旅游目的地管理知到章節(jié)答案智慧樹(shù)2023年西安外國(guó)語(yǔ)大學(xué)

旅游目的地管理知到章節(jié)測(cè)試答案智慧樹(shù)2023年最新西安外國(guó)語(yǔ)大學(xué)第一章測(cè)試WhyisgoodcustomerserviceespeciallyimportantforasmallCVB?

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Offeringsuperiorserviceforthesamepriceaslargercompetitorsgivesitanadvantage.WhichofthefollowingCVBserviceswouldprobablybeofleastinteresttomeetingplanners?

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Identifyingcommunityfacilitiesthatarebus-friendlyInwhatwayaremotorcoachgroupsdifferentfrommeetingorconventiongroups?

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Motorcoachgroupsaresmallerandgotoadestinationforsightseeing.WhyisaCVBinthebestpositiontohandlearrangementsforlocalgovernmentofficialstoappearatconferencewelcomeevents?

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TheCVBshouldalreadyhaveagoodworkingrelationshipwithlocalgovernmententities.LeadgenerationisanexpensiveventureforaCVBbecause:

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oftheextensivestafftimerequired.第二章測(cè)試Whatisprospecting?

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NetworkingandmeetingwithpotentialclientsWhichofthefollowingisoneofthethreemainquestionswhenqualifyingaprospect?

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Doesaneedexistthatthedestinationcansatisfy?HowisaskingaprospecttorankhisorherneedsinorderofimportancehelpfultoaCVBsalesperson?

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Itgivesthesalespersontheorderinwhichtosellthedestination’sstrengths.Acustomer’sdoubtsthatmustbeovercomeduringthesalesprocessarecalledtypicallycalled:

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Liabilities.Anobjectionthatdealswithsomethingadestinationcannotprovideiscalleda:

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Liability.第三章測(cè)試

Aconsolidatedapproachtodestinationmarketingisbeneficialtotourismbusinessesbecause:

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poolingresourcesgivesbusinessesgreaterbuyingpowerthantheywouldhaveontheirown.Whatisthefirststepindevisingabrandforadestination?

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Definethedestination’ssellingpoints.

WhatisthethirdstepintheAIDAcycle?

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desireBrandsinthehospitalityindustryhavebeensuccessfulbecause:

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consumersassociatevaluewiththebrandname.Brandingisacollectionof________inthemindofvisitors.

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perceptions第四章測(cè)試Inwhichstageoftheproductlifecyclearedistributionchannelsaddedasdemandforaproductincreases?

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GrowthWhatbenefitdoesparticipatinginacommunityvisioningprocesshaveforCVBs?

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TheprocesshelpstheCVBraiseawarenessofthevalueoftourismtothecommunity.Aproductcanexperiencerebirthinsteadofdeclineifthefirm:

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recreatestheproductbyaddingnewfeaturesorusinginnovativemarketing.TheCVBproductmarketingdilemmais:

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Accountabilitywithoutauthority.OverwhichofthetraditionalfourPsofmarketingdoCVBsusuallyhavesomecontrol?

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Promotion第五章測(cè)試AnactivityreferstothephysicalactiontakenbytheCVBfunctionalarea.IthelpstheCVBanditsstafftoknowwhethertheactivitytakenreachesitsgoal.

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錯(cuò)WhatarethetwofundamentaltopicsCVBsdealwithintheresearchprocess?

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destinationresearchandCVBaccountabilityresearch

Whichisnotincludedindirectdata?

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economicmultiplier

CVBPerformanceReportingprocessincludesthefollowingthreefunctionalareas:

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conventionsales;

traveltradesales;

marketingandcommunication

Marketingproductivityismeasuredthroughthenumberofvisitors.

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錯(cuò)第六章測(cè)試Whichofthefollowingisanelementofacommunicationsplan?

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StrategyNewsreleasesarewritteninwhichformat?

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InvertedpyramidAnimportantquestiontoaskwhenplanninganindividualjournalistvisittoadestinationis:

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Whatisthestoryanglethejournalistispursuing?WhichofthefollowingpeoplewouldbethelikeliestchoiceforaspokespersonforaCVB?

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ItsdirectorofmarketingandsalesAreviewofstrengthsandweaknessesandacompetitiveanalysisiswhichpartofanorganization’scommunicationsplan?

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Situation第七章測(cè)試Whichofthefollowingisoneoftheoperationalfunctionsofhumanresourcesmanagement?

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AdministrationofcompensationandbenefitsWhichofthefollowingisoneofthestrategicfunctionsofhumanresourcesmanagement?

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organizationaldesignandsuccessionplanningWhatisthefundamentalquestionoftheplanningprocess?

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Whatistheorganizationmeanttoachieve,andhowwillitdothat?Organizationsthatstriveforcontinuousandnever-endingimprovementdowhichofthefollowing?

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Constantlyaskquestions.Whichofthefollowingdescriptionsaboutpersonalandprofessionaldevelopmentaretrue?

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Itisasystematicapproachforemployeestogrowanddevelop.第八章測(cè)試

Tourismdestinationsineverycorneroftheglobehavethetendencytoexperienceadisasterofoneformoranotheratcertainpointintheirhistory.

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對(duì)

Whatarethecommonprinciplesincrisismanagement?

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Coordination;

Communication;

Collaboration;

Commitment

Whichofthefollowingisnotincludedinthep