工藝美術(shù)英語 unit5

ProductDesignandConsumers'ChoiceUnit5ReadingAPara.1Para.2Para.3ThetextstructureOurunderstandingofdesignisaffectedbymanyfactors.Thechoiceofproductdesignwillnotchallengeconsumers’preference.Consumers’approvalofaproductdependontheirvisualconventions.Para.OneAsconsumers,ourvisualexpectationsaboutdesignareconditionedbyallsortsofthings.Fashion,television,newspapers,magazines,movies,computergraphics,telecommunications,transport,architecture,advertising…交通電信建筑圖表Para.OnePara.OnePara.One…theseandanumberofotherinfluencescolorourperceptionofthethingswithwhichwechoosetosurroundourselves,andcauseusto“l(fā)ike”or“dislike”products.factorsseveral圍繞，包圍Para.Onebeconditionedby取決于…/受到…的制約(=bedeterminedby/dependupon)1.Myspendingisconditionedbymyincome.2.Aperson'sbehaviorisoftenconditionedbyhiscircumstances.Para.OnePerception1.thewaythatyouthinkaboutsth.理解，看法;What'syourperceptionofthematter?Myperceptionoftheproblemisquitedifferent.2.torealizesornoticesthingsthatarenotobvious.洞察力;Rossshowsunusualperception.3.therecognitionofthingsusingyoursenses.感覺Thedrugchangesperception.Para.TwoItfollowsthattheconsumeracceptanceofaparticularcommodity—achair,atable,alamporwhatever—willtosomeextentbedependentuponhowwellitagreeswithvisualandconceptualprejudicesalreadyimprintedonconsumersbyallsortsofotherimagery.Para.TwoForexample,ayoungmanfacedwiththetaskofchoosingachairtofurnisharoommayhavealreadyhadhisrangeofoptionslimitedbyarangeofpreferences,suchashistasteincarsandcomputers,magazinesandfilms.Para.TwoThechairdoesnothaveto“go”withanyofthesethingsinanyinteriordesignsense,butifhispreferenceisforsleek,black,high-performancecars,professional-lookingaudiocomponents,high-techadventurefilmsandfashionablestylemagazines,heisextremelyunlikelytoselectachintzylook.veryPara.TwoWhenhenarrowshischoicedowntothreemoreorlesssuitableones,hewilleventuallychoosetheonewhosedesignerhasbestreadhistastes.

Para.TwoPara.Twonarrowdowntoreducethenumberofthings縮減;壓縮;減小Thereareeasywaystonarrowdownyourchoice.

Icannotnarrowdowntherulesforthisgame.Para.TwoItfollowsthat由此得出結(jié)論…，因而斷定…Itfollowsthatthelongeryouwork,themoretiredyouwillbe.

Itfollowsthatifyouworkhard,youwillsucceed.Page80Para.Twoextentthelimitordegreeofsomething’sinfluence限度，程度1.tosomeextent在某種程度上Languagecanreflect(反映)

societytosomeextent.

2.toalarge/greatextent在很大程度上Iagreewithwhatyousaytoalargeextent.Para.Twobefacedwith面臨；面對

Thewholeworldisfacedwiththeeconomiccrisis(危機(jī)).AhefaceofWeshouldbebrave(勇敢)inthefaceoffear.

Para.ThreeThatisanobviousexample,butthesameforcesareatworkatalllevels.Ifdesignerswanttoaddressconsumersinaninformedway,theywillhavetoknowawidesetofpopularpreferences.alargegroupof

factors/influencesPara.ThreeOfcourse,consumersbuythingsforallsortsofreasons,andproductsandcommoditieswillhavetosucceedonpracticallevels,too—function,price,easeofuse—butthesemaynotactuallydeterminecommercialsuccessorfailure.功能決定，確定Para.ThreeFacedwithachoiceofproductsequallypricedandofferingsimilarperformances,consumersalwaysbuytheonethatthey“l(fā)ike”best.Liking,ifnotexactly“l(fā)ikingwhatweknow”,isatleastusuallytheprocessofbeingdrawntowardssomethingthatdoesnotopenlychallengeexistingpreferences.Para.Threeinformed1.toknowaboutasubjectintheworld了解情況的,見多識(shí)廣的;Informedpeopleknowthesituationofthecompany.2.tobesensibleandgood明智的；

Wecanmakeinformedchoicesabouthowtousedrugs.

well-informed消息靈通的；badly-informed消息閉塞的Para.Threeexactly1.correctly精確地;確切地;Iknowexactlyhowshefelt.

Itexactlyhalfpastfive.2.恰好，正好[加強(qiáng)語氣]Thatisexactlythebookthat