天津分公司訂貨會(huì)營(yíng)運(yùn)會(huì)議模板產(chǎn)品部更新匯總

天津分公司訂貨會(huì)營(yíng)運(yùn)會(huì)議模板產(chǎn)品部更新匯總第1頁(yè)/共32頁(yè)AD07Q3產(chǎn)品采購(gòu)計(jì)劃**分公司請(qǐng)更新品牌,季節(jié)第2頁(yè)/共32頁(yè)說明該模板固定為產(chǎn)品部在全國(guó)營(yíng)運(yùn)會(huì)議上的匯報(bào)格式不同季節(jié)和不同品牌的會(huì)議上，請(qǐng)修正：季節(jié)、品牌、品牌相應(yīng)系列名稱等資料所有售罄率排行按90天S/TH排行除品牌及季節(jié)等需要更換外,表內(nèi)其他紅色字體請(qǐng)更換成實(shí)際數(shù)據(jù)第3頁(yè)/共32頁(yè)概況

一，06Q3采購(gòu)及實(shí)際銷售回顧二，07Q3產(chǎn)品采購(gòu)計(jì)劃三，07年庫(kù)存周轉(zhuǎn)計(jì)劃第4頁(yè)/共32頁(yè)06Q3產(chǎn)品回顧第5頁(yè)/共32頁(yè)06Q3采購(gòu)與實(shí)際銷售回顧----種類售罄率類別8月S/TH9月S/TH10月S/TH06Q3S/THFW-男子58%52%47%51%FW-女子52%50%36%46%FW-TTL56%51%43%48%APP-男子54%43%51%53%APP-女子39%51%39%43%APP-TTL48%46%44%49%ACC49%56%27%44%TOTAL51%51%31%51%第6頁(yè)/共32頁(yè)06Q3采購(gòu)與實(shí)際銷售回顧----按性別FW-男子FW-女子FW合計(jì)APP-男子APP-女子APP-合計(jì)采購(gòu)占比63%37%100%64.75%35.25%100%銷售占比66%34%100%71.24%28.72%100%采購(gòu)單價(jià)600587595370304344銷售單價(jià)521501515329268309采購(gòu)SKU59359410695201銷售SKU56338913097227S/TH51%44%48%53%43%49%第7頁(yè)/共32頁(yè)06Q3采購(gòu)與實(shí)際銷售回顧----種類結(jié)構(gòu)指零售價(jià)FWAPPACC合計(jì)采購(gòu)占比49%46%5%100%銷售占比46%51%3%100%采購(gòu)單價(jià)59534494銷售單價(jià)51530978S/TH48%49%44%第8頁(yè)/共32頁(yè)06Q3采購(gòu)與實(shí)際銷售回顧

----按系列----鞋類跑步-M籃球-M足球-M網(wǎng)球-M訓(xùn)練-M戶外-M室內(nèi)-M跑步-W網(wǎng)球-W訓(xùn)練-W戶外-W采購(gòu)占比21.1%16.6%2.4%14%4%3%1.2%16%9.4%10.6%1.7%銷售占比18.7%16.7%3.6%17%5%4%1%11.6%12.7%8.6%1.6%采購(gòu)單價(jià)618634485552558631908638503613520銷售單價(jià)548534435495528493884549426577444S/TH46%55.6%76%61%62%80%42%38.7%74%40%60%第9頁(yè)/共32頁(yè)06Q3采購(gòu)與實(shí)際銷售回顧----按系列----服裝籃球-M足球-M網(wǎng)球-M訓(xùn)練-M戶外-M跑步-W網(wǎng)球-W訓(xùn)練-W戶外-W足球-W采購(gòu)占比2.5%5.32%5.03%48.62%3.28%0.19%5.06%28.37%1.18%0.46%銷售占比0.67%5.23%8.8%54.68%1.9%0.06%1.82%25.990.21%0.64%采購(gòu)單價(jià)3275282953551060370356289760380銷售單價(jià)2904132843231233354300262624414S/TH15.17%63.25%91.41%62.08%25%16.67%21.52%50.79%11.11%64.29%第10頁(yè)/共32頁(yè)06Q3采購(gòu)與實(shí)際銷售回顧----按長(zhǎng)度----服裝男子長(zhǎng)袖短袖套衫套服背心夾克棉服長(zhǎng)褲短褲合計(jì)采購(gòu)占比6.55%10.55%12.03%3.38%0.68%0.68%11.14%18.31%0.99%64.75%銷售占比2.66%7.49%9.09%9.74%0.06%12.02%4.04%24.45%1.68%采購(gòu)單價(jià)328241355677398438888289350銷售單價(jià)323224324626361389909267327S/TH43.84%58.65%41.62%156.9%5%75.21%17.81%72.83%90.91%女子長(zhǎng)袖短袖套衫套服背心夾克棉服長(zhǎng)褲中褲短褲短裙合計(jì)采購(gòu)占比6.64%3.96%0.9%2.19%0.56%13.23%2.22%4.65%0.67%0.04%0.2%35.29%銷售占比5.35%3.09%0.83%1.8%0.19%10.34%0.51%5.7%0.89%0%0.06%采購(gòu)單價(jià)211206267652385378460351258240380銷售單價(jià)1971842205853703414372762320361S/TH43.44%43,61%56.41%46.15%17.65%43.49%11.61%78.25%75%016.67%第11頁(yè)/共32頁(yè)06Q3采購(gòu)與實(shí)際銷售回顧----上下裝----男子男子上裝長(zhǎng)袖短袖套衫套服背心夾克棉服合計(jì)采購(gòu)占比5.39%8.11%19.07%7.62%0.39%19.04%12.16%71.77%銷售占比3.9%9.5%13.92%12.52%0.12%16.23%8.33%采購(gòu)單價(jià)328241355677398438888銷售單價(jià)323224324626361389909S/TH43.84%58.65%41.62%156.9%5%75.21%17.81%男子下裝長(zhǎng)褲短褲合計(jì)采購(gòu)占比27.06%1.17%28.23%銷售占比33.36%2.13%采購(gòu)單價(jià)289350銷售單價(jià)267327S/TH72.83%90.91%第12頁(yè)/共32頁(yè)06Q3采購(gòu)與實(shí)際銷售回顧----上下裝---女子女子上裝長(zhǎng)袖短袖套衫套服背心夾克棉服合計(jì)采購(gòu)占比17.57%10.61%2.28%6.33%1.29%39.63%5.65%83.35%銷售占比19.76%10.08%2.99%6.57%0.62%35.33%1.59%76.9%采購(gòu)單價(jià)211206267652385378460299銷售單價(jià)197184220585370341437267S/TH43.44%43,61%56.41%46.15%17.65%43.49%11.61%41%女子下裝長(zhǎng)褲中褲短裙合計(jì)采購(gòu)占比14.7%1.7%0.25%16.65%銷售占比19.95%2.91%0.2%23.1%采購(gòu)單價(jià)351258380336銷售單價(jià)276232361270S/TH78.25%75%16.67%46%第13頁(yè)/共32頁(yè)06Q3采購(gòu)與實(shí)際銷售回顧----

FW--采購(gòu)量—TOP20(一）序號(hào)貨號(hào)月份性別長(zhǎng)度零售價(jià)采購(gòu)量30天S/TH70天S/TH90天S/TH14643929女子網(wǎng)球鞋44020018%85%91%24643239男子網(wǎng)球鞋4601641%72%85%377291310男子籃球鞋5201140%60%60%34660969男子籃球鞋52010724%43%54%64649128男子跑步鞋68010624%32%46%74656199男子網(wǎng)球鞋4601060%28%29%85625528男子跑步鞋6209842%45%51%94643918女子網(wǎng)球鞋4409346%53%74%104670968男子籃球鞋5809223%34%55%第14頁(yè)/共32頁(yè)06Q3采購(gòu)與實(shí)際銷售回顧----

FW--采購(gòu)量—TOP20(二）序號(hào)貨號(hào)月份性別長(zhǎng)度零售價(jià)采購(gòu)量30天S/TH70天S/TH90天S/TH1146576010男子跑步鞋420900%42%42%124643728女子跑步鞋6208521%27%51%1346564610男子跑步鞋680840%18%18%1446497410男子網(wǎng)球鞋460820%57%57%154643228男子網(wǎng)球鞋4608177%79%85%1646423810男子網(wǎng)球鞋580800%13%13%1746521510女子訓(xùn)練鞋440800%28%28%1846301310女子網(wǎng)球鞋560760%37%37%194656348女子訓(xùn)練鞋5807615%22%38%204675499男子訓(xùn)練鞋5987617%39%54%第15頁(yè)/共32頁(yè)06Q3采購(gòu)與實(shí)際銷售回顧----

服裝--采購(gòu)量—TOP20(一）序號(hào)貨號(hào)月份性別長(zhǎng)度零售價(jià)采購(gòu)量30天S/TH60天S/TH90天S/TH10251397609男子套裝69812460.48%95.97%100.00%20273595909男子長(zhǎng)褲22012142.15%57.02%100.00%30212648109男子園領(lǐng)長(zhǎng)袖29812025.83%41.67%93.81%40294487309男子長(zhǎng)褲22011930.25%38.66%94.62%50294467309男子園領(lǐng)長(zhǎng)袖2981169.48%12.07%67.77%60297954909男子長(zhǎng)褲29810122.77%32.67%82.11%70212646908男子長(zhǎng)褲2989722.68%43.30%90.70%80294499110男子長(zhǎng)褲2989567.37%77.89%83.52%90294281709女子夾克32094100.00%100.00%100.00%100294498710男子長(zhǎng)褲2989458.51%69.84%97.22%第16頁(yè)/共32頁(yè)06Q3采購(gòu)與實(shí)際銷售回顧----

服裝--采購(gòu)量—TOP20(二）序號(hào)貨號(hào)月份性別長(zhǎng)度零售價(jià)采購(gòu)量30天S/TH60天S/TH90天S/TH110212646308男子長(zhǎng)褲2989315.05%31.18%55.83%120297954709男子長(zhǎng)褲2989330.11%43.01%79.33%130212628209女子夾克3409324.73%40.86%90.54%140294311908男子長(zhǎng)褲248914.40%23.08%70.21%150294463008女子翻領(lǐng)短袖1609110.99%19.78%49.58%160294312608男子園領(lǐng)套頭衫320901.11%11.11%33.70%170294406908男子翻領(lǐng)短袖2608683.72%84.88%90.70%180294277609女子夾克3408223.17%59.76%88.89%190294310210男子棉衣780801.25%11.25%16.25%200294209108男子翻領(lǐng)短袖2207749.35%64.94%71.43%第17頁(yè)/共32頁(yè)06Q3采購(gòu)與實(shí)際銷售回顧----

采購(gòu)精確率FWAPPACCTOTAL前30%采購(gòu)額219424213505761767113721529總采購(gòu)額250800223254562325475066005采購(gòu)占比（%）87.49%58.08%75.99%73.46%前30%對(duì)應(yīng)銷售額1032789.5969497862209.861789977.45總銷售額1169346116938082774.862421500.86S/TH54%49%55%51%銷售占比（%）88.32%59.43%75.16%73.92%采購(gòu)精確率（%）100.9%102.3%98.9%100.6%備注：取采購(gòu)額前50名款式第18頁(yè)/共32頁(yè)06Q3產(chǎn)品銷售總結(jié)----圍繞售罄率進(jìn)行分析得失備注：1，包括產(chǎn)品買貨和銷售的得失；

2，包括業(yè)務(wù)（開店計(jì)劃與實(shí)際比較）和零售（銷售額計(jì)劃與實(shí)際比較）的得失3，其他1.采購(gòu)精確度較理想2.配件的售罄情況較前期進(jìn)步1.服裝的售罄需要提高,主要體現(xiàn)在籃球系列服裝和鞋子售罄較差.2.采購(gòu)前20的售罄情況很不理想第19頁(yè)/共32頁(yè)07Q3產(chǎn)品規(guī)劃第20頁(yè)/共32頁(yè)07Q3產(chǎn)品采購(gòu)計(jì)劃—月份比重時(shí)間段項(xiàng)目月份1月份2月份3合計(jì)歷史同期銷售額實(shí)績(jī)138488114099911351320

4146192

季節(jié)銷售額占比

33.4%

34%32.6%

100%

實(shí)際采購(gòu)占比35%31%

34%100%S/TH51%

51%

31%

47%

本期銷售額目標(biāo)預(yù)測(cè)1740000

1920000

2130000

5790000季節(jié)銷售額占比

30%

33%

37%

100%計(jì)劃采購(gòu)占比

34%

32%

34%

100%備注:“銷售額實(shí)績(jī)”指歷史同期當(dāng)月產(chǎn)品90天新品銷售額本期”銷售額目標(biāo)預(yù)測(cè)”指前衛(wèi)店,中衛(wèi)店,后衛(wèi)店銷售額第21頁(yè)/共32頁(yè)07Q3產(chǎn)品采購(gòu)計(jì)劃—月份種類比重月份60時(shí)間段項(xiàng)目月份1月份2月份3合計(jì)FW歷史同期采購(gòu)額占比40.39%30.57%29.04%100%零售額銷售占比40%34%26%100%

S/TH56%

51%43%

本期計(jì)劃采購(gòu)占比42%

30%28%

100%APP歷史同期采購(gòu)額占比28.4%31.71%39.63%100%零售額銷售占比31%37%32%

100%S/TH

47%46%44%

本期計(jì)劃采購(gòu)占比

36%29%35%

100%ACC歷史同期采購(gòu)額占比59.56%22.9%17.53%100%零售額銷售占比60%

27%

13%

100%S/TH

49%56%27%

本期計(jì)劃采購(gòu)占比

65%

20%

15%

100%備注:零售額銷售占比,指各大種類90天實(shí)際零售額第22頁(yè)/共32頁(yè)07Q3產(chǎn)品采購(gòu)計(jì)劃----種類結(jié)構(gòu)FWAPPACCTOTAL06Q3采購(gòu)占比49%46%5%100%06Q3銷售占比46%51%3%100%07Q3采購(gòu)占比43.5%53%3.5%100%06Q3銷售單價(jià)5153097807Q3采購(gòu)單價(jià)5503508507Q3計(jì)劃SKU16022080第23頁(yè)/共32頁(yè)07Q3產(chǎn)品采購(gòu)計(jì)劃----性別FW-男子FW-女子FW合計(jì)APP-男子APP-女子APP-合計(jì)06Q3采購(gòu)占比63%37%100%64.75%35.25%100%06Q3銷售占比66%34%100%71.24%28.76%100%07Q3采購(gòu)占比65%35%100%72%28%100%06Q3銷售單價(jià)52150132926807Q3采購(gòu)單價(jià)55052033027007Q3計(jì)劃SKU1045616013090220第24頁(yè)/共32頁(yè)07Q3產(chǎn)品采購(gòu)計(jì)劃----按系列—鞋類跑步-M籃球-M足球-M網(wǎng)球-M訓(xùn)練-M戶外-M室內(nèi)-M跑步-W網(wǎng)球-W訓(xùn)練-W戶外-W06Q3采購(gòu)占比21.1%16.6%2.4%14%4%3%1.2%16%9.4%10.6%1.7%06Q3銷售占比18.7%16.7%3.6%17%5%4%1%11.6%12.7%8.6%1.6%07Q3采購(gòu)占比16%17%4%18%5.5%4%11%14%9%1.5%06Q3銷售單價(jià)54853443549552849388454942657744407Q3采購(gòu)單價(jià)58055045050054050055046060045007Q3計(jì)劃SKU26196251991621145第25頁(yè)/共32頁(yè)07Q3產(chǎn)品采購(gòu)計(jì)劃----按系列—服裝

籃球-M足球-M網(wǎng)球-M訓(xùn)練-M戶外-M跑步-W網(wǎng)球-W訓(xùn)練-W戶外-W足球-W06Q3采購(gòu)占比2.50%5.32%5.03%48.62%3.28%0.19%5.06%28.37%1.18%0.46%06Q3銷售占比0.67%5.23%8.80%54.68%1.90%0.06%1.82%25.990.21%0.64%07Q3采購(gòu)占比0.50%5.20%9.50%55.00%1.70%1.60%25.50%0.20%0.80%06Q3采購(gòu)單價(jià)327528295355106035628976038006Q3銷售單價(jià)2904132843231233300262624414SKU13172460161940125第26頁(yè)/共32頁(yè)07Q3產(chǎn)品采購(gòu)計(jì)劃----長(zhǎng)度—服裝男子長(zhǎng)褲短褲長(zhǎng)袖短袖夾克棉背心棉衣套裝翻領(lǐng)套頭衫合計(jì)06Q3采購(gòu)占比28.28%1.53%11.36%16.77%19.04%1.19%16.94%5.22%18.58%100%06Q3銷售占比34.33%2.36%3.74%10.60%16.87%0.06%5.67%13.62%12.75%100%07Q3采購(gòu)占比34.50%2.50%3.90%10.50%15.00%5.50%16%12%100%06Q3采購(gòu)單價(jià)289350359255438398888677355

06Q3銷售單價(jià)267327366234389361909626324

07Q3采購(gòu)單價(jià)275335360236395365900630330

計(jì)劃SKU20131618185151015

130女子長(zhǎng)褲短裙短袖夾克連帽套頭杉棉衣套裝無袖原領(lǐng)長(zhǎng)袖中褲合