商務(wù)英語(yǔ)資料

Unit1WorkingLife：TheFutureofhumanresources（人力資源）Explanation:1).atermusedtodescribetheindividualswhocomprisetheworkforceofanorganization;2).thenameofthefunctionwithinanorganizationchargedwiththeoverallresponsibilityforimplementingstrategiesandpoliciesrelatingtothemanagementofindividuals.Coveringletter(申請(qǐng)函/求職信):aletterofintroductionattachedtothedocumentsuchasCVwhenapplyingforajobvacancy.Personalsummary:ashortparagraphinaCVwhichsummarizesthepositivecharacteristicsandskillsoftheapplicant.CLSample：(申請(qǐng)函/求職信寫(xiě)作)YouraddressDateAddresseeCompany’snameCompany’saddressDearXXX,Para1:Statehowyougottheinformationofthejobvacancyinthecompanyorbrieflystatesthespecificpositiondesired.Para2:Expressyourindividualandspecificinterestandskillsorexperiencerelatedwiththepostyouareapplyingfor.Giveproposalsthatwhatyouaregoingtoperformorwhatvalueyoumaybringifyougetthepost.Yourpromptresponsewillbehighlyappreciated.Yourssincerely,XXXJobinterview（面試）1.Etiquette:（禮節(jié)、禮儀）Goaloneforaninterview,bedressedneatandformal,bepositive,seriousandcareful……2.Informationprepared:（準(zhǔn)備工作）yourindividualreasonsforthepost,therightskillsandexperienceforthepost,yourproposal,backgroundofthecompany,thecomprehensiveknowledgeaboutthefieldthatyouaregoingtoworkwith……Unit2OrganizationalCulture（企業(yè)文化）1.Explanation:Organizationalcultureisformedgraduallyintheproductionandmanagementpractices.Itisasetofsharedmissions,attitudes,goalsandbusinessphilosophywiththeirdemonstrationinbusinesspractices,managingsystemandperformancestyleofstaff,etc,whichcharacterizesacrossorganizations.1）Missionstatement2）Organizationalhierarchy（等級(jí)制度）Threetypesofcompanystructure:Hierarchicalorganization,Flatmanagementorganization,Flexibleorganizationwithproject-basedteams3）CompanyBuildings4）Dresscode2.TypesofOrganizationalCulture：Work-hard,play-hardcultureTough-guymachocultureProcesscultureBet-the-companycultureUnit3CommunicationatWork（工作交流）1.Communicationisaprocesswherebyinformationisenclosedinapackageandischanneledandimpartedbyasendertoareceiverviasomemedium.Thereceiverthendecodesthemessageandgivesthesenderafeedback.Allformsofcommunicationrequireasender,amessage,andanintendedrecipient,howeverthereceiverneednotbepresentorawareofthesender'sintenttocommunicateatthetimeofcommunication.2.Communicationmeans：Auditorymeans:suchasspeech,song,andtoneofvoice……Nonverbalmeans:suchasbodylanguage,signlanguage,paralanguage,touch,eyecontact……Throughmedia:suchaspictures,graphicsandsound,writing,email,newtechnology……Unit4TheArtofSelling(銷(xiāo)售的藝術(shù))1.ImportanceofSelling2.SalesTechniques(Listening)：Relationshipselling:HardSelling:3.PromotionMedium4.GraphWriting（圖表寫(xiě)作）素材：上升：rise,increase,improve,climb,soar,shootup,goup,beup,anupwardtrend,thereisa2%/bigincrease達(dá)到頂峰：peakat,reachthepeak/summit下降：decrease,fall,reduce,decline,drop,godown,plunge,collapse,thereisa2%/bigdecrease,theyearof2010sawadecrease/fallof2%表示趨勢(shì)平穩(wěn)：remain/staystable下降后平穩(wěn)：bottomout上升后平穩(wěn)：leveloff恢復(fù)：recover,pickup趨勢(shì)波動(dòng)：fluctuate,vary表示程度的副詞：sharply,dramatically,considerably,substantially,slightly,gradually,smoothlyAsample：（第45頁(yè)）Thegraphcomparestheamountofpalmoilheldinworldstocksovertheyears1985to2006withthedemand.Overtheperiod,thedemandforpalmoilrosesteadilyfrom7000tonsin1985to33,000tonsin2006.Duringthesameperiod,stocksofpalmoilalsorose,butfluctuatedgreatly.Atalltimes,endingstocksexceededdemand,butnotbythesamemargin.From1985to1997endingstockswerebetween1,300and1,700tons,eventhoughdemanddoubledduringthesameperiod.After1997themarginincreasedsignificantly,reachingapeakin2000ofalmost3,000tonscomparedtothedemandof20,000.Forthenextfiveyearsendingstocksfellbackrelativetodemand.Inthelastthreeyearstheindustryseemstohavereachedaconsistentlevelofendingstockscomparedtothedemand.ASampleofComplaintLetter（投訴信寫(xiě)作）（第61頁(yè)）DearMs.Delaple,I’mwritinginanswertoyourletterof23Jan.inwhichyoustatedthatyouwouldnotbriefly,behaviorthroughsociallearning.B.Culturaldiversitya.Culturevariesacrosscountriesandareas.b.Twobasictypesofculture:Collectivistculture:grouplogic,interpersonalharmony,otherfaceconcernIndividualistculture:marketlogic,self-faceconcernCrossculturalcommunicationThreefactorsforbettercross-culturalcommunication:A.Knowledge:language(s),cultureB.SkillstoexpressoneselfinasecondlanguageappropriatetothecontextconcernedC.Attitudes:Examineandunderstandyourownculture.Appreciateothers’cultureAvoidstereotypes.Don’textendyourownculturetoothers.ReportWriting(報(bào)告寫(xiě)作)IntroductionThisreportaimsto/setsoutto…Theaimofthisreportisto…Study,analysisandfindingsThescopeofourstudywas…Westudied/examined…Thereasonsforthissituationseemtobe…Thiscanbeattributedtothefactthat…Theadvantages/drawbacksofthisapproachwouldbe…Itwasfoundthat/Itclearlyshowsthat…Ourmainfindingswereasfollows:…ConclusionsItwasdecided/agreed/feltthat…Itisclearthat…RecommendationsIt’ssuggestedthat…Werecommendthat…ReportonChinaVisit（第121頁(yè)）ThisreportgivesasummaryofmymeetingswithvariousrepresentativesoftheChineseteaindustryandaimsalsotogiveanimpressionofwhatitisliketodobusinessinChina.TheaimsofmyvisittoChinawereto:--meetteaexpertsandfindoutmoreabouttheproduct.--discussthelogisticsofexportingteafromChinaImadetwointerestingcontacts:LiSung,ateamasterandQiuLi,anexportagent.LiSungreallyknowshissubjectan