商標(biāo)翻譯-畢業(yè)論文

【Abstract】Astheincreasedevelopmentofthesocietyandnofthetrademarkisdoingthesame.Therefore,theprochureandthestratagemustbedevelopeeither.Thisskillrequseecommonandcharacteratthesametime,conveyingtheessencesandconsumptions.Thisarticleistellingaboutthemostimportancethingduringtranslatingprocessisright,faithfulandaccurate.【keywords】trademark;tanslationmethod;translationprinciple;precautions.Withthedevelopmentofthesienceandtechnology,internationaltradehasbecomethesignifientmomentumofpromotingcountryecocomicdevelopment.Andarighttranslationofthetrademarkwhichsellstoothersrulesintranslation.Translationmustbecorrespondwithmark’sfeature.Furthermore,embodythemeaningcorrsectly,ennovatly,flexibletalyandbrieflyisalwaysneeded.Translationshouldreachtheeffectofthoriginalbenefit.BesidethdbasicrulesImentionedabove,weshouldcanthetranslationmatchthecustominothercountrytoachievethegoleofattractingmorecustomers.Thisarticleexpatiatesaboutthetrademarktranslatingintranslationtranslationmethod,andsumupsomeofthetranslationstrategies.Inaddition,itlistsomecautionstodifferentothesaler,translatorandeventotheconsumer.Toknowsomethingaboutthemerchandisecanletthemmakeagooddicition,toavoidsomeloss,tohaveabettertranslatingfeeling.2.overviewoftradenames2.1.definitionoftradenamer3.mainstrategyoftranslatingtrademark3.1.literaltranslation(metaphrase)LiteraltranslationreferstotranslatethetrademarkToexpressthemeaningistheinitialpopurseofthetranslationwork.Takethisliteraltranslationapproach,wecanconveytheoriginalmeaningofthetrademark.Thetranslatedformcanbereadmoreeasierly.Ithasthesamemanyexportgoodsarenamedtheirtrademarkinflower,birestranslatedtrademarkshaveacommonfeaturethatconsrumerte3.2.transliterationtheoriginalpronunciationtofindoutthesameorsimilarpronunciationwordfromanotherlanguage.Transliterationmustcomplywiththeforeigngrammaandnottocausesomemisunderstandingorwrongassociation.Tousethisapproach,translatormustadopttheprinciplethattranslatedformshouldascloseaspossiblewiththeetrademarkcombinethechinesecultureandchineselanguage,thosetranslationareconsistentwiththechineseinstance,themostfamoussportbrandNIKE(耐克),thispsychology.3.3.translationandtransliterationTheintegrationoftranslationandtransliterationcanbereferstotranslatewithbothtransliterationandliteralisatypicalexample.It’safamousfrenchcosmeticbrand.Translatoradoptthiswaytonameditandmeetthemindsofbeautyofpeopleinanothercountry.Whenpeoplehearthehealth,roseate,moisturizingbyspring.meaningmustbecomplywiththecharacterofthetargetsomeusefulassociationandpurchasingdesireandleadthemere-emergeinginthesedays.Theirtrademarksaretranslatedinthisway.SuchastheWarrior”回力”,thisasuccessfulexample.Theword”回力”means”powertochangenature”inthat“Youcanhavethepowertochangenatureandmakeyoudreamcometurewiththewarriorshoes”.Thereisanothercigarettebrandcall”BallMall”,itschinesenameis”順”.Thereisnothingabouttheword”順”nomatterininitspronunciationinchinese”波泊浪歿”becauseisshortfor”一帆風(fēng)順”.diminishthelanguageobstaclemostly,butalsoabsorbsomewesternmeritandremainconsiderablefreecreatespace.Wecnhinternationalimage.3.5.syllablesubtractionstoosyllablewhentransltingaenglishtrademark.Twosyllableplexusttosayout..6.addingwordtranslatorchoosethismethodistohighlightthepromotionthemeaningorsound,orelseitgosetobeposticheandredundant.Forinstance,Colgate(高露潔)addtheword“潔”,anditembodythefunctionofcleaning.4.translationprinciple4.1.purposivenessconsumer’sneedandletthemknowthefeature,functionandmentalintentionoftranslatingtrademark.Translationmustchoose.That’scalltheprincipleofpurposiveness.kcorrectly,becauseagoodnameisdirectlyrelatedtothemerchandiseeventheenterprisefate.ForexampleCocaColaistranslatedwith”口渴口臘”isabadcase.Peoplewillhofbeverage.Achinesepeoplere-translatedit”可口可樂”andsalesvolumegoesstraightclimb.Itmeansnotonlyenjoydiliciousfoodandhappiness,butalsohittheisinkeepingwiththeaspirationofpeople.EnterprisecangetaimpressiveturnoveronlyifhaveagoodtrademarkandthecapitalofCocaColaplaceahighposition.4.2.音美原則-------brief,vowel,readable(legible)attentiontothepronunciationofthetrademark.Translatorhavetochooseringent,binauralandvowelrhymephrasespronunciation.Trademarksoundsbriefpowerfulandreadableprinciple.4.2.1.englishtochinesetranslationtofitchinesefeaturewhentheyaretranslatingenglishusuallycall”奔馳”.That’sveryshortandpowerful.AndanotherexampleisalsoquietafamouscorperationweallknowHP,itacomputerizingcompanyandmostoftheanditquietclearly.Thereissanitarybrandweuseinourdailylife,that’sPortector&Gamble,wejusttakeoutthefirstlettertobethetranslatednameandit’scalled”寶潔”inchineseultimatly.4.2.2.chineseintoenglishtranlationTranslationfromchinesetoenglishshouldbetterusetwoisthegoodchoice.Sometimestranslatorshouldtrytousey康佳、霸王、新科、樂凱)4.3.意美原則——brief,moralandintelligible(易懂)Theprinciplerequesttranslatormustconsiderallthemeaningoforinginaltrademarkandthepeople’saestheticview,includingtheirworldoutlook,values,religionaryfaithandcustometc.Theaimoftranslatingtrademarkistopassthemeaningandvalueoftrademark,andthentoawakeconsumer’sattention,topushtheirbuyingbehavior.andintelligible.Revlonistranslatedinto“露華濃”,it4.4.形美原則——simple,literalnesandlegibleThisprinciplerequiretranslatedtrademarkshouldbeSimplewordsareeasytoidentifyandremember.Themeaningofthetranslatedtrademarkmustbecomplywiththegood’sfeature,especiallyinchinese…(…………..).5.mattersneedattention5.1.lackofcorss-cultureawarenessandresearchofforeignconsumer’saestheticpsychology.meetthetargetlanguageconsumer’snationalThereisaverycloserelationshipbetweenpublicaestheticpsychologyandtrademarktranslation.Translatormustbefamiliarwithaliencultureandunderstandexoticpeople’scommodity,trademarktranslationstillhavetohavesomeManyofourdailybrandsaretranslatedwell,likeandremember.Onlywhenthetranslationhasthesomeaestheticismwiththatcountry’sconsumer,willitbeaccepted. Ifcorss-cultureisthemostimportantpointottrademarkAnamericanpetroleumcorporationExxonistranslatedSpanish.Itstarttogosmoothlysinceitchange EverybodymightliveinadifferentenvironmentandThus,acceptanctofthingsofpeoplemayberestrictbecausetheenvironmentsurroundingandtheywillshowstrongrejection.Thisrequiresthattrademarkstranslationshouldtakesomelocaltranslationcircomstancesintoaccout,soastogetpeople’sacceptance.Orelseitwouldcauseacounterproductiveeffect.ofdifferentculturalpersonality.Translatorshouldnoticethedifferenceofcultureandmakesomeappropriatetransformation.Anunderwearbrand“ThreeGuns”sellswellinJapanandColumbiaandsomepartsofnorthAfrica.Asthreemeansevenmeans”witchcraft”inBenin.Similarly,anotherthebestsellinginmanycountriesandregions,butitfacesdoes’tlikeChrysanthemumandtheyregarditasanominousthing.Weshouldconsiderbothculturaltabooawearnessanddifferentculturalpersonalityduringintertranslation,notundslike“失金”,itmeanslosegold,it’sobviouslyabadtranslation.Inordertomakeitmoregrandeurandtomeettranslatortakeanothertranslation.Theykeeptheoriginalthesameastheorigi