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文檔簡(jiǎn)介

1MatchawordfromAandBandPletesentences1—10.USeeachwordfromAtwice.

A

advertising/consumer/market/product/sales

B

Behavior/budget/campaign/forecast/launch/lifecycle/profile/research/segment/targets

1TheProductlifecycleisthelengthoftimepeoplecontinuetobuyaparticularProduct.

2MarketresearchshowedverygoodPotentialformarketingthemagazinetoe*ecutivesintheagerange25—35.

AconsumerprofileissimPlyadescriPtionofatyPicalcustomer.

OurPanyhasestablisheditsbrandnamethroughamulti-millionmulti-mediaadvertisingcampaign

TheintroductionofaProducttothemarketiscalledtheproductlaunch.

Familyandfriendsareamajorfactorinconsumerbehavior.TheyreallyinfluencewhatPeoPlebuy,whereandhow.

AmarketsegmentisagrouPofcustomersofsimilarageandinelevel.

Idon’tthinkcuttingouradvertisingbudgetbyhalfisagoodidea.OurcamPaigns

arehighlysuccessfulandalwaysgeneratehugeProfitsinthelongterm.

OurrePresentativesareunderalotofPressuretomeettheirsalestargets.

I’mafraidIcanonlymakeaPessimisticsalesforecastforFebruaryandMarch.

LanguageReview:Questions

2Re-orderthewordstomakequestions.

1muchadvertisingdohowonsPendyou?Howmuchdoyouspendonadvertising?

doesendorsementmeanwhat?Whatdoesendorsementmean?

strengthsandarePany’sweaknesseswhatyour?Whatareyourpany’sstrengthsandweaknesses?

rangedide*tendProducttheirtheywhen?Whendidtheye*tendtheirproductrange?

isteamleadingsaleswhoyour?Whoisleadingyoursalesteam?

PleteeachquestionwithanaPProPriateword.

__Did yourmarketshareincreaselastyear?

___What kindofProductsdofootballersendorse?

Are theydoinganymarketresearchatthemoment?

_Which ofthesetwoProductsismoresuccessful?

Have youmetournewmanager?

How oftendoyoulaunchanewproduct?

__Has Kaoriphonedrecently?

Skills:Telephoning

4pletethise*cerptfromatelephoneconversationwiththequestionsfromthebo*.

1.Wouldyoulikethemtodothemarketing?2.Couldyougivemeafewdetails?3.Didyousay5%?4.Haveyoufinishedyourreport?5.Why?6.HoWaboutourmarketShare?7.Howarethings?8.Whatdoyouthinkof'Eureka!’?

A:Hi,Vladi.RaUlhere.(23) 7

B:Fine,thanks.Quitebusy,infact.

(24) 4

Almost.ButIcantellyouthefiguresIhavearelookinge*tremelygood.

E*cellent.(25) 2

Sure.Overallsalesareup15%.Ournewsoftdrinksareup12%,andourmineralwaterisdoingjustaswell.

Thatsoundsgood.(26) 6

Well,we’veincreaseditby2.5%.

Sorry,Ididn’tcatchthat.(27) 3

No.2.5%.ButIthinkitmightgoupbyfiveoverthene*tquarter.

A:Thatwouldbegreat.Bytheway,there’ssomethingelseIwantedtoaskyou.

8

B:Oh,thenewadvertisingagency.Ithinkthey’rereallygood.

5

Iwasthinkingaboutthenewenergydrinkthatwe’relaunchingne*tmonth.

Right.(30) 1

E*actly.Iwantsomethinglesstraditionalforthisnewproduct.

InthatcaseIthinkit’sagoodideatocontactthem.They’vegotaverycreativeteam,withlotsofimaginativeideas.

UnitTest6

Answerallthirtyquestions.Thereisonemarkperquestion.

Vocabulary:Eatinganddrinking

1pletesentences1-5withanswersa,borc.

1 Let’saskthewaiteriftheyhavea a inSpanishforourguests.

a)menub)recipec)check

2ThePalaceRestaurantisfamousforitsfriendlyandefficient c .

a)starterb)pricesc)service

3 It’sgettinglate.Shallweaskforthe b ?

a)courseb)billc)card

4IfyouwanttogototheAstoria,rememberto a atableinadvance.

a)bookb)checkc)order

5Inmanycountries,itisusualtoleavea c ifyouaresatisfiedwiththe

service.

a)poundb)notec)tip

2pletethewordswiththemissingvowels(a,e,i,o,u).

It’sarathere*clusiverestaurant,sobepreparedtospendalotofmoney!

ThePekingInnisinaveryconvenientlocation-justfiveminutesfromtheoffice.

Theysayit’sgotacosy,welingatmosphere.

IlVesuvioisgreat,andtheychargeveryreasonableprices.

ThefoodtheyserveatFrereJacquesisabsolutelydelicious.

LanguageReview:Multi-wordverbs

pleteeachconversatione*cerptwithamulti-wordverbfromthebo*.

lookafter/lookaround/lookforwardto/putoff/setback/takeout/takepartin/takeup/turndown/turnup

A:I'msureourguestswouldlovetolookaroundtheoldtownbeforetheyleave.B:Yes.Let’saskBentoshowthemsomeofthesights.

C:So,whydidyouturndowntheiroffer,then?

D:Well,theschedulewasabsolutelyhorrible.

E:Ilookforwardtoseeingthenewheadoffice.

F:Metoo.Theysayit’sinasuperblocation.

A:Doyouthinkweshouldtakeuptheiroffer?

Yes,we’vegottoaccept.Theconditionsarereallygood.

C:WhowilllookafterourguestsfromVenezuela?

D:Karen,asusual.Shelovestakingcareofvisitors.

E:Franzdidn’ttakepartinthediscussion.

F:No.Inoticedthathedidn’twanttogetinvolved.

A:IthinkFebruaryistooearlyforourtradefair.

Iagree.Whydon’tweputitoffuntilMay?

C:Ourvisitorshavenothingtodothisevening.

D:Ithinkweshouldtakethemout.

E:We’llhaveproblemsbecausesomepeoplealwaysarriveune*pectedly.

F:Howmanye*traparticipantsdoyouthinkmightturnup,then?

A:Thatwasane*pensiveparty,wasn’tit?

Itcertainlywas.Itsetusback$5,000!

Skills:Socialising

Matcheachphrase(21—24)tothecorrectresponse(a—d).Writeyouranswershere:

___c__22__d___23__a 24__b___

Wouldyoulikemetoshowyouround?

Marco,haveyoumetMa*Reger?

CanIgetyouadrink?

Howarethings?

aYes,please.I’llhaveanorangejuice.

bVerygood,thankyou.It’sreallybusyatthemoment.

cOhyes,I’veneverbeenherebefore.

dNo.Hello,Ma*.Nicetomeetyou.

(Questions25—30)

Putthelinesofthisconversationinthecorrectorder(2—7).

__1__Hi,I’mJoaquim.

__6___Absolutely!I’llgetintouchwhenwecanconfirmthedatesoftheevent,OK?

__4___Yes,itis.It’sverylively.Well,maybeyoucouldetoourne*ttradefairthere.ItsinMay.

7_Thanks,that’sgreat!I’lllookforwardtothat.

___2__Hello,Joaquim.Pleasedtomeetyou.I’mLeilafromtheCairooffice.

___5__Mm,I’dloveto.Anditwouldbegreatifwehadastandatthefair,don’tyouthink?

___3__Oh,Cairo!I’veneverbeentoEgypt,butIhearCairoisafascinatingcity.

UnitTest8

Answerallthirtyquestions.Thereisonemarkperquestion.

Vocabulary:Waystoplan

MatchawordorphrasefromAandBandpletesentences1—10.

A

B

collect/consider/do/estimate/forecast/keepwithin/meet/rearrange

costs/information/ourbudget/sales/someresearch/theoptions/theschedule/thedeadline

1Theprojectwassuccessful,e*ceptthatwedidn’tkeepwithinourbudget.Weoverspentbyabout5%.

Ourvisitorsarearrivingtwohourslaterthanplanned,solet’srearrangethescheduleimmediately.

Ouradvertisingcampaignisproducinggoodresults,andweforecastsalesofatleast$150,000inthene*tquarter.

It’sdifficulttoestimatecostsaccuratelywhenyoursuppliersincreasetheirprices

withoutwarning.

First,let’sconsidertheoptionsthatwehaveforthelaunchdate:itcouldbelatespring,orearlyautumn,orne*tyear.

Whatweneedtodoistodosomeresearchaboutthebuyinghabitsofthepeoplewholiveinthatarea.

ItwillbeimpossibletomeetthedeadlineofJune20nowthattheprojectmanagerisill.Everythingwillhavetobeputoffuntilne*tmonth.

Jimwantstocollectinformationintothefactorsthatinfluenceconsumerbehaviour.

Matchthetwohalvesofthesentences.Writeyouranswershere:

___b__10__d___11___a__12__c___

He’stryingtoarrange

Itwasimpossibletoimplement

Jeanisgoingtowrite

Thetrainingschedulehas

athene*tquarterlysalesreport.

bameetingwithBCA’ssalesmanager.

ctobepreparedbyApril5.

dthatplanwithsuchasmallbudget.

LanguageReview:Futureplans

Re-orderthewordstomakesentences.

Brazile*pandhopinginthey’retoThey’rehopingtoe*pandinBrazil.

notabonuse*pectinggetgoodisshetoSheisnote*pectingtogetagoodbonus.

attractforeignweinvestmentlikemoretowouldWewouldliketoattractmoreforeigninvestment.

aBangaloreinopenplanningsubsidiarytowe’reWe’replanningtoopenasubsidiaryinBangalore.

aregoinglaunchwhenmodelthistoyou?Whenareyougoingtolaunchthismodel?

Ineachsentence,onewordismissing.Re-writeeachsentencewiththecorrectwordintherightplace.

Wegoingtovisitoursuppliersne*tweek.Wearegoingtovisitoursuppliersne*tweek.

Ihelpyouwritethereportifyoulike.Icanhelpyouwritethereportifyoulike.

Welookforwardseeingyousoon.Welookforwardtoseeingyousoon.

Analystssaytheeconomywillbetterne*tyear.Analystssaytheeconomywillgetbetterne*tyear.

Theywantrelaunchtheirvideocamera.Theywanttorelaunchtheirvideocamera.

Skills:Meetings

pletethesephraseswithawordfromthebo*.

ment/could/interrupt/like/mean/moment/on/What

_CouldIsaysomething?

Justa_moment ,please.

So__What you’resayingisthatWe’veoverspent?

HoWdoyou__mean e*actly?

Sorry,couldIjust__ment onthat?

I’d__like tofinish,ifImay.

Sorryto__interrupt ,butWhataretheoptions?

Hold___on aminute.

UnitTest9

AnsWerallthirtyquestions.Thereisonemarkperquestion.

Vocabulary:Verbsandprepositions

1pleteeachsentenceWithaverbfromthebo*.

believe/deal/delegate/invest/respond

Weinvestalotintrainingcoursesforouremployees.Weknowit’smoneywell

spent.

Ournewmanagercandealwithproblemsveryeffectively.

Don’ttrytodoeverythingonyourown.Youshoulddelegatetaskstoyourassistantmoreoften.

Ourpreviousmanagerdidn’teventrytorespondtoourconcerns.

Whenyouremployeesfeelthatyoubelieveintheirabilities,theyoftenstarttoperformbetter.

pleteeachsentencewithaprepositionfromthebo*.

for/on/to/With/to

Weneedtoagree___on thedateoftherelaunchofournewseries.

Tomapologised___for makingsomanymistakesinhisreport.

Agoodmanagershouldlisten__to suggestionsfromstaff.

ItWasmymistake,IknoW.Ihavealreadyapologised to thedirector.

Icouldn’tagree__With theothersthatoursuppliersWereresponsible.

LanguageRevieW:Reportedspeech

Re-ordertheWordstomakereportedstatementsandquestions.

dohimIittotoldItoldhimtodoit.

WeresaidtheysheWrongShesaidtheywerewrong.

askedhemembersteamtheWereWhoHeaskedwhotheteammemberswere.

invoicemanagermenotpaythethetotoldThemanagertoldmenottoplaytheinvoice.

askedfinishmeetingshethetimeWhatWouldSheaskedwhattimethemeetingwouldfinish.

ReWritethesentencesbeginningintheWayshoWn.

16‘TheteamleaderisfromCanada.’

HesaidtheteamleaderwasfromCanada.

17‘Listentoallsuggestionsfromstaff.’

Shetoldmetolistentoallsuggestionsfromstaff.

18‘Whydon’tyoutalktoyourmanagermoreoften?’

HeaskedmewhyIdidn’ttalktomymanagermoreoften.

19‘Doyoufinditdifficulttodelegatetasks?’

Heaskedmeif(whether)Ifounditdifficulttodelegatetasks.

20‘Don’tforgettocallMa*.’

ShetoldmenottoforgettocallMa*.

Skills:Socialising

Eachphrasecontainsamistake.Writethephrasecorrectly.

I’llbeinthetouchsoon.I’llbeintouchsoon.

Thanksyouforshowingmeroundthetown.Thanks(Thankyou)forshowingmeroundthetown.

I’mreallyenjoyedthemeallastnight.Ireallyenjoyedthemeallastnight.

Bye!Haveyouanicejourneyback!Ireallyenjoyedthemeallastnight.

6Matchphrases25-30toresponsesa一f.Writeyouranswershere:

25___c__26 e_27__a___28_d 29__f___30__b___

Whatdoyouusuallydointheevenings?

Wouldyouliketoewithustothetheatretonight?

Goodbye,Li.Allthebest.

I’mgladyouenjoyedthetour.

Canyoutellmeaboutanyinterestingplacestovisit?

Thanksverymuchforyourhospitality.

aBye,Lucas.Andthanksagainforeverything.

bYouareverywele.Ihopeyoucaneagainsoon.

cIliketospendtimewithmychildren.SometimesIwatchTV.

dIcertainlydid.Itwaswonderful.Thankyousomuch!

eIt’sverykindofyou,butanothertimeperhaps.I’mquitetired.

fTheoldtownisverypretty.AndyoumustseeLibertySquare.

UnitTest10

Answerallthirtyquestions.Thereisonemarkperquestion.

Vocabulary:Wordbuilding

pletethesecondsentenceineachpairwithanotherformoftheunderlinedword.

Duringanegotiation,herfacenevershowsanyemotion.

Sheseemspletelyunemotional.

Thepreviousmanagerhadliedtohisstaffandwasnolongercredible.

Hehadlostallhiscredibility.

Peoplecriticisedhimbecausetheyfoundhimweak.

Peoplecriticisedhimforhisweakness.

Agoodmanagershouldalwayshavealotofpatience.

Agoodmanagershouldneverbeimpatient.

Theylikedherbecauseshewasalwayssocalm.

Whattheylikedaboutherwashercalmness.

pletethesesentencesaboutpersonalqualitieswiththemissingword.Thefirstletterisgiven.

Whensomeonetellsyouabouttheirproblems,trytoshowsomesympathy,bekindandsaysomethingtomakethemfeelbetter.

Thepeopleinourteamalwayseupwithnewideas,newsolutions.Theircreativityseemsendless.

Theparticipantsdidn’tseemveryenthusiasticaboutthenewproposal.Infact,mostofthemdidn’tshowanyinterestwhatsoever.

Oursupervisorisveryinconsistent.Onedayhetellsyoutodothingsthisway,andthene*tdayhesaysyoushoulddothingsanotherway.

Manypeoplebelievethatinformalmeetings,whereparticipantsfeelfortableandrela*ed,areoftenthemostproductiveones.

LanguageReview:Conditionals

3Underlinethecorrectforminitalics.

Ifhelistens/listenedtoallsidesfirst,hewouldfinditeasiertoresolveconflicts.

Heis/willbe/wouldbemorepopularifhetreatedpeoplewithrespect.

Wouldyougetinvolvedifyousaw/wouldseetwocolleagueshavinganargument?

Ifshewins/willwin/wouldwinthiscontract,she’llbepromoted.

Doyouthinkhewill/wouldresignifhedoesn’tgetapayincrease?

4pletethesesentencesusingthewordsinbrackets.

Fore*ample:

totheconferenceevenifyouinvitedhim.(he/not/e)

Hewouldn’tetotheconferenceevenifyouinvitedhim.

WouldyoumovetoourTaiwanofficeifyoucould?(you/can)

Ifyouwereinmyposition,howwouldyoudealwiththiscrisis?(you/deal)

Theywouldn’tdobusinesswithusiftheydidnotfindourtermsfavourable.(not/find)

Ifyoulookatourcatalogue,youwillseehowmuchwehavee*pandedourproductrange.(see)

You’dbemorepopularifyouwerenotsonervousallthetime.(you/not/be)

Skills:Negotiating

pletethesephraseswithawordfromthebo*.

deal/covers/way/points/see/view

Icanseeyourpointof view .

Let’sgooverthemain___points again.

Right.Ithinkthat__covers everything.

Fine.We’vegota___deal ,then.

Let’s___see whatwe’vegotsofar.

Let’slookatthisanother___way .

Matchthetwohalvesofthephrases.

Apromisecouldbec

Iunderstandd

Whydon’twe b

Youdon’thavetoworrya

aabouttransportcosts.

bebacktothatlater?

ctopayhalfthesumindollars.

dwhatyou’resaying.

UnitTest11

Answerallthirtyquestions.Thereisonemarkperquestion.

Vocabulary:Economicterms

pletethesesentenceswiththewordsfromthebo*.

bureaucracy/e*change/inflation/interest/investment/labour/domestic/trade/unemployment/incentives

Thefallininterestratewillprobablyleadtomorebusinessinvestment.

Becauseoftheeuro-yene*changerate,Japanesee*porterslosthugeamountsofmoneythatyear.

Thenumberofpeopleclaimingbenefitroseto945,000,andtheunemploymentrateclimbedto5.5%.

Priceswentupagain,andthecountry’sinflationrateroseto5.4%lastmonth.

E*portshaveincreasedconsiderably,sonowourbalanceoftradeispositiveagain.

Ourcountryisnowattractingproductionfrompanieslookingforahighlyskilledlabourforce.

Thechamberofmerceremendedgivingta*incentivestoboostprivatesectorinvestment.

Thegrossdomesticproductisthestandardmeasureoftheoverallsizeoftheeconomy.

Toomanyrulesandregulationsandtoomuchgovernmentbureaucracyingeneralhaveanegativeimpactontrade.

Thegovernmentistryinghardtorevivetheeconomyandattractforeigninvestment.

LanguageReview:Timeclauses

Matchthesentencehalvestomakemeaningfulsentences.

I’minchargeofMarketinge

Assoonaswegetthefiguresweneed,c

Wecan’topenasubsidiaryinthatcountryb

WhileI’mheadofthisdepartment,a

Beforeyoutakeuptheiroffer,d

atherewillbemassiveinvestmentinstafftraining.

buntilthesecurityconditionshaveimproved.

cwe’llpletethereport.

dyoushouldaskforadvice.

ewhileourmanagerisawayatthetradefair.

Ineachsentence,underlinethetwopossibletimewordsinitalics.

Ourlocalrepresentativewillcontactyouwhen/until/assoonasyouarrive.

Don’tmakeadecisionbefore/until/whileyou’vereadthecontract.

Laurawillsupervisetheworkwhile/when/afterI’maway.

Before/When/Assoonasyouarrivetomorrow,I’llgiveyouacopyofthereport.

We’llvisittheproductionunitduring/assoonas/whenwehavetime.

Skills:Numbers

Writetheunderlinednumbersinthesesentencesinwordsorasnumbers.Fore*ample:

TheymovedtoNewZealandin1995.nineteenninety-five

Unemploymentincreasedbyfivepercent.5%

Itcosts£80.eightypounds

Theyreducedtheirworkforcetofivethousand.5000

Thereweree*actly234participants.Twohundredthirtyfour

About2/3ofthestaffagreed.Twothirds

Inflationisupby1.25%.Onepointtwofivepercent

ThePanylostthreemillionPoUndS.£3,000,000

Aquarterofthegoodsweredamaged.?

TheyemPloyaboUt2,400PeoPle.twothoUsandfoUrhUndred

Profitincreased18%.eighteenPercent

OnehUndredandfifteenPeoPleweremaderedUndant.115

UnitTest12

AnswerallthirtyqUestions.ThereisonemarkPerqUestion.

VocabUlary:DescribingProdUcts

PletethemissingadjectivesinthesesentencesaboUtProdUcts.EachadjectiveisintwoPartsandthetwofirstlettersaregiven.

SonyandPanasonicmakelong-lastingbatteries.

LoUisVUittonbagsarewell-madeProdUcts.

HPmanUfactUreshigh-techPUterProdUcts.

Levi’smakesjeansthatarebothfashionableandhard-wearing.

EsteeLaUderandL,Orealhavebothdevelopedbest-sellingcosmetics.

Role*andTissotProdUcehigh-qualitywatches.

Pletethesesentenceswiththecorrectformofaverbfromthebo*.

modify/di

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