創(chuàng)業(yè)論壇1-5單元選擇及判斷題

第一單元選擇題（5題單選，5題多選）2*101.Inordertomaximizeyoursuccessasastartup,youneedthefollowingexcept______.A.agreatideaB.agreatproductC.greatexecutionD.greatwealth2.Goodstartupideasare______.A.somethingthatisnoteasytoexplainB.somethingthefoundersthemselveswantC.somethingmostpeoplearegoingtothinkit’sbadD.somethingthefoundersfeelcompelledtoexplore3.Theuserfeedback-productenginedoesnotinclude______.A.showittousersB.productfeaturesC.userfeedback(whattheylike,payfor,recommend)D.productdecisions4.Forcofounders,youshouldlookforpeople______.A.whoisrelentlessandresourcefulB.whobehaveslikeJamesBondC.whoisanexpertinsomeparticulardomainD.whoistoughandcalm5.Whichofthefollowingcriteriashouldnotbefollowedwhenhiring?A.Setahighbarforhiring.B.Hireslowly.C.Maximizethecompensationfornewhires.D.Makesureeveryonebelieveinthemission.6.Thetricktogreatexecutionis______.A.focusandintensityB.smartandhardworkingC.tosaynoalotD.totryalot7.WhichofthefollowingarethelessonswelearnfromGrahaminLecture3?A.Whatyouneedtoknowtosucceedinastartupisexpertiseaboutyourusers.B.Startingastartupiswheregaming-the-systemstopsworking.C.Itgetseasierbutthenatureoftheproblemschange.D.Shouldyoustartastartup?...Allyoucandoisguess.8.Theultimateadviceforwould-bestartupfoundersisto______.A.learnB.learnthemechanicsC.trustyourinstinctsatalltimeD.cultivateapositiveattitude9.Thethingsthatmostpeopledoincorrectlywhenstartingastartupare______.A.buildingproductinsecretB.exclusivepresslaunchC.waitingforusersD.buyingusers10.Whichofthefollowingisnotoneofthethreetypesofgrowth?A.StickyB.PaidC.ReferralD.Viral判斷題2*201.Greatexecutionismuchmoreimportantthanagreatideaforastartup.F2.It’sbettertoinvestinacompanythat’sgoingafterasmall,butrapidlygrowingmarketthanabig,butslow-growingmarket.T3.It’smucheasiertoexpandfromsomethingthatalargenumberofpeopleliketosomethingthatalargenumberofpeoplelove.F4.Theuglysideofbeingacompanyfounderincludesresponsibility,beingalwaysoncallandfundraising.T5.It’sbettertokeepyourstartupgoingfor3-5yearsbeforefailureratherthanfailingquickly.F6.It’sbettertohaverandomcofoundersthantobeasolofounder.F7.Youshouldbeproudofhowmanyemployeesyouhaveasanewstartup.F8.Itissuggestedthatfoundersshouldbeverygenerouswithequitytoemployeesandverystingywithequityforinvestors.T9.Mostsuccessfulstartupshaveasmallnumberofoverarchinggoalsforthecompany.T10.Youcanregainmomentumbygivinglongspeechesaboutvisionforthecompanyandtryingtorallythetroopswithspeeches.F11.Ifyouonlyfollowyourinstincts,thoseinstinctswillultimatelyleadyouastray.T12.Whatyouneedtosucceedinastartupistounderstandthemechanicsofstartingastartup.F13.Thedifficultyofbeingasuccessfulstartupfounderisconcealedfromalmosteveryone.T14.Thereisastrongcorrelationtotheattitudeofthefounderatthebeginninginrelationtohowthingswillturnout.F15.Thecomponentofentrepreneurshipthatreallymattersisdomainexpertise.T16.Agoodideashouldreallysolveaproblemandcanbedescribedinonesentence.T17.Asacompanyfounder,ifyouareinasituationwherethereisaserviceelementofitthenyoushouldgoanddothatserviceyourself.T18.Inthebeginning,yourealisticallywanttocoverallpartsofthecustomerbasesothatyoucanreallycaterfortheirneeds.F19.Youwillgetthebestandquickestfeedbackifyougiveawayyourproducttousersandfamily-friendsandthenaskforfeedback.F20.Stickygrowthistryingtogetyourexistinguserstocomebackandpayyoumoreoruseyoumore(theonlythingthatreallymattershereisthatyoudeliveragoodexperience).T第二單元選擇題（5題單選，5題多選）2*101.AccordingtoPeterThiel,allthefollowingaretheadvantagesofperfectcompetitionEXCEPT______.A.easytomodel B.efficientinastaticworldC.politicallysalable D.preemptsquestionofvalue2.AllthefollowingaretheverticallyintegratedcomplexmonopoliesEXCEPT______.A.Ford B.AmericanAirlinesC.Tesla D.StandardOil3.WhenFacebookstarted,______wasthenumberMarkZuckerbergpublishedexternally.A.registeredusernumber B.sendnumberC.monthlyactiveusernumber D.grossmerchandisedvolume4.InJohnGotman’sopinion,______isoneoftheworstthingsthatwecandoinarelationship,andit’sprobablysomeofthebiggestcausesofchurnintheearlystagesofstart-upcompanies.A.Criticism B.ContemptC.Defensiveness D.Stonewalling5.WalkerWilliamssuggeststhatthestartupsshouldonlyworryaboutthenextorderofmagnitude.Accordingtothisruleofthumb,whenyouhaveyourtenthuser,youshouldbeworriedabouthowtoserve______users.A.11 B.100C.10,000 D.1,000,0006.Theadvantagesofmonopolyinclude______.A.incentivetoinnovate B.stable,long-termplanningC.deeperprojectfinancing D.symptomaticofcreation7.AccordingtoPeterThiel,whichofthefollowingarethecharacteristicsofmonopoly?A.proprietarytechnology B.giantmarketC.economiesofscale D.branding8.AccordingtoAlexSchultz,whichofthefollowingstatementsaretrue?A.Thenumberonethingallthesesocialmediasiteslooktodoistoshowyouthepeopleyouwanttofollow,connectto,sendmessagesto,asquicklyaspossible. B.ThemagicmomentoneBayisfindingtheuniqueitemthatyouwantedtogetholdof.C.WhenyoulookonAirbnb,youfindacoolhousethatyoucanstayin,andthat’samagicmoment.D.Whenyou’relistingyourhouse,thefirsttimeyougetpaidisanamazingmoment.9.WhatarethethreethingspeopleneedtothinkaboutinSEO(SearchEngineOptimization)?A.keywordresearch. B.links.C.pagerank. D.payload.10.AccordingtoWalkerWilliams,whatarethethreewaystotalktoyourcustomers?A.Meetyourcustomersfacetofaceandlistentothemcarefully. B.Runcustomerserviceyourselfaslongaspossible.C.Proactivelyreachouttocurrentandchurnedcustomers. D.Socialmediaandcommunities.判斷題2*201.AccordingtoPeterThiel,theco-founderofPayPalandPalantir,abusinesscreatesXdollarsofvalueandcapturesY%ofX.XandYareindependentvariables.T2.Thebasiclieyoutellasamonopolyisthatyou’reinaverysmallmarket.F3.Thenon-monopoliststellaliewheretheydescribetheirbusinessastheintersectionofthesevastlydifferentmarkets.T4.Forastartup,itisabigmistaketostartwithasmallmarket.F5.PeterThielthinksthatallhappycompaniesaredifferentbecausetheyaredoingsomethingveryunique.T6.OneofthethingsthatpeoplealwaysovervalueinSiliconValleyisgrowthrates,andpeopleundervaluedurability.T7.IfyouendupwitharetentioncurvethatslopesdowntowardstheX-axisandintheendinterceptstheX-axis,youhaveaviablebusiness.F8.Differentverticalsneeddifferentterminalretentionratesforthemtohavesuccessfulbusinesses.T9.ForFacebookthemagicmomentisthatmomentwhenyouseeyourfriend’sface.T10.AlexSchultzthinksofFacebookasviralmarketingsuccess.F11.Themoreyouhitsomeonewiththesamemessage,thelesstheyconvert.T12.Thenumberonethingtoconsideraboutemail,SMSandnotificationisclick-throughrate.F13.Themosteffectiveemailyoucandoisnotifications.T14.ToKevinHale,theco-founderofWufoo,growthistheinteractionbetweentwovariables:conversionrateandchurn.T15.Necessityisthemotherofallinventions,sowhenyouhitthatbreakingpoint,you’llfindawaytomakeitwork.T16.AtYCombinator,“Dothingsthatdon’tscale”hasbecomeamantraforstartups.T17.WalkerWilliams,theCEOandfounderofTeespring,thinksthatthere’snosilverbulletforuseracquisition.T18.WalkerWilliamsrecommendedthestartupstogiveawaytheirproductsforfree.F19.Theproductyoulaunchwithwillnotbetheproductthatfindsmarketfit.T20.AccordingtoJustinKan,theco-founderoflivevideoplatformJustin.tv,pressisascalableuseracquisitionstrategy.F第三單元選擇題（5題單選，5題多選）2*101.Whatmakesinvestorsdecidetoinvestinastartupcompany?Isthispersonfriendly?Isthispersonaleader?Doesthispersonhavecommunicationskills?Isthispersonrightful,focused,andobsessedbytheproduct?2.AccordingtoMarcAndreessen,thefounderofAndreessenHorowitz,whichofthefollowingistheeasiestthingforastartupfounder?RaisingmoneyRecruitingengineersSellingtoenterprisecustomersGettingadvertisingrevenue3.Whatpercentageofthecompanyownershipisappropriateforfounderstosellintheearlyroundsoffundraising?15%40%65%80%4.Whatisabadsign(s)ofaninvestorthatyoushouldavoidworkingwithforyourcompany?HeisveryimpatientHehasnodomainexpertiseinyourcompanyHedoesnothavearolodexwherehecanhelpyouwithintroductionsforbusinessdevelopmentHesimplywantstomakemoney5.AccordingtoMarcAndreessen,whichofthefollowingisabigconstraintonatop-tierinvestmentfirm?TimeMoneyHumanresourceOpportunitycost6.Howdoesarelativelyinexperiencedfounderidentifywhothereallygreatpeoplearewhenhiringthefirsttenpeople?AskthecandidatestodoaprojectLearnthedisciplinefromthecandidatesduringtheinterviewprocessSeeifthecandidatesarethebestoutofalltheirfriendsatwhattheydoWorkwiththecandidatesasmuchasyoucanbeforecommittingtohiringthem7.Whichofthefollowingcompaniesvaluesemailtransparencyverymuch?AirbnbPinterestStripeZenefits8.WhatrapidlychangingfactorshadAaronLevie,co-founderandCEOofBox,noticedbeforehestartedthecompany?CostofstoragedroppingdramaticallyMorepowerfulbrowsersandnetworksMorelocationsandpeopletosharewithMoreemphasisonproductandservice9.WhatproblemdidBoxrunintoin2006?Over-servingconsumersandover-servingbusinessesOver-servingconsumersandunder-servingbusinessesUnder-servingconsumersandunder-servingbusinessesUnder-servingconsumersandover-servingbusinesses10.AccordingtoAaronLevie,whathaschangedabouttheenterprisethatmakesitpossibletoenterittoday?MostapplicationcategoriesaremovingtothecloudThecomputingbecomescheaperMovefromaworldofcustomizedsoftwaretostandardizedplatformsGoaftermuchlargerglobalmarketsincludingsmallbusinessesaswellaslargecompanies判斷題2*20Whenaninvestorasks“whatinspiredyoutoinventthisproduct”,theanswerisexpectedtobebasedonapersonalproblemthatthatfounderhadandthisproductisthesolutiontothatpersonalproblem.TInvestorsoftenchoosestartupswithlackofweaknessratherthanthosewithextremestrengthsbutseriousflaws.FInthefundraisingprocess,wheninvestorsmakethecommitmenttoyou,youcanputitinwritingandtypeanemailtothemthatconfirmswhattheyjustsaidsoyou.TAseedroundisalmostalwaysrequiredbeforeraisinganAround.ButinvestorsmaygostraighttoAonacompanythathasn’traisedaseedroundiftheyalreadyknowthefounderverywell.TWhenyoufirstmeetaninvestor,youcanaskhimtosignanNDA(Non-DisclosureAgreement).FInthefundraisingprocess,youshouldtrytoraiseasmuchaspossible.FWhenyoustartacompany,youhavetogofindsomeoneasgoodasorbetterthanyoutobetheco-founder.TAccordingtoMarcAndreessen,SVAngelcanonlyinvestinonecompanyinacategory.TCompanyculturecandecidewhoyouwhattoretain,andwhoyoudonotwanttoretain.TCompaniesoftenwantdiversityofage,backgroundsandvalues.FBrianChesky,co-founderandCEOofAirbnb,pointsoutthatthebiggestproblemofcultureisthatitdoesnotpayoffintheshortterm.TBrandandculturearetwosidesofthesamecoin.Brandiswhatyouhaveinsideacompany,andcultureisthepromiseoutsidethecompanythateveryoneidentifieswith.FThereisnosuchthingasagoodorbadculture.TAccordingtoBrianChesky,whataCEOmostlydoesistoarticulatethevision.TAccordingtoJohnCollison,co-founderofStripe,itisveryhardtorecruittheinitialtenemployeesbecausenobatchoftenpeoplewillhaveasgreataninfluenceonthecompanyasthosefirsttenpeople.TAccordingtoPatrickCollison,co-founderofStripe,intheearlydaysofyourstartup,youcanhirepeoplewhoarereallypromisingbutneedtimebeforemakingacontribution.FThereisabout$3.7trillionspentonenterpriseITeverysingleyear,includingtheservers,theinfrastructure,thesoftware,thenetworking,andtheservices.TAaronLeviepointsouttwomomentsofopportunitywhereatechnologyrevolutionwillhappenintheenterprise.Thefirstisiftherawmaterialschange.Thesecondisthattheverycustomersthattheseenterprisesgoafterneednewexperiencesofproducts.TAccordingtoAaronLevie,ifpeoplecallyourproducta"toy",youdefinitelyneedtostartover.FDothingsthatincumbentscan'torwon'tdobecauseitiseconomicallyortechnicallyinfeasibleforthem.T第四單元選擇題（5題單選，5題多選）2*101.Tobeagreatfounder,whichofthefollowingisNOTtrue?A.Youshouldhavetheabilitytolearnandadapt.B.Youshouldhavetheabilitytotakeinputfromallsources.C.Youshouldhavetheabilitytocreatenetworksaroundyou.D.Youshouldtrytogetaskillset.2.WhichofthefollowingisNOTthethingyoushoulddoinediting?_______.A.simplifyingB.clarifyingC.allocatingresourcesD.articulating3.AccordingtoEmmettShear,theCEOofTwitch,whichistherightwaytogetbuyinfromtheotherpeopleinthecompany?A.tellthemyouareinchargeandwilltaketheresponsibilityB.gotothemandtellthemyouhaveinteractedwithyourusersandmadeamatureplanC.playbackforthemtheinterviewthatyouhaverecordedwhentalkingtousersD.sendthemanemailwhichelaboratesonyourplan4.WhichofthefollowingisNOTthechannelthatEmmettShearusedtoreachouttohisinterviewees?A.usingthesitesmessagingsystemstocontacttheuserB.findingoutpeople’sidentityinformationandsendingthememailsC.gettingtoknowpeopleatevents,exchangingbusinesscardsandgettingintouchwiththemD.runningintopeopleatsomeeventsanddoinguserinterviewsonthespot5.Whichofthefollowingaretrueaboutdateandvision?_______A.Afoundershouldbemotivatedbyvisionratherthandata.B.Afoundershouldcombinevisionanddata.C.Visionshouldbewithintheframeworkofthedatathatyouarebuilding.D.Afoundershouldbemotivatedbydataratherthanvision.6.Afoundingteamisadvisedtohaveco-foundersbecause______.A.Itrequiresaverybroadsetofskills.B.Co-foundershavingdifferentskillscancompensateforeachother’sweaknesses.C.Solarfounderscanactuallyneverachievesuccess.D.Co-founderscanattackthediversityofproblemstheyencounterabouthowtheyadaptthecompanyinordertobesuccessful.7.Whenconsideringtheissueofgivingraises,aCEOshould________.A.gothroughaformalperformanceevaluationprocessB.lookatalltherightinputsofthestaffC.giveraisesasfrequentlyasneededD.giveraisesoutsideoftheperformanceevaluationprocesswhennecessary8.WhichofthefollowingaretrueaboutTouissaintL’Overtureafterhedefeatedtheslaveowners?A.Heendedslavery.B.Helettheslaveownerskeeptheirland.C.Herequiredplantationownerstopaysalariestoworkers.D.Heloweredtaxesoftheplantationowners,sothattheycouldkeepsugarbusinessthriving.9.Ifyouwanttogetfeedbackofalecturefocusednotetakingappwhichmakestakingnotesbetter,youwilltalkto_____.A.collegestudentsstudyingdifferentsubjectsB.collegeITadministratorsC.parentsoffreshmenD.broadcasters10.Whenyouremployeesdon’tlikethefoodyouservethem,whatdotheydo?______A.Theygossip.B.Theycomplaintotheirfriends.C.Theybrainstorm.D.Theytakeawaytheirstockequity.判斷題2*201.AccordingtoReidHoffman,thefoundersshouldeitherdotheworkthemselvesorrecruitpeopleanddelegatethework.Theyshouldnotdoboth.F2.SiliconValleyaggregatestremendoustalents,whichispartlythereasonwhySiliconValleystartupsaresosuccessful.T3.Ifyouareagreatfounder,youshouldjustthinkaboutwhatyouwanttodoandignorecriticism,negativefeedback,competitiveentriesandeverythingelse.F4.Ifanentrepreneurhasaspecificvision,nomatterwhathappens,heorshewillsurelyendupatthatvision.F5.Theabilitytosaycoherentlywhatyouaretargetingandarticulatesomethingisveryimportant,becauseifyoudon’thavethislevelofclarity,youwillnotassemblethenetworkbehindyou,findinvestorsorgetemployees.T6.Forgingacompanyismuchmoredifficultthanforgingaproductbecausepeopleareirrational.T7.Intheemergencyroom,somediseasesmightpresentthemselvesascolds,butiftheyarenotdiagnosedproperly,theycanbefatal.T8.Anexecutiveshouldnothaveonlyonemanagementstyleadhismanagementstyleneedstobedictatedbyhisemployees.T9.Ifahard-workingemployeecannotprovideyourcompanywiththeknowledgeandskillsneededforsuccess,youshouldmovehimtoalowerroleandbringapersonabovehim.F10.Whendemotingorfiringanemployee,youshouldnotjustdealwiththepersonyouaretalkingto,buttakeeverybodyinyourcompanyintoconsideration.T11.It’swiseofanCEOtogiveanexcellentemployeearaiseimmediatelyafterheorsheasksforit.F12.AnyExecutiveshouldnothaveonlyonemanagementstyle.Yourmanagementstyleshouldbedictatedbyyouremployees.T13.Whenyouhiremoreengineers,youcansurelygetmuchmoreworkdone.F14.Whenmakingacriticaldecision,youmustseeyourdecisionfromeachemployee’spointofviewanditsimpactontheunionoftheindividualviews,otherwiseyourdecisionwillhaveweirdsideeffectsandevendangerousconsequences.T15.Ifastartupgaveitsemployeestenyearstoexercisetheirstockoptionsaftertheyleavetheirjob,itwouldneverbeabletogopublicorbeacquiredbecauseithastocoverthestrikepriceandthetaxbill.F16.Ifyouaregivenstockoptionsworth$10millionwhengoingintoacompany,youwillgetatleast$2.5millionin90dayswhenyouleave.F17.Animportantpointaboutuserinterviewsisthatwhoyoutalktoisasimportantaswhatquestionsyouask.T18.Ifarealuserasksyoutobuildafeatureinauserinterview,it’sworthdoingbecauseithasapromisingarea.F19.Ifallyoudoistotalktopeoplewhouseyourproductsandpeoplewhouseyourcompetitors’products,youcanhardlyexpandthesizeofyourmarket.T20.Weshoulddouserinterviewsoveremailbecauseitismoreinteractiveandwecangetconsideredopinions.F第五單元選擇題（5題單選，5題多選）2*101Areallycraftedinnovationwithbeautyinengineeringmaybetotheusers.A.unimaginableB.usefulC.beautifulD.invisible2ThephaseofEarlyValidationofproductdesignisledby.A.teamofresearchanddevelopmentB.teamofhardwareengineersC.teamofsoftwareengineersD.CEOofthecompany3whenacompanygetssued,thepossibilityisthatcouldbetakentopaythedebt.A.personalmoneyB.corporation’smoneyC.stockholders’moneyD.alloftheabove4TheeasiestplacetosetupacompanyinUSAisA.WashingtonB.NewyorkC.DelawareD.Chicago5Forastartup,typically,only%ofcompaniesarepotentialcustomers.A2.5B5C1.5D256.Asuccessfuldesignofaproductmustfocuson.A.engineeringwithbeautyB.betterlifewithtechnologyC.scienceandtechnologyD.healthandusage.7.WhichofthefollowingsbelongtotheConceptofIoT?A.SmartdevicesconnectedwithsensorsB.SmartdeviceswithcomputingpowerinthemC.SmartdeviceswirelesslyconnectedD.Smartdevicesthatinteractwithhumanbeing.8.Delawareisinthebusinessofformingcorporationsbecause.A.thelawthereisveryclearandverysettledB.investorsarewillingtoinvestDelawarecorporationsC.thetrafficthereisverycomfortableD.peopleinDelawareisveryfriendly9.WhatkindofdocumentsarerequiredtosetupacompanyinDelaware?A.doc