電子產(chǎn)品英語推銷說課課件

外研社根底英語課件Unit8CanyouStartit？電子電器產(chǎn)品ExchangeRate1教材分析2學(xué)情分析3教學(xué)目標(biāo)設(shè)計(jì)4教學(xué)重點(diǎn)與重點(diǎn)分析5教學(xué)方法與學(xué)習(xí)設(shè)計(jì)6教學(xué)程序設(shè)7創(chuàng)新追求

外研版?英語〔根底模塊〕?第一冊(cè)以開展學(xué)生初步英語應(yīng)用能力為目標(biāo)，以生活和職場(chǎng)英語應(yīng)用為指向，以話題為展開，共有10個(gè)單元。今天所講的Unit8Canwestartit?主要圍繞操作/買賣電子電器產(chǎn)品這一話題展開教學(xué)。Canyoustartit?教材結(jié)構(gòu)和教學(xué)內(nèi)容分析學(xué)生劣勢(shì)：英語根底薄弱，聽說讀寫能力很差；對(duì)單純的英語知識(shí)性學(xué)習(xí)不感興趣；學(xué)生的水平差異較大，難統(tǒng)一備課。特點(diǎn)：具體思維強(qiáng)于抽象思維；平時(shí)喜歡玩和上網(wǎng)，對(duì)數(shù)碼產(chǎn)品的操作興趣較大。學(xué)生情況分析

教學(xué)目標(biāo)

語言知識(shí)目標(biāo)情感目標(biāo)語言技能目標(biāo)語言知識(shí)目標(biāo)1掌握相關(guān)的物品專業(yè)詞匯:push,button,fix,printer，remotecontrol，laptopcellphone,bluetooth,GPS，digitalcamera,reset,coupon2學(xué)習(xí)購物與銷售產(chǎn)品的常用短語與句型：givesomebodyahand,outoforder，Canyougivemeadiscount?Ineedthereceiptandinvoice.top-qualitydomesticandforeignbrandsHereismybusinesscard.Weguranteeitforthreeyearsandwewillgiveyouawarranty.語言技能目標(biāo)情感目標(biāo)1能聽懂操作和銷售數(shù)碼產(chǎn)品的相關(guān)對(duì)話。2運(yùn)用本課所學(xué)的新單詞和句型進(jìn)行購置和銷售數(shù)碼產(chǎn)品。1培養(yǎng)團(tuán)隊(duì)精神，學(xué)會(huì)與人合作，注重對(duì)學(xué)生進(jìn)行挫折教育。2激發(fā)學(xué)生的責(zé)任感，培養(yǎng)學(xué)生的愛國情操。

1掌握操作/買賣數(shù)碼產(chǎn)品的常用短語與句型。2運(yùn)用本課所學(xué)的新單詞和句型進(jìn)行購置和銷售數(shù)碼產(chǎn)品。教學(xué)重點(diǎn)

教學(xué)難點(diǎn)

如何使學(xué)生加深對(duì)購置和銷售數(shù)碼產(chǎn)品常用句型的理解并懂得恰當(dāng)?shù)剡\(yùn)用。使用形成性的評(píng)價(jià)體系。嘗試使用積分制度〔到達(dá)一定積分可獲得獎(jiǎng)勵(lì)〕來鼓勵(lì)學(xué)生個(gè)體以及學(xué)習(xí)小組的學(xué)習(xí)積極性。創(chuàng)新追求

積分制度教學(xué)方法

情景法&語法翻譯法&全身反響法學(xué)習(xí)方法

1小組合作完成任務(wù)；2學(xué)會(huì)瞬時(shí)攝取信息；3小組討論與組間互評(píng)；教具準(zhǔn)備

電腦，投影儀，音響，PPT課件，白板教學(xué)設(shè)計(jì)

導(dǎo)入詞匯與句型學(xué)習(xí)設(shè)計(jì)對(duì)話與角色扮演看圖說話寫作作業(yè)布置Enjoy2shortvediosandGuesswhatwelearntoday?Step1：Warming－up〔1〕IⅡ回憶視頻1&2內(nèi)容視頻1：了解Iphone4具有哪些功能？視頻2：銷售洗衣機(jī)的流程詳見表格和選擇題表格：視頻展示的iphone4功能TouchingScreenE-BookTakingPhotosWiFiMusicMobileTVVidioRecLong-LifeBatteriesBlueToothGPS“√〞or“×〞單項(xiàng)選擇：視頻2中的英語猜義1.WashingMachineis______.A電冰箱B洗衣機(jī)C干衣機(jī)

2.“Model〞Means__inChinese.A型號(hào)B模特C模型

3.Freedelivery&installationmeans___.A免費(fèi)維修B免費(fèi)送貨C自由送貨&安裝D免送貨&安裝費(fèi)4.以下哪個(gè)單詞或短語為“地址〞的翻譯？AnameBadressCcontactnumberDdelivery猜猜我們今天學(xué)什么？PurchaseandSalesofITproductsandHouseholdElectricalappliancesToday’sTopic

NewwordsofITproductsExchangeRateExchangeRateNewwordsofHousehold

Electricalappliances

Practicalsentencesforusing

Machine1.Pressthisbutton,youcan…2.Backtothemenuinthisway.3.Ifithasproblems,youcanpressthe“RESET〞.4.Youcanconsultthebriefinstruction.

Practicalsentencesforbuyer1.Howmuchisthis___________?(各類電器〕2.Canyoumakeareduction?=Canyougivemeadiscount?3.CanIpaybycreditcard?4.ThankyoubutI'mjustlooking.

5.Whataboutyourafter-salesservice?6.CanyoudeliveritanytimeIwant?7.Ineedthereceiptandinvoice.8.PleaseissuetheinvoiceformeExchangeRate3.Sorry,sir.Wekeeptoaone-pricepolicyforallourcustomers.1.wehavemanykinds.Doyoulikethisone,itsellswellallthetime.3.Ihopeyoucanpayavisittoourshopagain.HaveagoodtimeinGuangzhou!2.Ifyouyouwanttobuynow,Iwillthinkofgivingyoucheaper.2.Itdependsonthequantity.Ifyoubuymore,thepricewillbelower.1.Wehaveavarietyoftop-qualitydomesticandforeignbrandshere.Whichkindwouldyoulike?PracticalsentencesforsellerExchangeRate1.EverycustomerwhobuytheAigodigitalcamerawillreceiveaSDcardasafreegift.1.Buytwo,getonefree.1.Everycustomerwhospendsmorethan100yuanatourcounterwillreceiveacoffeecupasafreegift.1.Hereisthecoupon,youcangeta10%discountwithit.PracticalsentencesforsellerExchangeRate3.weofferdoor-to-doorfreedelivery.2.Weguaranteeitforthreeyearsandwewillgiveyouawarranty.1.Hereismybusinesscard.Ifyouareinterestedinourproducts,pleasegiveacalltome.4.Andwewillsendourmenovertoinstallitforyou.PracticalsentencesforsellerExchangeRateDiscussion1隨機(jī)或配對(duì)分組，每組4-5人設(shè)組長(zhǎng)副組長(zhǎng)〔對(duì)話表演者〕組間討論，指出其他組方案的優(yōu)缺點(diǎn)并提出建議。討論交易不成功時(shí)應(yīng)該怎樣應(yīng)對(duì)。積分說明

Homework1抄寫單詞，注意拼讀。〔60-70分〕2打折，售后等句型的模仿與替換.〔75-90分〕3作文：促銷廣告?！?0-100分〕

Supposedyouareaseller,tryyourbesttopromotetheLenovocellphone

inEnglish.作文要求：

Thefollowingpatternsandexpressionsmaybeusefultoyou:1.To

celebratetheSpringFestival/May1st,thecellphoneonlycostsyou888yuan.2.Itisnamebrandproduct,soweassureyouofitsgoodquality.3.Theappearanceisgood/attractive.Andyoucangetitatalowerprize.4.Theafter-saleservicewillmakeyousatisfied.5.Wearesureyouwillgetwhatyouwant.BackgroundKnowledge：

ExchangeRate.1Warming-up：---Iphone4&WashingMachine2Newwordsandexpressions:

---e.g.button;domesticnamebrand;cellphone;

customer;discount;after-salesservice…3Keylanguagepoints:

---Pressthisbuttonthenitwillwork.---Canyoumakeareduction?

---Ineedthereceiptandinvoice.---Wekeeptoaone-pricepolicy.4DiscussionandPerformance:---Workingroupandfinish3tasks5Homework:writing---PromotingacellphoneUnit8CanyouStartit？板書Thankyou！姓名考勤積分回答問題團(tuán)隊(duì)積分表演積分幫助他人解決問題合理建議作業(yè)積分總積分徐瓊燕鄧少玲洪珊娜巢麗娟馮廣珍劉彩虹黃曉琪曹玉杏附錄一：積分制度積分規(guī)那么：根據(jù)不同的權(quán)重給予各項(xiàng)不同分值。1考勤積分：全程出席5分，缺勤0分，遲到早退酌情給予1—3分。2團(tuán)隊(duì)積分：參與活動(dòng)的團(tuán)隊(duì)根據(jù)活動(dòng)質(zhì)量給予2—4分評(píng)價(jià)。3表演積分：個(gè)人表演分值為1-2分，團(tuán)隊(duì)表演人員在該團(tuán)隊(duì)積分上加1分。4幫助他人解決英語問題、對(duì)本班英語教學(xué)的合理化建議、其他加分分值各為1分。注意：該積分由XXX老師發(fā)放，由當(dāng)日值日學(xué)生登記〔或按學(xué)號(hào)輪流〕，英語科代表審核無誤后交XXX老師。5平時(shí)作業(yè)每交一次1—2分。姓名作業(yè)上交次數(shù)積分表徐瓊燕鄧少玲洪珊娜巢麗娟馮廣珍劉彩虹黃曉琪曹玉杏劉婷婷Nopain，Nogain.----一份付出，一份回報(bào)積fun有