斐訊咨詢報(bào)告來自市場(chǎng)部dropboxcpa

一、Dropbox是什么之生意介紹=二、Dropbox是什么之品牌介紹三、Dropbox是什么之產(chǎn)品功能介紹Dropbox

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homepageDropbox

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homepageDropboxDropboxDropboxDropbox創(chuàng)造者年輕人改變者不拘一格有夢(mèng)想敢作敢為引領(lǐng)次世代工作方式變革重新定義團(tuán)隊(duì)協(xié)作創(chuàng)造力激發(fā)潛能后的無限可能未來安全高可用的控件Dropbox

Paper工作空間大品牌背書Dropbox的品牌形象#CreateEnergy#CreateTogether#NationalCoffeeDay#MondayMotivation#AppleEventDropbox-BlogDropbox–分享碼Dropbox的傳播策略#CreateEnergyRedefine

“create”WHAT

IF

|

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EMPOWERING

etc#CreateTogetherRedefine

“creative

work

way”“+”way

of

workingcreativeworking方法論creative

company合作ABCetc#NationalCoffeeDay

#AppleEvent

#Mondaymotivation

etc創(chuàng)造熱點(diǎn)分享新鮮事大咖寫博客Redefine

“Creative

People”famousA

famousB

famousC

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“Create”WHAT

IF

|

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keep

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Marketing

Officer

talks+TVC

Case

Sharing#CreativeEnergy

is

an

unstoppableforce.

Let’s

keep

it

flowingCarolyn

Feinstein,Chief

Marketing

OfficerRedefine

“Creative

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etcCreative代表人物背書，讓品牌更有說服力Redefine

“creative

work

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people

useCREATIVEway

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shot

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illustrations#CreateTogether我的攝影+你的插圖#CreateTogetherWe’re

at

the

Museum

of

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(MODA)

with

Debbie

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of

Design

Matters

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the

new

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ME.”

More

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how

designers

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of

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Atlanta

(MODA)與debbie

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millman推出新的展覽"給我發(fā)短信"."更多的來來看設(shè)計(jì)師們?nèi)绾蝸淼?createtogether“+”way

of

working基于產(chǎn)品功能，展示釋放#CreativeEnergy的工作方式--#CreateTogether藝術(shù)家跨界合作案例TVCPost#CreateTogetherMyshot+

Yourillustrations我的攝影+你的插圖??When

your

fierce

brand

needs

brighter

ideas:

Dropbox

Paper.#CreateTogether

http://bit.ly/2f9kyEL當(dāng)你厲害的品牌需要厲害的想法時(shí)：Dropbox

PaperMy

brand+Your

brand

of

weird#CreateTogetherhttp://bit.ly/2w9HZXg我的品牌+你的怪異#CreateEnergy提升企業(yè)的效率與創(chuàng)造力方法論分享，有創(chuàng)造力的公司背書，都有助于提升傳播，塑造專業(yè)形象creativeworking方法論creative

company合作officer

shariingblogsharing

etc#CreateEnergyRedefine

“create”WHAT

IF

|

CURIOUS

|

DREAMY

|

EMPOWERING

etc#CreateTogetherRedefine

“creative

work

way”“+”way

of

workingcreativeworking方法論creative

company合作ABCetc#NationalCoffeeDay

#AppleEvent

#Mondaymotivation

etc創(chuàng)造熱點(diǎn)分享新鮮事大咖寫博客Redefine

“Creative

People”famousA

famousB

famousC

famousD

etc#NationalCoffeeDay追熱點(diǎn)保證創(chuàng)意質(zhì)量創(chuàng)造話題品牌加分項(xiàng)#AppleEvent#Special

Day+冷知識(shí)（與Creativity、Productivity、產(chǎn)品本身功能有關(guān)的知識(shí)）、背后的企圖：沒有跟風(fēng)追熱點(diǎn)（參考杜蕾斯），看似是冒著極大的風(fēng)險(xiǎn)自成一派，實(shí)際上卻是營(yíng)造品牌形象過程中最保險(xiǎn)的加分項(xiàng)。相比于大多數(shù)social對(duì)待熱點(diǎn)“為追而追”的方式，Dropbox的方式保證了創(chuàng)意質(zhì)量，也有機(jī)會(huì)創(chuàng)造話題。#MondayMotivation6

tips

for

emails

that

get

readShorter

is

better:The

guide

to

writing

andemail

that

gets

results.讓別人看你郵件的6個(gè)訣竅What

happens

when

bands

and

artists

createtogether

at

Outside

lands?當(dāng)樂隊(duì)和藝術(shù)家一起在外創(chuàng)造時(shí)，會(huì)發(fā)生什么？官方服務(wù)號(hào)內(nèi)容分類及分析#CreativeEnergy-HOW#CreativeEnergy-NEEDS#CreativeEnergy-TVC#CreateTogetherBlog干貨Blog大咖分享熱點(diǎn)分享成功案例近期以品牌形象塑造為主。

(#CreativeEnergy作品通過重復(fù)轉(zhuǎn)發(fā)增加傳播率。)Blog建設(shè)與成功案例分享貫穿始終。注：7~8月與8~9月的

#CreateTogether與成功案例有重合，是雙Tag案例分享。#CreateTogether

#XXMusicFestival品牌轉(zhuǎn)型：由Blog+CaseStudy+熱點(diǎn)Social（PR）轉(zhuǎn)變?yōu)椋?/p>

#CreativeEnergy&#CreativeTogether+Blog+Case

Study+熱點(diǎn)

TVC+Post+Social（PR）創(chuàng)意形式分類及結(jié)論Video轉(zhuǎn)型前的video以訪談為主，轉(zhuǎn)型后的

video以TVC為主。blog分享頻率較高，且貫穿始終。注：外兩圈的TVC分為6s/15s/60s三種最內(nèi)圈TVC主要以5mins+訪談為主TVC、海報(bào)仍是最受移動(dòng)端快餐式閱讀的創(chuàng)意模式。Blog分享必不可少，TVC&海報(bào)制作成本較高、周期較長(zhǎng)。BlogArticle可以有效彌補(bǔ)曝光率不足的問題。PostArticle新功能介紹-公告Blog內(nèi)容分類companynewsProductnewsTips&trickUserstoriesJustforfunDropbxBussinessBlogDropboxDeveloperBlogDropEverthingBusinessBlogDEDropboxTechBlogBusinessBlogFRBusinessBlogNLBusinessBlogUKBusinessBlogJapanTopicsSubscribes通過話題來分類、撰寫文章通過產(chǎn)品團(tuán)隊(duì)來分類、撰寫文章按贊率分析201003040506070801234567VideoPostSubscriblesTopics公告可以看到，TVC與海報(bào)的按贊率相比于文章（Ariticle）整體更高。成功案例廣受認(rèn)可。因?yàn)樯缃幻襟w屬性，官方賬號(hào)上的長(zhǎng)篇大論并不受而快節(jié)奏、易接受的硬廣成功案例可能因?yàn)橛蠯OL的轉(zhuǎn)發(fā)而更受關(guān)注Topic類文章比Subscribes受歡迎按贊有說服力Google精準(zhǔn)營(yíng)銷分析CloudStorage5CloudDrive4CloudBox1Creative

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