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紹興市企業(yè)經(jīng)營(yíng)管理者培訓(xùn)中心紹興(中國(guó))理德企業(yè)管理咨詢(xún)顧問(wèn)公司課程講義創(chuàng)新經(jīng)營(yíng)主講人秦俊倫企業(yè)需要相關(guān)咨詢(xún)服務(wù)請(qǐng)與我們聯(lián)系······創(chuàng)新經(jīng)營(yíng)為什么學(xué)習(xí)本課程:斃不創(chuàng)新則死桑亡;觀(guān)念的雀落后是最大聽(tīng)的落后。因枯為觀(guān)念決定蘋(píng)行動(dòng),思路軌決定出路;從而更可怕的打落后,是我斯們根本不知急道我們的觀(guān)肅念落后。我斬們的許多企眨業(yè)日復(fù)一日尼地在重復(fù)經(jīng)榆營(yíng)與管理上付的錯(cuò)誤,是藍(lán)因?yàn)槲覀円血?dú)經(jīng)習(xí)慣了這核些燈“喝錯(cuò)誤的觀(guān)念卷與方法戀”捏。坑面對(duì)WTO出,我國(guó)企業(yè)暫最薄弱的環(huán)依節(jié)是經(jīng)營(yíng),座最差的能力落是創(chuàng)新,最展需要轉(zhuǎn)變的哭是觀(guān)念,最循應(yīng)該提高的臂是經(jīng)營(yíng)決策宋能力和管理義水平。這次撒培訓(xùn)解決的姑,正是企業(yè)騰經(jīng)營(yíng)力和決昂策力的大問(wèn)艷題,它將讓集你深刻感受泉----創(chuàng)絲新的力量!污誰(shuí)應(yīng)該學(xué)習(xí)咸本課程:捷企業(yè)中、高葵層經(jīng)理及主勾管。融通過(guò)本課程拜您將學(xué)習(xí)到搏:正企業(yè)家可以約用它強(qiáng)制培鴿訓(xùn)自己的管敲理團(tuán)隊(duì),提拆高整個(gè)企業(yè)糕的創(chuàng)新能力母。培訓(xùn)方式:萍專(zhuān)題演講,兄問(wèn)答參與。講師介紹:秦駿倫象北京時(shí)代光體華教育發(fā)展顆特?cái)z聘高級(jí)講師瘦,人稱(chēng)恒“劃秦經(jīng)營(yíng)隊(duì)”號(hào),中國(guó)著名凳的企業(yè)微觀(guān)梢經(jīng)營(yíng)專(zhuān)家,罷國(guó)家級(jí)有突郊出貢獻(xiàn)專(zhuān)家句,曾獲國(guó)家孔發(fā)明二等獎(jiǎng)潮,是我國(guó)第瓦一位將創(chuàng)造痛學(xué)原理和系胡統(tǒng)工程學(xué)原卷理運(yùn)用于企律業(yè)經(jīng)營(yíng)實(shí)踐錦,并開(kāi)發(fā)出見(jiàn)創(chuàng)新經(jīng)營(yíng)模革式和體系的敲權(quán)威人士。匠他精于企業(yè)枯診斷,近年唇來(lái)曾為海爾柱集團(tuán)、首鋼旦、清華同方夢(mèng)、中國(guó)一汽典等300余偵家企業(yè)進(jìn)行磚過(guò)系統(tǒng)的咨霉詢(xún)和診斷,施深得企業(yè)認(rèn)臣可。將創(chuàng)造茅學(xué)思想應(yīng)用前于企業(yè)診斷堆實(shí)踐,很多薪思路和觀(guān)點(diǎn)餡與眾不同,啟發(fā)人深省??糖亟淌诂F(xiàn)任嚼中國(guó)創(chuàng)造學(xué)驚會(huì)常務(wù)理事案,浙江大學(xué)堤、清華大學(xué)擊教授會(huì)特聘蒜教授。秦駿厘倫先生的著價(jià)作主要有《遲創(chuàng)新經(jīng)營(yíng)》爽,曾在全國(guó)芳銷(xiāo)售50余載萬(wàn)冊(cè),目前芽又推出了暢潑銷(xiāo)新書(shū)《創(chuàng)浸新經(jīng)營(yíng)衰——頁(yè)中國(guó)企業(yè)診節(jié)斷》;由中妥央電視臺(tái)拍事攝的講課光槐盤(pán)《創(chuàng)新經(jīng)溜營(yíng)》,在全屆國(guó)各地60秘多家電視臺(tái)圣先后播放過(guò)兔。她一、搞好企遭業(yè)是一項(xiàng)系草統(tǒng)工程。督1.市場(chǎng)是量大系統(tǒng),企頸業(yè)是小系統(tǒng)陡。市場(chǎng)是企求業(yè)真正的領(lǐng)納導(dǎo),市場(chǎng)決載定一切。企渣業(yè)內(nèi),經(jīng)營(yíng)誼是龍頭,管沃理是基礎(chǔ),辦技術(shù)是工具豎。經(jīng)營(yíng)與管披理應(yīng)該由經(jīng)痛營(yíng)先走出第袋一步,然后它由經(jīng)營(yíng)、管壓理交替前進(jìn)沫,相輔相成寒。系統(tǒng)工程沙要求搞企業(yè)皮必須講整體丟、講全局、董講動(dòng)態(tài)、講首結(jié)構(gòu),不能目只抓一點(diǎn)。弊_____沙_____您_____怖_____泡_____飄_____宗_____柳_____虹_____童_____剖_____芬_____減_____躲_____漏_____硬_____悶_____懶_____趨_____煉_____熟_____鉛_____錫_____蠶_____招_____砌_____喚_____君_____商_____友_____混_____訂_____企_____啟_____服_____間_____奴_____每_____蛾_____禮_____斗_____零_____非_____遙_____厚_____譽(yù)_____屑_____槽_____妻_____攔____意_____或_____送_____粱_____斷_____川_____塑_____恐_____戒_____頃_____月_____速_____竄_____丹_____瞇_____斧_____寨_____建2.經(jīng)營(yíng)是譜當(dāng)前企業(yè)最廟薄弱的環(huán)節(jié)項(xiàng),經(jīng)濟(jì)不是饒銷(xiāo)售,經(jīng)營(yíng)秤不是管理,遙經(jīng)營(yíng)包括商怒品經(jīng)營(yíng)、資章產(chǎn)經(jīng)營(yíng)、資街本經(jīng)營(yíng),是混研究市場(chǎng)、濤創(chuàng)新決策的差系統(tǒng)工程,室而且是經(jīng)濟(jì)腥決策。經(jīng)營(yíng)婦的目的是追擋求資本的最豪大增值。資幻本增值的具團(tuán)體指標(biāo)是利木潤(rùn),不是利據(jù)稅;資本最較大增值必須粥指全局、指摔長(zhǎng)遠(yuǎn),不能斗以利潤(rùn)為綱澇,只能以市錦場(chǎng)為綱。商庫(kù)品經(jīng)營(yíng)是基眉礎(chǔ),但必須榴與資產(chǎn)經(jīng)營(yíng)怖、資本經(jīng)營(yíng)察捆在一起進(jìn)絡(luò)行,提高企儉業(yè)的市場(chǎng)競(jìng)廁爭(zhēng)力離不開(kāi)抱資本經(jīng)營(yíng)和餐資產(chǎn)經(jīng)營(yíng)。枝_____獨(dú)_____驗(yàn)_____掉_____法_____械_____螺_____季_____屬_____悉_____腥_____年_____跌_____搜_____懸_____粉_____返_____消_____巷_____冒_____宣_____升_____蹦_____盤(pán)_____答_____匆_____誰(shuí)_____快_____牛_____蝴_____茫_____掃_(dá)____潔_____篇_____狀_____爬_____跟_____方_____怕_____勻_____案_____先_____梳_____后_____納_____懷_____存_____宏_____撓_____往____緒_____鴨_____守_____租_____漲_____旨_____樣_____冒_____見(jiàn)_____息_____回_____刺_____厘_____缸_____龜_____縫_____費(fèi)_____班3.企業(yè)家燥是不斷創(chuàng)新晨的經(jīng)營(yíng)專(zhuān)家嘩,管理專(zhuān)家反永遠(yuǎn)不是企厭業(yè)家。管理蘿不是目的,餐管理是為經(jīng)際營(yíng)服務(wù)的,被經(jīng)營(yíng)比管理加更重要。M脫BA是經(jīng)營(yíng)極專(zhuān)業(yè),經(jīng)營(yíng)質(zhì)者必須懂經(jīng)偽營(yíng)原理、經(jīng)敘營(yíng)規(guī)律、經(jīng)陶營(yíng)方法,定桿位不能搞錯(cuò)逼。兩_____今_____罪_____律_____碧_____鍛_____壯_____膊_____爽_____單_____易_____絲_____穩(wěn)_____避_____慮_____肅_____躬_____臭_____醉_____菜_____憲_____雨_____歐_____燭_____隙_____陪_____非_____續(xù)_____牛_____潔_____腫_____善_____憤_____按_____糧_____閱_____乎_____跌_____隨_____忙_____眉_____陳_____繼_____騎_____因_____嬌_____附_____賭_____伙_____齊____匠_____更_____幕_____繩_____板_____宗_____保_____距_____膠_____蕩_____卷_____此_____岡_____喚_____暗_____閱_____柴_____討_____層_____博_____礦_____替_____孟_____格_____必_____焰_____戴_____削_____悠_____帝_____誓_____乏_____屑_____爭(zhēng)_____握_____勒_____表_____全_____巖_____霞_____幕_____沸_____補(bǔ)_____剃_____導(dǎo)_____冷_____速_____習(xí)_____舊_____乏_____撕_____蘇_____臺(tái)_____夠_____敗_____感_____區(qū)_____傅_____切_____買(mǎi)_____俱_____炕_____穩(wěn)_____滅_____勢(shì)_____蠢_____形_____抬_____燥_____庸_____鄰_____察_____臨_____籍_____敵_____勁_(tái)____芽_____命_____魂_____狗_____根_____臺(tái)_____乒_____筐_____傅_____植二、搞好企尾業(yè)必須不斷絡(luò)創(chuàng)新,全面義創(chuàng)新。癢1.創(chuàng)新是倦市場(chǎng)經(jīng)濟(jì)的悲本質(zhì),是對(duì)傾企業(yè)家的基嫂本要求。創(chuàng)譜新是創(chuàng)造在吊社會(huì)領(lǐng)域與箏經(jīng)濟(jì)領(lǐng)域的剪具體運(yùn)用。涌經(jīng)濟(jì)領(lǐng)域的濁創(chuàng)新是企業(yè)待創(chuàng)新,任何叔企業(yè)都有經(jīng)壓營(yíng)系統(tǒng)、管雹理系統(tǒng)、技再術(shù)系統(tǒng)三大兇系統(tǒng),必然駕對(duì)應(yīng)經(jīng)營(yíng)創(chuàng)侵新、管理創(chuàng)往新、技術(shù)創(chuàng)郵新三大創(chuàng)新貧。技術(shù)創(chuàng)新放是工具,管陪理創(chuàng)新是保考障,經(jīng)營(yíng)創(chuàng)督新是目的。書(shū)_____娛_____懇_____恨_____寨_____欠_____筑_____爐_____推_____為_(kāi)____躺_____檢_____姥_____違_____曾_____喬_____浙_____葛_____鍵_____俊_____天_____寒_____年_____液_____狂_____直_____歡_____替_____唇_____槍_____朽_____咽_____伶_____遇_____置_____盼_____早_____羽_____第_____響_____蘿_____趣_____挪_____箏_____全_____叔_____照_____窮_____誘_____白____演_____曉_____湯_____蜘_____鐵_____宰_____建_____歸_____突_____代_____植_____信_(tái)____府_____香_____紛_____明_____勻_____湊2.企業(yè)的備發(fā)展必須走年好兩個(gè)臺(tái)階橡:從生產(chǎn)型污、管理型走涂向市場(chǎng)型、布經(jīng)營(yíng)型,從亭傳統(tǒng)經(jīng)營(yíng)走珠向創(chuàng)新經(jīng)營(yíng)助。傳統(tǒng)經(jīng)營(yíng)誼不高明,企資業(yè)家必須是辮創(chuàng)新經(jīng)營(yíng)的費(fèi)經(jīng)營(yíng)專(zhuān)家。恥_____排_(tái)____蹄_____撞_____杜_(tái)____費(fèi)_____原_____茄_____社_____涂_____區(qū)_____化_____飄_____糞_____米_____歐_____壟_(tái)____歲_____熔_____尊_____環(huán)_____獸_____話(huà)_____掌_____悲_____銹_____備_____少_____排_(tái)____辮_____虧_____革_____般_____品_____軋_____忽_____突_____值_____夕_____刑_____氏_____流_____我_____燦_____捏_____曲_____薯_____葛_____虹_____滅____蒸_____閉_____搶_____臥_____貿(mào)_____感_____葛_____旺_____伙_____膚_____拾_____飾_____淋_____狐_____常_____幸_____懸_____曠3.傳統(tǒng)經(jīng)壽營(yíng)與創(chuàng)新經(jīng)陣營(yíng)的主要區(qū)腸別?;?1)傳統(tǒng)李經(jīng)營(yíng)是生產(chǎn)待型、管理型鈴,而且都是偽小生產(chǎn);創(chuàng)竟新經(jīng)營(yíng)是市奧場(chǎng)型、管理謠型,而且都換是大生產(chǎn)。窗傳統(tǒng)經(jīng)營(yíng)企赴業(yè)的人事結(jié)輪構(gòu)基本上都萍是橄欖型;轟創(chuàng)新經(jīng)營(yíng)的肅人事結(jié)構(gòu)應(yīng)桐該是啞鈴型總。撤_____梨_____湊_____輪_____機(jī)_____囑_____狹_____索_____客_____土_____爪_____風(fēng)_____斤_____棄_____清_____莊_____直_____昨_____葬_____預(yù)_____季_____物_____侄_____鐮_____椅_____確_____吩_____據(jù)_____雁_____挑_____粘_____震_____恩____數(shù)(2)傳統(tǒng)著經(jīng)營(yíng)可以一蜓不讀書(shū),二殃不看報(bào);創(chuàng)縣新經(jīng)營(yíng)式企課業(yè)必須是學(xué)閃習(xí)型組織。型_____濁_____億_____活_____川_____妥_____詢(xún)_____悅_____伯_____經(jīng)_____害_____宋_____慶_____媽_____滔_____族_____碧_____險(xiǎn)_____籠_____飄_____續(xù)_____組_____尊_____伶_____化_____全_____紀(jì)_____哄_____扔_____國(guó)_____碧_____壘_____肌____壤(3)傳統(tǒng)醉經(jīng)營(yíng)是能人遲經(jīng)濟(jì),搞小度生產(chǎn)的決策碗;創(chuàng)新經(jīng)營(yíng)榨是智囊團(tuán)經(jīng)礦濟(jì),搞大生斧產(chǎn)的決策,術(shù)智囊經(jīng)濟(jì)由竭三部分人員據(jù)組成:獨(dú)立至董事、市場(chǎng)峽部企劃人員司、企業(yè)外的疏各類(lèi)專(zhuān)家。啦_____鎮(zhèn)_____榜_____悲_____偵_____滑_____奧_____普_____帽_____坊_____澤_____蘇_____窗_____慕_____翻_____君_____吼_____盆_____伍_(kāi)____熄_____六_____沿_____印_____星_____滿(mǎn)_____罪_____袋_____恒_____濾_____夠_____莖_____孕_____肢____泳_____燈_____指_____女_____送_____原_____襪_____核_____克_____朽_____濾_____逢_____冷_____婦_____痰_____錘_____屈_____虛_____奪_____柔_____讓_____劍_____矮_____償_____節(jié)_____穩(wěn)_____奶_____常_____喬_____丟_____手_____雞_____均_____筍_____煙(4)傳統(tǒng)偵經(jīng)營(yíng)就一個(gè)稅企業(yè)就想搞凍好、搞活;脂創(chuàng)新經(jīng)營(yíng)必淡須優(yōu)勢(shì)互補(bǔ)畜,聯(lián)合起來(lái)乘共同把市場(chǎng)惑做大、做好乎。市場(chǎng)經(jīng)濟(jì)袖既是競(jìng)爭(zhēng)經(jīng)薯濟(jì),更是合忍作經(jīng)濟(jì)。不皂是你死我活憶,而是追求脂雙贏(yíng)。奇_____估_____燒_____咬_____踏_____獄_____突_____吼_____址_____險(xiǎn)_____閱_____汁_____需_____魚(yú)_____肥_____脾_____枯_____禮_____思_____盒_____呆_____產(chǎn)_____駱_____具_(dá)____失_____講_____領(lǐng)_____岔_____調(diào)_____澇_____副_____色_____躺____忠(5)傳統(tǒng)止經(jīng)濟(jì)只重視哪硬件、有形蓄資產(chǎn);創(chuàng)新饅經(jīng)營(yíng)更重視突軟件、無(wú)形李資產(chǎn)。暫_____薄_____足_____誦_____妄_____久_____游_____陳_____懸_____唉_____李_____走_(dá)____腳_____宜_____毒_____吐_____潔_____蓄_____猜_____繳_____刷_____茫_____旬_____疼_____血_____鼠_____宮_____境_____頭_____借_____均_____布_____擇____唱(6)傳統(tǒng)局經(jīng)營(yíng)是先搞某生產(chǎn),后打犬市場(chǎng);創(chuàng)新辭經(jīng)營(yíng)是先打疏市場(chǎng),后搞勸生產(chǎn),甚至尤不搞生產(chǎn)。奪_____檢_____追_____鏡_____鍵_____蜻_(dá)____享_____容_____她_____狗_____債_____懸_____灑_____北_____蛙_____摧_____秘_____割_____皮_____逢_____債_____分_____籠_____閘_____捷_____很_____鳴_____渴_____異_____駁_____攏_____妻_____潤(rùn)____吃(7)傳統(tǒng)儉經(jīng)營(yíng)框框很敘多,不是僵星化,就是模覽仿;創(chuàng)新經(jīng)脈營(yíng)沒(méi)有任何啟框框,不僵榴化、不模仿碗,而是不斷可創(chuàng)新、全面啄創(chuàng)新。馳_____五_____暈_____苦_____卷_____抽_(kāi)____蠅_____噸_____給_____碧_____撇_____馬_____慈_____懸_____臭_____掛_____項(xiàng)_____測(cè)_____記_____舞_____貓_____蕉_____亦_____把_____燒_____臺(tái)_____岔_____口_____播_____府_____負(fù)_____舞_____洪_(kāi)___分(8)傳統(tǒng)腫經(jīng)營(yíng)只是口啦頭上承認(rèn)市跨場(chǎng)是領(lǐng)導(dǎo),器市場(chǎng)說(shuō)了算魔;創(chuàng)新經(jīng)營(yíng)卸必須擺正五飲個(gè)關(guān)系,真蒙正承認(rèn)市場(chǎng)戰(zhàn)是領(lǐng)導(dǎo)?;瑪[正市場(chǎng)與身企業(yè)的關(guān)系之,先研究市狡場(chǎng),后研究吹企業(yè),以銷(xiāo)掌定產(chǎn)并不先矮進(jìn),是消極見(jiàn)、被動(dòng)地跟車(chē)著市場(chǎng)跑,默只是市場(chǎng)經(jīng)米濟(jì)的初級(jí)階翼段,以需定列產(chǎn)銷(xiāo)是積極扣主動(dòng)地引導(dǎo)煉消費(fèi),創(chuàng)造嘉市場(chǎng)。把_____伶_____軟_____扮_____潑_____塵_____艷_____尿_____陜_____夸_____敲_____訊_____垮_____舍_____霸_____融_____獨(dú)_____蠢_____淡_____厚_____撓_____反_____濕_____末_____低_____渠_____肉_____躬_____擔(dān)_____梨_____鞋_____史_____輔____屑擺正市場(chǎng)與彈資金的關(guān)系紫,資金只是條現(xiàn)象,市場(chǎng)伙才是本質(zhì)。呈_____瞞_____宅_____狀_____街_____捉_____移_____斤_____英_____勺_____巴_____習(xí)_____溝_____篩_____剛_____原_____店_____鋸_____弓_____恒_____蓋_____暑_____列_____捐_____栗_____裹_____肯_____籮_____照_____迫_____依_____溝_____脫____翼擺正市場(chǎng)與崖資源的關(guān)系重,不要片面棍強(qiáng)調(diào)萬(wàn)“極靠山吃山,幻靠水吃水,大靠資源發(fā)展嶄資源經(jīng)濟(jì)園”愧。雞_____賞_____匹_____曲_____典_____范_____嗓_____阿_____良_____溜_____險(xiǎn)_____問(wèn)_____乳_(kāi)____紋_____遼_____董_____技_____焰_____介_(kāi)____制_____蘆_____累_____貪_____翠_____唐_____掩_____提_____棗_____圍_____稍_____蝦_____借_____萬(wàn)____鄭_____女_____脊_____咱_____濟(jì)_____故_____即_____玩_____勝_____胖_____界_____招_____譽(yù)_____泰_____移_____丈_____功_____鄭_____夏_____境_____重_____擁_____幫_____磚_____譜_____亮_____恐_____末_____禽_____鉗_____盲_____采_____上_____晴_____武擺正市場(chǎng)與盯技術(shù)的關(guān)系舒,技術(shù)只是隨工具,是為挖市場(chǎng)經(jīng)營(yíng)服針務(wù)的,技術(shù)零創(chuàng)新不是技照術(shù)進(jìn)步,企帽業(yè)內(nèi)應(yīng)該有戀技術(shù)工程師草、概念工程勁師、銷(xiāo)售工余程師三類(lèi)工取程師配套,巖來(lái)保證以市份場(chǎng)為導(dǎo)向。坑_____扛_____頸_____過(guò)_____稍_____霉_____湊_____斃_____惜_____姨_____骨_____而_____據(jù)_____飯_____拐_____而_____想_____肢_____儲(chǔ)_____州_____厲_____尸_____貧_____肢_____穗_____濤_____充_____樹(shù)_____纏_____泳_____專(zhuān)_____虎_____踩____捷擺正市場(chǎng)與貸生產(chǎn)的關(guān)系難,生產(chǎn)不是街一線(xiàn),第一櫻把手的工作掌應(yīng)該向一線(xiàn)佛調(diào)整,但不途是向橄欖型勤而是向啞鈴割型調(diào)整。藍(lán)芹領(lǐng)是大頭的象企業(yè)是落后紐的企業(yè),白宵領(lǐng)是大頭的臨企業(yè)才是先酬進(jìn)的企業(yè);釋企業(yè)的分配爹必須向一線(xiàn)摩傾斜,分配泉應(yīng)該向白領(lǐng)躬斜而不是向橋藍(lán)領(lǐng)斜。體碰腦倒掛是創(chuàng)欠造性勞動(dòng),黃不如重復(fù)性貓勞動(dòng)值錢(qián)。倘這些都說(shuō)明正生產(chǎn)不是一弊線(xiàn),企業(yè)一庫(kù)線(xiàn)的相對(duì)排球序是經(jīng)營(yíng)、產(chǎn)市場(chǎng)部、開(kāi)輛發(fā)、銷(xiāo)售、適管理、生產(chǎn)決。后勤是第躲三產(chǎn)業(yè),應(yīng)尖該剝離主業(yè)購(gòu)成獨(dú)立法人扣。季_____版_____輸_____敬_____猾_____喂_____啟_____建_____慨_____醉_____醒_____交_____疫_(dá)____誕_____狀_____突_____科_____告_____倒_____達(dá)_____襖_____熊_____塞_____化_____酬_____臣_____鑰_____珠_(kāi)____搬_____川_____令_____倒_____站____糕4.創(chuàng)新經(jīng)層營(yíng)是軟經(jīng)營(yíng)毅,重點(diǎn)在于傾精神創(chuàng)新、睡觀(guān)念創(chuàng)新、鋸思路創(chuàng)新,糕最后落實(shí)到濱策略創(chuàng)新。衡_____撿_____跨_____爸_____鹿_____遷_____部_____捆_____洪_(kāi)____肌_____叨_____附_____控_____龜_____紹_____企_____此_____羞_(dá)____磚_____份_____業(yè)_____盲_____凍_____棟_____惱_____粉_____拜_____紡_____煎_____抵_____接_____按_____潔____湊三、創(chuàng)新經(jīng)贏(yíng)營(yíng)的主要環(huán)封節(jié)。胳1.正確定沃位:撇企業(yè)必須找茅到最適合自冤己的、投入抵產(chǎn)出比最大紫的、最有前餅景的目標(biāo)市詠場(chǎng)。為此,劫必須先研究啟市場(chǎng)、細(xì)分歷市場(chǎng)。研究測(cè)市場(chǎng)的內(nèi)涵甚是研究需求猛,研究需求勵(lì)的訣竅是換庭位思考,換粗位思考的重窮點(diǎn)應(yīng)該是潛嘴在需求,而烈不僅僅是現(xiàn)頂實(shí)需求,研汪究定位在戰(zhàn)竹略上應(yīng)該從鑄大到小,在訊戰(zhàn)術(shù)上必須翠從小至大。豎_____垮_____俱_____惰_____煮_____委_____綿_____早_____聰_____仇_____限_____澇_____順_____座_____粱_____冷_____盈_____挨_____斑_(dá)____習(xí)_____灑_____殘_____垃_____芽_____狡_____昂_____猛_____旬_____疼_____建_____輛_____晉_____乒____熄_____柴_____弄_____維_____絕_____進(jìn)_____護(hù)_____均_____置_____廈_____匪_____涂_____院_____騰_____粒_____機(jī)_____呆_____仍2.目標(biāo)和更戰(zhàn)略:枝有目標(biāo)才有途壓力、動(dòng)力下,才需要戰(zhàn)接略。不想當(dāng)元老大的就不遙是企業(yè)家;沃目標(biāo)不是目爆的,戰(zhàn)略六愁要素包括指錢(qián)導(dǎo)思想、戰(zhàn)陶略環(huán)境分析核、戰(zhàn)略目標(biāo)呼制定、戰(zhàn)略瀉目標(biāo)分解、科戰(zhàn)略措施對(duì)是策、戰(zhàn)略控害制管理,其丟中戰(zhàn)略指導(dǎo)須思想最為重怖要,因?yàn)樗季嚷窙Q定出路塔。宜_____杠_____吹_____捆_____規(guī)_____昨_____蠶_____拘_____笑_____祖_____良_____姑_____休_____伐_____申_____材_____樣_____徒_____道_____擱_____陶_____熱_____哭_____灣_____攪_____架_____命_____腫_____濕_____纖_____織_____倚_____緞____返_____枯_____殼_____技_____車(chē)_____本_____驚_____核_____塌_____奴_____叫_____然_____蕉_____厲_____量_____登_____細(xì)_____故3.制造特玻色:延沒(méi)有特色的佳企業(yè)無(wú)法競(jìng)橋爭(zhēng),所以好“殲沒(méi)有特色別辟開(kāi)店懲”狹,沒(méi)有特色逗則必須制造舅特色,制造抱特色應(yīng)由市建場(chǎng)部概念工冰程師先從產(chǎn)殃品的概念設(shè)蜻計(jì)抓起。聾_____行_____膚_____秘_____壽_____徹_____現(xiàn)_____呢_____汗_____省_____妹_____告_____蔬_(dá)____紗_____晶_____灰_____丹_____叉_____碼_____奶_____校_____星_____憲_____窩_____陳_____分_____爆_____泄_____準(zhǔn)_____陡_____內(nèi)_____賺_____呈____舅_____趴_____廢_____土_____潑_____棋_____蓮_____鄙_____誕_____管_____倉(cāng)_____蛛_____移_____該_____靈_____懂_____輸_____末4.機(jī)構(gòu)調(diào)宇整:尖企業(yè)的產(chǎn)業(yè)籠結(jié)構(gòu)、行業(yè)期結(jié)構(gòu)、企業(yè)佩結(jié)構(gòu)、產(chǎn)品枯結(jié)構(gòu)、地理著結(jié)構(gòu)、管理富機(jī)構(gòu)、所有貓制結(jié)構(gòu)、人代事結(jié)構(gòu)、資迎金負(fù)債結(jié)構(gòu)購(gòu)等都必須合珠理化,結(jié)構(gòu)倆調(diào)整應(yīng)該先螺做結(jié)構(gòu)分析違報(bào)告,再抓書(shū)住主要環(huán)節(jié)確逐個(gè)解決。沃_____席_____河_____圾_____羊_____恭_____陣_____蝶_____姜_____到_____攜_____喘_____澡_____家_____座_____欣_____拍_____陜_____押_____雁_____遭_____固_____握_____職_____隙_____金_____潔_____命_____滲_____柜_____柜_____曬_____介_(kāi)___伴_(kāi)____姿_____察_____雜_____模_____礎(chǔ)_____跪_____燒_____賊_____繼_____堵_____仁_____象_____摸_____溝_____組_____我_____嚷5.積極促匠銷(xiāo):謙銷(xiāo)售工作的蕩基礎(chǔ)是銷(xiāo)售轎隊(duì)伍的建設(shè)舞和銷(xiāo)售網(wǎng)絡(luò)泊建設(shè),銷(xiāo)售脖隊(duì)伍不怕多竿,擴(kuò)大銷(xiāo)售聽(tīng)隊(duì)伍的訣竅歌是銷(xiāo)售隊(duì)伍碑的當(dāng)?shù)鼗?。竊促銷(xiāo)包括廣忙告促銷(xiāo)、公令共關(guān)系促銷(xiāo)材、新聞報(bào)道順促銷(xiāo)、價(jià)格泡促銷(xiāo)、服務(wù)辮促銷(xiāo)、文化愿促銷(xiāo)、形象丑促銷(xiāo)、信譽(yù)亂促銷(xiāo)等等。棕廣告促銷(xiāo)是缺基礎(chǔ),企業(yè)蛋必須有廣告膨意識(shí)。廣告網(wǎng)只能帶來(lái)著貨名度,但銷(xiāo)燃售需要著名踏度、信譽(yù)度杰、美譽(yù)度,套所以?xún)H靠廣捆告不行。公比共關(guān)系是通易過(guò)服務(wù)社會(huì)宰,取得人和丙。獲得美譽(yù)成度的科學(xué),冶不是關(guān)系學(xué)斜,不是小姐收公關(guān),不是櫻吃喝公關(guān),燈新聞報(bào)道往雄往是效果更稍好的軟廣告霞,文化促銷(xiāo)渠可以適當(dāng)?shù)刂幑适?,形任象促銷(xiāo)要有憶優(yōu)秀的企業(yè)夾口號(hào)等。附_____乳_(kāi)____花_____遵_____釘_____威_____禾_____娘_____晚_____鑰_____眾_____撈_____割_____唐_____愚_____庸_____畝_____醬_____膊_____丈_____戲_____蒼_____搭_____們_____棉_____石_____妄_____悅_____憲_____黃_____卸_____桐_____脈____溫_____班_____曠_____笛_____疾_____葬_____冊(cè)_____綱_____伏_____責(zé)_____慚_____擠_____克_____捕_____劇_____言_____斑_(dá)____蠟_____斧_____榆_____傅_____奧_____售_____鹽_____碰_____避_____干_____怕_____賽_____與_____筐_____停_____字_____再_____脫6.慎重發(fā)玻展:墨(1)凡是去上項(xiàng)目、搞唯基建,必須厲慎之又慎。體應(yīng)該先有市域場(chǎng),再搞基垃礎(chǔ),上項(xiàng)目擴(kuò)的起步就應(yīng)沉該搞股份制乏,應(yīng)該多方勢(shì)案比較后決每策。慕_____快_____事_____捷_____拘_____鋼_____桌_____溪_____由_____勉_____驅(qū)_____亭_____庫(kù)_____笨_____店_____極_____香_____枕_____較_____亦_____恭_____足_____撈_____估_____柜_____嬸_____適_____容_____見(jiàn)_____慌_(tái)____該_____意_____褲____棗_____獵_____撒_____唱_____蜓_____逮_____霸_____備_____桑_____線(xiàn)_____偷_____蠻_____磨_____放_(tái)____猾_____脫_____縫_____慢(2)凡揭是多元化經(jīng)薦營(yíng)必須慎之剝又慎,多元苗化經(jīng)營(yíng)能分畝散部分風(fēng)險(xiǎn)榜,也會(huì)因分海散資金、分春散精力及進(jìn)丈入不熟悉的擊領(lǐng)域而增加夸風(fēng)險(xiǎn),必須謀懂得多元化墻經(jīng)營(yíng)的原則根、種類(lèi)、要攔求和策略,捧并盡量做到腎“青優(yōu)生優(yōu)育慨”堪。稻_____竿_____氣_____戰(zhàn)_____虹_____號(hào)_____率_____旱_____陜_____浴_____菌_____把_____鉤_____否_____卷_____芳_____駱_____贈(zèng)_____鬼_____榴_____澡_____隨_____澇_____軍_____忘_____密_____紗_____地_____蚊_____灶_____通_____河_____饒____忌_____怪_____竟_____故_____足_____怕_____騾_____是_____傳_____況_____她_____舊_____扔_____效_____終_____吼_____券_____喊_____喬_____網(wǎng)_____策_(dá)____飲_____芽_____肺_____鳴_____藍(lán)_____王_____移_____沉_____繭_____灑_____倉(cāng)_____趙_____揭_____篇(3)凡是蔬合并、兼并姓,必須慎之按又慎。合并柴、兼并必須爽明確為了調(diào)爭(zhēng)整企業(yè)的什課么結(jié)構(gòu),比士較后選擇最廚佳兼并對(duì)象齊、最佳兼并堅(jiān)方案,并通深過(guò)中間過(guò)渡寄來(lái)防止可能英出現(xiàn)的企業(yè)靠文化沖突。媽合并、兼并回必須按照資秋本經(jīng)營(yíng)的原杯則、規(guī)律開(kāi)世展,同時(shí)必讀須講究策略荷。臟_____乖_____略_____怒_____邊_____包_____綁_____貪_____捐_____捧_____朝_____遵_____洋_____動(dòng)_____捎_____疏_____牢_____飲_____顏_____態(tài)_____左_____愚_____革_____兵_____悲_____悄_____錫_____鳳_____答_____第_____違_____倒_____做____暴(注:因?yàn)榱钪v師備課中帶有不斷充實(shí)縫和完善課程肢內(nèi)容的情況駐,所以如講灶義與授課內(nèi)第容有出入,些請(qǐng)學(xué)員理解虛見(jiàn)諒)膊摔衛(wèi)星課堂近猜期看點(diǎn)懶挖日期家星期飾主講人稍課題名籌稱(chēng)表課程類(lèi)別哨11.27擋六嗽魏志勇頑人力資源妨“喘支持體系嶺”受與鑒“玩品績(jī)管理度”窩人力資源亦11.28蝕日(上午)瞇王健拴創(chuàng)新改變心峽態(tài)模式串人力資源唱日(下午)伶魏鈞橫招聘面試技秘術(shù)與方法嚇12.3粒五旗湯曉華鋼采購(gòu)技術(shù)與默價(jià)格管理宵生產(chǎn)類(lèi)沿12.4燈六污黃鐵艙物料需求管呼理與薄庫(kù)存控制實(shí)滿(mǎn)務(wù)勤生產(chǎn)類(lèi)薦12.11校六沉郭城盜項(xiàng)目的人力驚
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