新編商務(wù)英語(yǔ)泛讀第二冊(cè)u(píng)nit1

UnitOne

TextAAdvertising

Talksomethingaboutadvertisingincludingitsdefinition,classification,mediaandconsiderationsinchoosingthepropermedia;Graspthewordsorphrasesrelatedtoadvertising.Teaching

aims

TeachingdifficultyTomakeSstodistinguishcomparativeadvertising,brandadvertisingandprimaryadvertisingPartone:Lead-inParttwoPre-readingPartthreeVocabularyPartfourAnalysisthedifficultpointsPartfiveFastreading&readingindepthPartsixAssignmentJust

do

it.

跟著感覺走。Where

there

is

a

way,

there

is

a

Toyota。有路就有豐田車。Tide's

in,

dirt's

out.

汰漬到，污垢逃。Anythingispossible.一切皆有可能。（Nike運(yùn)動(dòng)鞋）（豐田汽車）（汰漬洗衣粉）（李寧運(yùn)動(dòng)鞋）Let'sreadsomefamousadvertisements,trytoguesstheproducts.

Lead-inGood

teeth,

good

health.

牙齒好，身體就好。Started

Ahead.

成功之路，從頭開始。Can't

beat

the

real

thing.

擋不住的誘惑。Apple

thinks

different.

蘋果電腦，不同凡“想”。（高露潔牙膏）（飄柔洗發(fā)水）

（可口可樂(lè)）（蘋果電腦）

Let'sreadsomefamousadvertisements,trytoguesstheproducts.

Lead-inGoodtimes,badtimes,therewillalwaysbeadvertising.ingoodtimespeoplewantadvertising;inbadtimestheyhaveto.

——BruceBarton,

British

economist

（不管是繁榮時(shí)期還是蕭條時(shí)期，廣告總會(huì)存在。繁榮時(shí)，人們想做廣告；蕭條時(shí)，人們不得不做廣告——英國(guó)經(jīng)濟(jì)學(xué)家巴頓）

Q1:What’sadvertisement?

KEYWORDS:activity;introduce;product;persuade;consumer;profit;business

Lead-inOrigin"Advertising"or"advertisement"comesfromLatin“advertere”,whichmeansanapproachtoarousepublicattentiontosomethingandinduceacertaindirection.“廣告”一詞來(lái)源于拉丁文”advertere“，指的是引起公眾對(duì)某一件東西的關(guān)注以及引導(dǎo)其往某一特定方向的方法。Origin起源Pre-reading

Advertisingcanbedefinedasnon-personalcommercialmessagestothepublicdesignedtoinformbothestablishedandpotentialcustomers.Definition廣告被定義為將非人員的商業(yè)信息傳達(dá)給公眾，目的是為了告知已有或潛在的客戶。Pre-readingMatchthewordswiththeirdefinitionadvertiseadvertiseradvertisementadvertisingA.apersonorcompanythatpaysforaproduct,event,orjobtobeadvertisedinanewspaper,ontelevision,oronaposter.B.makepublicityfor;trytosell(aproduct)C.(uncountable)theactivityofcreatingadvertisementsandmakingsurepeopleseethem.

;D.(countable)apublicpromotionofsomeproductorservice

Vocabulary:advertise,advertisement,advertising1.advertisevi.&vt.做（登）廣告advertiseinnewspapers/magazine“在報(bào)紙或雜志上做廣告”Vocabulary:1.advertisevi.&vt.做（登）廣告advertiseon/radio/TV“在廣播電臺(tái)或電視上做廣告ChunlanElectronicGroupheavilyadvertiseitsproductonradioandtelevision.Vocabulary:2.advertisement(countablenoun)做(登)廣告;廣告E.g.IwishIcouldbuyallthebeautifulthingsIseeinadvertisement.Vocabulary:3.advertising（uncountablenoun)：〔總稱〕廣告；廣告業(yè)advertisingfirm廣告公司advertiseadvertizeVocabulary:Let’sstudymoreadstoday…

Q2:Howmanytypesofadvertisements?

publicads公益廣告commercialads商業(yè)廣告TypesofAdvertisingAnalysisthedifficultpointsinstitutionaladvertising

企業(yè)廣告designedtopromoteafirm'sname言而有信喜之郎，說(shuō)到做到送大獎(jiǎng)；examples:海爾：真誠(chéng)到永遠(yuǎn)返回Analysisthedifficultpointsprimary-demandadverti