新職業(yè)英語2Unit5資料

新職業(yè)英語2Unit5資料第1頁/共75頁ContentsListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6LanguageLab7Entertainment8第2頁/共75頁Warm-1TaskWorkinpairs.Inthetabletherearesomecommonlyusedmethodstonameacompanyorbrand.Examplesofsomefamouscompaniesorbrandsarelistedbelow.Discusswithyourpartnerandmatchtheexampleswiththecorrespondingmethods.第3頁/共75頁Warm-2Ford,McDonald’sSony,GoogleHSBC,KFCPizzaHutNikeClean&ClearH?agen-Dazs第4頁/共75頁ReadingAReadingATextTask1Task2BusinessKnow-how第5頁/共75頁TextA-1H?agen-Dazs

H?agen-Dazsisabrandoficecream,establishedbyPolishimmigrantsReubenandRoseMattusintheBronx,NewYorkin1961.Startingwithonlythreeflavors:vanilla,chocolateandcoffee,thecompanyopeneditsfirstretailstoreinBrooklyn,NewYorkin1976.H?agen-DazsthenofferedfranchisesthroughouttheUnitedStatesand54othercountriesaroundtheworld.H?agen-Dazsproducesicecream,icecreambars,icecreamcakes,sorbetandfrozenyogurt.ReadingA第6頁/共75頁TextA-2ReadingATheicecreamnowcomesinmanydifferentflavorsandisa“super-premium”brand,meaningitisquitedense(verylittleairismixedinduringmanufacture),usesonlyeggyolks,andhasahighbutterfatcontent.H?agen-Dazsisalsomeanttobekeptatatemperaturethatissubstantiallylowerthanmosticecreamsinordertokeepitsintendedfirmness.Itissoldbothingrocerystoresandindedicatedretailoutlets.第7頁/共75頁TextA-3ReadingAThenameofH?agen-DazsdoesnotderivefromanyoftheNorthGermaniclanguages;itissimplytwomade-upwordsmeanttolookScandinaviantoAmericaneyes(the“?a”and“zs”arenotapartofanynativewordsinanyoftheScandinavianlanguages).Thisisknowninthemarketingindustryasforeignbranding.MattusthoughtthatDenmarkwasknownforitsdairyproductsandhadapositiveimageintheUS.Heincludedanoutlinemapof

Denmarkonearlylabels,aswellasthenameofCopenhagen.第8頁/共75頁TextA-4ReadingATheirdaughterDorisHurleytoldPBSdocumentaryAnIceCreamShow(1999)thatherfatherReubenMattussatatthekitchentableforhourssayingmeaninglesswordsuntilhecameupwithacombinationheliked.Hechosethismethodsothatthenamewouldbecompletelyuniqueandoriginal.第9頁/共75頁TextA-5ReadingAThephilosophyofH?agen-Dazsissimple:findthepurestandfinestingredientsintheworldandputtheminthebesticecream,sorbet,andfrozenyogurtavailable.Itisawayofdoingbusinessthatisasdemandingasitisuncommon.Anditisthereasonwhythebrandhasrepresentedfineicecreamforhalfacentury.Sincethebeginning,H?agen-Dazshassoughttoinnovateandbringnewfrozendessertexperiencestoitscustomers,includingdistinctiveflavorssuchasVanillaSwissAlmond,ButterPecanandDulcedeLechetonamejustafew.H?agen-Dazswasalsothefirsttointroducetheworldtoicecreambarsforagrown-uptaste,withtheintroductionoftheH?agen-Dazsicecreambarsin1986.Othersuperpremiuminnovationsfollowed,withFrozenYogurtin1991andSorbetin1993.第10頁/共75頁TextA-6ReadingATothisday,H?agen-Dazsremainscommittedtodevelopingexceptionalnewsuperpremiumfrozendessertexperiences,releasingnewflavorseveryyear.第11頁/共75頁A-Trans-1哈根達斯哈根達斯是由來自紐約布朗克斯區(qū)的波蘭移民魯本·馬特斯和露絲·馬特斯于1961年創(chuàng)辦的一個冰淇淋品牌。他們的第一家零售店于1976年在紐約布魯克林區(qū)開張，一開始時只銷售香草、巧克力和咖啡三種口味的冰淇淋。隨后，哈根達斯開始在美國以及其他54個國家出售特許經(jīng)銷權。它生產(chǎn)冰淇淋、雪糕、冰淇淋蛋糕、果味冰淇淋以及冰凍酸奶。ReadingA第12頁/共75頁A-Trans-2ReadingA今天哈根達斯冰淇淋口味有多種，是一個頂級品牌。哈根達斯品牌代表著其冰淇淋非常醇厚（在制作過程中幾乎沒有空氣混入），制作時僅使用蛋黃，并且乳脂含量很高。這同時也意味著哈根達斯冰淇淋的存放溫度要比大多數(shù)品牌低很多，為的就是保持冰淇淋的硬度。哈根達斯產(chǎn)品在雜貨店和專營零售店里都有銷售。第13頁/共75頁A-Trans-3ReadingA哈根達斯的名字并非來源于北日耳曼語；它僅僅是兩個自創(chuàng)的單詞，為的是讓美國人覺得它像斯堪的納維亞語（其中的“?a”和“zs”并非任何斯堪的納維亞語單詞中的字母組合）。這在銷售行業(yè)中被稱為品牌異國化。馬特斯認為丹麥的乳制品非常出名，并且在美國有一個正面的形象。于是他將丹麥地圖以及哥本哈根的名字放在了早期的商標上。第14頁/共75頁A-Trans-4ReadingA他們的女兒多麗絲·赫利在美國公共廣播公司的紀錄片《冰淇淋博覽》（1999）中曾講述道，父親魯本·馬特斯在餐桌前坐了好幾個小時，嘴里念叨著一些無意義的單詞，直到想出這個他喜歡的組合。他采取這種方式為的是能使名字完全原創(chuàng)，獨一無二。第15頁/共75頁A-Trans-5ReadingA哈根達斯的理念非常簡單：以世界上最純最好的原料制作出最佳的冰淇淋、果味冰淇淋和冰凍酸奶。這種經(jīng)營方式不尋常，同時要求也很苛刻，這也是該品牌半個世紀以來都能作為上等冰淇淋代表的原因。從一開始，哈根達斯就設法革新并且?guī)Ыo顧客全新的冰凍甜點的體驗，它有一些非常有特色的口味：瑞士香草杏仁、奶油胡桃、牛奶太妃，諸如此類。哈根達斯還于1986年推出了哈根達斯雪糕系列，首次在全世界推出成人口味雪糕。其他頂級產(chǎn)品的創(chuàng)新隨之而來，包括1991年推出的冰凍酸奶和1993年推出的果味冰淇淋。第16頁/共75頁A-Trans-6ReadingA時至今日，哈根達斯仍致力于開發(fā)頂級的冰凍甜點全新體驗，每年都推出不同的新口味。第17頁/共75頁ReadingAflavorn.aparticulartasteofafoodordrinke.g.

Youmaychoosefromsixpopularflavors.e.g.Idon’tliketheflavorofonion.

Tran:這種面包有各種口味。

Thisbreadhasplentyofflavors.第18頁/共75頁ReadingAfranchisen.permissiongivenbyacompanytosomeonewhowantstosellitsgoodsorservicesv.togiveorsellafranchisetosomeonee.g.

afranchiseholder.afranchiseagreemente.g.Heisstartingthefirstschoolhimself,butsubsequentoneswillbefranchisedtousethenewmethod.Tran:他購買了熱狗專營權。

Hehasboughtahotdogfranchise.第19頁/共75頁containingalotofthings,people,plants,etc.inasmallareae.g.

Trafficsloweddownbecauseofthedensefog.e.g.Therewasadensecrowdwaitingtoseethepop

star.Tran:我們在茂盛的樹林中艱難前行。

Wefoughtourwaythroughdenseforest.ReadingAdense第20頁/共75頁(“derive”maybeusedasanintransitiveverboratransitiveverb):tocomefrom;toobtainorreceivefromasourcee.g.

Thisidiomderivesfromanancientcustom.e.g.Hehasderivedgreatpleasurefromreadingthisbook.Tran:該英文單詞來源于法語。

ThisEnglishwordderivesfromFrench.ReadingAderivefrom第21頁/共75頁n.oneofthethingsfromwhichsomethingismade,especiallyoneofthefoodsthatareusedtogethertomakeaparticulardishe.g.

Coconutisabasicingredientformanycurries.e.g.

Imaginationandhardworkaretheingredientsofsuccess.Tran:這個蛋糕是用什么做的？

Whataretheingredientsofthecake?ReadingAingredient第22頁/共75頁v.tointroducenewthings,ideas,orwaysofdoingsomethinge.g.

Wemustconstantlyadaptorinnovatetoensuresuccessinagrowingmarket.Tran:想生意越做越好，就得創(chuàng)新。

Businesseshavetoinnovateinordertomakenewprogress.ReadingAinnovate第23頁/共75頁havingaqualityorcharacteristicthatmakessomethingdifferentandeasilynoticede.g.

Shehasaverydistinctivewayofkeepingfit.Tran:戰(zhàn)士們穿的軍裝很醒目。

Soldierswearadistinctiveuniform.ReadingAdistinctive第24頁/共75頁a.unusuallygood;excellente.g.

Theyareexceptionalstudents.e.g. Attheageoffive,sheshowedexceptionaltalentforamusician.Tran:消防隊員表現(xiàn)得非常勇敢。Thefiremenshowedexceptionalbravery.ReadingAexceptional第25頁/共75頁v.tomakesomethingavailabletothepublice.g.

Thenewfilmwillbereleasednextmonth.e.g.Thecommissionreleaseditsfindings.Tran:什么時候向報紙公布選舉日期才是最佳時機？

Whenisthebestmomenttoreleasethedateoftheelectiontothenewspapers?ReadingArelease第26頁/共75頁A-Task1-1Task1Answerthefollowingquestionsaccordingtothepassage.ReadingAWhenwasH?agen-Dazsestablished?2.WhereisH?agen-Dazssold?H?agen-Dazswasestablishedin1961.

Itissoldbothingrocerystoresandindedicatedretailoutlets.

第27頁/共75頁A-Task1-2ReadingA3.WhatisthemeaningofH?agen-Dazs?4.WhydidReubenMattussitatthekitchentableforhourssayingmeaninglesswords?5.DoyouthinkthebrandofH?agen-Dazsisasuccessfulone?Whyorwhynot?Ithasnomeaning.Itissimplytwomade-upwordsmeanttolookScandinaviantoAmericaneyes.Hewastryingtofigureoutanamethatiscompletelyuniqueandoriginal.H?agen-DazsisverysuccessfulBecausethebrandhasstoodforfineicecreamforhalfacentury.第28頁/共75頁A-Task2Task2CompletethefollowingtableaccordingtothepassageReadingAAboutH?agen-DazsDetailsFirstretailstoreCreatorsofH?agen-DazsFirstflavorsofH?agen-DazsOtherflavorsofH?agen-DazsMethodsofsellingFutureplanofH?agen-DazsinBrooklyn,NewYorkin1976developingexceptionalnewsuperpremiumfrozendessertexperiences,releasingnewflavorseveryyearretailing(ingrocerystores,retailoutlets),franchisingReubenandRoseMattusvanilla,chocolateandcoffeeVanillaSwissAlmond,ButterPecanandDulcedeLeche第29頁/共75頁BusinessKnow-howBusinessKnow-howBuildingupBrandRecognitionCreatealogotobeusedconsistently.Recognitionanduniquenessaremoreimportantforthelogothanrepresentationoftheproduct/service;Createacatchysloganthatsayssomethingpowerfulandoriginal,inasfewwordsaspossible;Developawebsite,businesscards,aletterheadandotherrelatedbusinesstoolswithaconsistenttheme;Knowthecustomersanduseabrandingstylethatappealstothem.Sendyourmessagetothemthrougheverypossiblemarketingchannel;Takeeveryopportunitytoleavethecustomerswithalastingimpression.第30頁/共75頁ReadingBReadingBTextTask1Task2第31頁/共75頁TextB-1SunshineFastFoodFranchising

SunshineFastFoodCo.,Ltd.drawsonmorethan30yearsofprofessionalknowledgetoprovideuniquemarketskillsandstrategiesforourfranchisees.WithaSFFfranchiseyoucanturnyourdreamintoarealityandbeyourownboss.Weprovidetraining,assistanceinsiteselection,officedesignandequipmentorderingbeforeyouopenyourrestaurantandongoingsupportonceyou’reopen.Oursuccessisbasedentirelyonthesuccessofourfranchisees.Theobligationsofthefranchiseeandthecompanyareasfollows:ReadingB第32頁/共75頁TextB-2ReadingBThefranchiseeisresponsiblefor:?Initialfranchisefee?Findinglocation?Leaseholdimprovements?Leasingorpurchasingequipment?Marketingandadvertising?Hiringemployeesandoperatingtherestaurant?Payinga7%royalty第33頁/共75頁TextB-3ReadingBThecompanyprovides:?Locationselectionguidance?Restaurantlayoutdesignguidance?Equipmentorderingguidance?Aninitialtrainingprogram?Anoperationsmanual?Periodicevaluationsandongoingsupport?Marketingguidanceandadvice第34頁/共75頁TextB-4ReadingBToapplyforthefranchise,youshallgothroughthefollowingprocess:StepsYourActions1CompletetheRequestforInformation.2Phoneinterviewwithourrepresentativetodetermineifyouqualifytobeafranchisee.3Ifyouqualifyasaprospectivefranchisee,wewillaskyoutosubmitaRequestforConsiderationForm.4UponreceiptofyourRequestforConsiderationForm,ourFranchiseAwardCommitteeshallreviewyourapplication.Ifitisapproved,wewillsendyouourFranchiseDisclosureDocumentbyemail.第35頁/共75頁TextB-5ReadingB5Phoneinterviewwiththepresident.Wedemonstrateourmanagementsystemandmarketresearchprogram.6ScheduleaDiscoveryDaymeetingwithussowecanmeetandevaluateyouandyouus.7WithinfivedaysofyourDiscoveryDayvisitweshallnotifyyouourdecision.Ifourdecisionispositive,youwillenterintoaFranchiseAgreementwithusandremittoustheFranchiseFee.8

WithinfourweeksoftheexecutionoftheFranchiseAgreement,youwillattendtheinitialOwnersTrainingSessionsandbeginpre-openingpreparation.第36頁/共75頁加盟陽光快餐連鎖陽光快餐有限責任公司汲取三十多年的全面專業(yè)知識，旨在為我們的受許人提供獨特的市場技巧和策略。加盟陽光快餐連鎖，您將實現(xiàn)您的夢想，做自己的老板。我們向您提供開業(yè)前選址、餐館設計及設備訂購方面的培訓和輔助，并在開業(yè)后提供持續(xù)的支持。我們的成功完全依賴于受許人的成功。受許人和我們公司的責任如下：B-Trans-1ReadingB第37頁/共75頁B-Trans-2ReadingB受許人負責：?

首次加盟費?

選址?

租賃場地裝修?

設備租賃或采購?

營銷和廣告?

雇用職員和餐館運作?

支付7%特許權使用費第38頁/共75頁B-Trans-3ReadingB

公司提供：?

選址指導?

餐館布局設計指導?

設備訂購指導?

初始培訓項目?

運營指導手冊?

定期評估和持續(xù)輔導支持?

營銷指導和建議第39頁/共75頁B-Trans-4ReadingB申請?zhí)卦S經(jīng)營權需要經(jīng)過以下流程：步驟

您需要做的填寫《信息采集表》接受我方業(yè)務代表的電話面試，確定自己是否符合受許人資格要求。如果您符合潛在受許人資格要求，您需要提交《請求考量表》。特許權授予委員會一旦收到您的《請求考量表》就會審核您的申請。如果審核通過，您將通過電子郵件收到我們的《特許經(jīng)營信息披露表》（簡稱《信息披露表》）1234第40頁/共75頁B-Trans-5ReadingB5接受總裁的電話面試。我們會介紹我們的管理系統(tǒng)和市場調(diào)查程序。6安排“公開日”面談，以便彼此見面、相互評估。7“公開日”會見后5日內(nèi)，我們會通知您我們是否授予您特許經(jīng)營權。如果我們決定授予，您將與我們公司簽訂《特許經(jīng)營協(xié)議》，并匯寄加盟費。8協(xié)議生效后4周內(nèi)，您將參加首次企業(yè)主培訓會，并著手開業(yè)前準備工作。第41頁/共75頁B-Task1Task1Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothepassage.ReadingB1.Thefranchiseeneedstopayaninitialfranchisefeeandanannual17%royalty.2.Thefranchisorisresponsibleforleasingofficeequipmenttothefranchisee.3.AfterreceiptoftheRequestforConsiderationFormandapprovalbytheCommittee,theprospectivefranchiseewillreceiveanFDDbyemail.4.ThefranchisefeemustbepaidbeforeaFranchiseAgreementwithSFFFranchisingissigned.FFTF第42頁/共75頁B-Task2-1ReadingBTask2FillintheblankswiththeactionsbelowtohelpdecideanSFFfranchiseaward.ScheduleaDiscoveryDaymeetingReviewtheapplicationbytheCommitteeSignaFranchiseAgreementInterviewtheapplicantbyanSFFrepresentative1.ReceiveaRequestforInformation2.________________________________3.IssueaRequestforConsiderationFormFeedtheapplicantbackwith“No”Feedtheapplicantbackwith“No”Feedtheapplicantbackwith“No”4.________________________________YYYYNNNBD第43頁/共75頁B-Task2-2ReadingB6.Phoneinterviewwiththepresident7.________________________________8.MeetandevaluatetheapplicantFeedtheapplicantbackwith“No”Feedtheapplicantbackwith“No”9.________________________________5.EmailaFranchiseDisclosureDocumentYYYYNNCA第44頁/共75頁ListeningListening&SpeakingTask1Task2Task3Task4Task5第45頁/共75頁L-Task1Task1Twocollegestudentsarediscussingtheirfavoritemobilephonebrands.Listentotheconversationandtickoffthefeaturesthathavebeenmentionedforeachbrand.Listening&SpeakingScript√√√聲音第46頁/共75頁L-1-ScriptTask1

ScriptListening&Speaking聲音第47頁/共75頁L-Task2Listening&SpeakingScriptTask2Mr.MarlonandMs.Diazaretalkingaboutbrandprotection.Listentotheconversationandchoosethebestanswertoeachquestionyouhear.1.A.Registeringthecompany.B.Registeringatrademark.C.Registeringthebusinessname.2.A.Reproducehisbrandorlogo.B.Paythecopyrightprotectioncharges.C.Bringanactionagainstothertraderswhoviolatehiscopyright.3.A.Businessnamesarenotexclusive.B.Businessnamesarenoteasilyrecognizable.C.Businessnamesarenoteffective.聲音第48頁/共75頁L-2-ScriptTask2

Script

Listening&Speaking聲音第49頁/共75頁L-Task3Listening&SpeakingScriptTask3Mr.Denverisdiscussingthepricingofhiscompany'sproductswithMs.Jones.Listentotheconversationanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).TMr.Denverbelievesthatthepriceofaproductcouldbejustifiedbyitsbrandname.2.Mr.Denverdisagreestowincustomersbyloweringprices.3.Ms.Jonessuggestedareductionof10%ofthepriceoffered.TF聲音第50頁/共75頁L-3-ScriptTask3

Script

Listening&Speaking聲音第51頁/共75頁L-Task4Task4

Ms.WhiteistalkingwiththeexporterMr.Fordaboutthepackagingforherorder.ListentotheconversationandtickoffthereasonsMs.Whiteholdsagainstusingcartons.Listening&SpeakingScript√Cartonsaremoreexpensive.Cartonsarenotstrongenough.Cartonsarenotwaterproof.Cartonsdonotappealtotheeye.Cartonsarelight.Cartonsincreasetheriskoftheft.√√聲音第52頁/共75頁L-4-ScriptTask4

Script

Listening&Speaking聲音第53頁/共75頁L-Task5-1Task5Listentothepassagetwiceandfillintheblankswithwhatyouhear.

Listening&SpeakingAbrandisbackedbyanintangibleagreementbetweenaconsumerandthecompanysellingtheproductsorservicesunderthebrandname.Aconsumer______________________________basicallyagreestoselectthatbrandoverothersbasedprimarilyonthebrand’sreputation.Brandshavebeenusedsinceancienttimes.Forexample,peopleburnedsingulardesignsintotheskinoftheirlivestockto___________________,whilepottersandsilversmithsmarkedtheirwareswithinitialsorotherpersonaltags.whoprefersaparticularbrandproveownership聲音第54頁/共75頁L-Task5-2Listening&SpeakingButitisonlysincethesecondhalfofthe19thcenturythatbrandingevolvedinto__________________________.TheIndustrialRevolution,newcommunicationsystems,andimprovedmodesoftransportinggoodsmadeitbotheasierandmorenecessaryforcompaniesto_________________________________.Asmanufacturersgainedaccesstonationalmarkets,numerousbrandnameswerebornthatwouldachievenationalandglobalstatus.ProcterandGamble,Kraft,Heinz,Coca-Cola,Kodak,andSearswereafewoftheinitialbrandsthatwouldbecomecommonhouseholdnamesbythemid-1900s.Beforelong,__________________________torecognizeandprotectbrandnames,andbrandingwasextendedtoservices—suchascarrepair—aswellasproducts.Thusthebrandconceptmovedintotheforefrontofmodernadvertisingstrategy.anadvancedmarketingtoollegalsystemswereestablishedadvertisebrandsoverlargerregions聲音第55頁/共75頁WritingWritingTask1Task2Task3第56頁/共75頁W-Task1-1Task1Readthefollowingleafletanddiscussthequestions.Writing第57頁/共75頁W-Task

1-2WritingWhatisthegoaloftheleaflet?2.Whatdoyouthinkisthesuitablesizeforthisleaflet?3.Somemessagesintheleafletaregiveninspecialprintingsizesandstyles.Pleaseidentifythemandexplain.4.Therearemanyillustrationsintheleaflet.Doyouthinktheleafletcandowithoutthem?ThegoaloftheleafletistopromoteTheRiceBoxfastfoodserviceforChristmasparties.TheleafletshouldnotbelargerthananA4becauseifpeoplecan’tfititeasilyintoapocketorabag,they’llthrowitaway.

Themessagessuchastheevent(ChristmasParty),themenu(CateringSpecialMenu),theprice($11PerPerson),andthephonenumber(545-9929)aregiveninalargerfontoramoreeye-catchingcolorwiththepurposetodrawreaders’attentionandarousetheirinterest.

No,ofcoursenot.Aleafletwithoutillustrationswillbeveryboring.第58頁/共75頁W-Task2Task2

Putthefollowingportionsintheirappropriateplacesinthehalf-finishedleaflet.Writing1.ToursruneveryWednesdayandSundayat9:30a.m.fromShenzhenRailwayStation.Tourdoesincludesomelightwalking.Duration:8hoursPrice:￥400perpersonincl.bustrip,admissiontoDisneylandandlunch.4.HongKongDisneylandopensitsdoorstotheworldandushersinaneweraofDisneymagic.Comesharethetradition,heritageandfun!Planyourtriptoday!1.ToursruneveryWednesdayandSundayat9:30a.m.fromShenzhenRailwayStation.Tourdoesincludesomelightwalking.Duration:8hoursPrice:￥400perpersonincl.bustrip,admissiontoDisneylandandlunch.3.ContactHongYingToursOn(0755)34567890oronline:www.honging-

3.ContactHongYingToursOn(0755)34567890oronline:4.HongKongDisneylandopensitsdoorstotheworldandushersinaneweraofDisneymagic.Comesharethetradition,heritageandfun!Planyourtriptoday!第59頁/共75頁W-Task3Task3

Youaregoingtoopenasmallcafénearthecampus.Pleasemakealeaflettoadvertiseit.Writing第60頁/共75頁MiniWorkingroups.Conductabrandloyaltysurveyamongtendormitoriesinyourcollegeandreportyoursurveyresultstotheclass.Mini-projectStep1:Chooseabrandofanyserviceorproduct(toothpaste,fastfoodrestaurant,mobilephone,magazine,etc.).Step2:Designyourownbrandloyaltysurveyform.Thefollowingsamplesurveyformaboutcomputersisforyourreference.Step3:Handoutthesurveyformstotendormitoriesinyourcollege.Step4:Draftasummaryofyoursurveyresults.Thesummaryshouldanswerthefollowingquestions:?Whicharethetopthreebrandsinthebrandloyaltysurvey??Whatarecustomers’reasonsforpurchasingthesetopthreebrands?Step5:Reportyoursurveyresultstotheclass.Sample第61頁/共75頁Mini-sampleMini-project第62頁/共75頁LanguageLabLanguageLabTask1Task2Task3Task4Task5第63頁/共75頁LL-Task1Task1Matchthewordsontheleftwiththeirmeaningsontheright.LanguageLabFDAJEGCHBI第64頁/共75頁LL-Task2-1Task2CompletethefollowingsentenceswiththewordsfromTask1.Changetheformifnecessary.

LanguageLabWhatisyourfavorite____________ofelectronicdictionary?2.Californiahasmany_________________fromotherstates.3.Weneedtowrite_____________

computerprogramsspecificallydesignedforthetask.4.Ourcompany’s______________istolistentoourcustomersandmakethemsatisfied.5.Weighoutallthe_________________beforeyoustartmakingthecake.brandimmigrantsdedicatedphilosophyingredients第65頁/共75頁LL-Task2-2LanguageLab6.Herunshissandwichchainasa________________operation.7.Thenewtradefigureshavejustbeen________________.8.Fromhisearliestyearsheshowed________________abilityinmechanics.9.Theradioprogramhasmany________________

featureshighlyappreciatedbytheaudience.10.Theworkis________________,buthefinisheditwithgreatsuccess.franchisereleasedexceptionaldistinctivedemanding第66頁/共75頁LL-Task3LanguageLab1.Jack_____________anewideato_________________________________.2.Sincewe____________

intechnologylastyear,theproduction___________________________.3.Nodetailsaboutthetalks__________________,sowedon’tknow______________________.4.Ifhisconclusion___________________facts,wehaveto___________________.5.Tenyearsagowehadonlyastaffoften_______________,butnowourcompanyis________________________________.Task3Completethesentenceswiththefollowingwordsorphrasesplussomewordsofyourown.derivefromstartwithinnovatecomeupwithreleasecameupwithpushthesalesoftheinnovatedhasbeengreatlyincreasedhavebeenreleased