan此內(nèi)容為信后忘寫部分，類似中文信件中的“另”，縮略為：P.S.。introduction1Contentsandwaysofwriting(主要內(nèi)容和寫法)

2Layout(格式)3Envelope（信封）

2.Layout(格式)Therearethreemainlayoutsofthebusinessletter:indentedform,blockedformandcombinedform.Thefirsttwoareillustratedasbelowwithdifferentpartsoftheletterinplace.Indentedform(縮進式)

Blockedform(齊頭式)

Therearetwomaindifferencesbetweentheindentedformandblockedform:theplaceofdateandcomplimentarycloseandsignaturethewritingofbodySothecombinedformmixesthetwodifferences,itcanusetheplaceofindentedformandthewritingofbodyofblockedform,ortheplaceofblockedformbutthewritingofbodyofindentedform.

Indentedform(縮進式)

Letterhead信頭Date日期Insidenameandaddress封內(nèi)名稱地址------------------------------Salutation稱呼Subject標題Message正文----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Complimentaryclose結尾敬語Signature簽名-------------------------------Enclosure(附錄)Carboncopy(副本抄送)Postscript(附言)Blockedform(齊頭式)Letterhead信頭Date日期Insidenameandaddress封內(nèi)名稱地址-----------------------------------------------------Salutation稱呼Subject標題Message正文--------------------------------------------------------------------------------------------------------------------------------

Complimentaryclose結尾敬語Signature簽名