廣告詞的文體分析

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Chanel12AttheLexicalLevel

1.Wideuseofaffirmativeandcommendatorywordsandexoerssions.Thepouposeofadvertisingistoimpressthepotentialcusyomerwiththequalityofaproduct,soitoftenusesaffirmativeandcommendatorywordsandexoerssionsindescribingthecommodity.Forexample:

Agirlshouldbetwothings:classyandfabulous.（每個(gè)女孩都該做到兩點(diǎn)：有品位并光芒四射。2.

Frequentuseofpersonalpronouns.Advertisinginparticularreliesontargetingspecificgroupsofreaders,andoneofthemostfrequentlyusedwaysinwhichadvertisinglanguageaddressesasetofreadersisbyusingthedirectaddressterm"you".

Idon'tunderstandhowawomancanleavethehousewithoutfixingherselfupalittle-ifonlyoutofpoliteness.Andthen,youneverknow,maybethat'sthedayyouhaveadatewithdestiny.Andit'sbesttobeasprettyaspossiblefordestiny.

3AttheGrammaticalLevel1.PreferenceforshortsentenceMostsentencesintheadvertisementsareshort.Theseshortsentencesareveryimpressiveandcaninfluecceaudiencedeeply.Forexample:Fashionpasses,style.remains.(時(shí)尚會(huì)過(guò)去，但風(fēng)格永存)Awomanwhodoesn'twearperfumehasnofuture.(不用香水的女人沒有未來(lái)。）

4AttheGrammaticalLevel2.UseofinterrogativeandimperativesentencesTheuseofquestionandcommandinadvertisingkindlesasparkofinterestinthereaderandinducesthepotentialreadertohaveagoatit.Forexample:

“Whereshouldoneuseperfume?"ayoungwomanasked."Whereveronewantstobekissed,"Isaid.(“應(yīng)該在何處擦香水？”一位少婦問我。“只要是想被親吻的地方”我如此回答.)

Don'tspendtimebeatingonawall,hopingtotransform.itintoadoor.(不要浪費(fèi)時(shí)間敲一堵墻，你無(wú)法將其變做一扇門。)5AttheGrammaticalLevel3.Useofsimplesentencestructure.Intheseadvertisements,wecanfindthattheyusethesimplesentencestructurewhichcontributestothereadabilityofthead.Luxurymustbecomfortable,otherwiseitisnotluxury.奢侈就必須舒適，否則就不是奢侈。

6AnAdvertisementofLV7Wherewilllifetakeyou?生命將引領(lǐng)你去向何方？

--------ByLoUisVuitton路易威登Whatisajourney?何為旅行？Ajourneyisnotatrip.旅行不是一次出行，It’snotavacation.也不只是一次假期。It’saprocess.ADiscovery.旅行是一次過(guò)程，一次發(fā)現(xiàn)。It’saprocessofself-discovery.一次自我發(fā)現(xiàn)的過(guò)程。Ajourneybringsusfacetofacewithourselves.真正的旅行讓我們直面自我。Ajourneyshowsusnotonlytheworld.旅行，不僅讓我看到了世界，Buthowwefitinit.更讓我們看到自己在其中的位置。Doesthepersoncreatethejourney?是我們創(chuàng)造了旅行？Ordoesthejourneycreatetheperson?還是旅行造就了我們？Thejourneyislifeitself.生命本身就是一場(chǎng)旅行。Wherewilllifetakeyou？生命將引領(lǐng)你走向何方？8AttheGrammaricalLevel1.Useofinterrogativesentences.Theadvertiserbeginsandendsthisadwithinterrogativesentences."Whatisajourney?"and"

Wherewilllifetakeyou?"Itcancatchthereaderseyesandimpressthemdeeply.9AttheGrammarcialLevel2.Useofsimplesentencesandshortsentences.Inthisadvertisement,simpleandshortsentencesarepredominant,suchas"It'snotavocation."and"Buthowwefitinit."Itcanattractmorepotentialcustomers.10AttheSemanticLevel1.Repetition.Thesamplerepeats"Journey"fourtimesinthebodyoftheadve