廣告代理協(xié)議中英文

Thedateofsignatureofthisagreement協(xié)議簽署日期：Advertiser廣告商：Advertiser'sAddress廣告地址：Telephone電話:Agency代理商：Agency'sAddress代理商地址：Telephone電話:ThisAdvertisingAgencyAgreement(hereinafterreferredtoasAgreement)ismadeandeffectivethisDateof,byandbetweenAdvertiseandAgency.此廣告代理協(xié)議(下稱：協(xié)議)從簽約之日起由廣告商和代理商之間簽訂并生效，Agencyisinthebusinessofprovidingadvertisingagencyservicesforafee.代理商從事提供廣告代理服務(wù)并收取費(fèi)用。AdvertiserdesirestoengageAgencytorender,andAgencydesirestorendertoAdvertiser,certainadvertisingagencyservices,allassetforth.廣告商欲雇用代理商提供服務(wù)，并且代理商欲提供給廣告商某些廣告代理服務(wù)，如下所示。NOW,THERFORE,inconsiderationofthemutualagreementsandcovenantshereincontainedthepartiesheretoagreeasfollows:因此，現(xiàn)在，考慮到在此包含的雙方約定和合同，雙方同意如下條款：Engagement雇用AdvertiserengagesAgencytorender,andAgencyagreestorendertoAdvertiser,certainservicesinconnectionwithAdvertiser'splanning,preparingandplacingofadvertisingforcertainofAdvertiser'sproductsasfollows:廣告商啟用代理商提供，并且代理商同意提供給廣告商和廣告商的計(jì)劃，準(zhǔn)備和投放一些廣告商的產(chǎn)品的服務(wù)，如下所示：AnalyzeAdvertiser'scurrentandproposedproductsandservicesandpresentandpotentialmarkets.分析廣告商的目前和建議的產(chǎn)品和服務(wù)，目前和潛在的市場(chǎng)。Create,prepareandsubmittoAdvertiserforitspriorapprovaladvertisingideasandprograms.創(chuàng)立，準(zhǔn)備和提交給廣告商先前批準(zhǔn)的廣告理念和計(jì)劃。PrepareandsubmittoAdvertiserforitspriorapprovalestimatesofcostsandexpensesassociatedwithproposedadvertisingideasandprograms.準(zhǔn)備和提交給廣告商與所建議的廣告理念和計(jì)劃的先前的批準(zhǔn)的預(yù)計(jì)成本和費(fèi)用。Designandprepare,orarrangeforthedesignandpreparationof,advertisements.設(shè)計(jì)和準(zhǔn)備，或安排廣告的設(shè)計(jì)和準(zhǔn)備。PerformsuchotherservicesasAdvertisermayrequestfromtimetotimesuchas,butnotlimitedto,directmailadvertisingpreparation,speechwriting,publicityandpublicrelationswork,marketresearchandanalysis.進(jìn)行廣告商可能不時(shí)要求的其他服務(wù)，例如，但不局限于，直接的郵寄廣告準(zhǔn)備，演講稿，宣傳和公共關(guān)系工作，市場(chǎng)研究和分析。Orderadvertisingspace,timeorothermeanstobeusedforpublicationofAdvertiser'sadvertisements,alltimeendeavoringtosecurethemostefficientandadvantageousratesavailable.預(yù)訂用于廣告商廣告發(fā)布的空間，時(shí)間或其它方式，一直努力獲得最有效的和最有利的費(fèi)率。Proofforaccuracyandcompletenessofinsertions,displays,broadcasts,orotherformsofadvertisements.尋求精確性和完成廣告附加頁，展示，廣播或其它形式的廣告。Auditinvoicesforspace,time,materialpreparationandcharges.審計(jì)空間，時(shí)間，材料準(zhǔn)備和費(fèi)用的發(fā)票。Products產(chǎn)品Agency'sengagementshallrelatetothefollowingproductsandservicesofAdvertiser:［Products］代理商的啟用將與廣告商的下列產(chǎn)品和服務(wù)有關(guān)［產(chǎn)品］Exclusivity獨(dú)家代理Agencyshallbethe［ExclusiveorNon-Exclusive］advertisingagencyintheUnitedStatesforAdvertiserwithrespecttotheproductsdescribedinSection2Above.代理商將是關(guān)于上述第二部分廣告商在美國的［獨(dú)家代理或非獨(dú)家代理］廣告機(jī)構(gòu)。Compensation賠償金AgencyshallreceiveanamountequaltoMediaCommissionRateofthegrosschargesleviedbymediaforadvertisingplacedtherewithbyAgencypursuanttothisAgreement;andNon-MediaCommissionRateaftervolumediscount,ofthechargesofsuppliersofservicesorproperties,suchasfinishedart,comprehensivelayouts,typecomposition,photos,engravings,printing,radioandtelevisionprograms,talent,literary,dramaticandmusicalworks,recordsandexhibits,purchasedbyAgencyonAdvertiser'sauthorizationduringthetermofthisAgreement;providedthat:代理商將根據(jù)此協(xié)議獲得等同于［媒體傭金費(fèi)率］的由代理商投放廣告媒體所征收的總費(fèi)用；并且在總量折扣之后獲得等同于［非媒體傭金費(fèi)率］的供應(yīng)商的服務(wù)或財(cái)產(chǎn)的費(fèi)用，如藝術(shù)品，總體設(shè)計(jì)，字體組合，直接影印本，版畫，印刷，廣播和電視節(jié)目，人才，文學(xué)作品，戲劇和音樂作品，唱片和展覽，由代理商根據(jù)廣告商的授權(quán)在此協(xié)議期限內(nèi)購買；只要：(i)NopercentagewillbeaddedtoAgencychargesforpacking,shipping,express,postage,telephone,telex,fax,travelexpensesandotheroutofpocketexpensesofAgencypersonnel;and沒有任何費(fèi)用加在代理商用于以下項(xiàng)目的費(fèi)用上：如包裝，運(yùn)輸，快遞，郵費(fèi)，電話，電傳，傳真，旅行費(fèi)用和出于代理商人員的其它費(fèi)用；并且(ii)Agency'scommissionforoutdooradvertisingwillbethestandardrateallowedadvertisingagencieswhensuchrateislessthan[OutdoorAdvertisingCommissionRate].代理商在戶外廣告的傭金將是所允許的廣告機(jī)構(gòu)的標(biāo)準(zhǔn)費(fèi)率，當(dāng)此費(fèi)率低于[戶外廣告?zhèn)蚪鹳M(fèi)率]時(shí)。ForthoseitemswhereAgencyisnotcompensatedonacommissionbasis,AdvertisershallpayAgencyonanhourlybasisforservicesprovidedhereunder.Theratewillbedeterminedbythetypeofservicesprovidedandthepersonorpersonsprovidingsuchservices,butinnoeventshalltherateexceed[MaximumHourlyRate]perhour.Advertisermayelectinadvancetobechargedonthishourlyratebasis.IfAdvertiserfailstonotifyAgencyofitschoice,itshallbepresumedthatAdvertiserelectedtobechargedonanhourlyratebasis.對(duì)于那些不包含在代理商的傭金費(fèi)用在的項(xiàng)目，廣告商將在每小時(shí)的基礎(chǔ)上付給代理商所提供的服務(wù)。此費(fèi)率將由所提供的服務(wù)類型和提供此服務(wù)的個(gè)人或集體所決定，但此費(fèi)率每小時(shí)不應(yīng)超過[最大小時(shí)費(fèi)率]。廣告商可能提前選擇在此每小時(shí)基礎(chǔ)上的工作對(duì)象。如果廣告商沒有通知代理商它的選擇，那就假定廣告商被選為以每小時(shí)為基礎(chǔ)上來收費(fèi)的對(duì)象。IntheeventthatAgencyundertakes,atAdvertiser'srequestsubjecttoAdvertiser'spriorapproval,specialprojectssuchasthosedescribedinSection1.Fabove,Agencyshallprepareanestimateoftotalchargesforanysuchspecialproject,includingthereinanychargesformaterialsorservicespurchasedfromoutsidesources.IntheeventthatAdvertiserelectstoproceedwiththespecialprojectbaseduponAgency'sestimatedcost,Agencyshallperformtheserviceswithrespecttosuchspecialprojectatitsestimatedcost,subjecttomodificationasmutuallyagreedbytheparties.假如代理商根據(jù)廣告商的要求，以廣告商先前的批準(zhǔn)為準(zhǔn)，進(jìn)行一些類似于上述第1部分F段的特殊項(xiàng)目，代理商應(yīng)準(zhǔn)備任何此特別項(xiàng)目的總體費(fèi)用的估計(jì)費(fèi)用，包括從其它渠道所購置的材料或服務(wù)的任何費(fèi)用。假如廣告商選擇根據(jù)代理商的預(yù)計(jì)費(fèi)用來處理此特別項(xiàng)目，代理商將根據(jù)其預(yù)計(jì)費(fèi)用來執(zhí)行此特別項(xiàng)目，以雙方共同同意的修改為準(zhǔn)。ForanyspecialprojectorotherservicesprovidedbyAgencypursuanttothisAgreementuponwhichthepartieshavenotagreedastocharges,AdvertisershallpayAgencyatitsregularhourlyrates,nottoexceedDollarAmountperhour.對(duì)于代理商根據(jù)此協(xié)議雙方?jīng)]有同意的費(fèi)用而由代理商所提供的任何特殊項(xiàng)目或其它服務(wù)，廣告商將根據(jù)其通常每小時(shí)費(fèi)率來進(jìn)行支付，但不超過每小時(shí)［美金金額］。AdvertisershallnotbeobligatedtoreimburseAgencyforanytravelorotherout-of-pocketexpensesincurredintheperformanceofservicespursuanttothisAgreementunlessexpresslyagreedbyAdvertiserinadvance.廣告商將沒有責(zé)任支付根據(jù)此項(xiàng)協(xié)議任何在執(zhí)行此服務(wù)中所產(chǎn)生的任何旅行費(fèi)用或其它實(shí)付費(fèi)用，除非提前由由廣告商明確同意。Billi開發(fā)票AgencyshallinvoceAdvertiserforallmediacostswherepossibleinadvanceofAgency'spaymentdatetoallowforprepaymentbytheAdvertisersothatAdvertisermayreceivethebenefitofanyavailableprepaymentorsimilardiscount.ForanymediapurchaseorserviceforwhichAgencyisnotentitledtoacommission,AgencyshallensurethatthechargestoAdvertiserarenetofallagencycommissionsanddiscounts.代理商應(yīng)提前把所有可能的媒體費(fèi)用在代理商的付費(fèi)日之前開發(fā)票給廣告商，這樣能允許廣告商預(yù)付款，因而廣告商能享受任何可能預(yù)付款或類似折扣的益處。對(duì)于任何代理商沒有權(quán)利享有的媒體采購或服務(wù)的傭金，代理商應(yīng)保證廣告商所支付的費(fèi)用是所有代理傭金和折扣的凈價(jià)。ChargesforproductionmaterialsandservicesshallbebilledbyAgencyuponcompletionoftheproductionjobor,ifcashdiscountsareavailable,uponreceiptofthesupplier'sinvoice.生產(chǎn)材料和服務(wù)的費(fèi)用將由代理商在生產(chǎn)工作完成之后開票，或者，如果現(xiàn)金折扣可行的話，在收到供應(yīng)商的發(fā)票后開。Onalloutsidepurchasesotherthanformedia,Agencyshallattachtotheinvocieproofofthesupplier'scharges.對(duì)于所有媒體之外的采購，代理商應(yīng)在發(fā)票后附上供應(yīng)商費(fèi)用票據(jù)。AllcashdiscountsonAgency'spurchasesincluding,butnotlimitedto,media,art,printingandmechanicalwork,shallbeavailabletoAdvertiser,providedthatAdvertisermeetsAgency'srequisitebillingtermsandthereisnooutstandingindebtednessofAdvertisertoAgencyatthetimeofthepaymenttothesupplier.所有在代理商采購時(shí)所產(chǎn)生的現(xiàn)金折扣，包括，但不局限于，媒體，藝術(shù)，印刷和機(jī)械工作，應(yīng)給廣告商，只要廣告商滿足代理商的必須的開票條款，并且在付款給供應(yīng)商時(shí)廣告商沒有較大的的欠廣告商的債。RateorbillingadjustmentsshallbecreditedorchargedtoAdvertiseronthenextfollowingregularinvoicedateorassoonasotherwisepractical.費(fèi)率或開票調(diào)整應(yīng)在下一個(gè)日常開票日期或另外實(shí)際的日期向廣告商收費(fèi)。InvoiceshallbesubmittedinanitemizedformatandshallbepaidbyAdvertiserwithinthirty(30)daysoftheinvoicedate.發(fā)票應(yīng)以一名細(xì)帳單和格式遞交并應(yīng)由廣告商在發(fā)票日期的30天內(nèi)進(jìn)行支付。Competitors競爭對(duì)手DuringthetermofthisAgreement,AgencyMayNotacceptemploymentfromrenderservicestorepresentorotherwisebeaffiliatedwithanyperson,firm,corporationorentityinconnectionwithanyproductorservicedirectlyorindirectlycompetitivewithorsimilartoanyproductorserviceofAdvertiserwithrespecttowhichtheAgencyisprovidinganyservicepursuanttothisAgreement.在此協(xié)議期間，代理商［不可以］接受來自雇用機(jī)構(gòu)的聘用，來代表或和任何與廣告商的任何或類似的產(chǎn)品或服務(wù)直接或間接競爭的人，公司，企業(yè)或?qū)嶓w聯(lián)系，根據(jù)此協(xié)議，代理商不可提供任何服務(wù)給他們。CostEstimates費(fèi)用估計(jì)AgencyshallnotcommenceworkonanyprojectpursuanttothisAgreementwithoutfirstestimatingcostsforpreparation,includingcopy,servicelayout,art,engraving,typography,processing,pasteupandproduction.Afterdeterminingtheestimatedcost,completionoftheworkshallbesubjecttoAdvertiser'spriorapproval.根據(jù)此協(xié)議，代理商不可以不進(jìn)行任何費(fèi)用評(píng)估就開始對(duì)任何項(xiàng)目的工作，包括：復(fù)印，服務(wù)設(shè)計(jì)，版畫，版面設(shè)計(jì)，加工，粘貼和生產(chǎn)。在決定預(yù)計(jì)費(fèi)用后，工作的完成應(yīng)由廣告商的預(yù)先批準(zhǔn)。AuditRights審計(jì)權(quán)利Agencyagreesthatfollowingreasonablepriornoticeanyandallcontracts,agreements,correspondence,books,accountsandotherinformationrelatingtoAdvertiser'sbusinessorthisAgreementshallbeavailableforinspectionbyAdvertiserandAdvertiser'soutsideaccountants,atAdvertiser'sexpense.代理商同意，由廣告商支付費(fèi)用，根據(jù)合理的事先通知，可以由廣告商和廣告商的外部財(cái)務(wù)人員來對(duì)所有與廣告商的業(yè)務(wù)有關(guān)的合同，協(xié)議，信件，帳本，帳目或其它信息進(jìn)行檢查。OwnershipandUse所有權(quán)和使用權(quán)Agencyshallinsure,tothefullestextentpossibleunderlaw,thatAdvertisershallownanyandallright,titleandinterestinandto,includingcopyrights,tradesecret,patentandotherintellectualpropertyrights,withrespecttoanycopy,photograph,advertisement,music,lyrics,orotherworkorthingcreatedbyAgencyoratAgency'sdirectionforAdvertiserpursuanttothisAgreementandutilizedbyAdvertiser.代理商應(yīng)保證，根據(jù)此協(xié)議，在法律的最大權(quán)限下，廣告商應(yīng)擁有的任何和所有的權(quán)利，標(biāo)題和利益，包括：版權(quán)，貿(mào)易秘密，專利和其它知識(shí)產(chǎn)權(quán)，形式有復(fù)印，照相，廣告，音樂，歌詞或其它根據(jù)此協(xié)議代理商所創(chuàng)造的或代理商指示廣告商所能使用的作品或事物。Upontermination,Advertiseragreesthatanyadvertising,merchandising,package,planorideapreparedbyAgencyandsubmittedtoAdvertiser(whethersubmittedseparatelyorinconjunctionwithorasapartofothermaterial)whichAdvertiserhaselectednottoutilize,shallremainthepropertyofAgency,unlessAdvertiserhaspaidAgencyforitsservicesinpreparingsuchitem.AdvertiseragreestoreturntoAgencyanycopy,artwork,platesorotherphysicalembodimentofsuchcreativeworkrelatingtoanysuchideaorplanwhichmaybeinAdvertiser'spossessionatterminationorexpirationofthisAgreement.在協(xié)議結(jié)束時(shí)，廣告商同意，任何由代理商準(zhǔn)備并提交給廣告商并沒有由廣告商所使用的，包括廣告，商品，包裝，計(jì)劃或概念（無論是分別提交或是有關(guān)聯(lián)或是作為其它材料的一部分），將作為代理商的財(cái)產(chǎn)，除非廣告商支付代理商來準(zhǔn)備此項(xiàng)服務(wù)。廣告商同意，在此協(xié)議終止或到期時(shí)，將把可能由廣告商所擁有的和此概念或計(jì)劃相關(guān)的復(fù)印件，藝術(shù)作品，圖板，或其它此創(chuàng)造工作的實(shí)物歸還給代理商。MaterialsandadvertisementcreatedbyAgencypursuanttothisAgreementmaybeusedbyAdvertiseroutsidetheUnitedStateswithoutadditionalcompensation,providedthatAdvertisershallberesponsibleforanyadditionalexpenseassociatedwithsuchuse,suchaschargesfortranslationandamountsduetalent.Agency'sobligationsinSection10.A.aboveshallnotapplywithrespecttoanysuchforeginuse.根據(jù)此協(xié)議，代理商所創(chuàng)造的材料和廣告可以由廣告商在美國之外使用而無需額外的補(bǔ)償，只要廣告商應(yīng)對(duì)與此使用所關(guān)聯(lián)的任何費(fèi)用負(fù)責(zé)，如翻譯費(fèi)用和人才費(fèi)用。代理商在上述第10部分A段中的責(zé)任將不適用于此國外使用。IndemnificationandInsuranc賠償和保險(xiǎn)AgencyshallindemnifyandholdAdvertiserharmlesswithrespecttoanyclaims,loss,suit,liabilityorjudgementsufferedbyAdvertiser,includingreasonableattorney'sfeesandcosts,baseduponorrelatedtoanyitempreparedbyAgencyoratAgency'sdirection,including,butnotlimitedto,anyclaimoflibel,slander,piracy,plagiarism,invasionofprivacy,orinfringementofcopyrightorotherintellectualpropertyinterest,exceptwhereanysuchclaimarisesoutofmaterialsuppliedbyAdvertiserandincorporatedintoanymaterialsorarisesoutofmaterialsuppliedbyAdvertiserandincorporatedintoanymaterialsoradvertisementpreparedbyAgency.AgencyagreestoprocureandmaintaininforceduringthetermofthisAgreement,atAgency'sexpense,anadvertisingagencyliabilitypolicyorpolicieshavingaminimumlimitofatleast[InsurancePolicyAmount],namingAdvertiserasanadditionalinsuredandlosspayeeundersuchpolicyorpolicies.代理商應(yīng)在由廣告商所遭受的任何起訴，損失，訴訟，責(zé)任或判決上賠償并使廣告商不受傷害，包括便是的律師費(fèi)用和成本，基于由代理商或在代理商的指導(dǎo)下的所準(zhǔn)備的任何項(xiàng)目，包括，但不局限于，任何關(guān)于誹謗，口頭誹謗，盜版，剽竊，隱私侵害，或侵犯版權(quán)或其它知識(shí)產(chǎn)權(quán)利益的起訴，除了此起訴是來自于由廣告商所提供的材料并歸入了由代理商所準(zhǔn)備的任何材料或廣告。代理商同意獲得并保持，在此協(xié)議期間，由代理出資，一份或幾份廣告代理責(zé)任書，至少有最小限度［保險(xiǎn)單據(jù)金額］，指定廣告商作為在此或幾份保單下的額外被保對(duì)象和損失被付人。AdvertiseragreestoindemnifyandholdAgencyharmlesswithrespecttoanyclaims,loss,liability,damageorjudgementsufferedbyAgency,includingreasonableattorney'sfeesandcourtcosts,whichresultsfromtheusebyAgencyofanymaterialfurnishedbyAdvertiserorwherematerialcreatedbyAgencyoratthedirectionofAgencysubjecttotheindemnificationinsubsectionA.aboveismateriallychargedbyAdvertiser.InformationordataobtainedbyAgencyfromAdvertisertosubstantiateclaimsmadeinadvertisingshallbedeemedtobe“materialfurnishedbyAdvertisertoAgency”.廣告商同意賠償并使得代理商免于由代理商所遭受的任何起訴，損失，責(zé)任，傷害或判決書而所付的責(zé)任，包括合理的律師費(fèi)用和法庭費(fèi)用，而此源于廣告商所提供的材料或是由在上述分區(qū)A段中由于廣告商所實(shí)際支付的由代理商所創(chuàng)造的材料或由代理商所指導(dǎo)的。代理商從廣告商那里所得到的信息或數(shù)據(jù)證明在廣告中所受到的起訴應(yīng)被認(rèn)為是“由廣告商提供給代理商的材料”。Intheeventofanproceeding,litigationorsuitagainstAdvertiserbyanyregulatoryagencyorintheeventofanycourtactionorotherproceedingchallenginganyadvertisingpreparedbyAgency,AgencyshallassistinthepreparationofthedefenseofsuchactionorproceedingandcooperatewithAdvertiserandAdvertiser'sattorneys.假如由任何管理機(jī)構(gòu)或假如有任何法庭行動(dòng)或其它訴訟挑戰(zhàn)任何由代理商所準(zhǔn)備的廣告，向廣告商所進(jìn)行的訴訟，打官司或起訴，代理商應(yīng)協(xié)助準(zhǔn)備對(duì)此行動(dòng)或起訴的辯護(hù)并和廣告商和廣告商的律師們合作。Term期限ThetermofthisAgreemenshallcommenceon[StartDate]andshallcontinueinfullforceandeffectuntilterminatedbythirdpartyuponatleastninety(90)dayspriorwrittennotice,providedthatinnoevent(exceptbreach)maythisAgreementbeterminatedpriorto[EarliestEndDate].Therights,dutiesandobligationsofthepartiesshallcontinueinfullforceduringorfollowingtheperodoftheterminationnoticeuntiltermination,includingtheorderingandbillingofadvertisinginmediawhoseclosingdatesfollowthensuchperiod.此協(xié)議期限應(yīng)人［開始日］起，并應(yīng)繼續(xù)有效至在任何一方的書面通知終至的90天前，如果此協(xié)議不會(huì)（除非違約）在［最早終止日］前結(jié)束。雙方的權(quán)利，責(zé)任和義務(wù)將完全有效在此終止通知日期期間或之后，包括媒體中的廣告的定購和開票，而其終止日遵循這個(gè)日期。RightsUponTermination終止時(shí)權(quán)利A.UponterminationoftheAgreement,Agencyshalltransfer,assignandmakeavailabletoAdvertiserallpropertyandmaterialsinAgency'spossessionorsubjecttoAgency'scontrolthatarethepropertyofAdvertiser,subjecttopaymentinfullofamountsduepursuanttothisAgreement.在此協(xié)議終止時(shí)，代理商應(yīng)轉(zhuǎn)交，分配并把代理所擁有的所有財(cái)產(chǎn)和材料或由代理商所控制的給廣告商，根據(jù)此協(xié)議，以完全付款到期為止。B.Upontermination,Agencyagreestoprovidereasonablecooperationinarrangingforthetransferorapprovalofthirdparty'sinterestinallcontracts,agreementsandotherarrangementswithadvertisingmedia,suppliers,talentandothersnotthenutilized,andal