版權(quán)說明：本文檔由用戶提供并上傳，收益歸屬內(nèi)容提供方，若內(nèi)容存在侵權(quán)，請進(jìn)行舉報(bào)或認(rèn)領(lǐng)
文檔簡介
APPInsightsofChinaNon-gamingAppsMarketingFeaturesand
PreferenceWW
W
.
R
E
Y
U
N
.
C
O
MCAS20+102022 1 1 ——
2022 12 31AppApp————
O2OWiFi//————/WW
W
.
R
E
Y
U
N
.
C
O
M????App???&//AppWW
W
.
R
E
Y
U
N
.
C
O
M01APP67.1%49.0%80.00%70.00%60.00%50.00%40.00%30.00%20.00%10.00%0.00%5,0005,2005,4005,6005,8006,0006,2002021
年2022
年?
2022App2,3001.126%AppApp2021–2022AppPart
1AppCASWW
W
.
R
E
Y
U
N
.
C
O
MPart
1App15.5%10.1%14.8%14.6%11.8%11.1%11.4%12.0%12.6%10.3%10.2%10.1%6.4%2.3%6.7%23.1%21.9%19.4%16.9%11.8%10.5%15.2%20.7%13.9%20.0%10.0%0.0%-10.0%-20.0%-30.0%-40.0%-50.0%-60.0%-70.0%01,0002,0003,0004,0005,0006,0001234567891011122022202120222021?
2022App/20216App?
2022
Q23.1562021–2022App&CASWW
W
.
R
E
Y
U
N
.
C
O
MPart
1App?No.1AppApp3?2021AppApp3?App2022App2022App4 AppAppApp2021–2022App0%5%10%15%20%25%30%20222021-0.4%+1.6%+2.2%+1.3%
+3.4%-2.0%-0.8%-2.6%-1.4%-1.0%-1.1%-0.3%-1.0%-0.1%-0.2%CASWW
W
.
R
E
Y
U
N
.
C
O
MPart
1App70%54%24%176%40%1%45%83%-9%0%-8%130.0%30.0%-70.0%-170.0-270.0-370.080%70%60%50%40%30%20%10%0%?App20212022175%App350?2022App28%15%7%5%16%7%53%App51%49%47%45%45%45%44%42%42%-25%AppApp36%32%29%?O2OAppAppAppO2O
App2022AppApp2022App2022AppCASWW
W
.
R
E
Y
U
N
.
C
O
MPart
1App2022AppTop
5Top
1AppO2O
App789101112123456?2022App?
86112022311App68O2OAppApp8182022App402006080100120160140123456789101112Part
1AppCASWW
W
.
R
E
Y
U
N
.
C
O
MPart
1App?Q1App7?App60%52%70%64%46%
45%40%
39%Q
1Q
2Q
3Q
42022AppCASAppNo.1App35.8%18.2%9.2%7.6%
7.1%4.2%4.1%
4.0%1.4%
1.2%
1.2%
0.6%
0.4%
0.4%
0.2%4.2%40.00%35.00%30.00%25.00%20.00%15.00%10.00%5.00%0.00%2022App?AppAppAppApp?App20223App?AppAppPart
1AppCASWW
W
.
R
E
Y
U
N
.
C
O
MPart
1AppApp?
202269App?/Top
1App?App2022AppApp999190887976727171646361 61
61582022AppCASWW
W
.
R
E
Y
U
N
.
C
O
MPart
1AppAppApp0%20%10%40%30%70%60%50%80%90%100%2022App?App8?AppSKU?AppAppAppCASAppApp?App3AppappAppApp4,3563,1111,8821,3251,115945845784745655611542516
5103502022AppPart
1AppCASWW
W
.
R
E
Y
U
N
.
C
O
MPart
1App?AppApp1112App?Q3AppApp10?App/1,00050001,5002,0002,5003,0003,5004,0001234567891011122022AppCASWW
W
.
R
E
Y
U
N
.
C
O
MPart
1App01,0002,0003,0004,0005,0006,0008,0007,0009,00010,000123456789101112?116App810App12?App11App?2022App92022AppCASWW
W
.
R
E
Y
U
N
.
C
O
MPart
1App?App11App2?AppApp02004006008001,0001,2001234567891011122022AppCASWW
W
.
R
E
Y
U
N
.
C
O
MPart
1App?9 10Q4AppQ42.5?5–8AppApp0501001502002503001234567891011122022AppCAS?Q1App32,700App05001,0001,5002,0002,5003,00012345678910111220232022AppPart
1AppCASWW
W
.
R
E
Y
U
N
.
C
O
MPart
1AppAppApp952022AppTop
30AppAppApp1112121222313234142451525616267172781828UC919WIFI291020(
)30CASWW
W
.
R
E
Y
U
N
.
C
O
M02AppWW
W
.
R
E
Y
U
N
.
C
O
MApp
——Part
2App65%69%54%2020202120222020–2022App?
2022App3,000App2022App?App20222020–2022Top
5Top524%20%34%2020202120222020–2022AppTop
5CASWW
W
.
R
E
Y
U
N
.
C
O
MPart
2App01002003004005006007008009001,3001,2001,1001,0009008007006005004003002001000123456789101112?
5App1,100?
6AppAppApp2022App/App
——CASWW
W
.
R
E
Y
U
N
.
C
O
MPart
2App2022App,38.3%,wifi17.8%,10.3%,/9.6%,7.2%,1.3%,0.4%,15.2%,26.7%,20.0%,16.8%,Wifi12.7%,9.9%/ ,
3.0%,
2.7%,8.2%AppAppAppApp?AppApp4WifiAppWifiApp?AppAppAppApp
——CASWW
W
.
R
E
Y
U
N
.
C
O
M604020080100120140?AppWifiAppApp1Part
2App2022App
——App*CASWW
W
.
R
E
Y
U
N
.
C
O
M57%32%56%60%57%51%70%39%33%25%27%33%57%80%70%60%50%40%30%20%10%0%1000200300400500600App?500App 20222?AppApp2023AppPart
2App2022AppApp
——CASWW
W
.
R
E
Y
U
N
.
C
O
M?AppWifiApp?Part
2App79%71%70%66%63%61%60%54%53%37%35%16%10%0%20%30%40%50%60%70%80%90%2022App
——CASWW
W
.
R
E
Y
U
N
.
C
O
MPart
2AppApp12345/App123423455App12345WifiAppApp/1WIFI1UC12WIFI223WIFI334WIFI445WIFI55AppApp
——CASWW
W
.
R
E
Y
U
N
.
C
O
MPart
2AppApp12345App12345App13D234AI5AIApp12345V4/App12345App12345App
——CASWW
W
.
R
E
Y
U
N
.
C
O
MApp——Part
2App2022,61.7%,38.3%2022,45.3%,25.2%,7.3%,8.7%,13.5%20221.5
w1.2
w9.0
k6.0
k3.0
k001-0101-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-18CASHOTWW
W
.
R
E
Y
U
N
.
C
O
MPart
2App熱度文案
(
吸睛痛點(diǎn)
+
定位用戶
+
營銷賣點(diǎn)
)No.1No.2No.3XXNo.4~No.52022
Top2022
TopApp——CAS
CAS
HOT WW
W
.
R
E
Y
U
N
.
C
O
MPart
2App,55.5%,44.5%2022,70.6%,27.3%,
0.5%,
1.6%20222345202201-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-184.0
w3.0
w2.0
w1.0
w001-01App——
CAS
HOT WW
W
.
R
E
Y
U
N
.
C
O
M2345Part
2App熱度文案
(
吸睛痛點(diǎn)
+
定位用戶
+
營銷賣點(diǎn)
)No.1No.2XXXX XX XX15No.3XX,No.4XXXXNo.52022
Top2022
TopApp——CAS
CAS
HOT WW
W
.
R
E
Y
U
N
.
C
O
MPart
2App,61.4%,38.6%2022,57.9%,15.8%,10.1%,
6.5%,9.7%2022202201-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-182.0
w1.5
w1.0
w5.0
k001-013DApp——
CAS
HOT WW
W
.
R
E
Y
U
N
.
C
O
MPart
2App熱度文案
(
吸睛痛點(diǎn)
+
定位用戶
+
營銷賣點(diǎn)
)No.1AppNo.2!No.3No.4No.5AI3D2022
Top2022
TopApp——CAS
CAS
HOT WW
W
.
R
E
Y
U
N
.
C
O
M02AppWW
W
.
R
E
Y
U
N
.
C
O
M9991,06763248220212022AppAppApp
——Part
2App2021–2022App&?AppK12App20222021CASWW
W
.
R
E
Y
U
N
.
C
O
M0501001502002503000100200300400500600123456789101112App
——Part
2App2022App?1–4App/App?1–4AppCASWW
W
.
R
E
Y
U
N
.
C
O
MApp
——K12
AppPart
2App2022App/,44.9%,12.5%,10.1%,
7.5%,5.2%,
4.3%,15.4%,44.1%/,
25.9%,9.0%,
6.0%,
3.2%,
2.1%,9.7%App?K12 AppApp/?App2022AppCASWW
W
.
R
E
Y
U
N
.
C
O
M?AppApp?/AppAppAppApp
——App/AppPart
2App604020080100120140160180App2022AppAppCAS806040200100140120160180?AppApp?AppAppApp
——App2022AppPart
2App*CAS?AppAppApp94%?AppApp
——App60%50%40%30%20%10%0%70%80%90%100%2022AppPart
2AppCASWW
W
.
R
E
Y
U
N
.
C
O
MApp12345App12345App12345App
——Part
2AppCAS/App123451 1App1EF()2CAMBLY3PTE45BUSUUApp12345WW
W
.
R
E
Y
U
N
.
C
O
MPart
2 App視頻素材,94.5%,5.5%2022,22.0%,19.4%QQ ,17.0%QQ ,9.9%,31.7%2022App
——202201-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-181.2
w9.9
k6.0
k3.0
k001-01CASHOTWW
W
.
R
E
Y
U
N
.
C
O
MApp——Part
2 App熱度文案
(
吸睛痛點(diǎn)
+
定位用戶
+
營銷賣點(diǎn)
)No.10No.26030No.33No.42022No.5032022
Top2022
TopApp
——CAS
CAS
HOT WW
W
.
R
E
Y
U
N
.
C
O
MPart
2 App,98.0%,2.0%2022,65.0%,7.2%,7.0%,QQ5.0%,
16.1%2022App
——202201-01
01-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-1810.0
w8.0
w6.0
w4.0
w2.0
w0
CAS
HOT WW
W
.
R
E
Y
U
N
.
C
O
MPart
2 AppApp
——熱度文案
(
吸睛痛點(diǎn)
+
定位用戶
+
營銷賣點(diǎn)
)No.11000No.20 9No.30No.40No.502022
Top2022
TopCAS
CAS
HOT WW
W
.
R
E
Y
U
N
.
C
O
MPart
2 App,79.0%,21.3%2022,51.8%,16.5%,11.3%,5.2%,
15.2%2022App
——202201-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-182.0
k1.5
k1.0
k500001-01
CAS
HOT WW
W
.
R
E
Y
U
N
.
C
O
MPart
2 AppApp
——熱度文案
(
吸睛痛點(diǎn)
+
定位用戶
+
營銷賣點(diǎn)
)No.1No.2No.3No.40–6No.52022
Top2022
TopCAS
CAS
HOT WW
W
.
R
E
Y
U
N
.
C
O
M02AppWW
W
.
R
E
Y
U
N
.
C
O
M23444781965262357202020212022AppAppAppApp
——Part
2App2020–2022App?AppAppApp2022800?App2022App9.6%2020 6.8%AppCASWW
W
.
R
E
Y
U
N
.
C
O
MApp
——Part
2App2022App56957563353646740437631318116516016984721004541301517231091001002003004005006000100200300400500600700123456789101112?App Q13App600?AppApp9AppAppCASWW
W
.
R
E
Y
U
N
.
C
O
M?AppApptop
5App2022App2023AppApp
——Part
2App59.5%58.2%55.0%2020202120222020–2022AppTop
5CASWW
W
.
R
E
Y
U
N
.
C
O
MApp
——Part
2AppApp1112QQ1314151617181920App123()456789102022AppTop
20WW
W
.
R
E
Y
U
N
.
C
溫馨提示
- 1. 本站所有資源如無特殊說明，都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等，如果需要附件，請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙，網(wǎng)頁內(nèi)容里面會(huì)有圖紙預(yù)覽，若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲(chǔ)空間，僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理，對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯，并不能對任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容，請與我們聯(lián)系，我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。
最新文檔
- 執(zhí)業(yè)醫(yī)師定期考核個(gè)人述職報(bào)告7篇
- 應(yīng)聘應(yīng)屆生的自我介紹范文
- 建筑工程入門基礎(chǔ)知識(shí)普及
- 家電導(dǎo)購培訓(xùn)
- 大學(xué)法制安全教育主題班會(huì)
- 2018山西道法試卷+答案+解析
- 2024年中國自動(dòng)化設(shè)備行業(yè)市場發(fā)展趨勢預(yù)測報(bào)告-智研咨詢重磅發(fā)布
- 多模GNSS精密單點(diǎn)定位選星方法研究
- 線粒體乳酸攝取氧化復(fù)合物促進(jìn)失巢乳腺癌干細(xì)胞特性和轉(zhuǎn)移潛能
- 二零二五年度個(gè)人擔(dān)保合同電子化簽訂與存證服務(wù)
- 江蘇中國中煤能源集團(tuán)有限公司江蘇分公司2025屆高校畢業(yè)生第二次招聘6人筆試歷年參考題庫附帶答案詳解
- 【語文】第23課《“蛟龍”探海》課件 2024-2025學(xué)年統(tǒng)編版語文七年級(jí)下冊
- 北師版七年級(jí)數(shù)學(xué)下冊第二章測試題及答案
- 2025警察公安派出所年終總結(jié)工作匯報(bào)
- 機(jī)動(dòng)車檢測站新?lián)Q版20241124質(zhì)量管理手冊
- 2024年決戰(zhàn)行測5000題言語理解與表達(dá)（培優(yōu)b卷）
- 中國游戲發(fā)展史課件
- 2025年慢性阻塞性肺疾病全球創(chuàng)議GOLD指南修訂解讀課件
- 《PLC應(yīng)用技術(shù)（西門子S7-1200）第二版》全套教學(xué)課件
- 第01講 直線的方程（九大題型）（練習(xí)）
- 《基礎(chǔ)會(huì)計(jì)》教學(xué)課件-整套教程電子講義
評論
0/150
提交評論