商務(wù)信函的構(gòu)成要素

CourseIntroductionPracticalBusinessEnglishWritingTeachingKeyPoints:tograsppartsofabusinessletterTeachingDifficulties:proficientincomposingabusinessletterTeachingObjectivesTograsppartsofabusinessletterTounderstandstyleofbusinesswritingToknowstructuresandplacementofabusinessletterCommunicativeTeachingMethod;MultimediaTeachingTeachingMethodsPrinciplesofGoodBusinessWritingFive“Cs”principles

Clarityusesimple,shortwordsandsimplesentencestructureConcisenessusewordstoreplacephrasesorclausesCorrectnessselectcorrectwordsorphrasesConcretenessuseconcretemodifiersCourtesyusepositivewordsandexpressionsinsteadofnegativewordsandexpressions

StyleofBusinessWritingThefirstimpressionabusinesslettermakesoftendetermineswhethertheletterwillbereadandthereader’sreactiontotheletter,sobusinessletterwritersmust,inadditiontocomposingwell-writtensentencesandparagraphs,communicatetheirthoughtsinefficient,appropriate

letterform.Unit2LetterFormat信函格式2.1PartsofaBusinessLetterLeading-in

中文信函文書寫作由標(biāo)題、稱謂、正文、祝頌語、落款與日期六個(gè)要素組成1.標(biāo)題：第一行居中，適當(dāng)拉大字距排列。2.稱謂：單位名稱或單位負(fù)責(zé)人名稱后加冒號(hào)，在其次行頂格寫。3.正文：用“茲”、“今”、“現(xiàn)”字領(lǐng)起，寫介紹人的姓名、身份、人數(shù)、以及須要商洽、聯(lián)系的事項(xiàng)。正文在第三行左空兩格起先。4.祝頌語：結(jié)語寫完后，另起一行低兩格寫“此致”，另起一行頂格寫“敬禮”。留意：“敬禮”后可帶感嘆號(hào)，也可不帶?！按酥隆钡囊?guī)范位置除了可另起一行低兩格寫，還可以緊接著結(jié)語寫。5.落款：通常與祝頌語間隔兩行，在右下行位置寫上發(fā)出介紹信的單位名稱以及發(fā)出介紹信的年月日并加蓋公章。6.日期介紹信南海電視臺(tái)：

茲介紹我院中文系xx同學(xué)前往貴處聯(lián)系暑期社會(huì)實(shí)習(xí)相關(guān)事宜，請接洽。

此致

敬禮！

華南師范高校南海學(xué)院中文系

xx年6月(蓋章)LetterStructuresandPlacement1.Letterhead（信頭）2.Date（日期）3.InsideAddress（信內(nèi)地址）4.AttentionLine（指明收信人）5.Salutation（稱呼）6.SubjectLine（事由）7.Body（正文）8.ComplimentaryClose（結(jié)尾敬詞）9.Signature（簽名）10.ReferenceInitials（打字員姓名縮寫）11.Enclosure（附件）12.CarbonCopy（抄送）SampleLetter

Hongxin’sDepartmentStoreShanghaiRoad,Nanjing,Jiangsu210047June7,2003KetchumCollectionAgency1267HollywoodBoulevardLosAngeles,California91404U.S.A.

AttentionMr.David, DearSirs, Subject:Mr.GaryDaniels,Account#69112003LetterheadInsideAddressDateAttentionlineSalutationSubjectLineWethankyouforyourenquiryof5November.Incompliancewithyour…Yourstruly,Sig.MaryZhangCreditManager

EM:mefEnc.ccourShanghaiBranchOffice

BodyComplimentaryCloseSignatureReferenceInitialsEnclosureCarbonCopy1.Letterhead:

theessentialparticularsaboutthewriter

?Thenameofthefirm?Itsaddressandpostalcodes?Telephonenumber?Faxnumber?Internetaddress?E-mailaddress?Atrademarkorabriefslogan,etc.PartsofaBusinessLetterForexample:EASTERNTEXTILESIMP.&EXP.CO.,LTD.12389ChangchunRoad,Dalian,ChinaTelaxttp://will.nease.neE-mail:bcxbcx@411cnThenameofthefirmaddressandpostalcodesTelephonenumberFaxnumberInternetaddressE-mailaddress

Americanone:Month/Day/YearBritishone:Day/Month/Year2.DateForExampleApril1,20061st.April,2006:thenameandaddressoftheorganizationreceivingtheletter3.InsideAddress

ForExampleHongxingCollectionAgency1267HollywoodBoulevardLosAngeles,California91404U.S.A.Ifyousendyourmessageofficiallytoanorganization,anattentionlineallowsyoutosenditdirectlytoaspecificindividual,officer,ordepartment.4.AttentionLineForExampleAttentionMs.AliceSmith

FortheattentionofMr.SmithAttention:Mr.Smith

5.Salutation

:thepolitegreetingwithwhichaletterbegins.Itsformdependsuponthewriter’srelationshipwiththereceiver.6.SubjectLineAsubjectlinehelpsidentifythesubjectoftheletter.Itisofteninsertedbetweenthesalutationandthebodyofaletter

SUBJECT:OFFICELETTERSTYLE

Forexample7.Body

Thisistheactualmessageofaletter.Mostbusinesslettersaresingle-spacedwithdoublelinespacingbetweenparagraphs.8.ComplimentaryClose

VerytrulyyoursSincerelyyoursCordiallyyoursItismerelyapolitewayofendingaletter.Itisinkeepingwiththesalutation.e.g.Formal:DearSir(s)YoursfaithfullyGentlemenTrulyyoursLessformal:DearMr.HenryYourssincerelyDearMs.SmithYourscordially9.Signature

2)Author,Title,andDepartment:

Theauthoroftheletterneedsspacetosignhisorhername;therefore,threeblanklinesshouldbeleftabovethetypednameoftheauthor.Ifshort,theauthor'stitleordepartmentmayappearonthesamelineastheauthor'sname.1)OrganizationName:

Ifanorganizationnameisusedafterthecomplimentaryclose,thenameshouldbetypedentirelyincapitalstwolinesbelowthecomplimentaryclose.Itconsistsofthesigner’sinitialsincapitalsfollowedbyaslashorcolonfollowedbythelowercaseinitialsofthepersonpreparingtheletter.e.g.MZ/wg10.ReferenceInitials11.Enclosure(orAttachment)Enclosure/AttachmentEnc./At.Enclosure:CopyofInvoice6309

Ifsomethingisenclosed,noteitintheletter.12.CarbonCopy