2022年8月外文研究報告dating services report

ESERVICES

SEGMENT

OUTLOOKDating

Services–

SegmentData

Analysis

&

ForecastMattMiller,2022The

segment

outlook

presents

up-to-date

figures

and

an

in-depth

analysis

onthe

Dating

Services

segment

of

the

eServices

marketIntroductionThingshavebecome

quietinrecent

years

inonce

soturbulentDatingServicesmarket

with

itsnumerous

start-ups.

Aftersome

major

mergers,

the

market

is

nowdominated

byafew

players

(e.g.

MatchGroup),

and

platformsnow

cater

to

varioususer

groupswithinone

service

provider.

Users

cansearch

forarelationship(Matchmaking),aflirt(OnlineDating)

or

asex

partner(CasualDating).Mostconsumers

useleading

OnlineDating

services

likeTinderor

Bumble.

Theshareofconsumers

thatare

ready

topayforadditionalfeatureshasbeen

increasing

inthelastyears,

what

ledtostrong

revenue

growth

ratesfor

some

key

players.

Facebookisbecoming

athreattothe

market,

asitis

aboutto

roll

outitsdating

featureworldwide.Thisreport

provides

acomprehensive

overview

of

DatingServices

segment.Besides

allrelevant

market

figureslike

totaland

average

revenues

andusernumbers

forthe

years

2021

to

2026,

we

furthermore

givedetailed

information

oncurrent

trends,

key

playersandimportant

backgroundknowledge

of

the

DatingServices

segment.2Agenda01

SegmentReportOverviewAppendix47DemographicsMarketstructureProductoverview253031MarketSizesUserNumbersAverageRevenue

Per

UserPenetration

RateMarketDriversCompanyProfilesStartupanalysisDeepDives101416182022233Dating

Services:products

and

servicesOverview:

market

scopeMatchmakingOnline

DatingCasual

Dating?

Matchmaking

forthe

search

of

lifepartners(e.g.?

Apps

andportalstoflirt,chator

fallinlove?

Apps

andportalsfocused

onnon-committal

eroticeDarling)adventures?

Apps

andportalsthatcreate

matchesbased

on?

Matchmaking

portalsand

appsthatuseusers’

locations

(e.g.

Spotted)?

Infidelity-based

onlinedatingservices

toenterintomathematical

algorithmstogenerate

matchesextra-relational

affairs(e.g.

Ashley

Madison)?

Apps

andportalsthatcreate

matchesbased

onsimple

demographic

criteria

(e.g.

Badoo)4Dating

portals

offer

a

variety

of

services

that

suit

any

kind

of

users

and

theirintentionsOverview:

customer

benefit

andmarket

developmentCustomer

benefitMarket

sizeandfuturedevelopmentThere

are

different

groupsof

customers

thatbenefit

fromusingonline

datingTheglobalrevenue

intheDatingServices

market

amountsto

US$7.5

billion

in2021.services.

Theycansearch

forarelationship

(Matchmaking),aflirt(OnlineDating)

or

Most

oftherevenue

isgenerated

intheOnlineDatingcategory.asex

partner

(CasualDating).When

comparing

figuresglobally,itcanbenoted

thatmost

of

therevenue

isgenerated

intheU.S.with

US$2.4

billion

in2021

and

inEurope,

which

had

arevenue

of

US$1.5

billionin2021.

Revenues

inChina

arethesmallest

inthisOndating

portalsor

apps,

users

canmeet

awider

circle

of

people..

Users

also

lookatabiggerdating

pool

ofprospective

matcheson

dating

websites.

Furthermore,dating

portalsoffer

avariety

ofsearch

optionsor

filters(e.g.,age)

to

help

users

find

comparison

with

US$1.5

billionin2021.what

theyare

looking

for.

This

makesdatingmore

efficient.Withtime

thestigma

ofdatingservices

isdiminishing,which

drivesthesuccess

ofDatingportalshelp

users

with

abusyschedule

who

havenotimetogooutandtheconcept.

However,

some

usersregard

thecollection

of

theirpersonal

data

withmeet

people

byprovidingaforum

fordoingjustthat.

Through

dating

services,

they

suspicion

andareafraidthatthirdpartiesmightmisuse

theirdata.Thishamperscanstillcontact

others

thatsharetheirinterests.growth

inthemarket.There

isagreat

variety

of

onlinedatingservices.

Eachuser

canfind

aservice

thatmatches

hisorherinterests

andintentions.

Matchmaking

services

identifypotential

partnersbyusingcomplex

matchmakingalgorithms

based

ontheresultsNevertheless,

China

isthe

fastest-growing

region

with

aCAGR(1)

of

2%

up

to2027andaprojected

market

volume

of

US$1.7

billion

by2027.

Europewill

grow

atanannual

rateof

1%

toUS$1.6

billionandtheU.S.

ataCAGR(1)

of

2%

(2021-27)

toof

personality

tests.

Customers

who

seek

alover

canusecasualdating

sites.

Dating

US$2.7

billion

by2027.portalsaimed

atmarried

people

looking

for

affairshavespecial

features

regardingdiscretion

anddata

security

(e.g.

blurry

pictures).5Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022Sources:Dating

apps

will

further

extend

their

user

base

and

companies

will

invest

heavilyin

mobile

technologiesOverview:

assumptionsandtrendsAssumptionsTrendsAsonlinedatingbecomes

ever

more

pervasive,

concerns

centered

around

securityandonlinesafety

become

increasingly

important

forboththe

industryandtheInthefuture,dating

appswith

newconcepts

will

beestablished,

suchas

Whispar,where

users

cancreate

anaudio-profile,

or

Loveflutter,

which

connects

users

solelyusers.

Wetherefore

expect

asignificantimprovement

inthefield

ofdataprotection

according

totheirpersonalities.

Many

different

algorithms

arebeing

developed

towithin

thenext

years.

However,

should

these

issuesbeneglected

inthefuture,

find

most

compatible

matches.

For

example,

Tindercooperates

with

Spotifytofurtherdata

breaches

liketheAshley

Madison

hack(2015),

where

more

than

25

GB

matchpotential

partners

basedon

theirtasteinmusic.

New

algorithms

andAI-of

company

data

was

leaked,

or

the

hackof

GuardianSoulmates

(2017),

mightnegatively

affectuser

growth.

Blockchain

technology

couldbeasolution

totheseproblems.powered

solutionslike

AIMM,Bernie

orbetterhalf

will

alsoboost

newdevelopments.Consolidations

areatrend

and

will

takeplaceinthefuture.Anexample

is

thetakeover

of

variousdatingsitesbytheMatch

Group

(>45

brands).Thiswill

helpminimize

fakeprofiles

andchatbots.We

alsoanticipateafurthershiftto

mobile

datingand

therefore

anincreasing

useof

dating

appsforsmartphones

ratherthandesktop

versions

or

dating

portals.Furthermore,

itisexpected

thatdating

appswill

beused

on

smartwatches

toaccess

messaging

functionalitiesfaster.Furthermore,

we

expect

DatingServices

toconverge

with

social

networks.

Datingportalswill

focusless

on

the

search

forapartnerforlifeand

will

ratherplacemoreemphasis

onmeeting

new

people

instead(likeBadoo).

Also,social

media

platformslikeFacebook

arealready

rolling

outtheir

own

datingfeatures,

boastingadvantagesmany

otherproviders

don'thavemore

than2billion

activeusers.TheuserdatabaseofDatingServices

providers

isabigasset

formarketers.Demographic

data,interests

and

attitudesallow

targeting

foradvertisers,

whichmakes

advertising

on

dating

portalsvery

attractive.

Hence,

services

thathavealarge

userbasecanbefullyfinancedthroughadvertising

revenues.6Sources:DigitalMarket

Outlook

2022Matchmaking

is

the

leading

category

with

revenues

of

US$3.4

billion

in

2021Market

sizes:

globalGlobal

revenue

forecast

inbillionUS$+6%(1)8.71.08.51.08.41.08.20.97.90.97.50.97.60.96.80.85.70.73.43.33.35.20.73.13.04.80.62.82.92.42.01.81.54.24.24.34.04.13.83.83.63.02.82.620172018201920202021202220232024202520262027MatchmakingOnlineDatingCasualDating7Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022Sources:Matchmaking

segment

is

strong

in

China

due

to

marriage

pressureMarket

sizes:

regional

comparison

(1/2)Revenue

forecast

inbillionUS$+4%(1)+2%(1)2.70.32.70.32.40.32.20.2+2%(1)+1%(1)1.01.70.11.60.31.50.11.50.31.50.71.30.30.20.70.61.51.21.31.20.90.80.60.620212027202120272021202720212027ROWU.S.EuropeChinaMatchmakingOnlineDatingCasualDating8Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022Sources:Matchmaking

is

the

strongest

in

India

with

685

million

US$,

due

to

the

pressureof

marriage

in

the

societyMarket

sizes:

regional

comparison

(2/2)Revenue

forecast

inmillionUS$+4%(1)+1%(1)+2%(1)4492287+2%(1)4033437734713724435972+7%(1)+3%(1)2313348732740176630078+2%(1)2602044847198721018918041636184120128339107357310431303272270968918716111711410910481506020212027202120272021202720212027202120272021202620212027IndiaJapanUKGermanyFranceBrazilSouth

KoreaMatchmakingOnlineDatingCasualDating9Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearDigitalMarket

Outlook

2022Sources:The

user

base

is

largest

in

the

Online

Dating

category

across

all

regionsUser

numbers:

regional

comparison

(1/2)Numberofusersforecast

inmillions146.2144.7102.788.786.284.372.672.664.555.854.852.043.840.326.221.920.616.217.414.49.09.36.87.520212027202120272021202720212027ROWEuropeU.S.ChinaMatchmakingOnlineDatingCasualDating10Sources:DigitalMarket

Outlook

2022India

shows

a

large

growth

in

casual

dating

users,

leads

all

categories

in

usernumbers

across

all

regionsUser

numbers:

regional

comparison

(2/2)Numberofusersforecast

inmillions86352928251817151112878877765633433323223112212121212021India202720212027202120272021202720212027202120272021South

Korea2027JapanUKGermanyFranceBrazilMatchmakingOnlineDatingCasualDating11Sources:DigitalMarket

Outlook

2022Inthe

U.S.,

the

share

of

users

who

pay

for

Dating

Services

is

lower

than

in

Chinaand

EuropeUser

numbers:

paying

andnon-paying

users

(1/2)Share

ofpayingandnon-payingusersof

DatingServicesforecast23%23%77%27%26%31%33%77%73%74%69%67%202120272021202720212027ChinaU.S.EuropePayinguserNon-Paying

user12Sources:DigitalMarket

Outlook

2022India

has

the

highest

share

of

paying

Dating

Services

usersUser

numbers:

paying

andnon-paying

users

(2/2)Share

ofpayingandnon-payingusersof

DatingServicesforecast20%21%29%29%29%31%34%34%33%34%33%33%43%47%80%79%71%71%71%69%66%66%67%66%67%67%57%53%20212027202120272021202720212027202120272021202720212027IndiaJapanUKGermanyFranceBrazilSouth

KoreaDatingServices

payinguserDatingServices

non-paying

user13

Notes:Sources:DigitalMarket

Outlook

2022The

U.S.

is

the

highest,

in

terms

of

average

revenue

per

user,

in

all

categoriesAverage

revenue

per

user:

regional

comparison

(1/2)Averagerevenue

perpayinguserforecast

inUS$30.9633.6073.1158.2779.9796.0993.7928.4823.1030.422021

4.602.96202120272021202720212027124.42126.9777.3561.3197.5294.7228.6123.2432.3920276.692.6584.22ROWEuropeU.S.ChinaMatchmakingOnlineDating14Sources:DigitalMarket

Outlook

2022Most

revenue

per

paying

user

is

generatedthe

Matchmaking

categoryAverage

revenue

per

user:

regional

comparison

(2/2)Averagerevenue

perpayinguserforecast

inUS$24.623.665.350.4105.181.970.570.820212027202120272021202720212027IndiaJapanUKGermany118.034.3100.890.221.520.575.959.5105.782.572.173.535.0104.6119.091.097.674.926.017.741.963.851.320212027202120212027FranceBrazilSouth

Korea101.893.695.5100.677.5103.826.219.542.765.653.22027MatchmakingOnlineDatingCasualDating15Sources:DigitalMarket

Outlook

2022The

adoption

of

Dating

Services

is

expected

to

grow

at

a

slower

pace

in

the

nextyearsPenetration

rates:

innovation

diffusion20.9%18.5%13.2%12.0%11.5%9.3%9.0%8.6%4.5%EarlyadoptersEarlymajorityLatemajorityLaggards2.5%16.0%100.0%50.0%84.0%16

Notes:Sources:The

diffusion

ofinnovations

graphshows

successive

groupsofconsumers

adopting

devices

and

apps

fromthe

Digital

Fitness

and

Well-Being

market(the

graphabove

shows

the

userpenetration

rateofselected

countries).

Innovations

in

generalare

notadoptedbyall

individuals

at

the

same

time.Instead,

they

tend

to

adopt

in

a

time

sequence,

and

can

be

classified

into

adopter

categoriesbased

onhow

long

it

takesuntil

they

begin

using

the

service.DigitalMarket

Outlook

2022The

penetration

rate

for

Dating

Services

is

highest

in

the

U.S.,

SouthKorea

andEuropean

countriesPenetration

rates:

global

comparisonDating

Servicespenetration

rate(1)

in20210.5%21%17

NotesSources:(1)

Shareofactive

customers

(oraccounts)

in

total

populationDigitalMarket

Outlook

2022Fast

average

mobile

broadband

speeds

enable

extensive

usage

of

dating

appfeatures

like

video

chatMarket

drivers:

mobile

broadbandspeedUserpenetration

ofDating

Servicesinselected

countrieswith

highmobilebroadband

speedsin

202160.2055.3051.7053.1046.1045.5017%14%14%13%10%9%SouthKoreaDenmarkLituaniaNetherlandsSouthKoreaJapanUser

penetration

of

Dating

Services

in%Mobile

broadbandspeeds

inMbps18

Notes:Sources:paying

and

non-paying

usersDigitalMarket

Outlook

2022,

/global-index,

June

2022Millennials

are

the

biggest

user

group

of

Dating

ServicesMarket

drivers:

agegroupsGlobal

Online

Datinguserbyagegroup

in2021(1)27%24%19%18%13%18

-24

years25-34

years35-44

yearsMillennial

Other55-64

years55-64

years19

Notes:Sources:(1)

Includes

paying

and

non-paying

usersDigitalMarket

Outlook

2022,

/global-index,

June

2022The

Match

Group

had

more

than

9

million

paying

subscribers

at

the

end

of2019Company

profiles:

TheMatchGroup

(1/2)Match

GroupcompaniesKeyfactsRevenue:CAGR(1):US$2,983

million

(2021)25%

(20-21)>11

million

(Q12021)>190Paidsubscribers:Activecountries:Employees:>1000Headquarters:Founded:Dallas,U.S.1995Product:

TinderDigital

strategyTinderwas

launched

in2012

andisadating

appproduct

withstrong

adoption

bymillennials.

Itis

amobile-only

productwith

uniqueuser

interface

and

swipingfeature.

Tinderhasbeen

among

thetop15

iOSappsbydailyrevenue

throughoutallof

2021

according

to

AppAnnie.Itexperienced

massive

growth;

itsnumberofpayers

grew

from

14

million

atthe

end

of

2020

toover

16

million

attheendof2021.

Withthe

company’s

monetization

strategy

of

generating

revenue

throughpaidsubscription

memberships,

paymentsforspecial

features

and

paidadvertisements,

TheMatch

Group

continuestogainadvantages.In2017,

anewTinderGold

subscription

model

was

introduced.TheMatchGroup

is

anAmerican

internet

company

based

inDallas,Texas.

Itis

asub-organization

of

IACandthe

world’s

leading

provider

of

onlinedatingproducts,with

aportfolio

of

over

45

brandswith

different

appsand

online

platforms.

8.4million

relationshipsand2.5

million

marriages

were

established

between

2011

and2015

throughtheirproducts.

TheMatchGroup

owns

fourof

the

topfivedatingbrandsinNorth

America.

Noother

competitor

comes

close

tothismarket

share.TheMatchGroup

offers

theirdatingapps

in42

different

languages.

They

haveastrong

topandbottom-line

growth

with

expandingmargins,which

nootherbrandapproaches

inthisenvironment.20

Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

year2:

Averagepaid

member

count

asofQ4

2019Sources:

Company

information,

AppAThe

Match

Group

generated

a

global

revenue

of

almost

US$3

billion

in

2021with

over

10

million

paid

subscribersCompany

profiles:

TheMatchGroup

(2/2)Match

grouprevenue

inmillion

US$

andpaidsubscribers15,80010,9399,8098,2337,0445,6972,98320212,39120202,0511,7301,33120171,124201620182019Revenue

(Million

US$)PaidSubscribers

(’000s)21Sources:

Company

informationHuggle

is

a

social

app

that

connects

users

whoshare

lifestyles

and

interestsbased

on

locations

they

visitStart-upanalysis:

HuggleAnalysisOverviewIs

theproductrareHuggleis

alocation-based

social

app

which

connects

users

based

oncommonplacesthey

frequently

visit.

Theappwas

officially

launched

in2016

andwasdesigned

to

make

friendsbyconnecting

with

people

who

sharemutualinterests.Datingelements

were

addedlater.

When

two

users

check

intothe

same

place,theycanview

each

other's

profiles.

Huggleintroduced

special

safetyfeatures

through

aone-minute

photoverification

takingvariousselfies

which

arefirst

compared

touploaded

picturesusing160

pointson

the

face,thenverified

and

approved

bymoderators

to

filter

fakeprofiles.

Also,

Huggle

useshyperlocal

technology

toavoidfakecheck-ins.

Hugglewas

foundedtocreate

meaningful

friendshipsandrelationships

asacountermovement

toprivacy

issueswith

other

dating

services.Thecompany

was

recently

acquired

byBadoo,

oneof

the

largest

dating

networksworldwide.Huggleclaimstobeisthe

first

social

appto

match

people

based

onmutualplaces.Location-based

features

arecertainly

notnew

and

available

indifferent

forms

byother

onlinedatingservices.

Onlythecombination

of

the

set

of

features

and

thepresented

lifestyle

isunique.What

are

itsadvantages,

andcanithandle

possibleconstraints?Theadvantageof

Huggleisthe

special

safety

program,

attractiveto

security-conscious

users.

Also,the

recent

acquisitionbyBadoo

canbeagreat

benefit

interms

of

new

features.

Nevertheless,

other

services

arelikely

to

incorporate

morelocation-based

features

inthe

styleofHuggle.

Focusing

on

awide

audienceishardtomanagebecause

the

market

isalready

approachingsaturation,facingtoughcompetition

frominternational

vendors.TheOnlineDating

market

is

subjecttowinner-takes-all

dynamicsand

difficulttoenter,

therefore

Hugglemustusenetwork

effects

with

Badoo

to

increase

revenues.Huggleshould

alsoexpandglobally

and

introduce

freemium-inspired

models

afterreaching

critical

mass

togainchancesforapositive

outcome.22Sources:

Company

informationAshleyMadison,

C-Date,

and

Firstaffair

are

typical

casual

dating

portals

for

abroader

audienceDeep

dives:

key

playerspectrumDating

portals

andappssegmentationBDSMSinglesWhiplrWooPlusChristianMingleJdateGrindrBluedOurTimeVictoriaMilanElitePartnerEliteSingleseDarlingCoffee

Meets

BagelLoveScout24BumbleBaiheChemistryAshley

MadisonAdultFriendFinderMeeticOkCupidPlenty

ofFishJiayuanNeuLovooeHarmonyParshipFirstaffairMatchBadooC-dateTanTanTinderZooskTypeof

intendedrelationshipEuropeU.S.China23Sources:DigitalMarket

Outlook,

2022Inthe

UK

Dating

Services

market,

nearly

50%

of

paying

online

dating

users

useTinderPaidusageofselected

online

dating

services

in202138%37%34%34%64%34%31%30%52%41%40%29%22%35%24%21%18%29%28%22%24

Notes:Sources:Which

ofthese

online

dating

providers

(website

orapp)

have

you

used

asapaying

customerin

the

past12

months?"

Multi

Pick;U.S.:

n=148;

China:

n=70;

UK:n=52;

Germany:n=75

respondentswho

used

and

spend

moneyononline

dating

in

the

past12

months"GlobalConsumer

Survey,

asofOctober

2021Agenda01

SegmentReportOverviewAppendix47DemographicsMarketstructureProductoverview253031MarketSizesUserNumbersAverageRevenue

Per

UserPenetration

RateMarketDriversCompanyProfilesStartupanalysisDeepDives1014161820222325Dating

Services

user

demographics

U.S.1-line

subheadingUsersbygenderUsersbyincomeMedium

income31.0%Female36.0%Low

incomeHighincome40.0%29.0%Usersbyage35.0%64.0%Male22.0%22.0%15.0%5.0%18

-24

years

25-34

years

35-44

years

45-54

years

55-64

years26

Notes:"Which

ofthe

following

serviceshave

youbooked

online

in

the

past12

months?“;

Multi

pick;

n=2,895Global

Consumer

Survey,

as

atJune

2021Sources:

Source:Dating

Services

user

demographics

China1-line

subheadingUsersbygenderUsersbyincomeMedium

income27.0%HighincomeLow

income39.0%34.0%Female48.0%52.0%

MaleUsersbyage35.0%23.0%19.0%16.0%7.0%18

-24

years

25-34

years

35-44

years

45-54

years

55-64

years27

Notes:Sources:"Which

ofthe

following

serviceshave

youbooked

online

in

the

past12

months?“;

Multi

pick;

n=2,895GlobalConsumer

Survey,

asat

June

2021Dating

Services

user

demographics

U.K.1-line

subheadingUsersbygenderUsersbyincomeMedium

income33.0%Female36.0%HighincomeLow

income36.0%31.0%Usersbyage38.0%64.0%Male24.0%21.0%11.0%6.0%18

-24

years

25-34

years

35-44

years

45-54

years

55-64

years28

Notes:Sources:"Which

ofthe

following

serviceshave

youbooked

online

in

the

past12

months?“;

Multi

pick;

n=2,895GlobalConsumer

Survey,

asat

June

2021Dating

Services

user

demographics

Germany1-line

subheadingUsersbygenderUsersbyincomeMedium

income36.0%Highincome41.0%Low

incomeFemale37.0%23.0%Usersbyage32.0%63.0%Male20.0%18.0%17.0%13.0%18

-24

years

25-34

years

35-44

years

45-54

years

55-64

years29

Notes:"Which

ofthe

following

serviceshave

youbooked

online

in

the

past12

months?“;

Multi

pick;

n=2,895Global

Consumer

Survey,

as

atJune

2021Sources:

Source:Dating

Services

user

demographics

France1-line

subheadingUsersbygenderUsersbyincomeMedium

income31.0%Low

incomeHighincome36.0%33.0%Female38.0%Usersbyage27.0%25.0%62.0%Male20.0%17.0%11.0%18

-24

years

25-34

years

35-44

years

45-54

years

55-64

years30

Notes:"Which

ofthe

following

serviceshave

youbooked

online

in

the

past12

months?“;

Multi

pick;

n=2,895Global

ConsumerSurvey,

asat

June

2021Sources:

Source:Dating

Services

market

structure1-line

subheadingSegmentSub-segmentsOutofscopeContainsonlineservices

forthe

search

forpartners

thatapplymathematical

algorithms

tomatchtheirusers.

Themaincharacteristic

ofthese

services

is

the

factthatregistered

members

search

forlifepartnerswho

are

willingtoenterintoalong-term

committed

relationship.Matchmaking

services

automatically

recommend

potentialpartnerstotheirusers.MatchmakingNicheDatingNicheDating,which

includesdating

appslikeWooPlus

(forplus-size

singles)

orVegLove

(forvegetarians),

is

notconsidered.Includesonlineservices

thatoffer

aplatformonwhichmembers

canflirt,chator

fallinlove

(e.g.

neu.de).

OnlineDatingfocuses

on

casualcontactingandeasy

flirtingamongitsmembers.

Theusers

normally

carry

outthe

search

ontheirown

byapplying

search

filtersbased

on

criteria

suchasageor

other

attributes.OfflineDating

ServicesOfflinedating

agencies

areexcluded

fromourforecasts.DatingServicesOnlineDatingCasualDatingSpeed

DatingSpeed

Datingandsimilareventsforsingles

arenotincluded.Comprises

onlineservices

to

establish

sexually

orientedcontactsoutsideof

romanticrelationships.

These

alsoprovide

people

with

ways

to

enter

intoextra-relationalaffairslike

AshleyMadison.

These

typesofdating

portals(e.g.

C-Date

or

Secret.de)

clearly

focusonnon-committalerotic

adventures.31GLOBALCONSUMER

SURVEY

2022Understand

what

drivesconsumersTheGlobalConsumerSurveyoffersaglobalperspectiveonconsumptionandmediaU.S.A.ge,

coveringtheofflineandonlineworldofthe

consumer.Oursurveyisdesignedtohelpmarketers,planners,andproductmanagers

understandconsumerbehaviorandconsumerinteractionswithbrands.?

Cross-tabulation?

Customizedtarget

groups?

Trendandcountrycomparisons?

Export

inExcel(CSV)or

PowerPoint

formatFind

out

more

on:com/global-consumer-survey1,500,000+563.4bn.+11,500+50+countries&territoriesrepresentedco