商務英語培訓

AProbeintotheKnowledgeCompositionofBusinessEnglish呂世生DeptofT&I,NankaiUniv.:aaa@.TrainingModesofBusinessEnglishM.inB.&E.+B.E.M.inB.+M.inBE.M.inB.E.M.inB.E.+OtherMinorsDualM..Trainingmodes

andgoalsofB.E.educationM.inB.&E.lang.+B.E.(E.speaking.B.man)M.inB.+M.inBE..(E.speakingB.man)M.inB.E.(E.speaker.withb.knowledge)M.inB.E.+OtherMinors.(E.speaker.withb.knowledge)DualM.(b.manandE.speaker.).Knowledgecomposition

ofbusinessEnglishprofessionalsprofessionalpractice(bycourtesyofUniv.ofInternationalEconomicsandTrade)KnowledgeofsubjectmatterUtteranceproductionandcomprehensionabilities.abilingualwithadequatebusinessknowledgeorabilingualbusinessman

WhatbusinessEnglishprofessionalsareneeded?

Abilingualbusinessmanorabilingualwithadequatebusinessknowledgeisnotqualifiedfortheprofession.

.BusinessEnglish

Professional’sQualificationRedefinedInternationalbusinessmanagementconcernswithcross-culturalbusinessoperations.Tostaymorecompetitiveintheprofession,B.E.P.areexpectedtohave:goodknowledgeofhisbusinesspartnerintermsofhisculturalbackground..BusinessEnglish

Professional’sQualificationredefined

EnglishlanguagecompetencyBusinessknowledgeCross-culturalknowledge.Knowledgecomposition

ofbusinessEnglishprofessionalsEconomicormanagementknowledgeCrossculturalknowledgeEnglishcompetenceCommunicativeskills.WhyculturalfactorsemphasizedThereisgenerallackofunderstandingofculturalroleininternationalbusinessoperationsinChina..CulturalperspectiveAcasestudySecretaryCohen,orMr.Cohen.Frombi-expertisetotri-expertiseQualifiedbusinessEnglishprofessionalsaretobeEnglishspeakingbusinessmenwithcross-culturalknowledge..KnowledgerequiredBusinessEnglishprofessionalsaretodealwithhisbusinesspartnersinprofessionalwayinthebusinesscommunity.BusinessEnglishmajorsaretobeeconomicormanagement-knowledgeabletobeofferedsystematiceconomictheory.tobetrainedasEnglishspeakerstodevelopculturaldifferenceawareness..NewtrainingmodeneededBusinessschoolsarenotabletomeettherequirements,andEnglishschoolsorBusinessEnglishschoolshaveadvantageoverthebusinessschoolstoinitiatethenewmode,duetotheculturalfactorsinvolved..Weaknesseswithinthefinancialsectorprovedtobethecoreoftheproblem,withseriousmismanagementoffinancialrisksinthedevelopedcountriesprovokinganevaporationofgloballiquidity.Whereassoundbankingpracticeswouldsuggestthatleveragingofcapitalshouldnotexceedaratioof1-12–lendingatmost12dollarsforeveryonedollarofpaid-upriskbearingcapital---itwasrevealedthatlargesegmentsofthefinancialsectorsinOECDcountrieshadengagedin