中國(guó)企業(yè)在非洲市場(chǎng)上的跨文化管理

中國(guó)企業(yè)在非洲市場(chǎng)上的跨文化管理【摘要】近年來(lái)，隨著中非國(guó)家的經(jīng)濟(jì)發(fā)展和貿(mào)易關(guān)系的日益加深，中國(guó)企業(yè)在資源開發(fā)、通信、漁業(yè)、旅游和建筑服務(wù)等領(lǐng)域進(jìn)行了有益投資。非洲地區(qū)成為中國(guó)企業(yè)貫徹“走出去”戰(zhàn)略的海外熱門地區(qū)。但是，國(guó)際政治因素和經(jīng)濟(jì)水平發(fā)展的差距使得中國(guó)和非洲國(guó)家面臨著很多問題。此外，中國(guó)企業(yè)在這些地區(qū)的經(jīng)濟(jì)合作方面因?yàn)椴煌沫h(huán)境也暴露了一些問題。在多邊合作中也面臨文化和宗教政策的復(fù)雜性問題?？缥幕芾淼?缺失已經(jīng)成文跨國(guó)企業(yè)的主要失敗點(diǎn)所在，很大程度上由于中國(guó)企業(yè)的管理者們?nèi)狈缥幕芾矸矫娴闹R(shí)和能力。在這篇文章中，通過對(duì)中國(guó)企業(yè)在非洲市場(chǎng)上投資的分析，我們提出怎樣加強(qiáng)中國(guó)企業(yè)的跨文化管理從提升市場(chǎng)競(jìng)爭(zhēng)力和良好的形象最終加強(qiáng)中國(guó)企業(yè)的能力和信譽(yù)。

【關(guān)鍵詞】跨文化管理；中國(guó)企業(yè)；非洲市場(chǎng)

【abstract】nowadays,withtheboomingdevelopmentoftheeconomicsandtraderelationsbetweenchinaandafricancountries,chinaenterprisesinresourcesdevelopment,communication,fishingindustry,andtourismandconstructionservicesfieldaregettingalargeamountofinvestmentprofit.africabecomeschinaenterprise“goout”todevelopoverseasinvestmenthotspot.but,theinternationalpoliticalfactorsandthegapbetweentheeconomicdevelopmentlevels,thechineseinafricancountriesarefacingsomeproblems.additionally,economiccooperationbecauseofdifferentoverseasbusinessenvironmentexposedmanyproblemsinparticipatingbilateraloroverseas.edgecooperationisstillfacedwithregionalpoliticsandculturecomplexity.thefailureofcross-culturalmanagementhasbecomeamultinationalenterprisemanagementthemainfailureattribution,inlargedegreeduetochina’hisarticle,throughtheanalysisofthesituationofchineseenterpriseinafricancountriesoninvestmentandtheimplementofhumanitarianprojects,weputforwardhowtostrengthenthecross-culturalmanagementtopromotechinaenterprisesinafricanmarketandshapechinese-investedenterprisesagoodimageinoverseasthenenhancechinapowerandcredibility.

【keywords】cross-culturalmanagement;chineseenterprises;africanmarket;

parti.theprospectofafricanmarketandthepresentsituationofchineseenterprisesdevelopment

1.1africarichmineralresourcesandthebroadmarketdemand

theworldhasalreadyproved150undergroundmineralresourceswhicharestoredinafrica.theseresourcesjusttheprimarylevelofinternationalenterprisecross-culturalmanagementandcoordination.

partⅲ.successfulcase:holley-coteccompany

holleymedicalexcellencescholarship

inordertoimplementchina’spoliciesinafricaandimprovetheimageofchineseenterprises,holley-cotecestablishedholleymedicalscholarshipinkenyaandtanzaniaandplanedtodistributermb500,000yuanintotalinfiveyearstoawardtomedicalstudentswithoutstandingacademicperformanceandstudentsfrompoorfamilies.inmarch2006,theinternationaldepartmentoftheministryofeducationofp.rchinaapprovedtolistthisprojectinto“2006-2010china-kenyaeducationexchangecooperationagreement”andgavefullsupporttotheproject.

partⅳ.conclusion

chinaenterprisesenteringtheafricanmarketisnotonlythebroadspacefordevelopment.weneedtoguidethedifferentculturecollisiontoexplodeinspirationsparks,herespectthelocalcustomscultureandonthebasisofthedevelopmentlocalizationstrategy,wepromotecrossculturalfusioneffectivelythroughtheculturalpermeatingandinnovationtoavoidculturalconflict.

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