市場(chǎng)營(yíng)銷專業(yè)詞匯

A.C.Nielson尼爾森市場(chǎng)研究公司absorptionofcosts成本分配accesibility可進(jìn)入性accessoryequipmentmarkets附屬設(shè)備市場(chǎng)accountmanagementpolicies客戶管理策略Acer宏基acquisitionnew-productdevelopmentstrategy新產(chǎn)品開發(fā)收購(gòu)戰(zhàn)略activity-basedcosting以活動(dòng)為基礎(chǔ)的成本系統(tǒng)adaptability適應(yīng)性adaptationtomarketvariations適應(yīng)市場(chǎng)變化adaptivepositioning適應(yīng)性定位additionstoexistingproductlines現(xiàn)有產(chǎn)品線的增加adequatesize準(zhǔn)確的大小/足夠的規(guī)模administeredverticalmarketingsystems管理式垂直營(yíng)銷系統(tǒng)administrativerelationships管理關(guān)系adoptercategories采購(gòu)者的類型adoptionprocess采購(gòu)過程advertisingandmarketsegmentation廣告與市場(chǎng)細(xì)分advertisingandsalespromotion廣告和銷售促進(jìn)advertisingeffects廣告效果advertisingethics廣告?zhèn)惱淼赖耡dvertisingfeedback廣告反饋advertisingfrequency廣告頻率advertisingmedia廣告媒體advertisingmessage廣告信息advertisingreach廣告接受人數(shù)advertisingsource廣告信息來(lái)源advertising廣告aerobicenthusiasts增氧健身運(yùn)動(dòng)愛好者aesthetics美感affinityclub同族俱樂部aftertests事后測(cè)試agentmiddleman代理商agent/merchantmiddleman代理中間商allowance折讓alteration退換AMACodeofEthics美國(guó)營(yíng)銷協(xié)會(huì)職業(yè)道德標(biāo)準(zhǔn)Amazon亞馬遜公司AmericanAirlines美國(guó)航空公司AmericanExpress美國(guó)運(yùn)通AmericanMarketingAssociation美國(guó)營(yíng)銷協(xié)會(huì)Amoco阿莫科（英國(guó)石油公司）analysisofdata數(shù)據(jù)分析analyzerstrategy分析者戰(zhàn)略Anderson安達(dá)信annualmarketingplan年度營(yíng)銷計(jì)劃annualrequirementpurchasingarrangement年度采購(gòu)需求計(jì)劃anticipatorypositioning預(yù)見性定位anti-pollutionlegislation反污染立法anti-trustlegislation反托拉斯立法AppleComputers蘋果電腦areastructure地區(qū)結(jié)構(gòu)aspiration/expectationlevel渴望/期望水平aspirationsofconsumers消費(fèi)者渴望assurance保證AT&T美國(guó)電報(bào)公司ATM(automatictellermachine)銀行自動(dòng)柜員機(jī)attitudesofconsumers消費(fèi)者態(tài)度attributes屬性audiences受眾autorepair汽車維修automationservices自動(dòng)服務(wù)automobileindustry汽車產(chǎn)業(yè)autonomy自主權(quán)availability可獲得性/供貨能力avanteguardian前衛(wèi)派Avon雅芳awareness（產(chǎn)品）知曉度/知名度Bbabyboomers嬰兒潮出生的一代人backwardchannelsforrecycling回收的后向渠道backwardintegration后向垂直一體化banneradvertisements橫幅標(biāo)語(yǔ)廣告barcodes條形碼barter實(shí)物交易basicphysicalneeds基本生理需要Bausch&Lomb博士倫BCGGrow-ShareMatrix波士頓增長(zhǎng)-份額矩陣beforetests事前測(cè)試BehaviorScanInformationResourcesInc.行為掃描信息源公司behaviouralanalysis行為分析behaviouralhierarchies行為層級(jí)benchmarking基準(zhǔn)benefitclusters利益群體benefits利益Benz奔馳billing帳單biologicalrevolution生物革命birthrate出生率blanketpurchaseorder一攬子采購(gòu)合同blind-pairedcomparisontesting雙盲比較測(cè)試Blockbusterbluecollars藍(lán)領(lǐng)BMW寶馬Boeing波音bottomline底線/盈虧一覽結(jié)算線brandawareness品牌意識(shí)/認(rèn)知brandextensions品牌擴(kuò)展brandloyalty品牌忠誠(chéng)度brandmark品牌標(biāo)志brandname品牌名稱brandpositioning品牌定位brandrecognition品牌識(shí)別brandstrategies品牌戰(zhàn)略brand品牌brandingstrategy品牌化戰(zhàn)略branding品牌化brand'sequity品牌的價(jià)值break-evenanalysis盈虧平衡分析break-evenvolume盈虧平衡產(chǎn)量breathofproductassortment產(chǎn)品線的寬度breathordiversityofproductlines產(chǎn)品線的寬度或多樣性bribery賄賂BritishAirways英國(guó)航空公司brokers經(jīng)紀(jì)人budgeting預(yù)算bundle捆綁BureauofCensus人口統(tǒng)計(jì)局BurgerKing漢堡王businesstrengthrating商業(yè)能力評(píng)分businessplan商業(yè)計(jì)劃businessposition經(jīng)營(yíng)地位businesssector商業(yè)部門businessservicesmarkets商業(yè)服務(wù)市場(chǎng)businessstrategies經(jīng)營(yíng)戰(zhàn)略businessunitstrategy經(jīng)營(yíng)單位戰(zhàn)略BusinessWeek《商業(yè)周刊》buybackallowances回購(gòu)折讓buybackarrangements產(chǎn)品返銷buyers'bargainingpower買方的討價(jià)還價(jià)能力buyers采購(gòu)者buyingbehavior購(gòu)買行為buyingcenter采購(gòu)中心buyinginertia購(gòu)買慣性buyingintention購(gòu)買意圖buyingoffices連鎖商店的進(jìn)貨中心buyingpowerindes(BPI)購(gòu)買力指數(shù)buyingsituation采購(gòu)情況/類型buyingtask采購(gòu)任務(wù)CcableTV有線電視Cadillac凱迪拉克Campbell'sSoup金寶湯業(yè)公司capitalgains資本收益capitalinvestedinproduct產(chǎn)品投入資本Carnival嘉年華cashcows現(xiàn)金牛類cashdiscounts現(xiàn)金折扣cataloguesales目錄銷售categorizationofperception感知分類categorization分門別類CaterpillarTractor卡特皮勒公司CathayAirlines國(guó)泰航空公司CBSRecords唱片公司CBS哥倫比亞廣播公司centralization集中化chameleons/followers變色龍/跟隨者channelalternatives可選擇的營(yíng)銷渠道channelconflicts渠道沖突channeldecisions渠道決策channelfunctions渠道功能channelinstitutions渠道組織結(jié)構(gòu)channelmanagement渠道管理channelobjectives渠道目標(biāo)channelofdistribution分銷渠道channelpower渠道權(quán)力channel-controlstrategies渠道控制戰(zhàn)略channel-designdecisions渠道設(shè)計(jì)決策channel-managementdecisions渠道管理決策channelsofcommunication傳播渠道CharlesSnow查爾斯·斯諾Cherokee切諾基chevrolet雪佛萊choicecriteria選擇標(biāo)準(zhǔn)ChristianDior克里斯汀·迪奧（世界著名時(shí)裝品牌）Chrysler克萊斯勒CitiCorp花旗銀行closingasale結(jié)束銷售clothingretailers服裝零售商CNN美國(guó)有線新聞網(wǎng)co-branding聯(lián)合品牌codeofethics（職業(yè)）道德標(biāo)準(zhǔn)coercivepower強(qiáng)制權(quán)cognitivedissonance認(rèn)識(shí)的不協(xié)調(diào)Colgate-Palmolive高露潔collectionofdata數(shù)據(jù)收集collection收款co-marketingalliances聯(lián)合營(yíng)銷聯(lián)盟combinationcompensationplan結(jié)合式薪酬方案Comdex計(jì)算機(jī)展銷會(huì)commercialization商業(yè)化commitment承諾communicationchannels傳播渠道communicationprocess傳播過程communication信息交流/溝通communicationsmedia傳播媒體companypersonnel公司員工Compaq康柏comparativeadvertisements比較廣告comparisonofbrands品牌比較compensationdeals補(bǔ)償處理compensationplan酬金方案compensation/rewards酬金/獎(jiǎng)勵(lì)compensatory補(bǔ)償性的competitionandindustryevolution競(jìng)爭(zhēng)和行業(yè)演變competition-orientatedpricing競(jìng)爭(zhēng)導(dǎo)向定價(jià)法competitiveadvantage競(jìng)爭(zhēng)優(yōu)勢(shì)competitive(supply-side)evolution競(jìng)爭(zhēng)（供方）演變competitivefactors競(jìng)爭(zhēng)因素competitiveintelligence競(jìng)爭(zhēng)情報(bào)/信息competitiveparitypromotionbudgeting競(jìng)爭(zhēng)均勢(shì)促銷預(yù)算法competitivestrategy競(jìng)爭(zhēng)戰(zhàn)略competitivestrength競(jìng)爭(zhēng)優(yōu)勢(shì)/能力competitoranalysis競(jìng)爭(zhēng)者分析complainthandling投訴處理componentmaterialsandpartsmarkets組成材料和零部件市場(chǎng)computerizedordering計(jì)算機(jī)化的訂購(gòu)conclusiveresearch確定性研究conditionsofdemand需求情況conflictandresolutionstrategies沖突和解決戰(zhàn)略conformancetospecifications與規(guī)格一致conformance一致性confrontationstrategy對(duì)抗戰(zhàn)略conjointmeasurement聯(lián)合測(cè)度法conjunctivemodel聯(lián)合模型consumerdecision-making消費(fèi)者（購(gòu)買）決策consumergoodschannels消費(fèi)品分銷渠道ConsumerGoodsPricingAct,USA美國(guó)消費(fèi)品定價(jià)法案consumergoods消費(fèi)品consumermarkets消費(fèi)品市場(chǎng)consumerneeds消費(fèi)者需求consumerpackaged-goodsfirms消費(fèi)者包裝食品公司consumerpromotion消費(fèi)者促銷consumertests消費(fèi)者測(cè)試consumer/householdmarket消費(fèi)者/家庭市場(chǎng)consumers'perceptions消費(fèi)者感知consumption消費(fèi)contests競(jìng)賽contingencyplanning權(quán)變計(jì)劃contractconstruction契約建筑業(yè)contractmanufacturing契約制造業(yè)contraction/strategicwithdrawalstrategy收縮/戰(zhàn)略性撤退戰(zhàn)略contractualentrymodes契約式進(jìn)入模式contractualverticalmarketingsystems合約式垂直營(yíng)銷系統(tǒng)contributionmarginanalysis邊際貢獻(xiàn)（貢獻(xiàn)毛利）分析contributrionmargin邊際貢獻(xiàn)controlstrategies控制戰(zhàn)略conveniencefoodstores便利食品商店conveniencegoods便利品convenience服務(wù)的便利性CoolWhip清涼維普co-operativeadvertising合作性廣告co-ordinationandconflictresolution協(xié)調(diào)與沖突解決co-production合作生產(chǎn)corebenefitproposition(CBP)核心利益方案/提議corollary-datamethod推定數(shù)據(jù)法corporateHQ公司總部corporatescope公司（經(jīng)營(yíng)）范圍corporatestrategy公司戰(zhàn)略corporateverticalmarketingsystems公司式垂直營(yíng)銷系統(tǒng)corporate/institutionaladvertising團(tuán)體/社會(huì)公共機(jī)構(gòu)廣告correctiveaction矯正行動(dòng)costanalysis成本分析costeffectiveness成本有效性costleadershipstrategy成本領(lǐng)先戰(zhàn)略costofcapital資本成本costofgoodssold(COGS)產(chǎn)品銷售成本costreductions降低成本產(chǎn)品cost-and-volumerelationship成本-數(shù)量關(guān)系cost-orientedpricing成本導(dǎo)向定價(jià)法cost-plus/mark-uppricing成本加成/溢價(jià)定價(jià)法costsandbenefitsofmarketingfunctions營(yíng)銷職能的成本和效益costsofcompetitors競(jìng)爭(zhēng)者成本costsofdistribution分銷成本countertrade對(duì)等貿(mào)易coupons優(yōu)惠券courtesy禮貌coverageofgeographicmarket地域性市場(chǎng)的范圍coverageofrelevantretailers相關(guān)零售商的銷售范圍credibility信譽(yù)creditterms信貸條款criticalassumptions關(guān)鍵假設(shè)cross-elasticity交叉彈性customarypricing習(xí)慣性定價(jià)法customeranalysis顧客分析customercontact顧客接觸customerdemand顧客需求customerintimacy顧客親密度customerloyalty顧客忠誠(chéng)度customerneed顧客需要customerorganizationofsalesforce按客戶組織銷售隊(duì)伍customerretention顧客維系/保留customersatisfaction顧客滿意度customersegmentpricing顧客細(xì)分市場(chǎng)定價(jià)customerservice顧客服務(wù)customer-orientedpricing顧客導(dǎo)向定價(jià)法customers'perception顧客感知customers'preferences顧客偏好customers'pricesensitivity顧客的價(jià)格敏感度customizing定制Ddatacollection數(shù)據(jù)收集dataconfidentiality數(shù)據(jù)保密dataresearch數(shù)據(jù)研究datasources數(shù)據(jù)來(lái)源dealers經(jīng)銷商deceptiveadvertisements欺騙性廣告deciders決策者decliningmarkets衰退市場(chǎng)decoding解碼defectrate缺陷率defenderstrategy防御型戰(zhàn)略defensivenew-productdevelopmentstrategy防御性新產(chǎn)品開發(fā)戰(zhàn)略defensivepositioning防御性定位deliverytime交付時(shí)間delivery配送DellComputers戴爾計(jì)算機(jī)公司DeltaAirlines三角洲航空公司demandcharacteristics需求特征demandcurve需求曲線demand-orientedpricing需求導(dǎo)向定價(jià)法demographicenvironment人口統(tǒng)計(jì)環(huán)境departmentstores百貨商店dependability可靠性deregulation放松管制deriveddemand衍生需求descriptiveresearch描述性研究designdecisions設(shè)計(jì)決策desiredpercentagemark-uponretail預(yù)期零售利潤(rùn)率desiredpercentagereturn預(yù)期回報(bào)率determinantattributes關(guān)鍵屬性determinants決定因素differentresponses差別反應(yīng)differentiateddefenderstrategy差異化防御戰(zhàn)略differentiatedmarketing差異化營(yíng)銷differentiationovertime不同時(shí)間的差異differentiationstrategy差異化戰(zhàn)略differentiation差異化diffusionofinnovationtheory創(chuàng)新擴(kuò)散理論dimension因素dimensionsofquality質(zhì)量維度directcostingprofitabilityanalysis直接成本盈利性分析directmail直接郵寄directmarketingviaadvertisingmedia通過廣告媒體的直接營(yíng)銷directmarketing直接營(yíng)銷directproductprofitability(DPP)直接產(chǎn)品盈利性/利潤(rùn)率directselling直銷discountrate貼現(xiàn)率discountstores折扣商店discount折扣discount/premiumpricepolicies折扣/溢價(jià)策略discriminantanalysis差異分析法discriminatoryadjustments歧視價(jià)格調(diào)整discriminatorypricingadjustments歧視定價(jià)調(diào)整disjunctivemodel分離模型displayspace陳列空間disposableincome可支配收入dissonance-attributionhierarchy不和諧-歸屬層次結(jié)構(gòu)distributionchanneldesigns分銷渠道設(shè)計(jì)distributionchannelobjectives分銷渠道的目標(biāo)distributionchannel分銷渠道distributiondecisions分銷決策distributionpolicies分銷策略distribution分銷distributor/store(privatelables)brands分銷商/私有品牌distributors分銷商diversification多元化divest撤退divest出讓divestmentorliquidation收回投資或清算dividend紅利dogs瘦狗類domestictargetmarketingstrategies國(guó)內(nèi)目標(biāo)市場(chǎng)定位的營(yíng)銷戰(zhàn)略droppingproducts放棄產(chǎn)品drycleaning干洗dual/twochanneldistributionsystems雙重分銷系統(tǒng)duplication（媒體）重復(fù)DuPont杜邦公司durability耐用性Eearlyvslateadoption早期采購(gòu)與后期采購(gòu)earningspershare每股收益economicandtechnologicalfactors經(jīng)濟(jì)技術(shù)因素economicpower經(jīng)濟(jì)權(quán)economiesofscale規(guī)模經(jīng)濟(jì)educationservices教育服務(wù)effectiveness有效性efficiency效率Electrolux伊萊克斯emergencygoods急需品EmersonElectric愛默生電氣emotionalappeals情感訴求empathy移情作用empiricalevidence經(jīng)驗(yàn)性實(shí)例empowerment授權(quán)encoding編碼enduse最終使用endorsement贊同engineering（產(chǎn)品）工程設(shè)計(jì)entrepreneurialstrategy企業(yè)家戰(zhàn)略entrystrategies進(jìn)入戰(zhàn)略environmentandpackagingdisposal環(huán)境與包裝處理environmentfactors環(huán)境因素environmentalscanning環(huán)境掃描/分析environmentalstrategy環(huán)境戰(zhàn)略establishment機(jī)構(gòu)ethicalaudit（公司）倫理審計(jì)ethicsofmarketing營(yíng)銷倫理道德ethniccomposition種族構(gòu)成EuropeanCommunity歐共體evaluationandrewardsystems評(píng)估與獎(jiǎng)勵(lì)體系evaluationandselectionofsupplier評(píng)估和選擇供應(yīng)商evaluationofalternatives評(píng)估替代品/各種選擇evaluationofbrands品牌評(píng)估eventsponsorship事件贊助event活動(dòng)everydaylow-price(EDLP)天天低價(jià)evokedset引發(fā)的組合evolutionofmarket市場(chǎng)演變exchange交換exclusivedealing獨(dú)家銷售exclusivedistribution獨(dú)家分銷executivesummary執(zhí)行摘要exhibitionmedia展示廣告媒體existingmarket現(xiàn)有市場(chǎng)exitbarriers退出壁壘expansionpath擴(kuò)張途徑expectationmeasures（顧客）預(yù)期測(cè)度expectationsofcustomers顧客期望expectedunitsales預(yù)計(jì)產(chǎn)量expectedvalue期望價(jià)值experiencecurve經(jīng)驗(yàn)曲線experimentalresearch實(shí)驗(yàn)性研究expertpower專長(zhǎng)權(quán)exploratoryresearch探索性研究exportagents出口代理（商）exportjobbers出口批發(fā)商exportmanagementcompany出口管理公司exportmerchants出口貿(mào)易商export出口exporting出口商品extendedusestrategy擴(kuò)大使用戰(zhàn)略extendingvolumegrowth擴(kuò)大市場(chǎng)份額externaldatasources外部數(shù)據(jù)來(lái)源externalenvironment外部環(huán)境extrapolationofpastsalestrends過去銷售趨勢(shì)推測(cè)法Ffacilitatingagencies輔助/中介機(jī)構(gòu)factoranalysis因素分析法fads時(shí)尚familybranding家族品牌familylifecycle家庭生命周期familystructure家庭結(jié)構(gòu)farmproducts農(nóng)產(chǎn)品fast-movingconsumergoods(FMCG)快速變動(dòng)的消費(fèi)品fearappeals恐懼/顧慮訴求features特征FederalDepartmentStores聯(lián)邦百貨商店FederalTradeCode（FTC)聯(lián)邦貿(mào)易法案FedEx(FederalExpress)聯(lián)邦快遞feedbackdata反饋數(shù)據(jù)fieldtestmarketing實(shí)地市場(chǎng)測(cè)試financing融資fisheries漁業(yè)fitandfinish結(jié)實(shí)度與外觀fixedcosts固定成本fixedsalary固定工資flankerstrategy側(cè)翼進(jìn)攻戰(zhàn)略flanker/fightingbrand戰(zhàn)斗品牌flankingandencirclementstrategies側(cè)翼進(jìn)攻與圍堵戰(zhàn)略flatorganizationalstructure扁平的組織結(jié)構(gòu)FOBoriginpricingFOB產(chǎn)地定價(jià)法focusstrategy集中戰(zhàn)略followers追隨者Ford福特公司foreignmiddlemen國(guó)外中間商forestry林業(yè)formalization形式/規(guī)范化formulate制定fortress/position-defencestrategy防御堡壘戰(zhàn)略Fortune《財(cái)富》雜志forwardintegration向前一體化franchisesystems特許系統(tǒng)franchising特許經(jīng)營(yíng)freecallnumbers免費(fèi)號(hào)碼freegoods免費(fèi)商品freight-absorptionpricing免收運(yùn)費(fèi)定價(jià)法fringebenefits小額津貼frontalattackstrategy正面進(jìn)攻戰(zhàn)略fullcostingprofitabilityanalysis全成本盈利性分析full-servicewholesalers全方位服務(wù)的批發(fā)商functionalcompetenciesandresourceallocation職能能力與資源分配functionalefficiency職能效率functionalorganizationofsalesforce按銷售職能組織銷售隊(duì)伍functionalorganizationalstructure職能型組織結(jié)構(gòu)functionalperformance功能性能functionalstrategy職能戰(zhàn)略Ggames比賽gap差距gatekeepers信息傳遞者generalbehavioraldescriptors一般行為變量GeneralElectric(GE)通用電氣GeneralFoodsCorporation通用食品generalmerchandisediscountchains大眾商品折扣連鎖店GeneralMotors通用汽車geodemographics區(qū)域人口統(tǒng)計(jì)特征geographicadjustments地理調(diào)整geographicdistribution地理分布geographicalorganizationofsalesforce按地區(qū)組織銷售隊(duì)伍Gillette吉列剔須刀globaladjustments全球調(diào)整globaleliteconsumersegment全球精英消費(fèi)品市場(chǎng)globalexpansion全球擴(kuò)張globalmarketingcontrol全球營(yíng)銷控制globalmarkets全球市場(chǎng)globalnichestrategy全球機(jī)會(huì)戰(zhàn)略globalstandardizationstrategy全球標(biāo)準(zhǔn)化戰(zhàn)略globalteenagesegment全球青少年市場(chǎng)globalization全球化global-marketexpansion全球市場(chǎng)擴(kuò)張goals總目標(biāo)going-rate/competitiveparitypricing競(jìng)爭(zhēng)性平價(jià)定價(jià)法goodsproducers產(chǎn)品制造商Goodyear固特異輪胎governmentagencies政府機(jī)構(gòu)governmentbuyers政府采購(gòu)者governmentmarket政府市場(chǎng)governmentregulation政府管制greenhouseeffect溫室效應(yīng)greymarket灰色市場(chǎng)grossdomesticproduct(GDP)國(guó)內(nèi)生產(chǎn)總值grossmargin毛利grossnationalproduct(GNP)國(guó)民生產(chǎn)總值grossprofit毛利grossratingpoints(GRPs)總級(jí)別指數(shù)group/categoryproductmanager類別產(chǎn)品經(jīng)理growingmarkets成長(zhǎng)市場(chǎng)growthrateofmarket市場(chǎng)增長(zhǎng)率growthstageofproductlifecycle產(chǎn)品生命周期的成長(zhǎng)階段growth-extensionstrategies增長(zhǎng)擴(kuò)張戰(zhàn)略growth-marketstrategiesformarketleaders市場(chǎng)領(lǐng)導(dǎo)者的市場(chǎng)增長(zhǎng)戰(zhàn)略growth-marketstrategy成長(zhǎng)性市場(chǎng)戰(zhàn)略growth-markettargetingstrategy成長(zhǎng)性市場(chǎng)定位戰(zhàn)略guarantee/warranty保證/擔(dān)保guarantees保證Gucci古琦（世界著名時(shí)裝品牌）HHaagen-Dazs哈根達(dá)斯hardtechnology硬技術(shù)HarvardBusinessReview《哈佛商業(yè)評(píng)論》harvest收獲harvestingpricing收獲定價(jià)法harvestingstrategy收獲戰(zhàn)略healthcare醫(yī)療保健healthmaintenanceorganizations(HMOs)（美國(guó)）衛(wèi)生保健組織heavybuyer大客戶HeilemanBrewingCompanyHeinz亨氏食品helpfulness有益性Henkel漢高