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ERICSSON

CONSUMERLAB

Wearable

Technology

andthe

Internet

ofThings

Consumerviewsonwearablesbeyondhealthandwellness

AnEricssonConsumerInsightSummaryReport

June2016

2ERICSSONCONSUMERLABWEARABLETECHNOLOGYANDTHEINTERNETOFTHINGS

US

Contents

3WEARABLEFUTURE

4THEDEMOGRAPHICDIVIDE

5RISINGEXPECTATIONS

6CONSUMERPATHTOWEARABLES

8SMARTCLOTHINGBEYONDFITNESS

9WEARINGTHERISKOFADATABREACH

10OUTSMARTINGTHESMARTPHONE

11INTERNETOFWEARABLETHINGS

METHODOLOGY

Expertinterviews

Telephoneinterviewswereheldwith10wearablesexpertsand

industrywatchers.Theseinterviewsfocusedondiscussions

aroundexistingwearabledevices,aswellasnewdeviceconceptsbeingworkedonbytheindustry.Theaimwastogatherviewsonemergingwearablescategories,beyondhealthandfitness.

Quantitativestudy

InMarch2016,EricssonConsumerLabcarriedoutanonlinesurveyof5,000iPhoneandAndroidsmartphoneusers,agedbetween

15and65,ofwhom2,500werealsoexistingwearabletechnologyowners.TheparticipantswerebasedinBrazil,China,SouthKorea,theUKandtheUS.Theirviewsarerepresentativeoftheopinion

of280millionsmartphoneusersacrossthese5markets.

UK

SOUTHKOREA

CHINA

BRAZIL

thevoiceoftheconsumer

EricssonConsumerLabhasmorethan20years’

experiencestudyingpeople’sbehaviorsandvalues,

includingthewaytheyactandthinkaboutICTproducts

andservices.EricssonConsumerLabprovides

uniqueinsightsonmarketandconsumertrends.

EricssonConsumerLabgainsitsknowledgethrougha

globalconsumerresearchprogrambasedoninterviewswith100,000individualseachyear,inmorethan40countries

–statisticallyrepresentingtheviewsof1.1billionpeople.

Bothquantitativeandqualitativemethodsareused,and

hundredsofhoursarespentwithconsumersfromdifferentcultures.Tobeclosetothemarketandconsumers,

EricssonConsumerLabhasrepresentativesinallregionswhereEricssonispresent,developingathoroughglobalunderstandingoftheICTmarketandbusinessmodels.

Allreportscanbefoundat:

/consumerlab

ERICSSONCONSUMERLABWEARABLETECHNOLOGYANDTHEINTERNETOFTHINGS3

Health

Wearable

future

Interaction

Fromthechunkymobilephonewristwatchesof

thelate2000stotoday’sfitnessbands,wearable

technologyhasdramaticallyevolvedinrecent

Tracker

years.Now,wearables,asthey’reknown,are

changingthewayconsumersinteractwiththe

environment,andtheirpopularityisgrowing.

Forinstance,whencomparedto2015Ericsson

Wearabletechnology

ConsumerLabanalysis,currentresearchindicates

thatownershipofwearablesamongsmartphone

usersinBrazil,China,SouthKorea,theUK

andtheUShasdoubledinthepastyear.

Safety

Identity

However,thewearablesmarketisstillintheearly

phasesofexpansion,andcurrentlydominatedby

health,wellnessandactivitytrackingdevices–

despiteindustrydevelopmentspointingtoan

increasingnumberofusecases.Thisreport

Fitness

exploresconsumerviewsonif,howandwhen

wearablesmightbreakbeyondhealthand

wellnessscenariosandcovermorediverseneeds.

aboutprotectingtheirdata.Infact,usersof

wearablesaremorelikelytosharetheirdata

withwearablesmanufacturersthanwithdoctors,insurancecompaniesandinternetcompanies

Anewroleforsmartphonesinthe

wearablesfuture

>43percentofthosesurveyedbelieve

smartphoneswillbereplacedbywearables,while40percentofsmartwatchusersalreadyinteractlesswithsmartphonestoday.Aswearables

getsmarter,thesmartphonemaybecomeasecondaryscreen

InternetofThings(IoT)futureshapedbywearables>74percentbelievemultiplewearablesand

sensorswillhelptheminteractwithotherdevicesandphysicalthingsaroundthem,whilst1in

3smartphoneusersbelievestheywillwearat

least5wearablesbeyond2020.Thus,asetbackinwearablesadoptionmightdelaytheoverall

adoptionoftheIoTamongconsumers

Keyfindings

Wearablesbecomethemostpersonaldevices

>Twoinfiveusersofwearablessaytheyfeelnakedwhennotwearingtheirdevice,withaquarterevensleepingwithiton

>Despitethis,aquarterofthosewhohaveboughtwearablesinthepastthreemonthssaytheirexpectationshavenotbeenmet

Consumerspredictthewearablesinflectionpointtobebeyond2020

>6outof10smartphoneusersareconfidentthatwearableswillhaveusesbeyondhealthandwellness

>Consumerspredictthatmostwearablesideaswillonlybecomemainstreambeyond2020.

However,currentusersofwearablesbelievethedevelopmentwillbemuchfaster

Wearablesmanufacturersaspersonaldatabrokers

>70percentofusersofwearablesperceivewearablesmanufacturerstobeveryserious

4ERICSSONCONSUMERLABWEARABLETECHNOLOGYANDTHEINTERNETOFTHINGS

Thedemographic

divide

Thecompositionofusersofwearablesisevolving.Inthisreport,EricssonConsumerLabidentifies

theagesofbothnewandexperiencedusers,as

seeninFigure1.Factorssuchastheirgender

andfitnesslevelswerealsoexamined.

IntheUS,oneoftheleadingmarketsforwearables,themajorityofexistingusersofwearablesare

adultsinthe25–34agebracket.Inthismarket,

smartwatchandfitnesstrackerownersaresimilarintermsofaffluenceandagebutnotgender.Whilstfemalesaremorelikelytoownactivitytrackers,

63percentofsmartwatchownersaremale.

Whilstwearablesstillcontinuetoattractadults,

youngergenerationsappeartobethenewusers

ofthesedevices–around24percentofsurveyed

smartphoneusersacross5marketswhohadadoptedwearablesinthelast3monthswere15–24yearsold.

Thefitnesslevelsofusersofwearablesarealsochanging.The2015EricssonConsumerLabreport‘LivingLonger:

WellnessandtheInternet’foundthattechnology

adoptionwouldstartwiththefittest,whoweremore

willingtotrynewhealthcareapproaches.Inthisstudy,

weseewearablesadoptionmovingbeyondtheearly

adoptergroupandnolongerconfinedtothefittest,with43percentofthosewhohaveboughtwearablesinthe

past3monthseitherdoingmoderateornoexercise.Asaresult,thewearablesdemographicdivideisnarrowing.

Wearablesgettingintimate

Whereverwego,thesmartphoneisalwayswithus.

Inthissense,ithaslongbeenthemostpersonal

deviceweinteractwith.In2015,researchbyEricssonConsumerLabindicatedthathalfofsmartphone

ownersusetheirphoneinbedinthemorningandduringthenight.

Figure1:Experiencedandnewusersofwearablesbyagegroup

55andabove

.15–24.25–34

.35–44

.45–54

32%

24%

22%

12%

11%

14%

21%

25%

24%

17%

Newuser

Experienceduser

24percentofnewusersofwearablesareaged15–24

Source:EricssonConsumerLab,WearableTechnology

andtheInternetofThings,2016

Base:Smartphoneusersowningwearables,Brazil,China,Korea,UKandtheUS

However,aswearablesbecomemorecommon,they

appeartobereplacingsmartphonesasthemostpersonaldevice.Twooutoffiveusersdescribedthemselvesasfeeling‘naked’iftheydidn’tweartheirdeviceforaday.Twooutoffivealsohavetheirwearablesswitchedonallthetime,whilstaroundaquarterevensleepwiththem.

Figure2:Occasionswhenwearabledevicesarewornacrosstheday

67%

55%

49%

48%

40%

33%

26%

24%

1%

Atworkorcollege

Outsideatcafes,etc

Onotheroccasions

Sleepinginbed

Morninginbed

While

exercising

Whiletraveling

While

shopping

Whilehaving

dinner

Twooutoffiveusersfeelnakedwhen

theydon’thavetheirwearableson,whilstaroundaquarter

evensleepwiththem

Source:EricssonConsumerLab,WearableTechnologyandtheInternetofThings,2016

Base:Smartphoneusersusingsmartwatchesorfitnessbands

ERICSSONCONSUMERLABWEARABLETECHNOLOGYANDTHEINTERNETOFTHINGS5

Rising

expectations

Wearabletechnologyadoptionisrising.Thisstudyshowsthatusersofwearablesarebecoming

increasinglydiscerning–andtheyexpectmorefrom

theirdevicesthaneverbefore.Analysissuggeststhatevennewowners,whopurchasedtheir

deviceinthepastthreemonths,aredisappointedwiththecurrentgenerationofwearables.

Ofalltheusersofwearablessurveyed,around

1in10saidtheynolongerusedtheirwearable

devices,withonethirdoftheseownersabandoningthemwithinacoupleofweeksofpurchase.

Aquarterofnewusersof

wearablesindicatethat

wearablestodayfailto

meettheirexpectations

Whilstabandonmentratesarereducing,users’

expectationsaroundthefunctionalityofwearablesarestillrising.Acommoncauseofdissatisfactionisfeelingtetheredtotheirsmartphone.

Forexample,amongthosewhohaveabandoned

wearables,14percentdidsobecausewearableswere

lackingstandaloneconnectivity.Infact,83percentofallsmartphoneuserssurveyedexpectwearablestohave

someformofstandaloneconnectivity.Whenaskedwhat

formtheywouldexpectthisconnectivitytotakeinthefuture,around40percentofexistingwearablesownersand46percentofnon-wearablesuserspreferredWi-Fiandcellularconnectivity,withexistingusersexpressingatwotimeshigherpreferenceforbuilt-incellular

connectivitycomparedtonon-usersofwearables.

83percentofallsmartphoneuserssurveyedexpect

wearablestohavesomeformofstandaloneconnectivity

Significantly,however,despitethisincreasein

expectationsaroundconnectivity,onethirdof

non-usersofwearablesstatedthatthecostof

keepingdigitaldevicesconnectedisakeyreasonwhytheyhaven’tinvestedinwearabletechnology.

Thus,thewayinwhichserviceproviderschargeforwearablesconnectivitywouldhavetoevolve,inordertomeetconsumerexpectationsregardingprice.

Unfortunately,earlyfeedbackhasn’thelpedwearables

manufacturerstoimprovethefunctionallyoffirstgenerationwearables.Whatisclear,however,isthattherearehugeopportunitiesforwearablesmanufacturerstoimprovefunctionality,and

hencecustomersatisfaction,inthefuture.

Figure3:Reasonsforabandoningwearables

Limitedfunctionalityanduse

Aren’tstandaloneproducts

Noinbuiltinternetconnectivitylike3G/4G

Inaccuratedataorinformation

Poorintegration withsmartphones Newdeviceswithbetterfeatureswereonthemarket

Batterydrainedfast Poordesignandlook ComplicatedtouseNotenoughthirdpartyapps

Difficulttosetup

Other

21%

14%

9%

9%

9%

9%

8%

6%

4%

4%

4%

3%

21percenthave

abandonedwearablesduetodeviceslimitedfunctionalityanduse

23percenthave

abandonedwearablesduetolackofinbuiltconnectivity

Source:EricssonConsumerLab,WearableTechnologyandtheInternetofThings,2016

Base:Smartphoneuserswhoabandonedwearabledevices

6ERICSSONCONSUMERLABWEARABLETECHNOLOGYANDTHEINTERNETOFTHINGS

Safedrivinginternables

Ingestiblepillswith

sensors,whichmeasurebloodalcoholcontent.

Thiscouldthencommunicatewithyourcar,renderingit

uselessifyouexceedthelegallimit.

Slowwashgarments

Garmentswithinbuiltsensorsthatalertyouwhenthegarment

needstobewashed,helpingyoutosavewaterandenergy.

Consumerpath

towearables

Despitetheneedforimprovedfunctionality,themessagefromtheresearchisclear:anincreasingnumberof

consumersareinterestedinusingwearables.Thiscreatesopportunitiesformanufacturerstodiversifytheirwearablesofferingsandovercometheissueshighlightedbyconsumers.

Inordertogainaninsightintothepossiblefutureoftheindustry,weaskedsmartphoneusersacrossall5marketstoassessover20wearablesideasandconcepts,withinthefollowing3categories:safetyandsecurity;smartgarmentsandaccessories;

andnon-verbalcommunication.

Safetyandsecurity

Wearablepanicbuttons

Canbebuiltintojewelry

orclothing,allowing

youtoquicklyalerta

pre-designatedcircle

oftrustedcontacts,

aswellasthepolice,

whenindistress.

Weaskedsmartphone

usersacrossall5markets

toassessover20wearablesideasandconcepts

Alloftheideastookinspirationfromproductsthat

alreadyexistinthemarkettoday,orthatarecurrently

prototypes,highlightedbytheexpertsinterviewed.

Theyallalsogobeyondhealthandwellnessusecases,withtheexceptionofcurrentgenerationwearables,

suchasfitnessbandsandsmartwatches.

Yourbloodalcohollevel istoohigh

Smartgarments

Nowash

required.

Wearme

again

Non-verbalcommunication

Embrace

Asmartgarmentthat

allowsphysicaltouchto

betransferredwirelessly

betweencouplesand

recreatedontheirskin.

Youneed

cheeringup.

Takea

break?

Exactmeasuregarments

Equippedwithbuilt-in

sensorsthatsend

yourbody’smeasurements

toanapp,whichthen

recommendsclothes

onlinethatmatch

yourrequirements.

Mooddetector

Skin-coloredpatch

ortattoo-likesensor

thattracksyourmood

throughoutthedayand

recommendsactions

totake.

InterestLevel.

LowAverageHigh

Figure4:Consumerspredictwearabletechnologyinflectionpointtobebeyond2020

Currentgenerationofwearables

Safetyandsecurity

Smart

garments

Non-verbal

communications

Note:bubblesize

=willingnesstobuy

Smartwatches

Panicbutton

Fitness

trackers

Smartglasses

Smart

locator

Identify

authenticator

Exact

measure

Smartwater

purifier

Thermal

bracelet

Filter

notifications

Safedrivinginternable

Wearablecamera

bracelet

Safetyconcame

lip

ra

Lowwashgarment

Emotion

sensingtattoo

Gesture

Allergyalertscarf

Fastfashion

Embrace

communicator

Virtualreality

sportsattire

AlreadymainstreamWithinayearBy2020After2020

Source:EricssonConsumerLab,WearableTechnologyandtheInternetofThings,2016

Base:SmartphoneusersacrossBrazil,China,SouthKorea,UKandtheUS

Wearabletechinflectionpoint

Figure4illustrateshowconsumersinthesurveyedregionsfeelaboutthedifferentcategoriesof

wearables,andinparticular,whentheybelieve

thesewearableswillbecomemainstream.

Acrossthe5marketssurveyed,ofthe62percentof

smartphoneuserswhodonotownanywearablestoday,35percentareinterestedinbuyingfitnesstrackers

andsmartwatches.Purchaseintentionishighestin

China,wherehalfofsmartphoneusersareplanningtobuythesedevices.Whilstsmartphoneusersinmostmarketspredictthatitwilltakeatleastoneyearfor

thefirstgenerationofwearablestogomainstream,smartphoneusersintheUSalreadythinkthatfitnessbandsandactivitytrackershavegonemainstream.

Inaddition,SouthKoreansseesmartwatchesashavinggonemainstreamalreadythisyear.

Themajorityofconsumerspredictthatmostoftheconceptstestedwillnotgomainstreamuntilafter

2020.However,existingusersbelievewearables

developmentwillbemuchfaster,with60percent

predictingthatbloodalcoholmonitoring‘internables’andsmartgarmentswillbemainstreamby2020.

Personalsafetywearablesaresoughtafter

Significantly,ofthe20conceptstested,wearabledevicesrelatedtopersonalsafetyandsecurity

wereratedhighlybysmartphoneusers,with

50percentonaverageveryinterestedinideaslikepanicbuttonsandwearablelocationtrackers.

Oursurveyrevealsthatthefeelingofsafetydrops

by20percentamongconsumersfromdaytonight.Womeninparticularfeelvulnerableinsituationssuch

aswaitingforpublictransportatnight.Andwhilst

smartphonesdolendasenseofsafety,with17percentofusersalreadyusingsecurity-relatedapps,consumersdesireadiscreetwaytosendanalertforhelp.

Thishighinterestcanbeexplainedbythefactthat,

onaverage,28percentofsmartphoneuserssurveyedacrossthe5marketssaidtheyhavebeenthevictimofacrimeinthepast12months.InBrazil,43percentreportedbeingavictimofcrimeslikesmartphone

theft,burglaryormolestationand,perhapsasaresult,ahuge78percentofsmartphoneusersareinterestedinwearableSOS/panicbuttons.

Figure5:Victimsofcrimeinthepast12months

Onaverage,28percentof

surveyedsmartphoneuserssaytheyhavebeenavictimofa

crimeinthepast12months

43%

32%

28%

25%

24%

15%

BrazilChinaGlobalUKUSKorea

Source:EricssonConsumerLab,WearableTechnology

andtheInternetofThings,2016

Base:SmartphoneusersacrossBrazil,China,SouthKorea,UKandtheUS

ERICSSONCONSUMERLABWEARABLETECHNOLOGYANDTHEINTERNETOFTHINGS7

8ERICSSONCONSUMERLABWEARABLETECHNOLOGYANDTHEINTERNETOFTHINGS

SmartClothing

BeyondFitness

Today,themajorityofwearablesarefitness-focused,andsomostsmartclothingprovidesbenefits

suchasfitnessmetricsanddetailedanalysisofworkouts.However,consumersalsoseesmartclothingplayingarole,beyondfitnesstracking.

Forinstance,40percentofthesmartphoneusers

surveyedareinterestedinwearablesideaslike“exactmeasure”;adressorshirtthatisequippedwith

built-insensorsthattakethousandsofmeasurementsofyourbody.Anappcanthenrecommendclothing

onlinethatexactlymatchesyourshape.

Smartaccessoriesarealsopopularwithconsumers.IntheUS,42percentareinterestedinathermal

bracelet,whichprovidesclimatecontrolforthebodybysendinghotandcoldpulsesthroughthewearer’sskintoimproveoverallthermalcomfort.

Whileinterestseemstobehigh,consumersalsobelievethatsmartclothingfacessomechallenges,with43percentconcernedthathavingtechnologyembeddedinclothingmeansthattheywillnotbeabletoreplacetheitemaseasily.Asaresult,mostfeelthatsuchclothingmightnotappealtothe

massesandwillgomainstreamonlybeyond2020.

Wearablesasrelationshiptools

Inthefuture,wearabletechnologycouldsupport

thecreationofanentireuser-generated,non-verbal

language.Withasingleswipe,consumerscouldsendalovedoneamessagetheycanfeelthroughuniquelight,sound,andvibrationpatternsontheirwearabledevice.

TheAppleWatch’sDigitalTouchfeatureandother

wearableslikeSmartstones’Touchalreadyenable

consumerstosendsimilarsensorymessagestoday.

However,smartphoneusersinoursurveyprioritized

otherwearablesideasoveremotionaluses.Just1in5believesit’susefultosharefeelingsnon-verballyusingwearableswithothers,whilst60percentdonotagreethatdisplayingorsharingemotionswithothersusingwearableswillenablesocialinteractiontobemore

effective.Whilesuchconceptscouldprovevaluableandprovideavoiceforthosewithcertaindisabilities,suchasaninabilitytospeak,mostsmartphone

usersbelievetheywillremainnicheandwillnotgomainstreamasquicklyasotherwearablesideas.

40%

Interestedinsmart

garmentswithinbuilt

sensorsandartificial

intelligencethattake

measurementsof

yourbodyandorder

clothesonline

42%

Interestedina

thermalbracelet,

whichprovides

climatecontrol

forthebody

1in5

Justoneinfivebelievesit’s

usefultoshareemotionsandfeelingsusingwearables

withothers

ERICSSONCONSUMERLABWEARABLETECHNOLOGYANDTHEINTERNETOFTHINGS9

Wearingtherisk

ofadatabreach

Contrarytoexpectation,concernoverpersonaldata

sharingisnotakeyissueforusersofwearables.In

fact,usersbelieveinsharingtheirresultsanddatawithfriendsandfamily,andthisiswhatmotivatesthemtoachievethegoalsthatwearableshelpthemtoaimfor.

Halfofusersofwearablessharethedatafromtheirwearablesonline,and60percentfeelincontrolofthedatatheyaresharingandwhohasaccessto

it.Toprovideactionableinsightsandpersonalizedbenefits,67percentareopentohavingthirdpartiesusetheirwearablesdata,aslongastheprocess

isanonymousandtheygetsomevalueinreturn.

However,pastEricssonConsumerLabstudieshavefoundthatusersarelesswillingtosharetheirdatawiththirdpartiesifitispersonalandidentifiable.

Usersofwearablesaremorelikelytosharepersonaldatawithwearablesmanufacturers

Thiswillingnessdoesvary,basedonleveloffitness.

Halfofthosewhoarefitandexerciseoftenareopen

tosharingdata,whilstonlyathirdofthosewhoare

unfitanddonotexercisearewillingtodoso.Therefore,aswearablesadoptiongoesbeyondearlyadopters,

wemightseeashiftinopennesstothesharingofwearablesdataconnectedtohealthandwellness.

Inthenext5years,53percent

ofusersacknowledgewearableswillbevulnerabletoviruses,

hackinganddatabreaches

Figure6:Organizationsandentitiesconsumersarewilling

tosharewearablesdatawith

Wearablesmanufacturers

Doctors/physicians

Healthinsurers

InternetfirmslikeGoogle,Facebook

Privatefirmslikegyms

Marketresearchfirms

Mobileserviceproviders

RetailandecommercecompanieslikeAmazon

Authorities/organizations

Employers

46%

39%

38%

31%

29%

28%

27%

21%

20%

54%

Source:EricssonConsumerLab,WearableTechnology

andtheInternetofThings,2016

Base:ExistingwearablesownersacrossBrazil,China,SouthKorea,UKandtheUS

Infact,lookingatFigure6above,itisclearthatusersofwearablesaremorelikelytosharetheirdatawith

wearablesmanufacturersthanwithdoctors,insurancecompaniesandinternetfirms,with70percent

perceivingwearablesmanufacturerstobevery

seriousinprotectingtheirdata.Thisopennesscan

beattributedtotwofactors:abeliefthattheinsightsandservicesprovidedareofvalue,particularlyifusershaveaninterestinhealthandfitness;andthefact

thatusersofwearablesseemtobemorefamiliarwithonlinerisksincomparisontoothersmartphoneusers.

However,53percentofexistingusersofwearables,

andanequalproportionofnon-wearables

owners,alsoacknowledgethatitisverylikelythatwearableswillbevulnerabletoviruses,

hackinganddatabreachesinthenext5years.

Despitethis,intheEricssonConsumerLab‘10Hot

ConsumerTrends2016’report,6outof10smartphoneuserssaidthattheirtrustisn’taffectedmuchbyhacksandvirusattacks.Aswearablesmovebeyondhealthandfitness,userswillreassesstherisksinvolved

basedontheirperceptionofthereceivedvalue.

10ERICSSONCONSUMERLABWEARABLETECHNOLOGYANDTHEINTERNETOFTHINGS

Outsmarting

thesmartphone

Thecurrentgenerationoffitnessbandsand

smartwatchesarejustthebeginningofamomentous

change.Smartphoneusersbelievethatwearable

technologywillexpandinmorenumerousandimpactfulwaysthansmartphoneshaveinthepast10years.They

believewearablescouldeventuallyreplaceexistingitemssuchasthetraditionalwristwatch,medicalequipmentlikebloodandglucosemonitorsorevenhouseorcarkeys.

Thefactthatsmartphoneshavebecomeintegratedineveryaspectofourlivesmakesithardtoenvisagea

futurewithoutthem.Withtwoinfivesmartphoneusersindicatingthatwearablesmightreplacesmartphones,

Smartphoneuserssaytheyarelikelytowearmorethan

5wearabledevicesbeyond2020

itmightindeedhappen–althoughitmaytakesome

time.Importantly,38percentofsmartphoneusers

acrossall5marketsalsobelievethatwearableswillbeusedtoperformmostsmartphonefunctionswithinonly5years.Equally,however,manythinkitwilltakelonger.

Figure7:Gadgets/itemsthatwearablesarelikelytoreplaceinfuture

Watchesandclocks

Glucoseandbloodpressuremonitoringmeters

Car/housekeys

GPSandnavigationdevices

Smartphones

IdentificationdocumentsHandheldcameras

TVremote

Wallets

MusicplayerslikeiPod

Tablets

StreamingmediaplayerslikeAppleTV,Amazon,etc.

ConnectedTVs

VideogamingconsolesegXbox,PlayStation,etc.

50%

48%

48%

46%

43%

42%

40%

38%

37%

34%

24%

19%

19%

17%

43percentsaythatsmartphonesare

likelytobereplacedbywearables

19percentbelievethat

connectedTVsare

likelytobereplaced

inthefuture

Source:EricssonConsumerLab,WearableTechnologyandtheInternetofThings,2016

Base:SmartphoneusersacrossBrazil,China,SouthKorea,UKandtheUS

Sofarwearableshavebeenasecondaryscreentosmartphones.However,aswearablesbecomemoreindependentintermsoffactorssuchasconnectivity,thesmartphonescreenmaybecomelesssignificant.

Earlysignsofthischangearealreadyvisibletoday,withhalfofexistingsmartwatchusersexpecting

thatwearableswillbestandalonedevices,withouttheneedforsmartphones.Infact,4outof10

smartwatchusersinoursurveyalreadyspendless

timelookingattheirsmartphonescreenbecause

notificationsarenowavailableontheirsmartwatches.

However,amongthesmartphoneuserswhopredictsmartphoneswillbereplaced,halfsaytheyexpecttocarrymultipleconnectedwearabledevicesontheir

bodyinthefuture.Today,25percentofexistingusersofwearablesalreadyownmorethanonewearable

device,and1in10alreadyowns4wearables.

ERICSSONCONSUMERLABWEARABLETECHNOLOGYANDTHEINTERNETOFTHINGS11

Internetof

WearableThings

Bodyofsensors

Consumersseethatsmartphonesdon’thavetobetheonlyinformationdeviceintheIoTera,inwhichdevicesandphysicalobjectswillbeconnectedviathecloud.

Inthefuture,74percentofthesmartphoneuserssurveyedbelievetheywillbeusingwearables

toexchangeinformationwithotherdevicesandphysicalthingsaroundthem.It’salsoashiftthathasbeenpointedtoinEricssonConsumerLab’sannualtrendreport,the‘10HotConsumerTrends

2016’,inwhichweindicatedthat85percentof

smartphoneusersthinkintelligentwearableelectronicassistantswillbecommonplacewithin5years.

Assuch,basedonconsumeropinion,wearableswillacceleratetheconvergenceofthedigitalandphysicalworlds–bringingpeopleintotheIoT.

25percentofsmartwatchownersusetheirsmartwatchtoremotelycontroldigitaldevicesathome

Whileconsumersareconfidentthattechnologywill

helptheminteractwithobjectsintheirsurroundings,

theyalsosaythatthistechnologymaynotnecessarily

bedevices,butsensorsthatcouldbeingestibleor

wearable.Suchsensorsmightbecalledinternablesor

implantablesratherthanwearables.Infact,60percentbelievethatingestiblepillsandchipsundertheskinwillbecommonlyusedinthenext5years–notonlytotrackvitalhealthdata,butalsotounlockdoors,authenticatetransactionsandidentity,andtocontrolobjects.

Infiveyears’time,walkingaroundwithaning