2022年7月上海高考英語真題（學(xué)生版+解析版+聽力音頻）

2022年7月全國普通高等學(xué)校招生統(tǒng)一考試

上海英語試卷

2022年7月上海高

考英語聽力mp3

I.ListeningComprehensionSectionA（第1-10題，每題1分；第11-20題，每題1.5分；共25分）

SectionA

Directions:InSectionA,youwillheartenshortconversationsbetweentwospeakers.Attheendofeach

conversation,aquestionwillbeaskedaboutwhatwassaid.Theconversationsandthequestionswillbespoken

onlyonce.Afteryouhearaconversationandthequestionaboutit,readthefourpossibleanswersonyourpaper,

anddecidewhichoneisthebestanswertothequestionyouhaveheard.

1.AAboxofcupcakesB.Asoupspoon

C.ApacketofsugarD.Acupofcoffee

2.A.WorriedB.Excited

C.InterestedD.Crazy

3.A.GivingawardstostudentsB.Buyingagiftforhisson

C.SellingnewtoystocustomersD.Interviewingtobecomeatraindriver

4.A.Sheshouldn'tgooutwithanotebook

B.Sheshouldhavebeenmorecarefulandshecanonlyblameherself

C.Sheshouldpayattentiontothenotebookonthebench

D.Sheshouldn'ttakethelossofhernotebooktoheart

5.A.Theirtravelplaninthecity

B.Theirexhibitioninthegallery

C.Theirexperienceinthememorialhall.

D.Theirjourneyinthecitymap

6.A.Sheisachessteacher.

B.Sheisindifferenttoherchessprogress

C.Shesignedupforthechessgame.

D.Shehasn*ttouchedthechessboardforalongtime

7.A.ThelightsettingsB.Thestagebackground

C.Theperformancestyle.D.Thestoryline

8.A.Theopen-airmovieintheforestpark

B.Theflowershowintheforestpark

C.Theclosingperformanceofsportsmeeting

D.Theopeningperformanceoftheforestpark

9.A.Kateisasocialphobic（恐懼的）patient

B.Kate'sdistinctpersonalityisnormal

C.Kateoftenloseshertemperwithherclassmates.

D.Kate'sstrangepersonalityaffectsherdailylife

10.A.Heneedstofixthebudgetofthehotel

B.HemustgettoBeijingontime.

C.Hecanstayatherparents'house.

D.HewantstovisithisparentsinBeijing

SectionB

Directions:InSectionB,youwillheartwopassagesandpassageorconversation,youwillbeaskedseveral

questionswillbereadtwice,butthequestionwillbespokenonlyonethefourpossibleanswersonyourpaper

anddecidewhichoyouhaveheard.

Questions11through13arebasedonthefollowingpassage

11.A.About1,400B.About3C.About1,900.D.About2

12.A.Ithasalonghistory

B.Ithasnotyetachievedcommercialsuccess

C.Itonlysellsfruitatitsstall

D.Itstartedfromnothing

13.A.ThesuccessstoryofKittenCoffee

B.ThehistoryofEverbrown.

C.Thesecretofbusinesssuccess

D.Theadvantagesofdiversifiedproducts.

Questions14through16arebasedonthefollowingpassage.

14.A.Itneedsscissorstobeopenedfbruse

B.Ithaslaunchedmorethan30products.

C.Itismaterial-efficientandenvironmentallyfriendly

D.Itsreputationamongsellersisverypoor

15.A.Ithasputforwardeffectiveinitiatives.

B.Ithasreachedthepeakofproductupgrading

C.Ithasofferedawiderangeofproducts

D.Itonlyintroducestheproductthroughvideoclips.

16.A.Diversifieddesignofpackagingmaterials.

B.Workinghardtopromoteproductdevelopment.

C.Innovativeinitiativesofe-commercepioneers.

D.Anewwayofpackaging:that'sfrustration-free

Questions17through20arebasedonthefollowingconversation.

17.A.Theman*stripinParisasanexchangestudent.

B.Theman'saccommodationinParisasanexchangestudent

C.Theman'scourseplaninParsasanexchangestudent

D.Theman'sdailydietinParisasanexchangestudent

18.A.Thetalentapartmentoutsidetheschoolischeaper

B.Thehostfamilyiswillingtoprovidehimwithaccommodation

C.Theroommatehassharedanapartmentwithhim

D.Theschooldoesn'thaveanon-campusdormitoryforexchangestudent

19.A.Hemaywanttovisitfamousscenicspots

B.Hemayhaveatightschedule

C.Hemaywanthisfamilytoaccompanyhim

D.Hemayneedachauffeurtotakehimtoschool

20.A.Helikestofinishtheexperimentwithhisclassmates

B.Hewantstosplittherenttosavemoney

C.Hehopestohavethesameschedulewithhisroommate

D.Hejustwantstohitchhike（搭順風(fēng)車）toclass

ILGrammarandVocabulary（每題1分；共20分）

SectionA

Directions:Afterreadingthepassagebelow,fillintheblankstomakethepassagecoherentandgrammatically

correct.Fortheblankswithagivenword,fillineachblankwiththeproperformofthegivenword;forthe

otherblanks,useonewordthatbestfitseachblank.

HowtoStartaNewBusiness

Anentrepreneurisapersonwhocreates,launches,andbeginsanewbusiness,typicallyinresponsetoa

marketdemandthathasnotbeenmetEntrepreneursareoftenimaginative,selfmotivatedindividualswho

developfulltime,successful,andsustainablebusinesses.Successfulentrepreneursfrequentlyhaverelevant

insights,expertise,andadvicetheymayofferaspiringentrepreneurstoand(21)ontheirrespective

paths.Interviewingentrepreneursmightprovideinsightintothestepstheytook(22)(achieve)success.

Hereistheinterviewofentrepreneurrelatedquestions,andyouwillfindmorepreparationsforit.

Question:Howwouldyoudescribeanentrepreneur?

Answer:Anindividualwhoestablishesandexpandstheirowncompanythroughinnovative

strategies(23)(know)asanentrepreneurDuringtheexpansionoftheircompanies:

Entrepreneursareresponsibleforseveralimportanttasksinadditiontocashgeneration.Anentrepreneur

perceivesacommercialneedintheirsociety(24)(develop)anideaforabusiness,andthentakesthe

initiativetostarttheirfirmSupposeabusinessideadoesnotcenteronproducingaproductthatfillsagapin

the(25)(exist)market.Inthatcase,itmostoftencentersonapplyingtechnicaladvancementsto

simplifytheprocessofobtainingaproductorservice.

Question:Howdoentrepreneursidentifybusinessprospects?

Answer:Entrepreneursroutinelyseekchancestoexpandorincreasetheircompanyrevenues.They

determinewhichproducttoincludeandwhichmarkettoenter.Anentrepreneurshouldlistentoprospective

customersandlookforchancestobuilditemsthatmeettheirdemands.Anentrepreneurcandetermine(26)

otherbusinessesintheareaaredoingandhowtheysucceedbyconductingacompetitiveanalysis.

ThistechniquemayinvolveconductingaphysicalsurveyorreadingindustryspecificmaterialsConversations

withconsumersalsofacilitatetheidentificationoftheirfrustrationsandnegativeexperiences,(27)

theymayusetoenhanceafirm

Question:Whatmakesanentrepreneursuccessful?

Answer:(28)anentrepreneur,youarebothyourmanagerandthemanagerofothers.Toachieve

success,youmustpossessawiderangeofabilitiesAnentrepreneurmustbeabletomanagepeople,abudget,

operations,andincertaincases,investors.Itnecessitatesaworkstyle(29)(characterize)by

multitaskingandplanningforthefirm'sshortandlongtermgoals(30)successfulentrepreneurmustbe

abletospendhistimewisely,regularlyanalyzingandprioritizingprojectsbasedontheirrelevanceand

significance.Itincludesengaginginshortandlong-termplanning,economicforecasts,andmarketresearch.

SectionB

Directions:Fillineachblankwithaproperwordchosenfromthebox.Eachwordcanbeusedonlyonce.Note

thatthereisonewordmorethanyouneed.

ApursuitsB.interestsC.comparableD.innovationE.schedule

F.optionsG.realizationHroutesI.subjectsJ.recipesK.motivated

CreativityIsaHumanQualityThatExistsinUS

Whenyouthinkaboutcreativity,itmightbehighlycreativepeoplelikeMozart,daVinciorEinsteinwho

springtomind.Theywereallconsideredtobe"Geniuses“fbrtheirsomewhatuniquetalentsthatledtoglobal

(31)intheirfields.Theirtypeofcreativityiswhat'sknownas"BigCcreativity,,(orhistorical)andisnot

verycommonineverydaylife.Notallofuscancreateworksofartormusicorscientifictheoriesthatarenew

totheworld.

Butwhilewecan'tallbeMozart,daVinciorEinstein,manypeopledoenjoycreativeactivitythrough

hobbiessuchaswatercolourpaintingorplayingthepiano.Andthesetypesof(32)areoftenwhat

peoplethinkofwhenaskedwhatbeingcreativelookslike.Ourfinishedpiecesmaynotbe(33)with

thelikesofthegreatmasters,butoftentheprocessistherapeuticandtheendresultcanbeaesthetically

pleasing.

Ontopofhobbiesand(34),weallpossesscreativeattributesthatcanhelpaswesolvelife's

problemsandmakedecisions.Itisthistypeofcreativitythatenablesustoplandifferent(35)toget

tothesamedestination,orhowtofitinatriptothesupermarketwhenour(36)looksfull.

Itmightnotsoundverycreative,butthisaspectofcreativityreliesonourabilitytoconsider(37)

andassesstheirsuitability,aswellashowtomakedecisionsbasedonpersonalpriorexperienceor

whatwehavelearntformallyorinformally.Theseexamplesareknownas"SmallCcreativity"or''personal

everydaycreativity.

WhileBigCcreativityisvaluedandcelebrated,ItisoftenSmallCcreativitythathasallowedhumansto

flourishoverthousandsofyears.itsetsusapartfromotheranimalsanditisalsothetypeofcreativitywhichcan

befosteredthroughoureducationsystemandbeyondintotheworkplace.

Traditionally,researchtellsusthatcreativityhasbeenlargelyassociatedwiththearts.Ourprevious

researchhasshownthatteachersareoftenabletogiveexamplesofcreativeactivityinarts(38),but

findithardertodosowhenaskedtodescribecreativityinsubjectssuchasscience.

Butthereisagrowing(39)thatopportunitiestobecreativearefoundacrossabroaderrangeof

subjects.Forinstance,engineeringprovidesopportunitiestobecreativethroughproblemsolving,andhistory

givestheopportunitytothinkcreativelyaboutwhyeventshappened,

andwhat(40)thoseinvolved.

III.ReadingComprehension

SectionA

Directions:ForeachblankinthefollowingpassagetherearefourwordsorphrasesmarkedA.B.CandD.

Fillineachblankwiththewordorphrasethatbestfitsthecontext

Afillerwordisanapparentlymeaninglessword,phraseorsoundthatmarksapauseorhesitationin

speech.Alsoknownasapausefillerorhesitationform.SomeofthecommonfillerwordsinEnglishare

um,uh,er,ah,like,okay,right,andyouknow.Althoughfillerwords“mayhavefairlyminimallexical(詞)匚

的)content,“noteslinguistBarbaraAFox“theycanplayastrategicsyntactic(句法的)roleina(n)

(41)conversation”.Whatappearstobeafillerwordmayalsobeaholophrase(整句字)(42)

thecontext.64Heyhey,shh,shh,shh.Comeon.Besensitivetothefactthatotherpeoplearenot

comfortabletalkingaboutemotional(43).Um,youknow,Iam.I'mfinewiththat,but...other

people11.

nModemlinguistsledbyLeonardBloomfieldin1933callthese'hesitationforms9-thesoundsof

stammering(uh),stuttering(um,um),throat-clearing(ahem!),stalling(wellum,thatis)inteijectedwhen

thespeakerissearchingwordsor(44)forthenextthought.nYouknowthaty'knowisamongthe

mostcommonofthese(45)forms.Itsmeaningisnottheimperious'youunderstand9eventhe

oldinterrogatory'doyougetit'?Itisgivenas,andtakentobe,merelyafillerphrase,(46)

tofillabeatintheflowofsound,notunlikelike,initsnewsenseof,like,afillerword.

Thesestaplesofmodernfillercommunication—Imean,y'know,like-canalsobeusedas'tee-up

words'.Inoldtimes,pointerphrasesortee-upwordsweregetthiswouldyoubelieve?andareyouready?

The(47)oftheserib-nudgingphraseswas-areyouready-tomakethepoint,tofocusthelisteners

attentiononwhatwastofollow.Ifthe(48)istoteeupapoint,weshouldaccepty'knowandits

friendsasdly(49)spokenpunctuation,thearticulatedcolon(冒號(hào))thatsignals'focuson

this'...ifthepurposeistograbamomenttothink,weshouldallowourselvestowonder:Whyarefiller

phrasesneededatall?What(50)thespeakertofillthemomentofsilencewithanysoundatall?

Whydosomepeoplefilltheairwithnon-wordsandsounds?Forsome,itisasignofnervousness;

theyfearsilenceandexperiencespeaker(51).RecentresearchatColumbiaUniversitysuggests

anotherreason,Columbiapsychologistsguessedthatspeakersfillpauseswhen(52)forthenext

word,lbinvestigatethis(53),theycountedtheuseoffillerwordsusedbylecturersin

biology,chemistry,andmathematics,wherethesubjectmatterusesscientificdefinitionsthatlimitthe

varietyofwordchoices(54)tothespeakerTheythencomparedthenumberoffillerwordsused

byteachersinEnglish,arthistory,andphilosophy,wherethesubjectmatterisless(55)and

moreopentowordchoices.

41A.undertakingB.discoveringC.dislikingD.unfolding

42A.dependingonB.holdingupC.takingoverD.arrangingfor

43.A.appliancesBsubstancesC..disturbancesD.finances

44.A.onthecontraryB.atalossC.atdawnD.onnoaccount

45.A.perseveranceB.complexityC.hesitationD.obligation

46A.intendedB.attendedC.pretendedD.extended

47.A.interestB.experienceC.advantageDrandom

48A.architectureB.purposeC.completionD.function

49AannoyingB.strikingC.entertainingD.embarrassing

50.A.oppressesB.recyclesC.highlightsD.motivates

51A.dangerB.anxietyC..figureD.sculpture

52.A.botheringBinspectingC.searchingDaccomplishing

53.A.ideaB.chanceC.basisD.feedback

54.A.feasibleBcredibleC.considerableD.available

55.A.well-matchedB.well-definedC.well-bredD.wellperceived

SectionB

Directions:Readthefollowingthreepassages.Eachpassageisfollowedbyseveralquestionsorunfinished

statements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Choosetheonethatfitsbest

accordingtotheinformationgiveninthepassageyouhavejustread.

（A）

ContemporaryartistNickSmithcreatespixelated（像素化的）workswithhandplacedcolour-chips,

synonymouswithcolourswatches（色塊），cleverlycombiningtextandimagetocreateinterestingand

fascinatingcollaged（拼貼的）works.

WithapreviouscareerinInteriorDesignspanning11years,Nickreferenceshisconceptdesign

backgroundthroughouthiswork,reworkingthedesignusinguniquecolourswatchesinhand-made

collages,placinghisworkfirmlyinthefineartcategory.Fromhisfirstcollageexperimentbackin2011of

Warhors,,Marilyn,,whenheassembledatessellation（鑲嵌技術(shù)）ofswatchesasachallenge,thiseventually

inspiredhiscareerasanartistanddeterminedhisuniquestyleheisnowknownfor

Themulti-layeredelementofhiswork,whichmarriesimageandword,allowsNicktoexplorecomplex

art-historicalconcepts.Thetextemployedisoftennarrative,whichcanbereadinsequenceaddinganother

elementofintrigueandinteresttothework.Thisadditionalelementoftext,placedundertheemptyspaceof

eachswatch,createseithercomplimentaryorsubversivemeanings.Nickdeliberatelyleavestheseword/image

constructionsopentoviewerinterpretation,sparkingnewdebatesandmeanings.

EachP-series,suchasPsychology2015,Purgatory2019,explorescomplicatedlyresearchedconcepts,

whicharealwaysthecrucialstartingpointforeachnewseriesofworkProducinglarge-scaleworksto

micro-chipcollages,andmultipleselloutprinteditions,Nickcontinuestodevelophispopularandrecognizable

art.

PSYCOLOURGYJanuary2015LawrenceAlkinGallery,London

Smith'sdebutsoloexhibitionwithLawrenceAlkinGalleryinSoho,London,launchedhisuniquevisual

reworkingofclassicpaintingsfromthe20thCenturycanon.Universallyknownworks,includingDavid

Hockney's.'TheBiggerSplash，,AndyWarhol's*SoupCans'andLeonardodaVinci's'MonnLisa'wereall

recast,creatingoriginalcollagesthatenquireideasofdepiction,digitizationandrecognitionAsellout

show,withnumeroussuccessfulsubsequentprintreleases,PsychologyforgedSmith'spathtoaplaceamong

Britain'snotablecontemporaryartists.

PURGATORY-December2019Context,ArtMiami

Purgatoryisashiny,sticky,glossyexplorationofoursocietiesattitudeandapproachtoourexcess,

addictionsanddesires.

ExcerptsfromDante*sPurgatoryarewoventhroughcolourfulworksdepictingpopularcovetable

consumables,creatingsymbolicrepresentationsofthesevensins,Danteexplorepossiblepenance(懺悔)for

ourearthlysufferinglendingtospiritualgrowth.Theresultsofthesepairingsofferahumorous,nostalgicand

subversiveopportunitytoquestionourchoices,ourhistoryandourfuture.

56.WhatmadeNicklaunchhisartcareer?

A.Hisdeeploveoffascinatingcollagedworks

B.HisfirstcollageworkWarhoPs'Marilyn

C.Thechallengeofpiecingatessellationofswatches

D.Thecollageexperimentdatingbackto2012.

57.WhichofthefollowingstatementsaboutthetextNickusesistrue

A.Histextcontainsconceptsofart.

B.Histextisusuallyillustrative.

C.Histextcanbereadsequentially

D.Histextelementsareverysimple

58.WhatdoweknowaboutPSYCOLOURGY?

A.ItopenedSmith'suniquevisualreinventionofclassic21th-centurypaintings

B.DavidHockney's'MonaLisa'hasbeenrecreatedbyLawrenceAlkinGallery

C.Theoriginalcollagesaffirmtheideasofdepiction,digitisationandrecognition.

D.ItopenedSmith'spathtobecomingoneofBritain'sleadingcontemporaryartists

59.Whatisthetopicofthispassage?

A.Someusefulwaystocreatecollagedworks

B,ThelifeofcontemporaryartistNickSmith.

C.InformationaboutPsychologyandPurgatory.

D.TheintroductiontoNickSmith*sworks

(B)

ScientificMethod

Thescientificmethodusesaseriesofstepstoestablishfactsorcreateknowledge.Theoverallprocessis

wellestablished,butthespecifiesofeachstepmaychangedependingonwhatisbeingexaminedandwhois

performingit.Thescientificmethodcanonlyanswerquestionsthatcanbeprovenordis-proventhroughtesting.

Makeanobservationoraskaquestion.Thefirststepistoobservesomethingthatyouwouldliketolearn

aboutoraskaquestionthatyouwouldlikeanswered.Thesecanbespecificorgeneral.Someexampleswould

beTobservethatourtotalavailablenetworkbandwidthdropsatnooneveryweekday',"Howcanwe

increaseourwebsiteregistrationnumbers?"Takingthetimetoestablishawell-definedquestionwillhelpyou

inlatersteps

Gatherbackgroundinformation.

Thisinvolvesdoingresearchintowhatisalreadyknownaboutthetopic.Thiscanalsoinvolvefindingif

anyonehasalreadyaskedthesamequestion.

Createahypothesis.

Ahypothesisisanexplanationfortheobservationorquestion.Ifprovenlater,itcanbecomeafact.Some

exampleswouldbe“Ouremployeeswatchingonlinevideosduringlunchisusingourinternetbandwidth^^or

“Ourwebsitevisitorsdon'tseeourregistrationfbnn.?

Createapredictionandperformatest.

Createatestablepredictionbasedonthehypothesis.Thetestshouldestablishanoticeablechangethatcan

bemeasuredorobservedusingempiricalanalysis,itisalsoimportanttocontrolforothervariablesduringthe

test.Someexampleswouldbe“Ifweblockvideo-sharingsites,ouravailablebandwidthwillnotgodown

significantlyduringlunchor"Ifwemakeourregistrationboxbigger,agreaterpercentageofvisitorswill

registerforourwebsitethanbeforethechange.

Analyzetheresultsanddrawaconclusion

Usethemetricsestablishedbeforethetestseeiftheresultsmatchtheprediction.Forexample,44After

blockingvideo-sharingsites,ourbandwidthutilizationonlywentdownby10%frombefore;thisisnotenough

ofachangelobetheprimarycauseofthenetworkcongestion*or'Afterincreasingthesizeoftheregistration

box,thepercentofsign-upswentfrom2%oftotalpageviewsto5%,showingthatmakingtheboxlarger

resultsinmoreregistrations.

Sharetheconclusionordecidewhatquestiontoasknext;Documenttheresultsofyourexperiment.

Bysharingtheresultswithothers,youalsoincreasethetotalbodyofknowledgeavailable.Your

experimentmayhavealsoledtootherquestions,orifyourhypothesisisdis-provenyoumayneedtocreatea

newoneandtestthat.Forexample,"Becauseuseractivityisnotthecauseofexcessivebandwidthuse,we

nowsuspectthatanautomatedprocessisrunningatnooneveryday.

60.Whatistheimportantroleofcollectingbackgroundinformation

A.Makefullpreparation[ortheresearchquestions

B.Understandtheknowledgeofexistingresearchresults

C.Provideevidencetorefutetheresearchconclusion.

D.Encourageresearcherstoreflectdeeplyontheirwork

61Inwhichcasewoulditbenecessarytocreateanewhypothesisforretesting

A.Theresearchhypothesishasbeenfullyproved

B.Theresearchresultsleadtootherrelatedissues

C.Thescopeoftestdataneedstobeexpandedagain

D.Thebackgroundinvestigationisnotobjectiveenough

62Whatcanweinferfromthispassage?

A.Creatingaquestionwillhelpyouinthefollowingstep

B..Collectinginformationincludesresearchonanunknownsubject

C.Thetestshouldestablishachangethatcannotbemeasuredeasily

D.Youmayneedtocreateapewhypothesisiftheoldoneisoverturned

(C)

Businessinnovationisanorganization'sprocessforintroducingnewideas,workflowsmethodologies,

servicesorproducts.LikeITinnovation,whichcallsforusingtechnologynewwaystocreateamoreefficient

andagileorganization,businessinnovationshouldenabletheachievementofgoalsacrosstheentire

organization,withsightssetonaccomplishingcorebusinessaimsandinitiatives.Innovationoftenbeginswith

ideageneration,whereinideasarenarroweddownduringbrainstormingsessions,afterwhichleadersconsider

thebusinessviability^feasibilityanddesirabilityofeachidea.existingproducts,servicesorprocesses;orit

shouldsolveaproblem;oritshouldreachnewcustomers.Recentexamplesofbusinessinnovationincludethe

introductionoftheDysonvacuumcleaner,whosecreatorandnamesakeJamesDysondeclaredin

advertisementsthathesetouttobuildabetterproductbyapplyingindustrialcyclonetechnologiestothe

householdappliance.

Thepurposeofthebusinessinnovationprocessistocreatevaluefbrtheorganization.Thatvaluecancome

fromcreatingnewrevenueopportunitiesordrivingmorerevenuethroughexistingchannels:fromcreating

efficienciesthatsavetime,moneyorboth;orfromimprovementstoproductivityorperformance.Inshort,

innovationshouldleadtohigherprofitsAdditionally,theresultsofanorganization'sinnovationprocessshould

yieldacompetitiveadvantage;itshouldhelptheorganizationtogrowandreach-or,betterstill,exceed

-strategicobjectives

Innovationandinventionarecloselylinked,butthetwotermsarenotinterchangeable.Aninventiontsan

entirelynewcreationTheprocessofbusinessinnovationcanproduceaninvention,butthetermisbroaderin

scopeandincludestheapplicationofanexistingconceptorpracticeinanewway.orapplyingnewtechnology

toanexistingproductorprocesstoimproveuponit.Tobetterunderstandthedifference,considerthis:The

telephoneisaninvention,butthesmartphoneisaninnovation.

Businessinnovationcanalsobeclassifiedaseitherrevolutionaryorevolutionary.Revolutionarybusiness

innovationyieldsadrasticchangeinaproduct,service,process,etc.whichoftendestroysorsupplantsan

existingbusinessmodelThisisalsoknownasradicalinnovation.Evolutionaryorincrementalinnovation

involvessmaller,morecontinuousimprovementsthat,whileimportant,arenotdrasticenoughtoshifta

companyormarketintoanewparadigm.Disiuptiveinnovationisacategorythatemphasizesthedestructive

aspectofrevolutionaryinnovation:thistermappliestobusinessinnovationthatlendstothecreationofanew

marketthatdisplacesanexistingoneor.similarly,asignificantupheavalinacategoryofproductsorservices.

Businessinnovation,likemostbusinessinitiatives,hitsbothbenefitsandrisks.Organizationsshould

recognizeonthenegativetidethatthebushinessinnovationprocesscanbeacostlyundertakingthandoesnot

alwaysproducearectumoninvestment(ROI);thatideasconsideredlikelytosucceedcouldstillfail;andthat

stakeholderscouldfightthechangesrequiredtobesuccessful.Ontheotherhand,organizationsneedtoweigh

thoserisksagainstthebenefitsofbusinessinnovation.

63.Whatdoestheunderlinedwordinthefirstparagraphmean?

A.PersuasibilityB.ScarcityC.GeneralityD.Practicability

64.Whatisthepurposeofbusinessinnovation?

A.Createvaluebenefitsfortheenterprise

B.Reformthemanagementstructureofenterprises

C.Encouragestafftomakemoreinventions

D.Upgradetheproductperformance

65Whichofthefollowingistrueaboutinnovationandinvention?

A.Theyareessentiallythesameconcept

B.Theycanreplaceeachotherinthecontext

C.Theycanbringhugecommercialbenefits

D.Theyarecloselyrelatedbuthavedifferentconceptualscopes

66.Whatisthe