磁性材料項(xiàng)目企業(yè)運(yùn)營(yíng)管理培訓(xùn)方案

磁性材料項(xiàng)目企業(yè)運(yùn)營(yíng)管理培訓(xùn)方案目錄第一章行業(yè)背景分析第二章項(xiàng)目基本情況一、項(xiàng)目名稱及建設(shè)性質(zhì)....................................................................................7二、項(xiàng)目承辦單位................................................................................................7三、項(xiàng)目實(shí)施的可行性........................................................................................9四、項(xiàng)目建設(shè)選址..............................................................................................10五、建筑物建設(shè)規(guī)模..........................................................................................10六、項(xiàng)目總投資及資金構(gòu)成..............................................................................10七、資金籌措方案..............................................................................................11八、項(xiàng)目預(yù)期經(jīng)濟(jì)效益規(guī)劃目標(biāo)......................................................................11九、項(xiàng)目建設(shè)進(jìn)度規(guī)劃......................................................................................12第三章企業(yè)戰(zhàn)略概述....................................................................................14一、企業(yè)綜合分析..............................................................................................14二、企業(yè)戰(zhàn)略的制定..........................................................................................15第四章企業(yè)戰(zhàn)略類(lèi)型....................................................................................20一、企業(yè)成長(zhǎng)戰(zhàn)略..............................................................................................20二、企業(yè)穩(wěn)定戰(zhàn)略..............................................................................................29第五章市場(chǎng)營(yíng)銷(xiāo)概述....................................................................................32一、市場(chǎng).............................................................................................................32二、市場(chǎng)營(yíng)銷(xiāo)觀念..............................................................................................33第六章市場(chǎng)營(yíng)銷(xiāo)組合策略.............................................................................36一、促銷(xiāo)策略......................................................................................................36二、產(chǎn)品策略......................................................................................................39第七章生產(chǎn)計(jì)劃............................................................................................45一、生產(chǎn)計(jì)劃的編制..........................................................................................45二、產(chǎn)品出產(chǎn)進(jìn)度的安排..................................................................................46第八章企業(yè)倉(cāng)儲(chǔ)與庫(kù)存管理.........................................................................49一、企業(yè)倉(cāng)儲(chǔ)管理概述......................................................................................49二、企業(yè)庫(kù)存管理與控制..................................................................................52第九章人力資源規(guī)劃....................................................................................57一、人力資源規(guī)劃的制定程序..........................................................................57二、人力資源需求與供給預(yù)測(cè)..........................................................................59第十章籌資決策............................................................................................67一、資本結(jié)構(gòu)理論..............................................................................................67二、資本結(jié)構(gòu)決策..............................................................................................70第十一章國(guó)際貨物運(yùn)輸................................................................................72一、國(guó)際海洋貨物運(yùn)輸......................................................................................72二、國(guó)際航空貨物運(yùn)輸......................................................................................78第一章行業(yè)背景分析廣泛應(yīng)用于汽車(chē)、3C永磁等列入關(guān)鍵戰(zhàn)略材料；2019錄（2019生活和消費(fèi)方式，3C的影響，2021年3到第二章項(xiàng)目基本情況周程19.40%。1、營(yíng)業(yè)收入（SP）：46200.002、綜合總成