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1MatchawordfromAandBandPletesentences1—10.USeeachwordfromAtwice.
A
advertising/consumer/market/product/sales
B
Behavior/budget/campaign/forecast/launch/lifecycle/profile/research/segment/targets
1TheProductlifecycleisthelengthoftimepeoplecontinuetobuyaparticularProduct.
2MarketresearchshowedverygoodPotentialformarketingthemagazinetoe*ecutivesintheagerange25—35.
AconsumerprofileissimPlyadescriPtionofatyPicalcustomer.
OurPanyhasestablisheditsbrandnamethroughamulti-millionmulti-mediaadvertisingcampaign
TheintroductionofaProducttothemarketiscalledtheproductlaunch.
Familyandfriendsareamajorfactorinconsumerbehavior.TheyreallyinfluencewhatPeoPlebuy,whereandhow.
AmarketsegmentisagrouPofcustomersofsimilarageandinelevel.
Idon’tthinkcuttingouradvertisingbudgetbyhalfisagoodidea.OurcamPaigns
arehighlysuccessfulandalwaysgeneratehugeProfitsinthelongterm.
OurrePresentativesareunderalotofPressuretomeettheirsalestargets.
I’mafraidIcanonlymakeaPessimisticsalesforecastforFebruaryandMarch.
LanguageReview:Questions
2Re-orderthewordstomakequestions.
1muchadvertisingdohowonsPendyou?Howmuchdoyouspendonadvertising?
doesendorsementmeanwhat?Whatdoesendorsementmean?
strengthsandarePany’sweaknesseswhatyour?Whatareyourpany’sstrengthsandweaknesses?
rangedide*tendProducttheirtheywhen?Whendidtheye*tendtheirproductrange?
isteamleadingsaleswhoyour?Whoisleadingyoursalesteam?
PleteeachquestionwithanaPProPriateword.
__Did yourmarketshareincreaselastyear?
___What kindofProductsdofootballersendorse?
Are theydoinganymarketresearchatthemoment?
_Which ofthesetwoProductsismoresuccessful?
Have youmetournewmanager?
How oftendoyoulaunchanewproduct?
__Has Kaoriphonedrecently?
Skills:Telephoning
4pletethise*cerptfromatelephoneconversationwiththequestionsfromthebo*.
1.Wouldyoulikethemtodothemarketing?2.Couldyougivemeafewdetails?3.Didyousay5%?4.Haveyoufinishedyourreport?5.Why?6.HoWaboutourmarketShare?7.Howarethings?8.Whatdoyouthinkof'Eureka!’?
A:Hi,Vladi.RaUlhere.(23) 7
B:Fine,thanks.Quitebusy,infact.
(24) 4
Almost.ButIcantellyouthefiguresIhavearelookinge*tremelygood.
E*cellent.(25) 2
Sure.Overallsalesareup15%.Ournewsoftdrinksareup12%,andourmineralwaterisdoingjustaswell.
Thatsoundsgood.(26) 6
Well,we’veincreaseditby2.5%.
Sorry,Ididn’tcatchthat.(27) 3
No.2.5%.ButIthinkitmightgoupbyfiveoverthene*tquarter.
A:Thatwouldbegreat.Bytheway,there’ssomethingelseIwantedtoaskyou.
8
B:Oh,thenewadvertisingagency.Ithinkthey’rereallygood.
5
Iwasthinkingaboutthenewenergydrinkthatwe’relaunchingne*tmonth.
Right.(30) 1
E*actly.Iwantsomethinglesstraditionalforthisnewproduct.
InthatcaseIthinkit’sagoodideatocontactthem.They’vegotaverycreativeteam,withlotsofimaginativeideas.
UnitTest6
Answerallthirtyquestions.Thereisonemarkperquestion.
Vocabulary:Eatinganddrinking
1pletesentences1-5withanswersa,borc.
1 Let’saskthewaiteriftheyhavea a inSpanishforourguests.
a)menub)recipec)check
2ThePalaceRestaurantisfamousforitsfriendlyandefficient c .
a)starterb)pricesc)service
3 It’sgettinglate.Shallweaskforthe b ?
a)courseb)billc)card
4IfyouwanttogototheAstoria,rememberto a atableinadvance.
a)bookb)checkc)order
5Inmanycountries,itisusualtoleavea c ifyouaresatisfiedwiththe
service.
a)poundb)notec)tip
2pletethewordswiththemissingvowels(a,e,i,o,u).
It’sarathere*clusiverestaurant,sobepreparedtospendalotofmoney!
ThePekingInnisinaveryconvenientlocation-justfiveminutesfromtheoffice.
Theysayit’sgotacosy,welingatmosphere.
IlVesuvioisgreat,andtheychargeveryreasonableprices.
ThefoodtheyserveatFrereJacquesisabsolutelydelicious.
LanguageReview:Multi-wordverbs
pleteeachconversatione*cerptwithamulti-wordverbfromthebo*.
lookafter/lookaround/lookforwardto/putoff/setback/takeout/takepartin/takeup/turndown/turnup
A:I'msureourguestswouldlovetolookaroundtheoldtownbeforetheyleave.B:Yes.Let’saskBentoshowthemsomeofthesights.
C:So,whydidyouturndowntheiroffer,then?
D:Well,theschedulewasabsolutelyhorrible.
E:Ilookforwardtoseeingthenewheadoffice.
F:Metoo.Theysayit’sinasuperblocation.
A:Doyouthinkweshouldtakeuptheiroffer?
Yes,we’vegottoaccept.Theconditionsarereallygood.
C:WhowilllookafterourguestsfromVenezuela?
D:Karen,asusual.Shelovestakingcareofvisitors.
E:Franzdidn’ttakepartinthediscussion.
F:No.Inoticedthathedidn’twanttogetinvolved.
A:IthinkFebruaryistooearlyforourtradefair.
Iagree.Whydon’tweputitoffuntilMay?
C:Ourvisitorshavenothingtodothisevening.
D:Ithinkweshouldtakethemout.
E:We’llhaveproblemsbecausesomepeoplealwaysarriveune*pectedly.
F:Howmanye*traparticipantsdoyouthinkmightturnup,then?
A:Thatwasane*pensiveparty,wasn’tit?
Itcertainlywas.Itsetusback$5,000!
Skills:Socialising
Matcheachphrase(21—24)tothecorrectresponse(a—d).Writeyouranswershere:
___c__22__d___23__a 24__b___
Wouldyoulikemetoshowyouround?
Marco,haveyoumetMa*Reger?
CanIgetyouadrink?
Howarethings?
aYes,please.I’llhaveanorangejuice.
bVerygood,thankyou.It’sreallybusyatthemoment.
cOhyes,I’veneverbeenherebefore.
dNo.Hello,Ma*.Nicetomeetyou.
(Questions25—30)
Putthelinesofthisconversationinthecorrectorder(2—7).
__1__Hi,I’mJoaquim.
__6___Absolutely!I’llgetintouchwhenwecanconfirmthedatesoftheevent,OK?
__4___Yes,itis.It’sverylively.Well,maybeyoucouldetoourne*ttradefairthere.ItsinMay.
7_Thanks,that’sgreat!I’lllookforwardtothat.
___2__Hello,Joaquim.Pleasedtomeetyou.I’mLeilafromtheCairooffice.
___5__Mm,I’dloveto.Anditwouldbegreatifwehadastandatthefair,don’tyouthink?
___3__Oh,Cairo!I’veneverbeentoEgypt,butIhearCairoisafascinatingcity.
UnitTest8
Answerallthirtyquestions.Thereisonemarkperquestion.
Vocabulary:Waystoplan
MatchawordorphrasefromAandBandpletesentences1—10.
A
B
collect/consider/do/estimate/forecast/keepwithin/meet/rearrange
costs/information/ourbudget/sales/someresearch/theoptions/theschedule/thedeadline
1Theprojectwassuccessful,e*ceptthatwedidn’tkeepwithinourbudget.Weoverspentbyabout5%.
Ourvisitorsarearrivingtwohourslaterthanplanned,solet’srearrangethescheduleimmediately.
Ouradvertisingcampaignisproducinggoodresults,andweforecastsalesofatleast$150,000inthene*tquarter.
It’sdifficulttoestimatecostsaccuratelywhenyoursuppliersincreasetheirprices
withoutwarning.
First,let’sconsidertheoptionsthatwehaveforthelaunchdate:itcouldbelatespring,orearlyautumn,orne*tyear.
Whatweneedtodoistodosomeresearchaboutthebuyinghabitsofthepeoplewholiveinthatarea.
ItwillbeimpossibletomeetthedeadlineofJune20nowthattheprojectmanagerisill.Everythingwillhavetobeputoffuntilne*tmonth.
Jimwantstocollectinformationintothefactorsthatinfluenceconsumerbehaviour.
Matchthetwohalvesofthesentences.Writeyouranswershere:
___b__10__d___11___a__12__c___
He’stryingtoarrange
Itwasimpossibletoimplement
Jeanisgoingtowrite
Thetrainingschedulehas
athene*tquarterlysalesreport.
bameetingwithBCA’ssalesmanager.
ctobepreparedbyApril5.
dthatplanwithsuchasmallbudget.
LanguageReview:Futureplans
Re-orderthewordstomakesentences.
Brazile*pandhopinginthey’retoThey’rehopingtoe*pandinBrazil.
notabonuse*pectinggetgoodisshetoSheisnote*pectingtogetagoodbonus.
attractforeignweinvestmentlikemoretowouldWewouldliketoattractmoreforeigninvestment.
aBangaloreinopenplanningsubsidiarytowe’reWe’replanningtoopenasubsidiaryinBangalore.
aregoinglaunchwhenmodelthistoyou?Whenareyougoingtolaunchthismodel?
Ineachsentence,onewordismissing.Re-writeeachsentencewiththecorrectwordintherightplace.
Wegoingtovisitoursuppliersne*tweek.Wearegoingtovisitoursuppliersne*tweek.
Ihelpyouwritethereportifyoulike.Icanhelpyouwritethereportifyoulike.
Welookforwardseeingyousoon.Welookforwardtoseeingyousoon.
Analystssaytheeconomywillbetterne*tyear.Analystssaytheeconomywillgetbetterne*tyear.
Theywantrelaunchtheirvideocamera.Theywanttorelaunchtheirvideocamera.
Skills:Meetings
pletethesephraseswithawordfromthebo*.
ment/could/interrupt/like/mean/moment/on/What
_CouldIsaysomething?
Justa_moment ,please.
So__What you’resayingisthatWe’veoverspent?
HoWdoyou__mean e*actly?
Sorry,couldIjust__ment onthat?
I’d__like tofinish,ifImay.
Sorryto__interrupt ,butWhataretheoptions?
Hold___on aminute.
UnitTest9
AnsWerallthirtyquestions.Thereisonemarkperquestion.
Vocabulary:Verbsandprepositions
1pleteeachsentenceWithaverbfromthebo*.
believe/deal/delegate/invest/respond
Weinvestalotintrainingcoursesforouremployees.Weknowit’smoneywell
spent.
Ournewmanagercandealwithproblemsveryeffectively.
Don’ttrytodoeverythingonyourown.Youshoulddelegatetaskstoyourassistantmoreoften.
Ourpreviousmanagerdidn’teventrytorespondtoourconcerns.
Whenyouremployeesfeelthatyoubelieveintheirabilities,theyoftenstarttoperformbetter.
pleteeachsentencewithaprepositionfromthebo*.
for/on/to/With/to
Weneedtoagree___on thedateoftherelaunchofournewseries.
Tomapologised___for makingsomanymistakesinhisreport.
Agoodmanagershouldlisten__to suggestionsfromstaff.
ItWasmymistake,IknoW.Ihavealreadyapologised to thedirector.
Icouldn’tagree__With theothersthatoursuppliersWereresponsible.
LanguageRevieW:Reportedspeech
Re-ordertheWordstomakereportedstatementsandquestions.
dohimIittotoldItoldhimtodoit.
WeresaidtheysheWrongShesaidtheywerewrong.
askedhemembersteamtheWereWhoHeaskedwhotheteammemberswere.
invoicemanagermenotpaythethetotoldThemanagertoldmenottoplaytheinvoice.
askedfinishmeetingshethetimeWhatWouldSheaskedwhattimethemeetingwouldfinish.
ReWritethesentencesbeginningintheWayshoWn.
16‘TheteamleaderisfromCanada.’
HesaidtheteamleaderwasfromCanada.
17‘Listentoallsuggestionsfromstaff.’
Shetoldmetolistentoallsuggestionsfromstaff.
18‘Whydon’tyoutalktoyourmanagermoreoften?’
HeaskedmewhyIdidn’ttalktomymanagermoreoften.
19‘Doyoufinditdifficulttodelegatetasks?’
Heaskedmeif(whether)Ifounditdifficulttodelegatetasks.
20‘Don’tforgettocallMa*.’
ShetoldmenottoforgettocallMa*.
Skills:Socialising
Eachphrasecontainsamistake.Writethephrasecorrectly.
I’llbeinthetouchsoon.I’llbeintouchsoon.
Thanksyouforshowingmeroundthetown.Thanks(Thankyou)forshowingmeroundthetown.
I’mreallyenjoyedthemeallastnight.Ireallyenjoyedthemeallastnight.
Bye!Haveyouanicejourneyback!Ireallyenjoyedthemeallastnight.
6Matchphrases25-30toresponsesa一f.Writeyouranswershere:
25___c__26 e_27__a___28_d 29__f___30__b___
Whatdoyouusuallydointheevenings?
Wouldyouliketoewithustothetheatretonight?
Goodbye,Li.Allthebest.
I’mgladyouenjoyedthetour.
Canyoutellmeaboutanyinterestingplacestovisit?
Thanksverymuchforyourhospitality.
aBye,Lucas.Andthanksagainforeverything.
bYouareverywele.Ihopeyoucaneagainsoon.
cIliketospendtimewithmychildren.SometimesIwatchTV.
dIcertainlydid.Itwaswonderful.Thankyousomuch!
eIt’sverykindofyou,butanothertimeperhaps.I’mquitetired.
fTheoldtownisverypretty.AndyoumustseeLibertySquare.
UnitTest10
Answerallthirtyquestions.Thereisonemarkperquestion.
Vocabulary:Wordbuilding
pletethesecondsentenceineachpairwithanotherformoftheunderlinedword.
Duringanegotiation,herfacenevershowsanyemotion.
Sheseemspletelyunemotional.
Thepreviousmanagerhadliedtohisstaffandwasnolongercredible.
Hehadlostallhiscredibility.
Peoplecriticisedhimbecausetheyfoundhimweak.
Peoplecriticisedhimforhisweakness.
Agoodmanagershouldalwayshavealotofpatience.
Agoodmanagershouldneverbeimpatient.
Theylikedherbecauseshewasalwayssocalm.
Whattheylikedaboutherwashercalmness.
pletethesesentencesaboutpersonalqualitieswiththemissingword.Thefirstletterisgiven.
Whensomeonetellsyouabouttheirproblems,trytoshowsomesympathy,bekindandsaysomethingtomakethemfeelbetter.
Thepeopleinourteamalwayseupwithnewideas,newsolutions.Theircreativityseemsendless.
Theparticipantsdidn’tseemveryenthusiasticaboutthenewproposal.Infact,mostofthemdidn’tshowanyinterestwhatsoever.
Oursupervisorisveryinconsistent.Onedayhetellsyoutodothingsthisway,andthene*tdayhesaysyoushoulddothingsanotherway.
Manypeoplebelievethatinformalmeetings,whereparticipantsfeelfortableandrela*ed,areoftenthemostproductiveones.
LanguageReview:Conditionals
3Underlinethecorrectforminitalics.
Ifhelistens/listenedtoallsidesfirst,hewouldfinditeasiertoresolveconflicts.
Heis/willbe/wouldbemorepopularifhetreatedpeoplewithrespect.
Wouldyougetinvolvedifyousaw/wouldseetwocolleagueshavinganargument?
Ifshewins/willwin/wouldwinthiscontract,she’llbepromoted.
Doyouthinkhewill/wouldresignifhedoesn’tgetapayincrease?
4pletethesesentencesusingthewordsinbrackets.
Fore*ample:
totheconferenceevenifyouinvitedhim.(he/not/e)
Hewouldn’tetotheconferenceevenifyouinvitedhim.
WouldyoumovetoourTaiwanofficeifyoucould?(you/can)
Ifyouwereinmyposition,howwouldyoudealwiththiscrisis?(you/deal)
Theywouldn’tdobusinesswithusiftheydidnotfindourtermsfavourable.(not/find)
Ifyoulookatourcatalogue,youwillseehowmuchwehavee*pandedourproductrange.(see)
You’dbemorepopularifyouwerenotsonervousallthetime.(you/not/be)
Skills:Negotiating
pletethesephraseswithawordfromthebo*.
deal/covers/way/points/see/view
Icanseeyourpointof view .
Let’sgooverthemain___points again.
Right.Ithinkthat__covers everything.
Fine.We’vegota___deal ,then.
Let’s___see whatwe’vegotsofar.
Let’slookatthisanother___way .
Matchthetwohalvesofthephrases.
Apromisecouldbec
Iunderstandd
Whydon’twe b
Youdon’thavetoworrya
aabouttransportcosts.
bebacktothatlater?
ctopayhalfthesumindollars.
dwhatyou’resaying.
UnitTest11
Answerallthirtyquestions.Thereisonemarkperquestion.
Vocabulary:Economicterms
pletethesesentenceswiththewordsfromthebo*.
bureaucracy/e*change/inflation/interest/investment/labour/domestic/trade/unemployment/incentives
Thefallininterestratewillprobablyleadtomorebusinessinvestment.
Becauseoftheeuro-yene*changerate,Japanesee*porterslosthugeamountsofmoneythatyear.
Thenumberofpeopleclaimingbenefitroseto945,000,andtheunemploymentrateclimbedto5.5%.
Priceswentupagain,andthecountry’sinflationrateroseto5.4%lastmonth.
E*portshaveincreasedconsiderably,sonowourbalanceoftradeispositiveagain.
Ourcountryisnowattractingproductionfrompanieslookingforahighlyskilledlabourforce.
Thechamberofmerceremendedgivingta*incentivestoboostprivatesectorinvestment.
Thegrossdomesticproductisthestandardmeasureoftheoverallsizeoftheeconomy.
Toomanyrulesandregulationsandtoomuchgovernmentbureaucracyingeneralhaveanegativeimpactontrade.
Thegovernmentistryinghardtorevivetheeconomyandattractforeigninvestment.
LanguageReview:Timeclauses
Matchthesentencehalvestomakemeaningfulsentences.
I’minchargeofMarketinge
Assoonaswegetthefiguresweneed,c
Wecan’topenasubsidiaryinthatcountryb
WhileI’mheadofthisdepartment,a
Beforeyoutakeuptheiroffer,d
atherewillbemassiveinvestmentinstafftraining.
buntilthesecurityconditionshaveimproved.
cwe’llpletethereport.
dyoushouldaskforadvice.
ewhileourmanagerisawayatthetradefair.
Ineachsentence,underlinethetwopossibletimewordsinitalics.
Ourlocalrepresentativewillcontactyouwhen/until/assoonasyouarrive.
Don’tmakeadecisionbefore/until/whileyou’vereadthecontract.
Laurawillsupervisetheworkwhile/when/afterI’maway.
Before/When/Assoonasyouarrivetomorrow,I’llgiveyouacopyofthereport.
We’llvisittheproductionunitduring/assoonas/whenwehavetime.
Skills:Numbers
Writetheunderlinednumbersinthesesentencesinwordsorasnumbers.Fore*ample:
TheymovedtoNewZealandin1995.nineteenninety-five
Unemploymentincreasedbyfivepercent.5%
Itcosts£80.eightypounds
Theyreducedtheirworkforcetofivethousand.5000
Thereweree*actly234participants.Twohundredthirtyfour
About2/3ofthestaffagreed.Twothirds
Inflationisupby1.25%.Onepointtwofivepercent
ThePanylostthreemillionPoUndS.£3,000,000
Aquarterofthegoodsweredamaged.?
TheyemPloyaboUt2,400PeoPle.twothoUsandfoUrhUndred
Profitincreased18%.eighteenPercent
OnehUndredandfifteenPeoPleweremaderedUndant.115
UnitTest12
AnswerallthirtyqUestions.ThereisonemarkPerqUestion.
VocabUlary:DescribingProdUcts
PletethemissingadjectivesinthesesentencesaboUtProdUcts.EachadjectiveisintwoPartsandthetwofirstlettersaregiven.
SonyandPanasonicmakelong-lastingbatteries.
LoUisVUittonbagsarewell-madeProdUcts.
HPmanUfactUreshigh-techPUterProdUcts.
Levi’smakesjeansthatarebothfashionableandhard-wearing.
EsteeLaUderandL,Orealhavebothdevelopedbest-sellingcosmetics.
Role*andTissotProdUcehigh-qualitywatches.
Pletethesesentenceswiththecorrectformofaverbfromthebo*.
modify/di
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