象牙塔青年公寓

IvoryTowerYouthApartmentOutlineExecutivesummaryLocationplanningCompanybackgroundManagementteamMotivationplanFinancialplanIntroductionName:IvoryTowerYouthApartmentIvoryTower:aplaceofunworldlyisolation.

Businessform:Partnership

Type:LimitedcompanyTargetmarket:collegestudentsorgraduatesIvoryTowerYouthApartmentSingleRoomaroomwith1singlebed,strictlyfor1adultonly.Roomtypes:Quadroomaroomwitheither4singlebedAroomwitheither6singlebed.Therearethreefloorsinourapartmentbuilding.Eachfloorincludesthreeapartments.EachapartmentSingleRoomQuadRoom(withaprivatebathroom)Roomwith6peopleLivingRoomToiletLocationOurapartmentwillbelocatedatthebusinessandculturalcentre,ZhujiangXincheng,incloselyproximitytoabusstationandmetrostation.Thetransportationisveryconvenient.Itis10~15minuteswalktotheHaixinshaParkTherearemanycompaniesinthisarea.Itisconvenientfortheemployeestogotowork.PriceSomeexpensivehotelsWillyouchoosethesehotels？？Aboutus

——IvoryTowerYouthApartmentStrengths

（comparewithsomelargehotels）

1.Morecheaper,especiallyfordormitoryrooms.2.Havemoreinteractionwithothertenants.

3.Moreateasethaninthehotel.

4.ProvidingtravelbooksandDVDlendingservices.5.Locatedinmanylocaltouristattractions,andwithconvenienttransport.Advatages

（comparewithsomecheaperhotels）

Withmorecomfortablelivingenvironment.Withmoresaferlivingenvironmentfromoutside.ProvindamorehygienicenvironmentWeaknesses

GoodssafetyPrivacyNoiseOpportunitiesandtreatshighpurchasepricefast-growinginternetsectorThehighpressureofcompetitionSTPtheorySforSegmentation:dormitoryroomsandsingle-bedroomTforTargeting:students,tourist,andfreshgraduatesPforPositioning:economichotel,low-endconsumers4Paboutus1P-Product：comfortableenvironment、comfortablemattress、packetedbathtowel2P-Price：lowerprice3P-Place：orderthebunkthrouhtheinternet,、officialwebsite、telephoneetc4P-Promote：pointssystem、orderintheinternetcanhavediscount、bestowbunks、VIPcardorvouchers。ManagementTeamChairmanBoardofdirectorsPublicrelationshipdepartmentCustomerservicecenterBusinessdepartmentFinancialdepartmentLogisticsdepartmentMinistrypersonnelReceptiondeskActivitiesorganizationdepartmentComplaint,returnvisitDailyserviceTechnicalserviceSecurityserviceMinistryofSupervisionJobSpecializationDefinition:Theextentofaperson'sworktasks'limits,andhowmuchoftherequiredskillsheneed.Advantage:Raisinglabourproductivity.Disadvantage:Leadtoworkimbalance,hardtobeperfect.WaysofJobSpecializationJobrotation,Expandthescopeofwork,Jobenrichment,Giveplaytoworkcharacteristics.Departmentalizationanddecision-makinghierarchyDepartmentalization------functionaldepartmentalization------6department------6sondepartmentDepartmentalizationanddecision-makinghierarchyDecision-makinghierarchy:TheleadershipMoment------decision-makinggroup------Chairman,managersofeachdepartment,somedepartmentstaff.Departmentdecision------sectionleader,somestaffsofthedepartmentGuidingideologyWorktargetJobplacementMotivationPlanGuidingideology?Setupbusinessisfoundament?GivegoodservicetothepeopleforthepurposeWorktarget?Convenientforthecommuterswholivesintheplacewheretrafficinconvenience.?Convenientforthetenantsmakemorefriends.?Helpthepeoplefarfromhomehasafeelingofhome.Jobplacement?Choosetheformofcompany?Registeredalimitedliabilitycompany?Rentingahouseasapartmentofourcompanys