商業(yè)計劃書編制參考

本文由隨風飄落供應本文由隨風飄落供應本文由隨風飄落供應收到商業(yè)方案書日期項目編號項目經(jīng)理（項目單位不填寫以上各項）商業(yè)計劃書（編制參考）項目名稱項目單位（蓋章）地址電話傳真電子郵件聯(lián)系人沈陽金匯投資詢問有限公司投資詢問部二００二年一月制保密承諾本商業(yè)方案書內(nèi)容涉及本公司商業(yè)隱秘，僅對有投資意向的投資者公開。本公司要求投資公司項目經(jīng)理收到本商業(yè)方案書時做出以下承諾：妥當保管本商業(yè)方案書，未經(jīng)本公司同意，不得向第三方公開本商業(yè)方案書涉及的本公司的商業(yè)隱秘。項目經(jīng)理簽字：接收日期：_______年____月____日摘要說明：在兩頁紙內(nèi)完成本摘要?！菊獌?nèi)容參考】公司基本狀況（公司名稱、成立時間、注冊地區(qū)、注冊資本，主要股東、股份比例，主營業(yè)務，過去三年的銷售收入、毛利潤、純利潤，公司地點、電話、傳真、聯(lián)系人。）主要管理者狀況（姓名、性別、年齡、籍貫，學歷/學位、畢業(yè)院校，政治面目，行業(yè)從業(yè)年限，主要經(jīng)受和經(jīng)營業(yè)績。）產(chǎn)品/服務描述（產(chǎn)品/服務介紹，產(chǎn)品技術(shù)水平，產(chǎn)品的新穎性、先進性和獨特性，產(chǎn)品的競爭優(yōu)勢。）爭辯與開發(fā)（已有的技術(shù)成果及技術(shù)水平，研發(fā)隊伍技術(shù)水平、競爭力及對外合作狀況，已經(jīng)投入的研發(fā)經(jīng)費及今后投入方案，對研發(fā)人員的激勵機制。）行業(yè)及市場（行業(yè)歷史與前景，市場規(guī)模及增長趨勢，行業(yè)競爭對手及本公司競爭優(yōu)勢，將來3年市場銷售猜測。）營銷策略（在價格、促銷、建立銷售網(wǎng)絡等各方面擬實行的策略及其可操作性和有效性，對銷售人員的激勵機制。）產(chǎn)品制造（生產(chǎn)方式，生產(chǎn)設備，質(zhì)量保證，成本把握。）管理（機構(gòu)設置，員工持股，勞動合同，學問產(chǎn)權(quán)管理，人事方案。）融資說明（資金需求量、用途、使用方案，擬出讓股份，投資者權(quán)利，退出方式。）財務猜測（將來3年或5年的銷售收入、利潤、資產(chǎn)回報率等。）風險把握（項目實施可能消滅的風險及擬實行的把握措施。）目錄TOC\o"1-3"摘要2名目3第一部分公司基本狀況4其次部分公司管理層6第三部分產(chǎn)品/服務9第四部分爭辯與開發(fā)12第五部分行業(yè)及市場狀況14第六部分營銷策略16第七部分產(chǎn)品制造18第八部分管理20第九部分融資說明22第十部分財務方案25第十一部分風險把握26第十二部分項目實施進度27第十三部分其它27第一部分公司基本狀況公司名稱________________________________________成立時間____________注冊資本____________________________實際到位資本____________________其中現(xiàn)金到位________________________無形資產(chǎn)占股份比例____________%注冊地點_____________________________________________________________公司性質(zhì)為：請?zhí)顚懝拘再|(zhì)，如：有限公司、股份有限公司、合伙企業(yè)、個人獨資等，并說明其中國有成份比例、私有成份比例和外資比例。公司沿革：說明自公司成立以來主營業(yè)務、股權(quán)、注冊資本等公司基本情形的變動，并說明這些變動的緣由。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目前公司主要股東狀況：列表說明目前股東的名稱及其出資狀況。目前公司內(nèi)部部門設置狀況：以組織機構(gòu)圖來表示。本公司的獨資、控股、參股的公司以及非法人機構(gòu)的狀況：以圖形方式表示，如。公司曾經(jīng)經(jīng)營過的業(yè)務有______________________、______________________、____________________、______________________、______________________。公司目前經(jīng)營的業(yè)務為______________________、______________________、____________________、______________________、______________________。主營業(yè)務為_________________________________________________________。公司目前職工狀況：如：擁有員工________人，其中大專以上文化程度的有________人，占員工總數(shù)________%，高校本科以上的有_________人，占員工總數(shù)_________%，碩士學位（含中級職稱）以上的有_________，占員工總數(shù)_________%，博士學位（含高級職稱）以上的有_________人，占員工總數(shù)_________%；最好列表說明，如：公司經(jīng)營財務歷史：列表說明（單位：萬元）項目本年度前1年前2年前3年銷售收入毛利潤純利潤總資產(chǎn)總負債凈資產(chǎn)公司近期及將來3~5年要實現(xiàn)的目標（行業(yè)地位、銷售收入、市場占有率、產(chǎn)品品牌以及公司股票上市等）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期及將來3~5年的進展方向、進展戰(zhàn)略和要實現(xiàn)的目標：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其次部分公司管理層董事會成員名單序號職務姓名工作單位聯(lián)系電話1董事長2副董事長3董事4董事5董事6董事7董事8董事9董事董事長姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)受和業(yè)績：著重描述在本行業(yè)內(nèi)的技術(shù)和管理閱歷和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經(jīng)理姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)受和業(yè)績：著重描述在本行業(yè)內(nèi)的技術(shù)和管理閱歷和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)開發(fā)負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)受和業(yè)績：著重描述在本行業(yè)內(nèi)的技術(shù)水平、閱歷和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場營銷負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)受和業(yè)績：著重描述在本行業(yè)內(nèi)的營銷閱歷和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________財務負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)受和業(yè)績：著重描述在財務、金融、籌資、投資等方面的背景、閱歷和業(yè)績。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他對公司進展負有重要責任的人員（可增加附頁）姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)受和業(yè)績：依據(jù)公司的需要，來描述不同人員在特定方面的專長。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三部分產(chǎn)品/服務產(chǎn)品/服務描述(這里主要介紹擬投資的產(chǎn)品/服務的背景、目前所處進展階段、與同行業(yè)其它公司同類產(chǎn)品/服務的比較，本公司產(chǎn)品/服務的新穎性、先進性和獨特性，如擁有的特地技術(shù)、版權(quán)、配方、品牌、銷售網(wǎng)絡、許可證、專營權(quán)、特許權(quán)經(jīng)營等。)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有的和正在申請的學問產(chǎn)權(quán)（專利、商標、版權(quán)等）__________________________________________________________________________________________________________________________________________________________________________________________________________________________________專利申請狀況__________________________________________________________________________________________________________________________產(chǎn)品商標注冊狀況__________________________________________________________________________________________________________________________公司是否已簽署了有關(guān)專利權(quán)及其它學問產(chǎn)權(quán)轉(zhuǎn)讓或授權(quán)許可的協(xié)議等，假如有，請說明，并附主要條款___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目標市場：這里對產(chǎn)品面對的用戶種類要進行具體說明。_______________________、______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、_____________________產(chǎn)品更新?lián)Q代周期：更新?lián)Q代周期的確定要有資料來源。_____________________________________________________________________產(chǎn)品標準：具體列明產(chǎn)品執(zhí)行的標準。______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________具體描述本公司產(chǎn)品/服務的競爭優(yōu)勢（包括性能、價格、服務等方面）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品的售后服務網(wǎng)絡和用戶技術(shù)支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四部分爭辯與開發(fā)公司已往的爭辯與開發(fā)成果及其技術(shù)先進性（包括技術(shù)鑒定狀況、獲國際、國家、省、市及有關(guān)部門和機構(gòu)嘉獎狀況）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司參與制訂產(chǎn)品或技術(shù)的行業(yè)標準和質(zhì)量檢測標準狀況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________國內(nèi)外狀況，公司在技術(shù)與產(chǎn)品開發(fā)方面的國內(nèi)外競爭對手（5家）狀況，以及公司為提高競爭力擬實行的措施。_______________________________________________________________________________________________________________________________________________________________________________________________________________到目前為止，公司在技術(shù)開發(fā)方面的資金總投入是多少，方案再投入的開發(fā)資金是多少（列表說明每年購置開發(fā)設備、開發(fā)人員工資、試驗檢測費用、以及與開發(fā)有關(guān)的其它費用）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，今后為保證產(chǎn)品質(zhì)量、產(chǎn)品升級換代和保持技術(shù)先進水平，公司的開發(fā)方向、開發(fā)重點和正在開發(fā)的技術(shù)和產(chǎn)品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有技術(shù)開發(fā)資源以及技術(shù)儲備狀況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司尋求技術(shù)開發(fā)依托（如高校、爭辯所等）狀況，合作方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將實行怎樣的激勵機制和措施，保持關(guān)鍵技術(shù)人員和技術(shù)隊伍的穩(wěn)定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將來3~5年在研發(fā)資金投入和人員投入方案（萬元）年份第1年第2年第3年第4年第5年資金投入人員（個）第五部分行業(yè)及市場狀況行業(yè)狀況（行業(yè)進展歷史及趨勢，哪些行業(yè)的變化對產(chǎn)品利潤、利潤率影響較大，進入該行業(yè)的技術(shù)壁壘、貿(mào)易壁壘、政策限制等，行業(yè)市場前景分析與猜測）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總額：肯定要列明資料來源。（萬元）年份前5年前4年前3年前2年前1年銷售收入銷售增長率將來3~5年各年全行業(yè)銷售收入猜測：肯定要列明資料來源。（萬元）年份第1年第2年第3年第4年第5年銷售收入本公司與行業(yè)內(nèi)五個主要競爭對手的比較：主要描述在主要銷售市場中的競爭對手。競爭對手市場份額競爭優(yōu)勢競爭劣勢本公司市場銷售有無行業(yè)管制，公司產(chǎn)品進入市場的難度分析_______________________________________________________________________________________________________________________________________________________________公司將來3~5年的銷售收入猜測（融資不成功狀況下）（萬元）年份第1年第2年第3年第4年第5年銷售收入市場份額公司將來3~5年的銷售收入猜測（融資成功狀況下）（萬元）年份第1年第2年第3年第4年第5年銷售收入市場份額第六部分營銷策略產(chǎn)品銷售成本的構(gòu)成及銷售價格制訂的依據(jù)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________假如產(chǎn)品已經(jīng)在市場上形成了競爭優(yōu)勢，請說明與哪些因素有關(guān)（如成本相同但銷售價格低、成本低形成銷售價格優(yōu)勢、以及產(chǎn)品性能、品牌、銷售渠道優(yōu)于競爭對手產(chǎn)品，等等）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立銷售網(wǎng)絡、銷售渠道、設立代理商、分銷商方面的策略與實施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷方面的策略與實施_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在產(chǎn)品銷售價格方面的策略與實施___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好銷售隊伍方面的策略與實施_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務方面的策略與實施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它方面的策略與實施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊伍實行什么樣的激勵機制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第七部分產(chǎn)品制造產(chǎn)品生產(chǎn)制造方式（公司自建廠生產(chǎn)產(chǎn)品，還是托付生產(chǎn)，或其它方式，請說明緣由）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建廠狀況下，購買廠房還是租用廠房，廠房面積是多少，生產(chǎn)面積是多少，廠房地點在哪里，交通、運輸、通訊是否便利____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)有生產(chǎn)設備狀況（專用設備還是通用設備，先進程度如何，價值是多少，是否投保，最大生產(chǎn)力量是多少，能否滿足公司產(chǎn)品銷售增長的要求，假如需要增加設備，選購方案、選購周期及安裝調(diào)試周期；假如需要大規(guī)模建設，是否選擇“交鑰匙”方式進行，“交鑰匙”工程的承包機構(gòu)是否供應工期、質(zhì)量方面的保證，如何對這些保證加以實施？）_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，假如設備操作需要特殊技能的員工，如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________簡述產(chǎn)品的生產(chǎn)制造過程、工藝流程______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證主要原材料、元器件、配件以及關(guān)鍵零部件等生產(chǎn)必需品的進貨渠道的穩(wěn)定性、牢靠性、質(zhì)量及進貨周期，列出3家主要供應商名單及聯(lián)系電話。_______________________________________________________________________________________________________________________________________________________________________________________________________________主要供應商1__________________________________________________________主要供應商2__________________________________________________________主要供應商3__________________________________________________________正常生產(chǎn)狀態(tài)下，成品率、返修率、廢品率把握在怎樣的范圍內(nèi)，描述生產(chǎn)過程中產(chǎn)品的質(zhì)量保證體系、以及關(guān)鍵質(zhì)量檢測設備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何把握，有怎樣的具體措施___________________________________________________________________________________________________________________________________________________________________產(chǎn)品批量銷售價格的制訂，產(chǎn)品毛利潤率是多少？純利潤率是多少？______________________________________________________________________________第八部分管理請說明，為保證融資項目按方案實施，公司預備今后各年間續(xù)設立哪些機構(gòu)，各機構(gòu)配備多少人員，人員年收入狀況。請用圖表統(tǒng)計表示出來，附在本方案中。公司是否通過國內(nèi)外管理體系認證？_____________________________________公司對管理層及關(guān)鍵人員將實行怎樣的激勵機制____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否考慮員工持股問題，請說明______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與把握公司關(guān)鍵技術(shù)及其它重要信息的人員簽定競業(yè)禁止協(xié)議，若有，請說明協(xié)議主要內(nèi)容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與每個雇員簽定勞動用工合同___________________________________公司是否與相關(guān)員工簽定公司技術(shù)隱秘和商業(yè)隱秘的保密合同_______________公司是否為每位員工購買保險，請說明保險險種_________________________________________________________________________________________________公司是否存在關(guān)聯(lián)經(jīng)營和家族管理問題，若有，請說明_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與董事會、董事、主要管理者、關(guān)鍵雇員之間是否有實際存在或潛在的利益沖突，假如有，請說明解決方法___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，公司對學問產(chǎn)權(quán)、技術(shù)隱秘和商業(yè)隱秘的愛護措施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，項目實施過程中，公司需要哪些外部支持，如何獲得這些支持______________________________________________________________________________________________________________________________________________________________________________________________________________________第九部分融資說明為保證項目實施，需要新增投資是多少_________________________________新增投資中，需投資方投入________________，對外借貸___________________公司自身投入______________。假如有對外借貸，抵押或擔保措施是什么？___________________________________________________________________________________________________________________________________________________________________________________________________________________請說明投入資金的用途和使用方案_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________期望讓投資方參股本公司或與投資方成立新公司，請說明緣由______________________________________________________________________________________________________________________________________________________________________________________________________________________________擬向投資方出讓多少權(quán)益？計算依據(jù)是什么？_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________估計將來3~5年平均每年凈資產(chǎn)回報率是多少？__________________________投資方可享有哪些監(jiān)督和管理權(quán)力_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________假如公司沒有實現(xiàn)項目進展方案，公司與管理層向投資方擔當哪些責任？___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________投資方以何種方式收回投資，具體方式和執(zhí)行時間____________________________________________________________________________________________________________________________________________________________________與公司業(yè)務有關(guān)的稅種和稅率，公司享受哪些政府供應的優(yōu)待政策及將來可能的狀況，特殊是市場準入、減免稅等方面的優(yōu)待政策_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________