case-study-谷歌google教學(xué)講解課件

CaseStudyGoogleGroupMember

Orville（馮亦梁）Zara（侯心陶）Fiona（潘嘉琪）Kyo（黃昕愷）Kathy（鮑佳雯）Kino（沈欣華）BackgroundBeginning:

Name“Google”:

Success:GooglebeganinJanuary1996asaresearchprojectbyLarryPage,aPh.D.studentatStanford.Originatedfromamisspellingof"googol,"whichreferstothenumberrepresentedbya1followedbyone-hundredzeros.“Google,"wasaddedtotheMerriamWebsterCollegiateDictionaryandtheOxfordEnglishDictionaryin2006.BackgroundAnalysisContentsOrganizationalCultureorientationCreatinganSustainingcultureOtherOrganizationalcultureusedEmployeeslearncultureDefinitionOrganizationalCultureAsystemofsharedmeaningheldbymembersthatdistinguishestheorganizationfromotherorganizations.Aggressive-nessAttentiontodetailOutcomeorientationTeamorientationStabilityPeopleorientationInnovationandrisktakingOrganizationalCultureinGoogle

TeamorientationPeopleorientationInnovationandrisktakingTheyencouragetheiremployeestobringthosepartsoftheirlivesintotheGoogleemployeecommunity.It’sthefactthattheybuildsuchloyaltyfromtheiremployeesThereisanemphasisonteamachievementsandprideinindividualaccomplishmentsthatcontributetothecompany'soverallsuccessGooglestrivestohavethefastest,mostreliablesearchengineonthewebandinordertoaccomplishthisGooglerewardstheiremployee'shardworkwithanextremelyrelaxedworkplaceCreatinganSustainingcultureSelection

:ThisdesireallowstheGooglecompany'semployeestoworktowardsthesamegoalsandintensifiesthebondthattheyshare.TopManagementSocialization:TheGoogleemployeesalsohaveasenseofteaminsteadofselfsothisencouragesthemtoworktogethertoachievegoalsratherthancompeteagainstoneanother.KeepingCultureAliveASocializationModelEventhoughGoogleworkswiththeirusersvirtually,theystillvaluethecustomerrelationship.Googleembodiestheteamorientationprimarycharacteristicoforganizationalculture.Asstatedearlier,Googleencouragesitsemployeestoworkandplaytogethersothatafamilybondisformed.Thisreallydoesreinforceateamenvironment.Everyoneisprettymuchonthesamelevelandeveryoneworkstogether.Thelimitedwallsinthebuildinghelptheemployeestofeellikeagroupratherthananoutsiderinanotherdepartment.variablesshapingCustomer-ResponsiveCulturecustomer-responsivecultureshireservice-orientedemployeeswithgoodlisteningskills..Itthenclarifiestheirroles,freesthemtomeetchangingcustomerneedsbyminimizingrulesandregulations,andprovidesthemwithawiderangeofdecisiondiscretiontodotheirjobastheyseefit.thetypesofemployees:Successful,service-orientedorganizationshireemployeeswhoareoutgoingandfriendly.lowformalization:ServiceemployeesneedtohavethefreedomtomeetchangingcustomerservicerequirementsExtension:anextensionoflowformalization—it’sthewidespreaduseofempowermentroleclarity:customer-responsivehaveemployeeswhoexhibitorganizationalcitizenshipbehaviorgoodlisteningskills:Employeesincustomer-responsiveculturehavetheabilitytolistentoandunderstandmessagessentbythecustomer..customer-responsivecultureinGoogleIpersonallybelieveingivingthebestserviceavailable.Itdoesnotmatterwhereyouwork,ifyouaredealingwithpeople,youshouldgivethemthebestexperiencepossible.Iconsiderthatwhenyouareserviceoriented,youmustmakesurethatyourelatetothepeopleyouencounter.IthinkthateventhoughGoogleworkswiththeirusersvirtually,theystillvaluethecustomerrelationship.Googlevaluesacommitmenttotheirusersinthattheystrivetogiveahigherlevelofservice.HowEmployeesLearnCultureStoriesRitualsMaterialSymbolsLanguageHowGoogle’srulesaretoldtoemployeesaboutnextmove.WeeklymeetingsareholdtoupdatepeopleandanswerquestionsNewhireshavesometrainingincludinglisteningtotheprocessofthedevelopmentofGoogleandthestoriesaboutfounders.Theexcusivemaketheiremployeeslessstressfulandgivethemarelaxedenvironment.Conclusioneasierforemployeestofocusonthetaskathandandmakemoreprofitsitisimportantfortheemployeestobegiventhefreedomtobecreative

Googlehasmaintainedasmall-businessfeelevenasthecompanyhasgrowndramatically

Googleunderstandsthattheiremployeesarealsomothers,fathers,wives,husbands,friends,etc.

Googlearetreatedmorelikefamilythanlikeemployeesandnearlyeveryoneishappy

Thereisalsoalaundryserviceandchefsthatmakefreelunchesanddinnersfortheemployees,

Therearedoctors,dentists,andmassagetherapistson-sitetomakethelivesofemployee’seasier.Conclusion

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