策略的定義及策略管理程序

策略的定義及策略管理程序112HiredMichaelEisner-19841.Increasedadmissionpricesatthemeparks 1984-$186m1989-$787m 2.Focusedonmoviestudios(characterdevelopment) 1984-$2.42m1994-$845mDiversifiedintotelevision(ABC),hotels,retailstores, sportteam,cruiseline,publishing,consumer products,licensing,etc. (Huey&McGowan,1995)WaltDisneyCompanyMarketCap:1984=$2billion1994=$28billion3策鍋略航之序定默義E承i縣s踐n啞e央r的央理偶論懇可圣能飽已療成租為棍：人虧們框會(huì)虹願(yuàn)碎意賄付建較巖高樂(lè)的抓金逝額饅於酸特胖別喘的漁娛掀樂(lè)謠上后，鞭而剩我柳們甲有宋必譜要迎的拳資嬸源楚去片創(chuàng)番造艇這垃些承特龜殊只的劃娛導(dǎo)樂(lè)困。棕因勤此帳，黃讓很我鉛們違用然不吩同肅的憤方鍋式劑重宗新淺配度置須資需源災(zāi)，洽並轎提稻供害特侮殊認(rèn)的變東寇西缺給修人來(lái)們您。企友業(yè)筑的醫(yī)策蒙略劍：伴企置業(yè)辛如剩何同取狡得縫競(jìng)蓋爭(zhēng)恰優(yōu)貞勢(shì)點(diǎn)之缸理緣瑞論峽依槍據(jù)4策跌略弦管膀理荒程婦序M迅i閑s息s弟i珠o豎n使篩命O隸b獨(dú)j葡e呼c療t謀i訓(xùn)v肢e謹(jǐn)s目革標(biāo)E挑x穗t艱e救r楚n計(jì)a黃lA用n千a嗎l帶y闊s難i山s外狀部驢分窮析I趙n破t軍e有r援n清a診lA肚n職a冊(cè)l守y鉗s夾i喝s內(nèi)淘部憐分愛(ài)析S宋t沿r溫a沸t逼e知g妻i爐cC閘h剛o輛i么c剖e策絨略繩選視擇S糧t冶r童a康t貌e登g惕yI鮮m贈(zèng)p啟l釘e術(shù)m弊e旬n旨t瓶a滔t看i滲o穩(wěn)n策餅略支執(zhí)陷行C讓o伶m單p狹e戒t爬i恨t坊i赴v喜eA釘d稻v誘a無(wú)n椅t當(dāng)a疼g膀e競(jìng)逐爭(zhēng)碌優(yōu)宮勢(shì)是姐否棉真震有話(huà)影覆響婦力漲？5安警隆骨案3震M、燒波蘿音堆、菊福青特暮、混嬌專(zhuān)生B居e份n萬(wàn)&限J乘e涼r廣r畢y6策鋸略悼管受理稱(chēng)程嚴(yán)序目志標(biāo)外軍部續(xù)分懇析內(nèi)達(dá)部酸分鑄析策檢略怒選吩擇策拉略棗執(zhí)榴行競(jìng)晴爭(zhēng)黃優(yōu)悲勢(shì)使懸命7策速略縮慧管疑理役程辰序目緣瑞標(biāo)罵：可能衡吐量陽(yáng)使耀命處完預(yù)成各度章的件指泡標(biāo)特針殊牛且患重爆要細(xì)的隙目酬標(biāo)企黨業(yè)緩需僻要耳去嶼“緒做”來(lái)歇達(dá)砌成猶它責(zé)的袖使者命算之防事敘情應(yīng)莖影濱響荷策厘略磨管號(hào)理默程讓序納中撤的償其贈(zèng)他追要填素高乘品漆質(zhì)v蓮.爭(zhēng)s辣.低這品積質(zhì)戰(zhàn)的蝕目災(zāi)標(biāo)8策抓略旺管關(guān)理插程剝序外脆部圾和暈內(nèi)域部示分新析環(huán)瓜境浙的域系謹(jǐn)統(tǒng)更調(diào)崗查外受部后分筆析利灶率人督口墨統(tǒng)減計(jì)愚資寸料社鄰會(huì)薯趨握勢(shì)技喬術(shù)內(nèi)困部鄙分痛析人膜力膽資放源(知船識(shí))生者產(chǎn)錯(cuò)能乞力技齡術(shù)9策峰略費(fèi)管得理爽程訓(xùn)序內(nèi)屑部洗分幣析外部分析策略選擇事業(yè)層級(jí)公司層級(jí)?成籃本碑領(lǐng)升導(dǎo)?差算異遺化?哪役一話(huà)個(gè)胸企圍業(yè)?垂軋直揭、講水籠平藍(lán)整屆合多咸角洪化策抹略早聯(lián)哄盟騰、視併丹購(gòu)策切略說(shuō)選可擇1澆0策沸略驚管癢理高程脫序策萍略沖執(zhí)在行係萬(wàn)指懷企絞業(yè)洪採(cǎi)軌取押與沒(méi)其奔所沫選斃定廳策雨略致一豎致帝的漁企換業(yè)痰政織策配與提行氣動(dòng)截實(shí)戰(zhàn)務(wù)坡。每顏一依個(gè)樂(lè)策巡壽略蒜選磁擇足對(duì)新策叮略綠的蒙執(zhí)弟行佩有竿各踐自逃的姜影燙響策饑略總的澤執(zhí)銷(xiāo)行費(fèi)和仰制忽定侄是精同妖樣得重旗要須的1應(yīng)1策節(jié)略論管猜理燒程君序企粱業(yè)酸正壺式拿組墊織血結(jié)轟構(gòu)正江式傳與飛非添正勉式神管之理武控慢制皆系鎮(zhèn)統(tǒng)?誰(shuí)簡(jiǎn)向劉誰(shuí)節(jié)報(bào)田告員世工尿獎(jiǎng)蘋(píng)酬羨政靈策?公哪司如崇何砍雇尼聘訓(xùn)、斤升巴職悠、投付績(jī)薪烘等稅等策斬略挑執(zhí)食行1壘2策匙略蜘管粒理梅程糧序競(jìng)禁爭(zhēng)沖優(yōu)辨勢(shì)定尼義其：烈較績(jī)競(jìng)蓋爭(zhēng)惡對(duì)撒手凝創(chuàng)場(chǎng)造外出稅更后多即經(jīng)窄濟(jì)憐價(jià)齡值拆之第能扁力使命目標(biāo)外部分析內(nèi)部分析策略選擇策略執(zhí)行競(jìng)爭(zhēng)優(yōu)勢(shì)?策膏略決管劫理企程嬌序當(dāng)?shù)凝X所衛(wèi)有析其榮他黨要踐素仍旨搞在朵實(shí)丘現(xiàn)券競(jìng)柴爭(zhēng)現(xiàn)優(yōu)唯勢(shì)1較3競(jìng)粒爭(zhēng)聰優(yōu)醒勢(shì)較雞競(jìng)杯爭(zhēng)滿(mǎn)對(duì)繭手容創(chuàng)濁造鎖出償更倒多學(xué)的違經(jīng)驕濟(jì)革價(jià)筆值屆的鵝能洽力公澆司與所蒼生傘產(chǎn)甘的派產(chǎn)兔品送相矩對(duì)使於絮競(jìng)農(nóng)爭(zhēng)漸對(duì)歇手虜?shù)挠璁a(chǎn)霸品姥，花必此須債要君有長(zhǎng)些集不惡同若華所掏有表公捎司燈的填策妥略淡皆傷相挪同虎，足則蒸沒(méi)愉有嘆一拋間匆公除司離擁堪有廊競(jìng)曲爭(zhēng)圖優(yōu)漏勢(shì)競(jìng)剖爭(zhēng)填優(yōu)也勢(shì)頂為僑做烏一守些接不基同我和/或績(jī)做刪優(yōu)狠於累對(duì)綠手梳的濃事灰所楊產(chǎn)源生憑的蒜結(jié)外果1膽4競(jìng)矮爭(zhēng)確優(yōu)第勢(shì)兩焦種雖類(lèi)頭型思的刊區(qū)光別對(duì)業(yè)公鐮司惹產(chǎn)線(xiàn)量隨之薦偏逆愛(ài)?人晚們遙選踩擇恥比塑其翅他添間鐘生幸產(chǎn)風(fēng)較附多萍的拜公拼司?人題們願(yuàn)宵意暖付傾出質(zhì)較問(wèn)高沸的辣價(jià)棄錢(qián)相哥對(duì)坡於祖競(jìng)獨(dú)爭(zhēng)漂對(duì)叢手浸的識(shí)成卷本葛優(yōu)敘勢(shì)?較狐低揭的指生寸產(chǎn)/分畫(huà)配動(dòng)成貪本例暈如跟：N點(diǎn)o見(jiàn)r埋d毫s數(shù)t治r碌o界m例到如茂：W教a巴l性-托M謹(jǐn)a芳r狐t1催5競(jìng)俘爭(zhēng)嶼優(yōu)引勢(shì)1牧6競(jìng)方爭(zhēng)濁優(yōu)甜勢(shì)暫壩時(shí)蠅性殊和飯持想續(xù)雁性競(jìng)驗(yàn)爭(zhēng)斥優(yōu)冊(cè)勢(shì)送通宇常獸會(huì)濃造叫成趣高掉利歡潤(rùn)利役潤(rùn)串吸沫引吩競(jìng)隆爭(zhēng)在咱大旺部渠分姐的程情障形嶺下哨，失競(jìng)傅爭(zhēng)鉛限有制蔥了冒競(jìng)悠爭(zhēng)糟優(yōu)厚勢(shì)尋的濤期刪間大刷部四分示的對(duì)競(jìng)胖爭(zhēng)溝優(yōu)炭勢(shì)郊是培暫廁時(shí)熔的?競(jìng)估爭(zhēng)塔者椅會(huì)計(jì)模繪仿唯其勻優(yōu)證勢(shì)棕或半是勸提副供怕更致好錄的板產(chǎn)捆品因雹此增，1虜7競(jìng)曉爭(zhēng)徹優(yōu)野勢(shì)暫武時(shí)枝性跨和予持牧續(xù)診性若秧：?競(jìng)測(cè)爭(zhēng)唇者傭不擾能售模牧仿謠其門(mén)優(yōu)值勢(shì)接來(lái)鐮源?無(wú)溉人暮構(gòu)完思男更感好路的敞產(chǎn)善品，克則直一妥些呆競(jìng)致?tīng)?zhēng)盤(pán)優(yōu)撞勢(shì)記是姿可疑持田續(xù)怨的?甚狂至偉是謠持偏續(xù)雁的徹競(jìng)燭爭(zhēng)脅優(yōu)患勢(shì)化，閉早斧晚盼也什有眉可勉能然會(huì)盆消烘失當(dāng)閑然奶，1海8競(jìng)真爭(zhēng)損優(yōu)蘇勢(shì)競(jìng)納爭(zhēng)鉗對(duì)俗等公哈司堪的謝產(chǎn)告品蛾是結(jié)很突“怪一尺般哪”繁的人艱們橫不辱偏斥好砍其艙產(chǎn)貌品沒(méi)瓦有燭超寺過(guò)維其播他家公括司嗽的床成荷本仔優(yōu)雙勢(shì)1添9競(jìng)狹爭(zhēng)暢優(yōu)旬勢(shì)競(jìng)傷爭(zhēng)裁不早對(duì)偉等人某們觸可吧能拍厭晌惡乞公把司掀產(chǎn)坊品公尺司金可約能耳有關(guān)成蚊本宏劣像勢(shì)公省司嘩可伯能獸有就過(guò)往時(shí)踐的集技檢術(shù)/設(shè)勒備公滿(mǎn)司凳可受能?chē)?guó)有卻負(fù)適面左聲享譽(yù)2破0競(jìng)飄爭(zhēng)亡優(yōu)溪?jiǎng)?錦1競(jìng)賺爭(zhēng)游優(yōu)錯(cuò)勢(shì)重宮新差審六視吹策怒略蟲(chóng)管臭理蓮程傭序2禾2競(jìng)賽爭(zhēng)聞優(yōu)盼勢(shì)衡歐量敵競(jìng)糊爭(zhēng)念優(yōu)濱勢(shì)優(yōu)宿越咸的沸經(jīng)冊(cè)濟(jì)薦表唇現(xiàn)攜視撫為暮競(jìng)漠爭(zhēng)樣優(yōu)乓勢(shì)度的廢證夫據(jù)它堆比首較拴容西易喉看拜到炊競(jìng)方爭(zhēng)峽優(yōu)擔(dān)勢(shì)柳的堡證拉據(jù)衡革量哀優(yōu)陳勢(shì)愈的杏來(lái)演源供通識(shí)常增是用不績(jī)可塑能以的?它靠很脹難導(dǎo)去茫“司衡盼量樹(shù)”窗技進(jìn)術(shù)2崇3競(jìng)湖爭(zhēng)借優(yōu)講勢(shì)衡胳量銜競(jìng)捆爭(zhēng)賄優(yōu)屆勢(shì)兩般類(lèi)雨衡發(fā)量德方黑式覆：1飯)會(huì)蘭計(jì)擾衡疑量?R祝O葵A、R能O肢S、R醫(yī)O釀E桃…等畏等冬，玩其扁超礦過(guò)業(yè)立界征平由均斗水言平2蓮)經(jīng)還濟(jì)芝衡磚量?賺疾回揭的財(cái)利辣潤(rùn)喬超途出寄資盤(pán)產(chǎn)浸成禮本2懸4競(jìng)確爭(zhēng)者優(yōu)雪勢(shì)競(jìng)松爭(zhēng)剖優(yōu)證勢(shì)劣截勢(shì)對(duì)忍等優(yōu)甚勢(shì)低但於且標(biāo)壞準(zhǔn)標(biāo)肥準(zhǔn)高件於階標(biāo)軋準(zhǔn)經(jīng)謙濟(jì)殲利慢潤(rùn)?超咸出展預(yù)蹤蝶期?達(dá)顏到躺預(yù)碗期?未屑達(dá)聽(tīng)預(yù)松期會(huì)蠶計(jì)蝴績(jī)帖效超裂越狂平困均平徐均低吼於魂平字均2愁5競(jìng)離爭(zhēng)腰優(yōu)書(shū)勢(shì)斑與弊策柜略云經(jīng)貼營(yíng)驢程襯序浮端現(xiàn)負(fù)策頁(yè)略V司S何.意運(yùn)圖體策推略策看略抵經(jīng)夜?fàn)I霜程偽序微引歇領(lǐng)猾經(jīng)究營(yíng)改者愿走漠向勇意糖圖貿(mào)策燥略(如F趣e披d然E懲x齡)然休而持，情俘況浮時(shí)菜常能改計(jì)變狼或叮新暗資擁料羅可伸供挖使窗用經(jīng)摟營(yíng)哨者聾回?fù)響?yīng)搶並們採(cǎi)萍取災(zāi)浮鐘現(xiàn)懶策明略(如飼嬌奏生賤、裙萬(wàn)吐豪崖集訪(fǎng)團(tuán))2拖6競(jìng)營(yíng)爭(zhēng)誕優(yōu)討勢(shì)蔑與點(diǎn)策序略但經(jīng)抗?fàn)I階程償序浮池現(xiàn)氏策球略V區(qū)S控.意思圖隆策盤(pán)略浮治現(xiàn)哄策柄略2篇7為速何懶需姓要攔了瞧解科策位略別？第故一格，輛學(xué)騎習(xí)班策劇略應(yīng)可映以齡學(xué)辭得顯一擺套嫌評(píng)逐估吉公雷司內(nèi)所摔採(cǎi)動(dòng)策乳略貴的疤工嘴具輸。第憐二飛，豪了乘解糞公苗司仿策恰略救及座自饒己臭在囑策卻略帥執(zhí)辦行擾中縱所祝扮陪演煌的號(hào)角陣色展可附能加對(duì)譯個(gè)洗人稿的